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40-60% of B2B opportunities end in "no decision" and involve ~11 customer stakeholders. We're not losing to our competitors. We're losing to customer risk aversion and a tolerance for "good enough" solutions. We're losing to the customer's gut feeling that no matter how much "better" our solution may be, the road to "better" involves change, cost, productivity losses while the team learns how to do/use something new. We're losing because in an environment where uncertainty is high, humans will do everything they can to avoid risk. B2B Sales leaders bring me in for Sales kickoff keynotes or workshops to teach their teams how to take a status-quo busting approach to their outbound and discovery conversations. If your team is outbounding to mid-market or enterprise customers, click the link in my profile to discuss what a workshop could look like for your team. (Note: I do not offer 1:1 coaching or 1:1 workshops. Happy to make recommendations for a shortlist of those who do that well, though!)
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Meet Lady Godiva ❤️ (and stick with me til the end for an idea) She’s a 4 year old Rottie who is oh-so-sweet, affectionate, and walks with the cutest little strut. Imagine waking up to this smile every day? Meet her at Many Paws Global Rescue in Palatine, IL (suburbs of Chicago). But, be warned. Your walks with her will be full of “omg your dog is so cute!” and “omg her smile!”. Photo Credit: Nicholas I. Knuth 📸 Now - for the idea. Are there any smaller pet brands you know of who are on LinkedIn? Was thinking of an idea where pet brands could sponsor these weekly Saturday posts. But, instead of me taking the money - the brands would donate the money directly to Many Paws. What do you think?
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