Jordan West

Social Commerce Club

Well... this is by far my biggest announcement in the past few years! 🎉 👇  

I have been building something massive in the background for the last few months and I AM GOING ALL IN on Social Commerce 

We are building the number 1 Social Commerce Agency + Creator Network in North America and I needed to BURN THE BOATS! 

Introducing Social Commerce Club 

First a story... 

Last October Felix Von Hafner randomly reached out to me on Linkedin and told me he thought that TikTok shop was going to be a new wave of how people shop in North America and that I needed to check it out... 

At first I ignored him of course hahah 

But the more I saw what it was... 

the more I realized that it's the WAY THAT WE SHOP - socially - by asking a friend - by seeing a real human - NOT AN INFLUENCER tell us about why they love a product 

I have one belief 

All Commerce Is Social! 

And we are just at the beginning of what social commerce is going to be... 

I know you've all seen how all-in I have gone on TikTok Shop and social commerce and this is the natural progression of that! 

So... have I abandoned DTC brands? 

NO! Not at all! 

I believe in the halo effect of all acquisition channels and we will be here for it! 
(even maybe Applovin lol) 

But we will be SOCIAL COMMERCE FIRST 

What does that mean? 

When we look at FB, Google, Snap, etc etc - we first think about it from the lens of believing that all commerce is social... and we work from there! 

Our strategy is simple 

We are building the most powerful high GMV creator community in North America - one that we will be able to drop any product into and it will get in front of MILLIONS of eye balls. 

We are going to make really dificult for any brand to want to work with anyone else on TikTok Shop...

Chief Executive Officer

Refunnel

I am so excited to announce that I am joining Refunnel as an official advisor. 

The tools that they are building to support social commerce will change the game for many brands and agencies and I'm so excited to be along for the ride! 

Refunnel is led be an incredible executive in Atif Raza and I couldn't be more inspired by what he is building and how fast his team is able to move on projects to support ecommerce brands!

Advisor to Chief Executive Officer

Because🌈

As an advisor, I’ve been working closely with the CEO and leadership team to craft strategies that drive meaningful and sustainable growth. By focusing on key areas like predictive segmentation, product lifetime value (LTV) optimization, and streamlined communication through tools like Slack, I have helped unlock scale.

Keep Nature Wild

Co-Owner

Multiple Co's 

Group CEO

Mindful Marketing Co

We help businesses find customers. www.mindfulmarketing.co

Agency Owner

Little and Lively Clothing

Ambulance Paramedics of BC

Being a paramedic in Surrey, BC was both challenging and rewarding. It required the ability to stay calm and focused in high-stress situations while making critical decisions quickly. You never knew what you were going to encounter on any given call, whether it was a serious trauma, a medical emergency, or something more routine.

One of the key skills I developed was managing stress under pressure. In emergency situations, you don’t have the luxury of hesitation. You have to rely on your training and instincts to stabilize patients, provide care, and communicate clearly with your team, all while keeping a level head. It's about staying composed and thinking a step ahead, even when the situation feels overwhelming.

There were definitely moments that tested my resilience. But over time, I learned that humor—even just a small moment of lightness—can help cut through the tension. It helps build camaraderie among the team and can offer a brief moment of relief in an otherwise intense job.

Ultimately, being a paramedic taught me the importance of quick thinking, teamwork, and maintaining composure no matter the circumstances. While the work could be physically and emotionally demanding, the opportunity to make a difference in someone’s life made it all worth it.

Paramedic

Taco Del Mar

Owner

E-Com Investor & Podcast Host | Multiple Exits| Avid Golfer, Biker + Hiker | Dad Of 3 | CEO + CMO | Mastermind Host

My Journey 
When I was 23 I decided to buy a Taco Del Mar restaurant... I knew I had made a huge mistake at 2pm the first day when only 3 customers had walked in... (and two of them were my parents haha) 
For 5 years I worked hard to grow sales every way I could think of and in the end, tripled our revenue which still didn't seem to matter on the profit side. (I lost a lot of money 💰)

The one thing that I seemed to be the best at in the restaurant endeavor was marketing and getting people in the door. 

Fast forward to 2014 when my wonderful wife Carmen (definitely my better half) started a modest baby clothing line and was selling at craft markets. 

I asked if I could test running a few ads on Facebook... and the rest is history. I learned every up-and-coming strategy and tactic and helped grow the small start-up to a multi-million dollar company and still growing!

Since then we have acquired multiple DTC brands and have built an agency (upGrowth Commerce) to service our brands as well as others who are in a similar situation to us!

In 2019 we started the podcast "secrets to scaling your e-commerce brand" which is now in the top 50 business/marketing podcasts in multiple countries including Canada and the United States.

I love connecting with people, so please connect. (I do have a no a**holes policy though, so don't connect if that's you.) 

I talk all about scaling businesses using paid ads on “Secrets To Scaling Your E-Commerce Brand”.

Let me tell you a quick story...
Last week, I was on a call with a data guy at a big group of brands who said he was pretty sure he was going to be able to prove that TikTok shop revenue was mostly purchases that would have happened anyway... 🤔

Because he'd seen this with most other marketplaces (don't even get me started 😅)

Before we get to my response...

Here are some insane stats from a recent Capitol One survey about TikTok and TikTok Shop 📊

58.2% of TikTok shoppers use the platform for shopping inspiration 🛍️

47.9% use TikTok to gather product information 📱

39.1% of TikTok shoppers actively search for products on the platform 🔍

I need you to understand...

This is not a regular marketplace

You are not capturing demand like you would on Amazon...

You're creating demand. 

You're creating viral trends (I mean... you're not - your creators are doing it for you) 🌟

THIS IS WHY MOST BRANDS ARE STRUGGLING! 

They mistakenly give TikTok Shop to their marketplace people... AND WORSE THAN THAT... to an Amazon agency who is amazing at demand capture but knows nothing of demand gen.  

You're tapping into what the future of shopping is in North America

Social Commerce and Social Commerce Club is just getting started🚀

But ya... You're right - it's probably not an incremental platform hahah jk 😜

Taplio

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