Natasha Walstra's Linkedin Analytics

Vanity metrics tell one story. Reality tells the complete opposite. According to my LinkedIn last week? I had a below average week. I only posted 2x and got "OK" engagement (low in comparison to LinkedIn "influencers"). What you didn't see: → 2 workshops that led to 9 strategy calls → 2 new clients signed (now booking for July!) → 2 new clients onboarded → 1 fresh video testimonial & case study locked in Oh! And my new website officially launched (which, btw, you should definitely check out! www.nearpointstrategies. com - real post on this soon!) But according to LinkedIn metrics, I'm not "crushing it" because I only posted twice. The thing though: if I was getting hundreds of likes and hundreds of comments, that would mean I'm spending all day on LinkedIn. (Or using pods or bots, which... definitely never.) I know I've built my entire business around LinkedIn, but the point of being ON LinkedIn is to get OFF LinkedIn and build real relationships. Vanity metrics matter to an extent. But revenue metrics matter more. When you implement a strategy focused on genuine connection over engagement theatrics, real magic happens: — Real conversations start — Real relationships form — Real deals close PLUS it makes the whole thing way more enjoyable...seriously.

I woke up this morning with tapping toes! You know, the kind that bounce with excitement? My clients are absolutely CRUSHING it, and I have 4 incredible case studies I'll be sharing over the coming weeks: → One client 3x'd his following and hosts industry events → Another just signed a huge partnership deal → Someone else closed a multiple 6-figure, 3-year contract → (And one more I'm saving for last because it's 𝘤𝘩𝘦𝘧'𝘴 𝘬𝘪𝘴𝘴) Seeing my clients succeed like this makes my heart so full! These wins aren't accidents - they're the result of showing up authentically on LinkedIn, building real relationships, and turning those connections into business opportunities. I can't wait to dive into the details of each story (especially since they'll be featured on my new website launching soon! 🥳) Nothing beats watching someone transform from "I hate LinkedIn" to "LinkedIn changed my business." That's the good stuff right there. _____ PS: What's got YOU excited this morning? Drop it below - let's celebrate wins, big and small!

"LinkedIn engagement feels so forced." A client said this to me last week. I get it. Initially? Yes, it's going to feel weird. This isn't something we're naturally wired to do. But, it's like trying anything for the first time. (𝘙𝘦𝘮𝘪𝘯𝘥𝘴 𝘮𝘦 𝘰𝘧 𝘵𝘩𝘰𝘴𝘦 𝘧𝘪𝘳𝘴𝘵 𝘧𝘦𝘸 𝘸𝘦𝘦𝘬𝘴 𝘢𝘧𝘵𝘦𝘳 𝘣𝘳𝘪𝘯𝘨𝘪𝘯𝘨 𝘮𝘺 𝘴𝘰𝘯 𝘩𝘰𝘮𝘦 - 𝘐 𝘸𝘢𝘴 𝘚𝘖 𝘤𝘭𝘶𝘮𝘴𝘺 𝘢𝘯𝘥 𝘢𝘸𝘬𝘸𝘢𝘳𝘥 𝘤𝘩𝘢𝘯𝘨𝘪𝘯𝘨 𝘩𝘪𝘮, 𝘧𝘦𝘦𝘥𝘪𝘯𝘨 𝘩𝘪𝘮, 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨! 🍼) Here's what helped her: Think about how you build relationships IRL: — You offer genuine support — You ask thoughtful questions — You share relevant experiences — You remember what matters to people LinkedIn is just the digital version of that. This reframe that changes everything: Instead of "I'm commenting on a stranger's post" Think: "I'm joining a conversation I'd want to have anyway" Instead of "This feels fake" Think: "I'm learning to communicate in a new format" It becomes second nature. I promise! With that said, if you don't have something interesting or genuine to say, don't say anything. "Great post!" doesn't build relationships. It just adds noise.🙊 Better to comment meaningfully on 2 posts than leave generic responses on 10. The awkwardness fades. The relationships you build don't. ___ PS. If you're stuck in the overthinking trap, not sure how to begin, OR have been going at it for some time but not seeing the results you're looking for, let's talk. I created a program that helps solve all of that. Part Done-4-U (personal branding + content, because you don't have to do it all) part Done-W-U (social selling...because I can't build relationships for you;) Swing by my DMs to learn more! 😎

Should connection requests include a note? My take: It depends. Many connection request notes feel forced: — "I am expanding my network and want to explore synergies." — "You commented on Codie Sanchez's post!" — "We both breathe oxygen, let's connect!" (𝘓𝘪𝘵𝘦𝘳𝘢𝘭 𝘳𝘦𝘲𝘶𝘦𝘴𝘵𝘴 𝘸𝘢𝘪𝘵𝘪𝘯𝘨 𝘪𝘯 𝘮𝘺 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯𝘴 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸🥴) These scream "I'm about to pitch-slap you!" Send notes ONLY when there is warm context, a trust signal. → You have a 𝘨𝘦𝘯𝘶𝘪𝘯𝘦 take on a comment/post of theirs → You're in the same community → You're attending the same event Example that works: "Hey, connecting from X community." Example that doesn't: "Hi! I'd love to connect with like-minded professionals." A blank connection request from someone with a compelling profile often feels MORE authentic than a generic note. Your profile should do the talking. *Especially the first 5-8 words of your headline since that's all people see when you connect. Your note (if you send one) should simply establish context. Save the relationship building for AFTER they accept. ____ PS: I know this is a hot topic with passionate opinions on both sides. I personally try to only connect with anyone when there's warm context...I'm not trying to grow my audience for the sake of having more followers. But when I was in a higher prospecting role with more outreach targets? I sent plenty of requests without notes that led to great conversations. The key isn't the note. The key is what happens AFTER they accept. That's where the real relationship building begins. How do you handle connection requests?

I love seeing my clients succeed.🤩 Ilya grew his LinkedIn following by 3X AND now hosts industry events with 100+ attendees. But first, he was stuck in a frustrating cycle: "I tried posting on LinkedIn. I would be really excited. I would do it for a week or two, and then I would pop off because I couldn't think about what to say or who to say it to or how to say it." So, we implemented a strategic framework for 6 months that gave him clarity and confidence: "In working with you, you showed me a framework. You got the ball rolling. You convinced me that I can do this." Then, he took that foundation and achieved unexpected results: — His following grew from 3,000 to 8,000+ targeted industry connections — His posts regularly get thousands of views with viral engagement (1,000+ likes from his exact audience) — He started hosting events for his network (100+ atendees) "LinkedIn used to be a drag. Now I have fun with it. I have a process that I follow. I know that it works." The key to his success? Staying laser-focused on a specific audience: "What I think I'm doing that is really effective is I'm very niche. My goal is not to get 75,000 followers. My audience are career professionals who are passionate about their work and also happen to make a good income. So whenever you put those people together that are enough alike into the same space, there's a lot of value there." LinkedIn personal branding opens doors you didn't even know existed. But you have no idea where those doors can lead, if you don't show up. Curious to find out? It's time we talked! __ P.S. Some of my clients are starting from the beginning, but many have been going at it for a while now, just not seeing the results they're looking for. What's great about my program is that it's 100% custom to you and your needs. I meet you where YOU are. Currently booking for mid July start date! 💜

Busy week! 😎 Tomorrow I've got another LinkedIn workshop with Founders Bay! "Personal Branding Meets Profit - Optimizing Your LinkedIn for Growth" What makes this different: → LIVE profile reviews and spot coaching → Real Q&A with actionable takeaways → The exact strategies I used to build a 6-figure business through LinkedIn Whether you're struggling to get LinkedIn traction or ready to turn connections into revenue - this is for you. Founders Bay has an incredible community of 45,000+ founders, and I love their approach to inclusive entrepreneurship. Spots filling up fast! Link: https://lu.ma/0ptzrceo

"If content is king, then conversation is the kingdom." Had so much fun chatting with Tamara Smith on Sales as Service Podcast. (Which LOVE the name, as you can imagine.) Sales is all about providing service and building relationships! In this episode we dive into how LinkedIn aligns so well with that idea. 1. Your headline isn't your job title. It's your positioning statement. Who do you help? How do you help them? Say that instead. 2. Your banner isn't decoration. It's prime real estate. Use it to communicate your core message visually. 3. Comments > Content. Everyone's obsessing over posts. But relationships? They happen in the comment section. That's where real conversations start. 4. LinkedIn = Virtual networking event. Not a digital resume. Not a sales pitch platform. Think of it like walking into a room full of people you want to meet. 5. Quality beats quantity every time. Five meaningful interactions will always outperform 50 generic "great post!" comments. And the biggest shift mindset shift you need to have? Stop thinking about LinkedIn as a place to broadcast. Start thinking about it as a place to connect. When you show up authentically and consistently, people notice. They remember. They refer. That's how introverts like me built six-figure businesses without a single cold call. Want the full conversation?  Check out on Spotify: https://lnkd.in/eHtH6d2E

Going live in a few hours with Mike Sirius. And I'm excited about this one. Because I'm tired of LinkedIn "gurus" telling you vanilla advice that doesn't actually convert.🙊 Real business happens when you: → Build genuine relationships → Show up consistently (not constantly) → Actually help people instead of just "providing value" Today's live session is about the stuff that actually works. The conversations that lead to contracts. The strategy behind sustainable lead generation. The mindset shift that changes everything. No scripts. No funnels. Just real talk. Going live at 10:00 EST- who's joining me?

The LinkedIn "game" just changed again. Before: You had to prove you actually do what you say you do. (With all the "experts" flocking to LinkedIn) Now: You have to prove your content isn't AI-generated. (Don't get me wrong - I use AI daily. But I start with my original thought and use AI to refine it.) The solution for both challenges? Adding video to your strategy. → People can see you're real → They can hear your expertise in your own voice → Your authentic perspective can't be replicated As y'all know, video is absolutely not my jam. Yet here I am, forcing myself to do it anyway. Because blending in with everyone else is way worse than being uncomfortable on camera. ____ PS: Although I'm new at doing video like this - speaking directly to the camera, it's not my first time sharing video content. I found a loophole after doing podcasts and getting clips from those. I realized I could do the same thing - just imitate podcast-style interviews to create a bunch of clips. Which is what I offer to my clients. Last week with a client, we pulled 22 clips from one 45-minute session (yes, there was an outfit change in between 💃). So if you want to get into video but are struggling with it like I am in this one... I have a solution that's a really great starting point for your video journey. And I'm 99% sure you'll enjoy it even!

"Am I being productive or am I just being active?" I share this question with every client. When you're on LinkedIn, you should always ask yourself this. Active LinkedIn looks like: → Reading but not engaging → Mindlessly scrolling the feed → Consuming content for hours → Liking posts without commenting Productive LinkedIn looks like: → Commenting meaningfully on 3-5 posts → Checking who viewed your profile → Following up on conversations → Sending 2-5 thoughtful DMs → Connecting with intention It's easy to get sucked into the endless scroll. (this is a social media platform, after all). But scrolling doesn't build relationships. Scrolling doesn't generate opportunities. Scrolling doesn't grow your business. Scrolling leads to frustration or burnout. The solution? Set specific metrics for your LinkedIn time. Then get off. 20 minutes of productive LinkedIn beats 2 hours of mindless scrolling. Every time. Your future self (and your business) (and your mental health) will thank you. 🙌 _____ PS: I've got a lot of exciting things happening behind the scenes - case studies, onboarding 5 (!) new clients, launching a new website, growing my newsletter. I'm only just beginning! AND I finally have mental space to figure out how to scale my business, too. What does that even look like?! Stay tuned 😎

Everyone's skeptical on LinkedIn now. (here's how to stand out anyway.) We're in a trust recession. People's guards are higher than ever. With all the get-rich-quick schemes, AI-generated everything, and people pitching before they even say hello... No wonder people are wary. 👀 But there's good news! Here are 5 ways to (trust) recession-proof your LinkedIn strategy: 1. Consistency (but not how you think) 2. Social proof that actually builds trust 3. The office mindset shift 4. Relationship timing that matters 5. One thing that beats text every time In this trust recession, superficial tactics don't just fail—they actively harm your reputation. But when you focus on genuine relationship-building? You become the exception in an inbox full of pitch-slaps. Swipe through for the full breakdown → ___ P.S. While everyone else is burning bridges with aggressive tactics, you'll be building a network of people that genuinely like you, and genuinely trust you. And guess what - it makes this whole process way more rewarding.

"Your post yesterday was so good - when are we going to learn about that?" — My client who didn't like or comment on it. Even my own clients are lurkers! 😅 This perfectly proves what I keep telling you: Your real audience lives in the shadows. They're: → Screenshot-ing your advice → Forwarding posts to their teams → Making mental notes about working with you → Building trust with you... quietly But liking your post? Nope. Here's the thing: 57% of LinkedIn users never engage publicly. They watch. They evaluate. They remember. Your 18 likes don't tell the whole story. Your real impact is happening where you can't see it. In saved posts. In screenshots. In conversations you'll never know about. So keep showing up. Keep sharing your insights. Keep being authentically you. Because someone is always watching—and some of them will become clients. To my silent supporters reading this right now: I see you, I value you, and hope to connect with you soon! 💜 ____ PS. I'm booking now for August! Summer will be coming to an end...perfect time to get focused on building your brand + growing your business. ‼️ AD closed 1 client + 2 speaking engagements in just 2 WEEKS after starting! ‼️JH closed 3x 12-month/50+ hrs clients from my Event Playbook ‼️ SS closed a 3 year $400k deal in 6 months (B2B)

I've been describing LinkedIn wrong for years. Since 2021 I've been saying its a "borderless, never-ending, digital conference where everyone's down to network." But maybe it's simpler than that. (𝘗𝘭𝘶𝘴, 𝘵𝘶𝘳𝘯𝘴 𝘰𝘶𝘵 𝘮𝘢𝘯𝘺 𝘱𝘦𝘰𝘱𝘭𝘦 𝘥𝘰𝘯'𝘵 𝘬𝘯𝘰𝘸 𝘩𝘰𝘸 𝘵𝘰 𝘯𝘦𝘵𝘸𝘰𝘳𝘬 𝘱𝘳𝘰𝘱𝘦𝘳𝘭𝘺, 𝘦𝘪𝘵𝘩𝘦𝘳). What if LinkedIn is just... your office? And your network? Your colleagues. In your real office, you don't walk up to someone and immediately pitch them. You say good morning. You ask about their weekend. You build relationships without expecting anything back. But on LinkedIn? Everyone's got an agenda. The pitching is out of control and we all feel it. "I don't want to sound like the messages I receive" "I've stopped accepting any new connections" "I don't even look at my inbox anymore" 😱 So, what if we just... stopped? 🧐 What if we engaged because people are interesting, not because we want something from them? When people don't feel like they're about to be sold to, they let their guard down. Real relationships form. And opportunities arise naturally. ____ P.S. Don't get me wrong...outreach is necessary for business. But maybe if we think of people as colleagues instead of "prospects", we'll be more thoughtful about when and how we share our services. Remembering there's an actual human being on the other side of that message might make you rethink what you're sending out to people.

Hooks aren't important or so I thought for years. "This is such a brilliant idea—why wouldn't someone read the whole thing??" So I literally didn't think about the hook. Here's why that strategy failed: — 72% of users view LinkedIn from mobile — They average 1.27 minutes on the app — They view about 18 posts per session Do the math. That's roughly 5 seconds per post IF they didn't stop at all. But what actually happens: They scroll until something makes them stop. So, the question isn't whether they'll stop scrolling. The question is: Will they stop for YOU? → Only if you give them a reason to. But don't fret! I've got 2 ways to think about writing hooks (pick what works for you): Method 1: Write your post first, THEN create a "title" for it. Method 2: Think of your post as a marketing email. What would the subject line be? *𝘐𝘯𝘴𝘪𝘥𝘦𝘳𝘴 𝘵𝘪𝘱: 𝘛𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 2 𝘭𝘪𝘯𝘦𝘴 𝘴𝘩𝘰𝘸 𝘶𝘱 𝘪𝘯 𝘵𝘩𝘦 𝘧𝘦𝘦𝘥. 𝘉𝘦𝘴𝘵 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦 𝘪𝘴 𝘢 2-𝘭𝘪𝘯𝘦 𝘩𝘰𝘰𝘬 𝘧𝘰𝘳 𝘮𝘢𝘹𝘪𝘮𝘶𝘮 𝘪𝘮𝘱𝘢𝘤𝘵.* You've got great ideas. Make sure people actually see them. ___ PS. Notice how this post started? I could have opened with "LinkedIn users spend 1.27 minutes on the app." AND?? Boring. Instead, I led with a statement that made you curious enough to keep reading. Thank you Richard van der Blom Just Connecting - Social Selling, Employee Advocacy and Marketing  for the stats from their LinkedIn Algorithm Insights 2025 report!

I signed a client and all they did was look at my profile. Here's how that happened: I connected with a VC on LinkedIn. Within hours, 𝘩𝘦 reached out to me: "Hey, I'd like to talk to you about your services. Can we set something up?" No pitch. No sales call. No "discovery session." He was ready to buy. Surprisingly, he even told me he was comparing me to another LinkedIn expert with 5x the followers—someone well-known in this space, someone he'd collaborated with before. But he chose me. Why? My profile did the selling for me. It clearly communicated: → What I do → Who I help → How I'm different Your profile isn't just a digital resume. It's your 24/7 salesperson. When done right, people don't need to be convinced—they're already sold before they message you. So here's the question: If someone landed on your profile right now, would they immediately know: ✓ What you do? ✓ Who you help? ✓ Why they should choose you over everyone else? Or would they have to dig through corporate jargon to figure it out? Your profile should do the heavy lifting so you don't have to. ____ P.S. That VC became a client within a week. All because my profile spoke directly to his exact pain point. Sometimes the best sales strategy is just being crystal clear about who you serve.

I want you to not need me anymore. This statement surprises everyone. They pause. They look confused. "Really?" Yes, really. Many consultants want to create dependency. I want to create independence. My entire LinkedIn strategy approach is built on this philosophy: → Build systems that fit YOUR lifestyle → Teach skills you can maintain yourself → Create habits that stick when I'm gone → Transfer knowledge, not just execute tasks Why would I essentially work myself out of a job? Because empowerment creates the strongest client relationships. When you know I'm genuinely focused on your long-term success (without me), something magical happens: - You trust the process more - You achieve better results - You implement recommendations faster - You tell others about your experience The best part? Clients who become self-sufficient don't actually disappear. They return for check-ins, strategy pivots, and to tackle new challenges together. But they do so from a position of strength, not dependency. Just last week, one of my first clients reached out for a "booster session." And, she's moving back to her hometown and re-engaging with companies who also need my services. Almost two years later, she's not only becoming a client again—she's bringing me referrals. That's what happens when you empower instead of create dependency. Win-win? More like win-win-win. ____ Ready to take the leap? I'm booking 4 weeks out right now - so that gives you time to mentally prepare for all the magic that's about to happen ✨ And I mean serious magic. Every week amazing new opportunities appear (like the example of my former client last week) for me and my clients by just showing up. If you don't show, you'll never know.

It's MORE than halfway through 2025(!?)... And I still don't see YOU. 👀 Without a personal brand, you’re missing out on: → Shorter sales cycles → Opportunities finding you → Smoother client acquisition → Larger visibility within your industry → Stronger trust from potential clients → Higher engagement on your content → Faster decision-making from prospects (𝘢𝘯𝘥 𝘱𝘦𝘰𝘱𝘭𝘦 𝘴𝘵𝘪𝘭𝘭 𝘵𝘩𝘪𝘯𝘬 𝘵𝘩𝘦𝘳𝘦'𝘴 𝘯𝘰 𝘸𝘢𝘺 𝘵𝘰 𝘮𝘦𝘢𝘴𝘶𝘳𝘦 𝘙𝘖𝘐 𝘧𝘳𝘰𝘮 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 🙄) But building a powerful personal brand doesn’t have to take forever. Here’s how to do it simply: 1. Know your unique value proposition. ⇥ What do you do, for who, and how? This clarity must reflect in your profile and content. 2. Consistently engage with your audience. ⇥ Stay top of mind for your network AND your network's network. Share success stories, not just stats. 3. Celebrate your clients’ wins!🥳 ⇥ It’s celebration, not vanity. 4. Start conversations. ⇥ Someone’s gotta start them. Why not you? 5. Build lasting relationships. ⇥ They don’t form overnight. Stay connected, support each other’s business, and check in regularly. Your personal brand isn’t just a marketing tool. It’s a relationship-builder that fuels your business growth. That’s how you make others wonder what you know that they don’t. ___ There's a reason why 99% of LinkedIn users aren't posting original content on here — it's hard! BUT that's why I exist, to make it less hard (and actually enjoyable!) My Kickstarter sets you up for success on here - I had a client see ROI literally 1 week after working together. Let's talk! I know you're curious! 😎

My true life started when I stopped doing this. (It's not what you think). Alcohol was my "extrovert fairy dust" 🧚‍♀️ For years, I used it as a security blanket to transform my introverted self into someone I thought the world wanted me to be. The result? → Chronic migraines (for 5 years straight) → Relationships that never felt right → Insomnia that wouldn't quit → A career that drained me Then 2 years ago, I took a "break" from drinking. That break turned into weeks, weeks to months... What happened still amazes me: — 3 months after: met my now-husband — 3 months after that: started my business — 3 months after that: got engaged — 2 months later hit my first 6-fig — 1 month after: found out I was pregnant — 3 months after that: doubled my monthly revenue — 3 months later: got married — 2 weeks after that: baby joined us — 6 months later: doubled MRR again. And I'm only at the beginning. 😎 But, this isn't an anti-alcohol post. It's an anti-hiding-who-you-truly-are post. For me, drinking masked my introversion and kept me chasing relationships and environments that weren't aligned with my authentic self. The moment I embraced who I really am? Everything. Changed. Now I have a beautiful baby boy, the love of my life by my side, and a thriving business that energizes me instead of draining me. (Oh, and unsurprisingly, my husband had been on the same journey - he stopped drinking 9 months before we met.) Life doesn't truly begin until you stop forcing yourself into shapes that weren't designed for you. What mask might you be wearing? If you feel stuck, misaligned, or something is holding you back from doing "the thing" you're meant to do... Take a look around. Maybe something isn't serving you the way you thought it was. Maybe it's time to make changes. And once you do? Everything really does fall into place. ____ PS: Being your authentic self isn't just personally fulfilling - it's strategic. When you show up as who you really are, you attract the right people, opportunities, and energy that fuel sustainable success. I've never felt better.🤸‍♀️

"I want to start doing video." I said that a year ago. Then did absolutely nothing about it. Not because I was too busy. Because I was scared. Fear completely paralyzed me from even trying. But yesterday I finished Robin Higgins's 8-week social media class, and as you can see, I'm conquering that fear! (and it's now 𝘭𝘦𝘴𝘴 𝘣𝘢𝘥 than it was— which is HUGE!) Not only did she cover the technical stuff, but she tackled the mindset piece too—getting out of your own head and just hitting record (or whatever each of us we're trying to achieve). Here's the thing about group settings: they can be hit or miss. As an introvert, I was hesitant ngl. But this group was perfect. Everyone walked away with incredible results. For me? After I posted my first video, I signed a client. One. Video. 🤯 I also believe group coaching can work (something I've been exploring for my own services but was always unsure about). All this to say: I'm grateful for Robin. You can tell she's a scientist by trade—the thought and structure behind her course is next level. She's also a comedian..imagine: smart AND entertaining? A rare combination that made learning actually fun. Robin and I met through a mutual friend (thanks, Ilya Captain, PhD !) just as we were both starting our businesses. We've been supporting each other ever since - with our businesses, in Entreprenista and here on LinkedIn. Today I just want to give her kudos for creating an awesome class and being an amazing human. 𝗣.𝗦. Shoutout to fellow Entreprenista, Susan Harper —glad we got to do this journey together! (two are missing from this photo but great to meet you, Dylan Snowden and Ailsa). Sometimes the best business investment is betting on people who genuinely want to see you succeed.

My best advice for a successful LinkedIn strategy? It's not: → Post daily → Niche down → Comment for an hours → Optimize for the algorithm It's: → Nurture your relationships. Your relationships IRL Your prospects and clients Your connections from communities Your connections you make on LinkedIn You can do this 1:1: → Virtual coffee chats → In-person meetups → Celebrating their wins → Quick check-in messages → Offering help before they ask You can do this 1-to-Many through your personal brand: → Sharing your expertise publicly → Consistent content that adds value → Being top-of-mind when opportunities arise When you do both, that's when the real magic happens. Your 1:1 connections create deep trust. Your 1-to-many presence keeps you visible to your entire network AND your network's network (think word of mouth, referrals, inbound). I've built a six-figure business not by posting every day or getting hundreds of likes, but because I invested in relationships. When someone in my network has a problem I can solve, they think of me first. Not because I pitched them. Because I showed up consistently and authentically. The best business opportunities come from people who already know, like, and trust you. Start nurturing now. The ROI seriously compounds over time.