Adam New-Waterson

Teraace

Product Analytics without Numbers.

Solopreneaur building a business alone using a radical new model.

Special thanks to Jesse Webb for design inspiration. And Russ Somers for positioning mentorship.

Allen Institute

Board member of an Advisory Council at the Allen Institute.

Board Member

StartOut

Mentor for queer entrepreneurs looking for help navigate building and scaling their business.

Startup Mentor

HYE Partners

July 23 - Founder building SaaS technology businesses.
Sept 20 to July 23 - Fractional executive with multiple clients.

Founder

Stack Moxie

Chief Product Officer

Chief Marketing Officer

Testimonial Hero

CEO advisory with Testimonial Hero. Tackled wide range of topics from Strategic initiatives, Marketing Positioning, Product packaging, Go-to-market initiatives, Product direction.

Advisor

Frank & Fan

Lifestyle brand for apparel & fashion, accessories, art, home decor, and self-care wellness. Check us out at frankandfan.com

Owner

MakerSights

MakerSights, the product decision platform for retail, bridges the gap between what brands think consumers want and what consumers ultimately purchase. Tightly aligned to the retail calendar, MakerSights’ AI-driven technology partners with product teams to inform and de-risk decision-making, from early stage concepting to line adoption and go-to-market. Leading brands – including Levi's, J.Crew, Madewell, Shinola, Hoka ONE ONE and Allbirds – have de-risked billions of inventory investments by using MakerSights to measure consumer appeal for new lines, to make sustainable choices and to increase assortment profitability across regions, channels and key accounts.

VP, Marketing

bloomreach

• Lead sales development, field marketing and demand generation
• While I was there core revenue grew 62%

BloomReach powers an intelligent and open Digital Experience Platform (DXP) to build engaging customer experiences, accelerate conversions to increase revenue, while strengthening customer loyalty.
 
BloomReach’s experience platform for content management is infused with machine learning for dynamic personalization and boosted search engine optimization. BloomReach’s Web Relevance Engine (WRE) algorithmically understands content and users, matching demand and intent data from across the web. 

BloomReach is a Leader in the Gartner Magic Quadrant for WCM and Visionary in the 2018 Gartner Magic Quadrant for DXP. BloomReach's customers are well-known organizations including Staples, Neiman Marcus, Randstad, REI, NHS, Williams Sonoma, Shutterfly.

Head of Global Demand Generation

RevJet

• Hired nine employees with roles spanning marketing, sales development and office management
• Team philosophy was an account focused preferring high-touch campaigns to mass approaches
• Managed demand generation including marketing automation, advertising, direct mail, content, operations, and the campaigns that used these tactics
• Robust field marketing strategy with formal presences at conferences, self-hosted “micro events”, and badge surfing
• Built an inhouse SDR function from hiring to comp plan, messaging and processes, onboarding and training, management and incentives 

RevJet manages all aspects of marketing creative with a focus on use in advertising. Using the technology, businesses can build incredible ads in any format including display, social, rich media, in app, native, video, audio. Users can with only a few clicks easily iterate, resize, and translate those ads to serve into any placement. 

Those ad concepts then compete in experiments to determine which is more successful. Those winners can then be personalized for your audiences using any data source. Everything you need run enterprise advertising “after the buy” is included. This includes ad serving, audience management, workflow and approvals, reporting and data visualization, and artificial intelligence. This end-to-end marketing creative technology is the real deal.

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