Björn W. Schäfer's Linkedin Analytics

Most B2B founders are brilliant at getting to 1M ARR. But scaling from 1M to 5M+? That’s where things break. Why? Because founder-led sales don’t scale. And hiring a Head of Sales too early is like hiring a DJ to fix your Wi-Fi. You don’t have a hiring problem. You have a system problem. 𝗛𝗶, 𝗜’𝗺 𝗕𝗷ö𝗿𝗻 𝗪. 𝗦𝗰𝗵ä𝗳𝗲𝗿 – 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿, 𝗯𝗲𝘀𝘁-𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝘂𝘁𝗵𝗼𝗿, 𝗮𝗻𝗴𝗲𝗹 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗮𝗻𝗱 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗵𝗼𝘀𝘁. For the past 10+ years, I’ve helped 150+ B2B SaaS startups across Europe scale from early traction to real revenue engines – as a founder, sales leader, advisor, and operator. I led Urban Sports Club’s B2B business to 20x growth and €20M+ revenue, scaled my own startups, and now focus exclusively on helping founders master the messy middle: 𝗚𝗼𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗵𝘂𝘀𝘁𝗹𝗲 𝘁𝗼 𝗮 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲, 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗚𝗧𝗠 𝘀𝘆𝘀𝘁𝗲𝗺. I work hands-on with B2B SaaS & AI startups in the DACH region and across Europe that are serious about reaching the next level. 🧠 My signature program helps founders build an unshakeable revenue engine in 8 weeks 💸 As an angel, I back ambitious B2B founders building the next category leaders 📚 My book 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀 is a field guide to modern GTM thinking - https://amzn.to/4huAA8E 🎙️ My podcast 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀 𝗦𝗵𝗼𝘄 explores the secrets behind the scenes - bit.ly/3OIKtVc This isn’t about hacks, hustle, or hiring silver bullets. It’s about building systems that work — with or without you. If you’re at 1M+ ARR and ready to build a sales org that scales itself, we should talk.