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Yesenia Otero's Linkedin Analytics

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Yesenia Otero

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20+ Years of Experience...... Entrepreneurial executive driving business growth leading cross-functional teams in marketing, sales and operations across successful B2B, B2C and B2B2C inbound and outbound strategies. Business Development and Partnerships with Fortune 100 Companies....... Proven record at developing new business and alliances with key decision makers in government, SMB, F100 and Inc500 segments yielding high returns. Skilled at identifying new markets. National Marketing Campaign Execution........ Proficient in developing national marketing strategies leveraging technology to fuel growth and double-digit results across all KPIs in digital, traditional and integrated multi-channel campaigns. Strategies include CRM & Automation, Email Marketing, Content Marketing, Demand and Lead Generation, Social Media, Paid Search & Advertising, Earned Media, SEO, Telemarketing, Tradeshows & Conferences, Direct Mail, Affiliate Marketing and Referral Marketing. Effective Brand Positioning....... Development of brand identity and compelling key messages communicating unique value proposition that resonates with target market segments across all touch points and journeys amplifying brand awareness, driving engagement and increasing ROI. Thirteen Year Track - Business & Life Coaching....... Developed sustainable groups for the improvement of life skills and emotional intelligence. Achieved 400+ members and expansion to LATAM. Architected entrepreneurship program mentoring 200+ CEOs in starting, marketing and launching their ventures. Specialties: • Pushing past revenue plateaus with actionable strategies for growth • Combining digital and traditional programs with automation to build awareness & revenues • Build and execute sustainable go-to-market strategies • Implement, measure and monitor sales initiatives to achieve targeted goals

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