Xiao Calvo Sanjurjo's Linkedin Analytics

Customer loyalty isn’t just handed to you… It’s earned 🐾 For Pet Brands, it’s one of the most valuable and profitable assets you can build. Ask yourself this: Are your customers coming back? Or are they just one-time buyers? If the second one is true, is time to fix that. You can craft personalized experiences that bring them back if you focus your efforts on email marketing. Think about it this way: 💡 A great email marketing strategy allows you to reach your audience directly to your audience. You don't need to wait or rely on any social media algorithms. 🐾

How many sales did you miss this week? 🐾 More than you think. Most Pet Brands lose repeat sales because they stop nurturing customers after the first purchase. Here’s the reality: 💡 Email works It drives over 30% of monthly revenue for many Pet Brands. 📉 Social fades Posts get lost. Ads get ignored. Algorithms get updated. 📧 Email delivers It’s personal, direct, and brings customers back. If you’re not staying connected, you’re leaving money on the table. The right email strategy doesn’t just boost sales. It transforms them. Are you using it to its full potential?

3 years ago, I was drowning in email marketing gimmicks. Every new tip. Every shiny hack. Every "secret" formula. I tried to follow them all - only to realize one thing: 🚫 Tricks don’t build Brands. Fundamentals do. Here’s what to focus on instead: ✅ Know Your Audience What do they need? How can you help? ✅ Deliver Value Make every email worth their time. ✅ Stay Consistent Regular, reliable communication builds trust. ✅ Optimize Ruthlessly Test subject lines, CTAs, and content. ✅ Measure Everything What you track, you improve. The basics aren’t flashy - but they work.

Pet Parents deserve more than promotions… They want emails that feel relevant. Here’s where most Brands go wrong: 1️⃣ Generic Content Pet Parents want emails that speak to their furry friends. 2️⃣ No Segmentation Not personalizing your emails based on past behavior and activity is a blunder. 3️⃣ Missing Storytelling We all love Pets. Share the heartwarming Pet journeys they actually care about. Brands that get this right? They don’t just boost sales. They build lifelong loyalty. Is your brand making these mistakes?

Your emails might be landing… …but are they landing at the right time? Most Brands miss this. Your competitors don’t. After years working in the industry, one thing is clear: ⏰ Timing isn’t just important - it’s everything. And it’s not just Pet Brands: Health. Supplements. Apparel. They’re all seeing better results by sending the right message at the right moment. Here’s why timing works: ✅ Better Timing = More Revenue ✅ Personalization Stands Out ✅ Consistency Wins If your Brand isn’t thinking about when you hit send, you’re leaving money on the table. So… are your emails showing up when it matters most?

Forget the hacks. Master the basics. Here’s what 1,200+ brands taught me: 📌Real stories and genuine messaging always outperform gimmicks 📌What works today may not work tomorrow, so keep testing 📌Brands that show up regularly stay top of mind 📌Different customers need different messages 📌Focus on helping, not just selling These fundamentals helped us drive sustained growth across Pet Care, Health, and Apparel Brands. Are you focusing on what truly matters?

Think Pet Parents don’t read emails? 🐾 They do, when it’s done right. Here are three ways to keep them engaged: 📊 Use customer behavior to send messages they actually care about 📝 Share valuable tips and real-life pet stories that feel personal 📈 Track, test, and refine to keep engagement high Why does email work so well? Simple: 👉 Pet Parents want helpful, personalized content 👉 High engagement translates to real revenue Most Brands are leaving this opportunity untapped. Are you?

AI won't optimize your email marketing for you. But it will help you get there faster. Here’s how Pet Brands can use ChatGPT: 👉 Generate subject line ideas to test 👉 Create A/B tests for your CTAs 👉 Speed up content drafts AI is a tool, not a strategy. It supports your decisions. How are you using AI in your email campaigns?

Timing isn’t just a detail. It’s the difference between a missed opportunity and a sale. I started by helping Pet Brands grow… Now? We’re using the same timing strategies across health, supplements, and apparel And the results are undeniable. Here’s what I’ve learned from 3 years of working in the industry: 📌 Right Time, Right Sale An email sent at the perfect moment closes deals. 📌 Loyalty > One-Time Sales Well-timed, thoughtful emails turn buyers into lifelong customers. 📌 Consistency Builds Trust Showing up regularly keeps your Brand top of mind. If your emails aren’t hitting inboxes when it matters most, you’re leaving revenue behind. Is your Brand nailing the timing?

Generic emails don’t work anymore ❌ Personalized emails do ✔️ Here’s why D2C Pet Brands should pay attention: 👉 Personalized experiences build stronger connections 👉 Pet parents crave tailored recommendations 👉 Customization drives results Pet Parent's inbox is crowded. Everyone's is. If you want to stand out, here's what you can do: 🐶 Grab as much information about their Pet as you can 🐱 Send emails based on preferences and purchase history 🐾 Share tips that match the unique needs of their furry friends Pet Parents want more than a product - they want a personal touch. Are you giving them that?

Think Pet Parents are too busy for emails? Think again. They’re some of the most engaged readers you’ll find. Why? Because email delivers what they actually want: 📩 Helpful tips to care for their Pets 🛍️ Product recommendations they can trust 🎁 Exclusive offers they won’t find anywhere else After spending years in the industry, here’s what stands out: 👉 Pet Parents connect with Brands that ‘speak’ to them 👉 They’re willing to spend on products that matter 👉 They value personal and exclusive content Email isn’t just another channel. It’s your direct line to a loyal community. Are you using it to its full potential?

📧 Why Isn’t Your Email Marketing Working? I see Pet Brands making the same mistakes over and over: 💬 They focus on hard sells, not connection 💬 They use the same outdated templates 💬 They skip storytelling Here’s the truth: Pet Parents want more than promotions. They want emails that feel: 🐾 Personal 🐾 Relevant 🐾 Valuable Brands that understand this don’t just increase sales… They build lifelong loyalty. Is your Brand making these mistakes?