Jen Allen-Knuth

DemandJen

Delivering SKO keynotes + workshops to help Sales teams generate pipeline & defeat buyer status quo.

B2B Sales & Marketing teams have tried to earn buyer time and attention with a strategy of "more". 

More dials.
More emails.
More content.
More "value" and ROI.

But, "more" is expensive and no competition against today's risk-averse B2B buying teams.

Instead of motivating the team to do “more”, I help empower teams to defeat customer status
quo and make their sales conversations a competitive advantage.

Founder

Women in Sales

Advisor

30 Minutes to President's Club

Co-Host

Lavender

Head of Community Growth

Challenger

Demand creation for Challenger Sales methodology. Host of Winning the Challenger Sale series.

Sourced $3M+ of closed-won revenue for AEs on Challenger's new logo sales team.

Influenced $7M+ of sales-qualified pipeline. 

Hosted 52 weekly podcast episodes (and grew monthly downloads from 2k-->20k).

Hosted 18 monthly webinars, with an average of 400+ live attendees each. 

Facilitated 25+ keynotes at sales kickoffs and industry conferences (for up to 1000+ attendees). 

Guested on 50+ Sales and Marketing podcasts.

In addition, I carried my own reduced, annual new logo quota of 750k (and crossed it in June).

Chief Evangelist

Sold $11.4M in Challenger Sales training, consulting, and professional services engagements.

New Logo Sales - Large Enterprise

CEB, now Gartner

Team lead for a new team-based sales model. 
Team sold $5.9M on a $4.9M goal.
Individually, I sold $3.2M in Challenger Sales training.

Player/Coach - Large Enterprise Sales

Sold $5.8M in new logo revenue to Sales, Marketing, and Corporate Strategy leaders.

Managed renewal, cross-sell, and upsell of 40+ key accounts within CEB's Sales, Marketing, and Communications practice.

Key Account Management - Large Enterprise

Managed a team of 3 AMs and 2 SDRs.
Managed a $10M+ international territory of CMO clients.

Team Lead - Account Management

Director, Member Services

Account Director

Account Manager

Account Analyst

Collegiate Athletic Travel

Event Manager

aka DemandJen | Co-Host 30 MPC Podcast | Keynote Speaker

I help B2B revenue teams turn “Let's revisit this in 6 months” into “We’re in.” I'm a former Enterprise seller who carried quota for 18 years, closing 7-figure deals with Fortune 500 brands. Now, I run DemandJen, a boutique sales-training firm trusted by Autodesk, GE, G2, Bloomberg, Instructure, Sprout Social, and more.

From conference stages to private SKOs, I'm known for:

- Buyer-Centric Frameworks – Practical playbooks for defeating buyer status quo in outbound pipe generation, discovery, and when seeking to gain consensus with larger Enterprise buying groups. 

- Story-First Messaging – Techniques that replace product pitches with problem-centric narratives that buyers remember.

- No-Fluff Delivery – A direct, humorous style that keeps even seasoned reps taking notes.

Featured in Forbes, Sales Hacker, and 200+ podcasts, Jen combines real-world stories with data-driven insight to move audiences from inspiration to application. When she’s not on the road, you’ll find her in the Chicago suburbs chasing her 4 dogs and 4 step-kids, or testing cold-email hypotheses so your leadership team doesn’t have to.

Head of DemandJen

Delivering SKO keynotes & virtual workshops that won't put your teams to sleep.

B2B Sales & Marketing teams have tried to earn buyer time and attention with a strategy of "more". 

More dials.
More emails.
More content.
More "value" and ROI.

But, 2023 showed us "more" is expensive and no competition against today's risk-averse B2B buying teams.

Instead of motivating the team to do “more”, I help empower teams to defeat customer status
quo and to make their sales conversations a competitive advantage.

Learning how to reframe a prospect was one of the best skills I learned during my time at Challenger. But, I use it for a lot more than just Sales calls. 

Here's an example of how I use it now, as a Sales trainer. 

Every seller comes to a workshop with a set of beliefs and assumptions that dictates their behavior. 

I win exactly 0 hearts and minds if I tell them their behavior is "wrong". It's human nature to get defensive. (This is especially true when training teams with tenured reps.)

Instead, job #1 is to understand why they believe/assume what they're currently doing is right. 

Take starting your cold email with "I hope you're well." 

I can tell reps it's a bad idea until I'm blue in the face. But, if they believe it's impolite not to use it, they're going to keep doing it. 

Once I understand that belief, I can reframe it by showing them new information. Here, it's the inbox view of a prospect. The 25 cold emails that all start with some version of "I hope you're well!".

This new information helps THEM revisit their own belief system. Beliefs dictate behavior. 

The Q goes from "is it impolite if I remove the 'I hope you're well' opener?" --> "does my email look like every other annoying cold email if I use it?". 

I'm joining the wonderful Rew Dickinson tomorrow for a virtual session on how to reframe prospects tomorrow at 11 am EST. If you don't know Rew, he's an absolute gem and is someone who does a phenomenal job training highly technical sales teams.  

Here's the link to join: https://lnkd.in/de9Rin97

Founder, DemandJen | Stop Losing Pipeline to Buyer Status Quo | Keynote Speaker + Sales Trainer for GTM Teams Selling Into Enterprise & Mid-Market

Taplio

Jen Allen-Knuth's Linkedin Analytics

What is Jen talking about?

Who is engaging with Jen

's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?