Steven Morell

Teamfluence™

CEO & Founder

Revenue Collective

Member

evita.io - smart publishing

Owner

XPLN

Director of Demand Gen (fractional)

jaxx.ai

Chief Executive Officer

SPEAK REVENUE [Podcast]

REVENUE IS NOT A GOAL - IT'S A RESULT.

In this show, we speak with revenue leaders, entrepreneurs, and scale-up geeks about what works for them. And what didn't. 
Let's unpack how they structure their revenue processes and hear about failure, lessons and success.
Join us in our journey to learn from others about the root causes of revenue.

Show Host

AX Semantics

Chief Revenue Officer

Head Of Sales

Senior Account Director and Growth Hacker at aexea / AX Semantics

Hope Trust

Growth Strategist

Niyok GmbH

queo GmbH

Advisor

Social Selling for B2B Teams | CEO & Founder @ Teamfluence™ | The Linkedin Myth Buster 😱

In summer 2023 I was going nuts. I was trying to organize my team's social selling efforts on Linkedin. It was a mess. So I decided to fix it.

Now we are building the fastest growing Social Selling platform for B2B teams. It helps them grow their network, their reach and visibility and harvest those networks into constant deal flow. Oh and yes, it connects your team's Linkedin activity with Slack, Clay, Zapier, Make, n8n, your CRM and a ton of other tools.

How to spot Linkedin bullsh*tter advice? (And what to do instead)
I keep seeing advice on Linkedin, via email (and on Reddit too) that is just silly. It's crystal clear that...

🚫 ...they never actually did Linkedin outreach (successfully) or
🚫 ... they cater to an audience of desperates who want to become Linkedin "influencers" (Ugh!)

The image is from an email I got today. Here's why it's BS:

1️⃣ Only about 1% of Linkedin users post. 

Unless you are selling a video course on how to become the next Adam Robinson, chances are that YOUR PROSPECTS NEVER POST ANYTHING.

Don't believe me? Try it yourself: Take a list of leads on Linkedin and check the "Activity" section on their profile. 

In 90% of all cases the result is a post from 2018 where they announce their booth at Saastr or a comment on someone's job update congratulating them on their promotion - good luck engaging with these posts. (crinch!)

2️⃣ Post and tag me? Ugh! (double crinch!)

Nothing tells me "Spammy Linkedin Profile" like a mention from a total stranger on an irrelevant post. (Btw: I am old enough to remember this sales move from email - "Just came across this article in Forbes and thought of you" - I think it originates from some BS sales training by Grant Cardone or Dan Martell or some other boomer sales clown).

And think for a second what that does to your Linkedin Profile - Yeah, the "activity" section that is now full of some random posts mentioning some random people.

TL;DR: Post and tag is crinch and it doesn't scale.

3️⃣ And we are back to "Sell me a content playbook that will make me an influencer" (yawn!) - You are not establishing "authority" with frequency - especially not if that frequency is BS posts generated with AI. 
You are not a business magazine.  
Your job is not to become a content production factory.  

Yes GOOD content is still king. 

But unless you are a CEO like Adam Robinson, who perfected the founder led brand playbook and still invests 20+ hrs a week in creating Linkedin posts - this play is not for you.

So what to do instead?

👉 build a network!
I don't mean any network. I mean a TARGETED network. The number one reason why your Linkedin play isn't working is that you and your team have an organic network of contacts: family and friends, former and current coworkers, buddies from high school, etc - none of these people is your target group. 

With a paid Linkedin account you can send 25 connection requests per day. That's 9125 in a year. You get easily 5k new contacts from that. That's your audience!
Pro-Tip: Automate this. Once on auto-pilot you won't miss a day, growing your network.

👉 Write a compelling post that invites commenting (no selling! start conversations). 
Now take $200 and BOOST it as a sponsored post. Suddenly your name, face and message gets in front of the right people. 

Everyone who liked and commented is a potential lead <- Start convos here.

You're welcome - Happy hunting!

Social Selling for B2B Teams | CEO & Founder @ Teamfluence™ | The Linkedin Myth Buster ⚗️👨🏼‍🔬

Give all teenagers smartphones. Hook them on an app controlled by China. Watch them grow up and let them vote. What could possibly go wrong? 🤔

Body transformation coach to entrepreneurs. On a mission to help 1 million people transform their bodies by 2027. Follow me for posts on high performance & health optimization.

Read this thread. Then take the steps to take back years of your life.

No one will do it for you. You must save yourself.

- Dan

Ps. If you liked this thread, you'll enjoy my newsletter.

Every week I share tips on how to get lean, boost energy, and live longer.

Join 400,000+ subscribers here 👇

dango.co/newsletter2

This 2 minute thread will save you 10+ years of your life:

I said so two years ago. Why? Because we actually have the data to prove stuff.
But I guess, now that Richard van der Blom says it, it's kinda official 😜

Commenting on accounts with high reach is the number one driver for profile visits.

By far.
Like 25x far.

Go write good comments. Not AI nonsense. Real conversations.

Helping B2B Sales & Marketing Teams Turn LinkedIn into a Lead Generation & Business Growth Engine | Social Selling Expert | International Keynote Speaker| 4x Investor

The 𝘮𝘰𝘴𝘵 overlooked LinkedIn feature for exploding your reach?
Not posting. Not DMs. Not engagement pods.

It’s commenting. 
On other people’s posts. 

And yes, it’s finally getting the algorithm love it deserves.

Let me hit you with a fresh stat: 

On average, a good comment gets 15x more impressions than when you comment on your own post.
A good comment needs 10x less engagement to reach the same number of impressions (don't believe me? Check the visual)

The comment: 37 engagements for 21,715 impressions
The post: 433 engagements for 20,761 impressions

But wait!
Not all comments are created equal. 

Here’s what actually works (based on our research into 1.8M+ posts 👀):

✅ 20+ words 
✅ Add real insight or value 
✅ Bonus points for storytelling
✅ written by you and not Bob the Robot

And what kills your reach?

❌ Sneaking in a link (yep, that’s 2 extra clicks = dead on arrival)
❌ Dropping a question (AI formatting)
❌ AI-generated fluff
❌ "Great Post"

Now ask yourself: 
How many of your last 5 comments were actually worth reading?

🔥 Our full breakdown on what drives reach in 2025 drops April 28: 5 years of research. 1.8 million posts. One report converted in a complete Playbook (power LinkedIn course) that will change how you use LinkedIn.

Until then—stop scrolling. 
Start commenting with intent.

PS: Check out how to get the annual Algorithm InSights Report on my profile 
[ link at the top & Featured Section ]

Linkedin, I need your help!

Last year I spoke with someone who is (or was) building a website visitor identification tool with very high accuracy. I think he competes against Leadfeeder, Snitcher, RB2B, Vector - these type of services and I think he was based in Asia.

Any idea who that is?
I am going through all of my calendar entries and Linkedin messages and I am going nuts trying to find him again....

Movie gif. Chris Pratt as Peter Quill from Avengers speaks to us with sincerity. Text, "I need your help."

Burning tons of fossil fuels, blasting out metric f*cktons of CO2, just to have dinner in the sky. And then parading this around on social media as if it weren't shameful. I have no words. Do you have any left?

✈️ Last night, we took off on a fun 70s-inspired flight at Carry On in Phoenix with an inspiring group of revenue leaders!

The ✨first class vibes✨ were in full swing with retro cocktails, vintage snacks, and plenty of great conversations! Guests received custom passports, complete with stops in Mexico City and the final destination: Revcity. 

Thanks to everyone who joined us for a fantastic evening of networking, laughs, and high-flying fun after an exciting first day of #ForrB2BSummit!

I am super sorry for the guy. I am a founder myself. I feel his pain.
But I am also a coder. This is hilarious. Right?

Ich bin studierter Historiker, Transatlantiker, USA-Fan und komme gerade aus den USA zurück...und ich stimme Olaf, in allem zu.

Ressortleiter bei dfv Mediengruppe (Deutscher Fachverlag GmbH)

𝗜𝗰𝗵 𝗸𝗮𝗻𝗻 𝗱𝗶𝗲𝘀𝗲 𝗙𝗿𝗮𝗴𝗲 𝗻𝗶𝗰𝗵𝘁 𝗺𝗲𝗵𝗿 𝗵ö𝗿𝗲𝗻! „Stehen die USA kurz vor der Tyrannei?“ „Droht Amerika eine Diktatur?“ „Bewegen wir uns in Richtung Faschismus?“
Nein.
Nein, verdammt noch mal. Wir bewegen uns nicht. Wir sind angekommen. 
Diese Fragen zu stellen, ist wie den Brandgeruch zu kommentieren, während das Haus schon in Flammen steht. 

Nein, das ist kein Alarmismus. Es ist so.

Timothy Snyder verlässt die USA. Der bedeutendste Faschismusforscher unserer Zeit. Er geht. Seine Frau, die brillante Historikerin Marci Shore, geht mit ihm. Auch Jason Stanley, ein Kollege aus Yale, hat genug. Alle drei gehen nicht, weil sie ängstlich sind – sie gehen, weil sie wissen, wie es aussieht, wenn Demokratien sterben.

Sie sehen, was wir alle sehen sollten: Die Vereinigten Staaten sind keine gefährdete Demokratie mehr. Sie sind bereits ein autoritärer Staat im Wartestand, mit einem halben Bein im Faschismus. Nur dass niemand mehr wartet.

Trump? Er muss nichts mehr zerstören. Die Institutionen knien widerwillig nieder. Die Republikaner sind eine sektenhafte Loyalitätsmaschine. Und Millionen Amerikaner freuen sich trotz Eierpreisen das aufgeräumt wird– mit der Presse, mit den Migranten, mit dem »Wokeismus«.

Ich erinnere mich, wie mein Philosophieprofessor damals sagte, ganz nebenbei, fast beiläufig: „Hannah Arendt beschrieb nicht nur, wie die Dunkelheit über Deutschland kam – sie beschrieb einen Mechanismus, der jederzeit, überall greift.“ Dann lächelte er kurz – nicht wegen Arendts Analyse, sondern weil er als junger Assistent mehr als nur Bewunderung für sie empfand. Wir lachten damals. Ich lache nicht mehr.

Denn genau das sehen wir jetzt. In den USA. Exakt das:  
Ein Volk, das die Wahrheit satt hat.  
Ein System, das der Lüge Raum gibt.
Eine Politik, die in Gewalt nur ein Mittel sieht.
Ein lautes „Wir gegen die“.
Arendt nannte es die Banalität des Bösen. In Amerika ist sie Alltag.

Hier -zum Luft holen - etwas Lächerliches – aber leider wahr:  Ich kann keinen Snickers mehr essen.
Nicht, weil ich plötzlich ein schlechtes Gewissen wegen Zucker oder Palmöl hätte – nein.  Sondern weil ich keinen Bissen nehmen kann, ohne Trump vor mir zu sehen, wie er auf irgendeinem vergoldeten Stuhl sitzt und sich so ein Ding in den Mund stopft.
Also lass ich es. 
Das ist der Moment, in dem du merkst, wie sehr ein Land deinen Kopf vergiftet hat - wenn es selbst kleinste Freuden verdirbt.

Also nein – ich will diese Fragen nicht mehr hören. Ich will keine Konjunktive. Keine „Was wäre, wenn“.
Wenn Historiker ihre Heimat verlassen, weil sie erkennen, dass sie in einer neuen Version der dunklen Epoche leben – dann ist es vorbei.
Dann ist es nicht mehr fünf vor zwölf. Dann ist die Uhr abgelaufen. 

Und während Amerika sich ins Dunkel stürzt, bleibt Europa nur eines: den Mut zu haben, sich dagegenzustellen.
Denn diesmal gibt es keine Alliierten. 
Diesmal sind wir die Letzten, die noch Licht machen können.

Heads up if you shared your DNA with 23andMe: They just announced they’re heading to bankruptcy court to sell their assets

California Attorney General Rob Bonta issued a privacy alert urging users to:
• Delete their data
• Destroy any genetic samples

If you’re among the 15 million customers, now is the time to protect your personal information.

Here is more info:
https://lnkd.in/egZTYuk4

No, it wasn't Adolf. 
On this day, 80 years ago, Dietrich Bonhoeffer, a evangelical priest, was dragged out of his dark, cold, humid cell. They dragged him, beat him and then executed him. - You will hear and read that the execution happened because Adolf Hitler ordered it. 

That's not true. He was executed because of stupidity.

Yes, Adolf ordered it. But Bonhoeffer wasn't a celebrity. It is unlikely that Hitler even knew who he was. Let alone had time to think about Bonhoeffer. 

It was April 1945. Berlin was practically surrounded. The German air force was no longer operating. Hitler and his cronies had retreated to their bunker in the center of berlin for the final stand-off.

Bonhoeffer was in the Flossenbrüg concentration camp. Some 500km away. Already cut off from Berlin by the advancing front lines. Hitler's order could simply have been dragged out. Ignored. Lost.

It didn't matter anymore - Merely four weeks later Germany would collapse.

They dragged him out of his cell, tortured and killed him, not because the Führer ordered it.

They did it because they wanted to follow their leader to the end. 

Against all rational. 
Against all facts. 
Against all humanity.

Out of stupidity.

Not intellectual stupidity. Out of moral stupidity.

And it's this very Dietrich Bonhoeffer who explains it like no one else.

Watch this, if you have a racist uncle, an angry neighbor or a raging colleague, who is willing to follow his leader to the end.
You will understand better what's happening to them.

Explained by someone who is warning us.

Taplio

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