Jen Allen-Knuth

DemandJen

Sales training workshops & keynotes to help Sales teams generate and convert outbound pipeline. 

For years, B2B Sales & Marketing teams have tried to earn buyer time and attention with a strategy of "more". 

More dials.
More emails.
More content.
More "value" and ROI.

But, "more" is expensive and no competition against today's risk-averse B2B buying teams.

Instead of motivating the team to do “more”, I teach teams how to craft status-quo-busting outbound messages, facilitate executive-level discovery conversations, target the "right" champions, and align the buying group for change.

Founder

Women in Sales

Advisor

30 Minutes to President's Club

Co-Host

Lavender

Head of Community Growth

Challenger

Sourced $3M+ of closed-won revenue for AEs on Challenger's new logo sales team.

Influenced $7M+ of sales-qualified pipeline. 

Host of Winning the Challenger Sale series

Hosted 52 weekly podcast episodes (and grew monthly downloads from 2k-->20k).

Hosted 18 monthly webinars, with an average of 400+ live attendees each. 

Facilitated 25+ keynotes at sales kickoffs and industry conferences (for up to 1000+ attendees). 

Guested on 50+ Sales and Marketing podcasts.

In addition, I carried my own reduced, annual new logo quota of 750k (and crossed it in June).

Chief Evangelist

Sold $11.4M in Challenger Sales training, consulting, and professional services engagements.

New Logo Sales - Large Enterprise

CEB, now Gartner

Team lead for a new team-based sales model. 
Team sold $5.9M on a $4.9M goal.
Individually, I sold $3.2M in Challenger Sales training.

Player/Coach - Large Enterprise Sales

Sold $5.8M in new logo revenue to Sales, Marketing, and Corporate Strategy leaders.

Managed renewal, cross-sell, and upsell of 40+ key accounts within CEB's Sales, Marketing, and Communications practice.

Key Account Management - Large Enterprise

Managed a team of 3 AMs and 2 SDRs.
Managed a $10M+ international territory of CMO clients.

Team Lead - Account Management

Director, Member Services

Account Director

Account Manager

Account Analyst

Collegiate Athletic Travel

Event Manager

aka DemandJen | Co-Host 30 MPC Podcast | Keynote Speaker

I help B2B revenue teams stop losing pipeline to buyer status quo. I'm a former Enterprise seller who carried quota for 18 years, closing 7-figure deals with Fortune 500 brands. Now, I run DemandJen, a sales-training firm trusted by Autodesk, GE, G2, IBM, Bloomberg, Instructure, Sprout Social, and more.

From conference stages to company Sales kickoffs, I'm known for:

- Buyer-Centric Frameworks – Practical playbooks for defeating buyer status quo in outbound pipeline generation, running executive-level discovery, building a point of view on cost of inaction (COI), and gaining consensus with larger Enterprise buying groups. 

- Story-First Messaging – Techniques that replace product pitches with problem-centric narratives that buyers remember.

- Engaging Delivery – A direct, humorous style that keeps even your most tenured reps taking notes.

Featured in Forbes, Sales Hacker, and 200+ podcasts, I combine real-world stories with data-driven insight to move audiences from inspiration to application. When I'm not on the road, you’ll find me in the Chicago suburbs chasing my 4 rescue dogs and 4 step-kids.

Head of DemandJen

Delivering SKO keynotes & virtual workshops that won't put your teams to sleep.

B2B Sales & Marketing teams have tried to earn buyer time and attention with a strategy of "more". 

More dials.
More emails.
More content.
More "value" and ROI.

But, 2023 showed us "more" is expensive and no competition against today's risk-averse B2B buying teams.

Instead of motivating the team to do “more”, I help empower teams to defeat customer status
quo and to make their sales conversations a competitive advantage.

Looking for a 2026 Sales Kickoff speaker? Here's how to decide if I'm the right option for your company (which isn't always the case): 

Step 1: Run a closed-lost audit of 2025 deals to answer the question, "When we lose, why do we lose?". 

Step 2: Is one of your most common reasons "buyer status quo" (AKA, we might offer a "better" solution, but our customers are ok with "good enough". So, they tell us things like "call us back in 6 months", "we don't have the budget right now", "I'll socialize this and get back to you")? If so, I'm likely a good option to consider. 

Step 3: Isolate where buyer status quo is harming your sale the most. Ex: can't book enough outbound meetings, can't convert 1st calls into 2nd calls, can't get a bigger buying group to reach consensus, can't engage the CXO, etc. 

Then, let's discuss what you found and I'll share some ideas.  

I'm proud of the SKO work I do. My keynotes and workshops are tactical, tailored to the client's business, full of non-obvious insights, and don't put the Sales team to sleep. 

Many of my SKO deals originate from sellers who share my content with their boss and tee up the idea of bringing me in. 

So, if you're a seller who has enjoyed learning from me on here - here's an 18 min keynote on "Building & Converting Pipeline in the Shiny Object Era" I delivered to 400 ppl last week: https://lnkd.in/gfFU5z_v

Thank you to all who continue to support and advocate for me inside of their orgs! I appreciate you 🩷

Founder, DemandJen | Sales Trainer & SKO Keynote Speaker | Dog Rescue Advocate

10/28 Update: these two puppies were adopted this morning 🩷. We are fostering the dog who was found outside in a cage, with no food or water (Solomon). The momma dog (Kennedy) who was in surgery is doing well post-op. Sadly, one of the <1 week old puppies passed due to lack of prenatal care before Many Paws could intervene. Thank you to everyone who has donated and reposted. You are making a difference with your kindness 🩷 

See these 2 Frenchie puppies? They, along with 23 other dogs, were just rescued from a house of horrors. A breeder selling cute Frenchie puppies who were living in hell. 

I’ll spare you the horrific photos. 

25 dogs who lived in rusty cages. No blankets. No love. Terrified. Some had no access to food or water.

Some of the dogs were being used as bait dogs. One needs to have their eye removed. Another is in surgery right now because her ear was nearly ripped off.

If you’ve been following me, you know that I share a different rescue dog every Saturday from Many Paws Global Rescue.

Well, they just took in 17 of those dogs. And they need our help.

The shelter director was in tears when Nicholas I. Knuth 📸 and I walked in today. She’s the toughest woman I know. But, she hasn’t slept or eaten in 2 days because she can’t get the images out of her head. 

I try not to ask for much on here.

But, I’m begging you for help.

Many Paws just took on thousands of dollars in medical bills. 

If you are in a position to help - please visit their website and make a donation. Or, call them to foster. Or, adopt.

Or, simply repost this to get the word out.

I just made a $1000 donation. 

If everyone reading this made a $10 donation, you could make such a difference.

The last time I did this, y’all raised $8,000 in a day.

Thank you for whatever you can do to help ❤️

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Y’all raised $6k yesterday! 😭😭

That money goes directly to helping dogs like Willie (aka one-eyed Willie) get the eye surgery he so desperately needs. 

If you missed yesterday’s post, he’s one of 17 dogs Many Paws rescued from a truly horrific breeder/dog fighting situation this week. 

From the bottom of my heart, THANK YOU. I’m beyond grateful for your kindness. You made a real impact on these dogs and this rescue. I’m so moved by your kindness. 

If you missed yesterday’s post and would like to donate, there’s still a ton of medical and spay/neuter expenses looming. A $10 donation or simply reposting this post goes such a long way. 

Photo credit: Nicholas I. Knuth 📸 

Willie (and many others) are available for foster or adoption at Many Paws Global Rescue in Palatine, IL ❤️

Do you know how many movies and TV shows are available on Netflix in the US right now?

Take a guess. 

7,101. 

Now, imagine you're not one of the big name shows/movies. You're not Wednesday, Black Rabbit, or KPop Demon Hunters.

You're a no-name show that isn't on any of the "Top 10" banners at the top of the Netflix screen. 

Your best hope of getting viewers is a GREAT trailer. You probably have 15 secs of attention before the viewer clicks "next". 

Now, do you know how many martech software companies exist, as of May '25?

15,384. 

But, it doesn't matter if you're selling to CMOs, law firms, K12, CIOs, or any other buyer.

We're all selling in the Shiny Object Era. 

And, you know those 2 letters we're supposed to worship as our GTM savior?

Well, it's making our jobs as sellers even harder. Because, in addition to all of the options of tools our buyer can buy from a software vendor, now they have low-code/no-code solutions they can consider DIYing in-house. 

And, if you're not selling for one of the big name brands, you probably have even LESS than 15 seconds before your buyer decides whether or not to tune out your outbound message (our equivalent of a movie trailer).

On Oct 2nd, Women in Sales is hosting its first annual virtual conference. 

I'll be doing the opening keynote on "Building and Converting Pipeline in the Shiny Object Era". The speaker lineup is an A+ list of incredible women. 

It's free to attend and open to all (that means you, too, men). 

See you there? https://lnkd.in/g-N_g77y

Meet Shooter 🩷

An 11 month old puppy who couldn’t be sweeter. 

Zoomies? Yes
Puppy kisses? Oh yes. 

He’s super food-motivated, which makes training fun. Loves other dogs, people, and basically anything that moves... especially if it plays with him. 

He’s a happy-go-lucky, adventure-ready pup who also knows how to wind down for cuddle time. 

Are you or someone you know looking for a loyal buddy?

Available at Many Paws Global Rescue in Palatine, IL.

Photo credit: Nicholas I. Knuth 📸 

(If we’re newly connected, every weekend I post a rescue dog available for adoption from Many Paws. Thank you for your help getting more eyes on these deserving pups!)

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