Warren Hammond

Green Story

Green Story (www.greenstory.io) is the platform helping brands unlock the potential of their sustainability data and achieve a better way of doing business - whether they are at the beginning of their journey to net-zero or are far into it already.

Thanks to our customer-friendly solutions and using the global standard of Life Cycle Assessment (LCA) methodology, Green Story enables brands to accurately quantify and show the environmental performance of their products, and offset their carbon footprint, making them carbon neutral. 

As a result, we elevate the customer experience with a brand’s sustainability narrative throughout the customer lifecycle, enhancing transparency, increasing loyalty, and driving revenue. 

Green Story partners with hundreds of leading brands, such as PANGAIA, thredUP, Rent the Runway, and Pact. Our global team of experts works to empower 1 billion people to know their impact and make choices that are better for the planet and the generations to come.

Chief Commercial Officer (CCO)

Rhino Consulting BV

At Rhino Consulting, I work with founder owners, business leaders and sales professionals to improve the whole sales organisation - through strategy, structure, methodology and management – analysing the entire organisation that supports the salespeople. And then making it better.
Clients: Studytube, Panda International, Yonego, PCN, Belvilla, Social Talent, SendCloud

CRO| CCO| CSO |Fractional Leader

Pavilion

Executive Member

Innovative and strategic Chief Revenue Officer with extensive experience in leading sales operations, driving profitable growth, and preparing businesses for successful acquisitions in the competitive European vacation rental market. 

At the helm of sales for one of Europe's largest vacation rental companies, I orchestrated the transformation of the business, culminating in its acquisition by OYO in 2019. 

Key Member of the Leadership team which realised a $120m+ profit for the business when we sold to Oyo within 3 years.

Specializing in crafting compelling value propositions, pioneering services, and forging strategic partnerships, I am adept at instilling high-performance cultures, integrating cutting-edge technologies, and implementing industry best practices to scale operations and enhance productivity. 

Passionate about driving SaaS businesses to new heights through visionary leadership and robust revenue-generation strategies.

Played a pivotal role in expanding At Leisure’s portfolio to 115,000 homes across Europe, successfully positioning the company for acquisition through sustained, profitable growth.

Engineered a robust value proposition and launched innovative services that differentiated sub-brands like Belvilla, DanCenter, Danland, and Traum-Ferienwohnungen in a crowded marketplace.

Orchestrated strategic partnerships that broadened market reach and drove substantial revenue increases, significantly contributing to the company's attractiveness for the acquisition by OYO.

Cultivated a culture of high performance within the sales team, fostering a climate of excellence that aligned with aggressive business goals and enhanced overall sales productivity.

Implemented advanced sales technologies and best practices that optimized performance and scalability, underpinning the company's rapid growth and operational efficiency.

Chief Sales & Revenue Officer

Jobrapido

Job Rapido is an AI-enabled Performance Marketing Platform, focused on the recruitment market with 100M users globally, and is a portfolio company of private equity firm, Symphony Technology Group.
I launched new revenue streams for the business that unlocked the value of its audience and prepared the business for strong growth, overseeing sales, account management, and marketing teams, and establishing a customer success function which significantly grew the value of sales from core customers.

Senior Vice President of Sales

HarrisHammond

Social Talent: I worked closely with the founder of Social Talent on the design and execution of a sales strategy that facilitated its growth from start-up to a leading platform for online training. I remain on the board as an advisor and investor.
HR Office: following majority acquisition of Adver Online by USG People, I advised the business on the establishment of a structure to enable development and implementation of new software services into their client base, whilst strengthening sales performance of their existing business.

Director

Monster

As Managing Director of the Benelux business, I held full accountability for this 150-person, $80M business, and was a member of the European Management board. 
The business achieved strong top-line results during this period through development of adjacent market opportunities and development of new solutions-focused products, and made significant gains in profitability through leadership capability and operational excellence.

Managing Director Benelux

As European Head of Sales, I delivered strong double-digit growth, creating a new value proposition that was translated into robust sales strategy and local planning, and delivered via local leaders accountable for 600 Field and Telesales Account Managers.

European Sales Director

My remit expanded to transform sales performance and capability across Benelux and CEE markets, where I enabled all contact centres to meet challenging targets within three months.

Director Telesales Central Eastern Europe & Benelux

I grew the business 100% year-on-year, whilst increasing salesforce productivity by >40%, creating the largest telesales centre in Europe and one regarded as best practice.

Director Telesales Northern Region

CPM Nederland

Appointed to the Netherlands board, I drove significant bottom-line improvement, holding full P&L responsibility for a 180-person operation, with the centre winning the 2005 Nationale Contact Centre Awards.

Commercial Director

Mosaic

Responsible for managing the India offshoring business. Grew the business from one-man team, one centre and 25 seats to 12-strong team managing 4 companies, 7 sites and 550 seats in 3 months.
Owned and managed end-to-end relationship with telesales agencies in India including contractual terms, remuneration, incentives and clawbacks
Drove profitable volume sales for telecom, mobile and energy products for companies like Sainsburys and Orange
Remotely led the London-based client liaison departments
Managed operations for all campaigns - marketing briefs, targets, ROI, operator training, call scripts and product training
Built and ran business processes to ensure high quality, high revenue, low churn
Ensured effective management information systems were in place for on-time, accurate reporting
Promoted to run all the telemarketing operations in the UK, Canada, India and South Africa

Vice President Worldwide Outsourcing

Round

eCRM consultant

I work with founders and sales leaders at high growth companies to accelerate to the next level through structure and strategy | Sales & Leadership | ex CSO |

Senior Commercial Executive with a passion for Sales and Sales Teams.
Led fast-growing sales teams (100%+ yoy) in the UK, India, Benelux
Experienced European leader - Benelux, UK, Nordics, DACH, Italy and Eastern Europe
Collaborative leader with a focus on driving high performance with a focus on data, playbooks and inspiring teams to realise their potential.
Natural, enthusiastic communicator with all stakeholders
Financially literate - forecasting, P&L, profitable growth and ROI analysis
Experience with Private Equity and Investors
Successfully exited an Axel Springer business in 2020

For over 20 years, I've been taking on sales targets and beating them - from selling space in phone books straight from university to running international, multi-channel sales and marketing teams. The most enjoyable part of my career has been working with groups of motivated individuals and transforming them into a winning team.

Since finishing my last full-time role, I've worked as an advisor and fractional CRO across Europe,  developing ambitious strategies and building sales organizations that drive growth and increase profitability.
Passionate about helping individuals and teams succeed.

Vulnerability: The Unseen Strength of Leadership
Sometimes, leaders like to think they’re superheroes who always have the answers.
Wrong.
Think about the films and comics—we connect with our heroes when we realise they have flaws, weaknesses, doubts, and fears—just like us.
So be human.
Vulnerability Fosters Authenticity: Admitting that you don't have all the answers and showing your true self makes you more relatable and trustworthy.

Mistakes as Learning Opportunities: Sharing your failures and insecurities humanises you and encourages a culture of growth and resilience.

Psychological Safety: By being open about your vulnerabilities, you lay the groundwork for a psychologically safe environment where your team feels free to express themselves, share ideas, and acknowledge their vulnerabilities without fear of judgment.

This shift cultivates an environment where creativity and innovation thrive, where teams feel empowered and supported to take risks and be their true selves.

In this Short Warren Video, I discuss this.

#Leadership #Authenticity #Vulnerability #PsychologicalSafety #heroes

CRO | CCO | CSO | Fractional Leader | C-Team Mentor

Do you feel like you're sometimes surrounded by Stupidity?
An economics professor created a chart and 5 laws for that!

Chart Key:
On the X-axis, it is whether or not your actions benefit you somehow.
On the Y-axis, it is whether or not your actions benefit others, society, or the team in some way.

Intelligent - your actions serve you & your wider community
Bandits - your actions serve you but harm the broader society
Helpless - your efforts benefit the community but with a negative impact on you (aka ‘Starving Artist’)
Stupid - your actions hurt you AND those around you

It's interesting, isn't it? 
Nobody likes to think they're Stupid - that they are the one in the S box. 
But the truth is, it's a pretty busy place. Sometimes, we might feel like we're helping ourselves or others, but are we really? Are we missing something? Perspective? Insight? Are we confusing short-term gains with long-term benefits? Pleasure with happiness? Revenge with justice? Dopamine with oxytocin? Fake news with facts? 

Looking back - when were you in the S box - & did you realise at the time?
Looking around you - who do you think is in the S box? Do they realise?
Looking inward - do some people think you're in the S box now? Do you??

#stupidity #mindset #selfawareness #leadership #people #team

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