Alex Baghdjian's Linkedin Analytics

Perplexity dropped one of the best AI ads we’ve seen. It gets a lot of things right. ✅ Showcases the benefits of product vs. incumbent ✅ The competitor jab is sharp and not desperate. ✅ Uses a celebrity with a perfect product tie-in. ✅ Keeps you locked in for the full 90 seconds. ✅ The humor lands #marketing #advertising #perplexity #tech #branding

Agentic AI is great proof that AI isn’t coming for creativity first on marketing teams. It’s coming for the manual, repetitive tasks. The ones that eat up time aggregating data and only need humans for review. AI will handle all the low-hanging, manual work that slows teams down. Campaign Reporting. Influencer search. Direct buys. AMT just raised a seed round to automate influencer marketing. They want to be Google Adwords for influencers. Their AI agents will negotiate deals, track performance, and optimize campaigns. Only looping in a human for the strategy and final review. Nearly a decade ago at IBM, we used to say AI stood for "augmented intelligence". I actually believe that's what's going to happen to marketers over the next decade. The marketing organizations that use AI in the right way will help them focus on the right things. Ultimately helping them be more effective and drive better business results. #marketing #Artificialintelligence #branding #advertising #AI

PepsiCo is on a roll. First it bought Siete Family Foods for $1.2 billion. Then it went all in on hummus by fully buying Sabra. Now Poppi for nearly $2 billion. It's a bit of a no brainer strategy. Younger consumers are more health conscious. Something needed to be done to lure them back in. Soda consumption has been declining over the last decade with teenagers. That isn't the case for "functional sodas" like Olipop, Poppi, and SunSip. They've created a category of their own. Gut health. Prebiotics. Low sugar. Everything young consumer want to match their lifestyle choices. Poppi is another great example of consumer habits evolving faster than legacy brands can innovate. PepsiCo saw the shift. And instead of fighting it, they’re buying their way in. #Poppi #pepsico #soda #CPG #branding #marketing

The social content circus isn’t a long-term strategy. Chasing every viral trend has diminishing returns. Younger audiences crave authenticity. They don’t want brands that just copy what’s trending. Brands have to be using TikTok and other social channels to amplify what they believe in an authentic way. Instead of mirroring what they think people care about. This Ad Age article also reminds me of one trend to watch: micro-dramas. In China, short drama series with 1-2 minute episodes are pulling in millions of views per episode. It’s storytelling built for modern attention spans. And it’s going to take off in the U.S. and Europe. The question is how will brands tap into it authentically? Real brand integrations that add to the story and don't interrupt it. Curious if anyone knows who's doing this. #marketing #branding #china #tiktok #social