Aaron Bird

CEO @ Inflection.io - Building the future of PLG. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Technology entrepreneur & investor.  Building the next generation of B2B marketing automation.

Co-Founder & CEO

Building the future of B2B marketing technology

I had a blast hosting the Demand & Expand CMO AI Summit yesterday.  Special thanks to Shari Johnston for co-hosting and my table mates JD Peterson, Melike A., Paige Leidig, Jyotsana Saha, & Kris Rudeegraap, it was super fun learning from you all!

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Talks about #b2b, #gtm, #plg, #saas, and #entrepreneurship

Demand & Expand

COO | SaaS GTM Leader| Founder of WomeninRevenue.org | ABX Evangelist

CMO, Perceptyx | fmr. Zendesk, Marketo, Trello, Culture Amp

Ex-BCG, YC Founder, GM, HBS & Stanford alum, building and scaling businesses, strategic growth leader

Chief Marketing Officer, Chief Growth Officer | Board Advisor | Coach & Leadership Mentor | Alum: #Simpplr #Quid #CipherCloud #SAP #Ariba

VP of Marketing at Nue.io

Co-CEO of Sendoso

CEO @ Inflection.io & Demand and Expand - Marketing automation built for the modern data stack. Former SVP Product @ Marketo, Founder & CEO @ Bizible

So many times I have met with marketing to brainstorm and whiteboard a marketing journey.

The Inflection product team saw me doing this and came up with one of the coolest use cases for Inflection's new AI capabilities.

Inflection can now develop a campaign from a picture.

In this demo, I draw out a journey 𝗼𝗻 𝗮 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗽𝗮𝗽𝗲𝗿, upload the photo to Inflection with a prompt, and Inflection builds out a draft.

Inflection.io is now a Validated Technology Partner with Databricks!

Inflection is the only B2B marketing automation provider with a full bi-directional integration with Databricks.

This means you can leverage all the great data available within Databricks for marketing audiences and personalization and write campaign performance back into Databricks for reporting and sharing the campaign data with other systems.

Excited to work more closely with the Databricks team!

Inflection.io

Databricks

Sauce Labs had product data—but no way to act on it.

Marketo couldn’t trigger campaigns based on real usage, so they switched to Inflection. Sales got alerts tied to in-product behavior, onboarding adapted to each user’s role, and CS could step in before usage dropped. And the results speak for themselves.

✅ 8 new opps from product-driven sales alerts.
✅ 20% more users inviting teammates.
✅ 6 figures in ARR from a single abandoned trial campaign.
✅ Multiple churn risks caught early.

Here’s a detailed breakdown of how they did it

inflection.io

How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue

New: AI-generated Segments (audiences) is now live in Inflection!

You just describe the audience and it will create different segments for that audience. 

It can be something like this which is target personas.

It could be something like Segments by lifecycle stage.

What's neat is you don't need to do all the variations. In this example, the AI generated these Segments using lots of title variations. I didn't need to manually declare them.

Super excited for this.  What a great group.

Looking forward to the CMO AI Summit tomorrow in SF and the roundtable with Sendoso, Amazon Web Services (AWS), TigerGraph, Mixpanel, Beyond, Perceptyx, SambaNova, and Domotz! 

DM me if you're going and lets meet up!

My favorite kind of reactions from prospects.

When agents can talk directly to your apps through an MCP server, everything changes.

Instead of a human jumping between Salesforce, Airtable, etc...
an agent can do it autonomously:

Summarize call transcripts for target accounts from Gong

Pass those summaries to Inflection to create custom segments

Draft a target account campaign based on these custom segments 

No brittle integrations. No copy-paste workflows. No “please log in and click this button.”

The agent just acts — safely, deterministically, and across systems via multiple MCP servers.

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