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Natasha Walstra

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There are over 1 billion users on LinkedIn, yet only about 1% post original content. ๐Ÿ‘€ Thatโ€™s a HUGE opportunity for you to plant your flag and become a "Category of One Brand" โ€” the go-to expert in your industry! The key? ๐Ÿ‘‰ A solid strategy and consistency. Thatโ€™s where I come in. ๐Ÿ˜Ž I help leaders, business owners, and sales teams harness personal branding to crush their revenue goals. And itโ€™s not just about new clients. My system opens doors to referral partnerships, speaking engagements, new hires, conversations with private equity, and beyond โ€” all key activities for biz dev. But, LinkedIn isnโ€™t intuitive, and most of y'all still use it like itโ€™s 2018. It can feel uncomfortable to put yourself out there, but thatโ€™s exactly why doing it now will set you apart. I get it โ€” Iโ€™m an introvert and used to struggle with showing up online. Heck, I still do! But the opportunities Iโ€™ve unlocked through LinkedIn? Immeasurable. And they can be for you, too. I started as an SDR, cold-calling 100x/day, โ€œsmile & dial.โ€ It was brutal, but I discovered LinkedIn as a way to warm up my calls and hit my numbers without burning out (or crying). Nearly 10 years later, Iโ€™ve fine-tuned that approach into a system that helps leaders and sales teams consistently exceed their revenue goals. Whatโ€™s Different About My Approach? Itโ€™s about leveraging a Nearbound Strategy โ€” tapping into your network, referrals, & word of mouth for business growth. ๐Ÿ‘‰ People buy from those they know, like, and trust. To build that trust online, you need to showcase your expertise through a strong personal brand. The 5 Pillars to Crushing Your Goals with My System: 1๏ธโƒฃ Mindset โ€“ The foundation of your personal brand and success. Weโ€™ll reframe how you approach sales, personal branding, and LinkedIn. 2๏ธโƒฃ Personal Branding โ€“ Showcasing your expertise to build trust. Iโ€™ll help you speak directly to your ideal client with authenticity. 3๏ธโƒฃ Content Strategy โ€“ Creating consistent, value-driven content that resonates, including a loophole for making video comfortably. 4๏ธโƒฃ Social Selling โ€“ Growing your network and turning connections into real business relationships. 5๏ธโƒฃ Accountability โ€“ Staying focused and consistent with training and support. Curious if Iโ€™m the right partner for you or your team? Letโ€™s chat: natasha@nearpointstrategies.com or book your Free Strategy Call (link in profile). ____ I also host a podcast called The Climb, sponsored by Inner Mountain Foundation, empowering women to stand up, speak out, and make a difference. Reach out if youโ€™d like to be a guest!

Check out Natasha Walstra's verified LinkedIn stats (last 30 days)

Followers
16,635
Posts
16
Engagements
1,561
Likes
910

What is Natasha talking about?

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Natasha Walstra's Best Posts (last 30 days)

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Attending an event next month? Start maximizing ROI today.๐Ÿค“ 4 pre-event LinkedIn tactics that helped me exceed quotas consistently  as an SDR, AE, Director and now Owner. 1. Follow the event hashtag religiously Connect with anyone posting about it with a simple: "Looking forward to seeing you at [Event]!" (๐˜ ๐˜ฆ๐˜ด - ๐˜ ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ ๐˜ต๐˜ฉ๐˜ฆ #hastag ๐˜ช๐˜ด ๐˜ฏ๐˜ฆ๐˜ข๐˜ณ ๐˜ฅ๐˜ฆ๐˜ข๐˜ฅ ๐˜ฐ๐˜ฏ ๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ, ๐˜ฃ๐˜ถ๐˜ต ๐˜ง๐˜ฐ๐˜ณ ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ณ๐˜ฆ๐˜ข๐˜ด๐˜ฐ๐˜ฏ, ๐˜ธ๐˜ฆ ๐˜ด๐˜ต๐˜ช๐˜ญ๐˜ญ ๐˜ข๐˜ญ๐˜ญ ๐˜ถ๐˜ด๐˜ฆ ๐˜ช๐˜ต ๐˜ง๐˜ฐ๐˜ณ ๐˜ฆ๐˜ท๐˜ฆ๐˜ฏ๐˜ต๐˜ด. ๐˜š๐˜ฆ๐˜ณ๐˜ช๐˜ฐ๐˜ถ๐˜ด๐˜ญ๐˜บ - ๐˜ญ๐˜ฐ๐˜ฐ๐˜ฌ ๐˜ข๐˜ต ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฏ๐˜ฆ๐˜น๐˜ต ๐˜ฆ๐˜ท๐˜ฆ๐˜ฏ๐˜ต ๐˜ฑ๐˜ฐ๐˜ด๐˜ต!) 2. Research speakers & attendees Don't wait for random hallway encounters. Be strategic about who you want to meet. 3. Schedule coffee meetups in advanc "It'll probably be crazy at the event. Want to schedule a quick 10-min coffee?" 4. Make a post on social with details What are you looking forward to? Tag colleagues or peers who will be there. This exact approach helped me fill our AEs' calendars when I was an SDR. And how now I've made strategic partnerships as a business owner. The best part? Even when people couldn't meet during the event, follow-up was seamless because the relationship had already started. What's your pre-event strategy? ___ ๐˜š๐˜ฆ๐˜ณ๐˜ช๐˜ฐ๐˜ถ๐˜ด๐˜ญ๐˜บ ๐˜ต๐˜ฉ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ โ€” ๐˜ฆ๐˜ท๐˜ฆ๐˜ฏ๐˜ต๐˜ด ๐˜ค๐˜ฐ๐˜ด๐˜ต ๐˜ต๐˜ช๐˜ฎ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฎ๐˜ฐ๐˜ฏ๐˜ฆ๐˜บ. ๐˜ ๐˜ฆ๐˜ต ๐˜ฎ๐˜ฐ๐˜ด๐˜ต ๐˜ฐ๐˜ง ๐˜บ๐˜ฐ๐˜ถ ๐˜ข๐˜ณ๐˜ฆ๐˜ฏโ€™๐˜ต ๐˜ฆ๐˜ท๐˜ฆ๐˜ฏ ๐˜ต๐˜ข๐˜ญ๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ต๐˜ฉ๐˜ฆ๐˜ฎ! ๐˜›๐˜ฉ๐˜ข๐˜ตโ€™๐˜ด ๐˜ธ๐˜ฉ๐˜บ ๐˜โ€™๐˜ฎ ๐˜ฑ๐˜ถ๐˜ต๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ง๐˜ช๐˜ฏ๐˜ข๐˜ญ ๐˜ต๐˜ฐ๐˜ถ๐˜ค๐˜ฉ๐˜ฆ๐˜ด ๐˜ฐ๐˜ฏ โ€œThe LinkedIn Playbook for Maximizing Event ROIโ€ (๐˜ต๐˜ช๐˜ต๐˜ญ๐˜ฆ ๐˜ฑ๐˜ฆ๐˜ฏ๐˜ฅ๐˜ช๐˜ฏ๐˜จ, ๐˜ฐ๐˜ฑ๐˜ฆ๐˜ฏ ๐˜ต๐˜ฐ ๐˜ด๐˜ถ๐˜จ๐˜จ๐˜ฆ๐˜ด๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด! ๐Ÿ™ƒ). ๐˜ž๐˜ข๐˜ฏ๐˜ต ๐˜ข ๐˜ค๐˜ฐ๐˜ฑ๐˜บ? ๐˜“๐˜ฆ๐˜ต ๐˜ฎ๐˜ฆ ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ!


69

The "post and pray" method is a recipe for LinkedIn disappointment. Nobody knows to look for you. (๐˜•๐˜ฐ ๐˜ฐ๐˜ง๐˜ง๐˜ฆ๐˜ฏ๐˜ด๐˜ฆ. ๐Ÿ™Š) They may not even know they have a problem you solve. Meaning: creating content alone isn't going to cut it. In fact, if all you're doing is creating content and hoping people find it, you'll be burning out and giving up in just a matter of months, if not weeks. What actually works? If you genuinely solve a problem people have: - Go find them (they're here!) - Engage with their content first - Start conversations in their comments - Share insights that specifically help them - Connect over thoughtful, non-pitchy messages "But what if they're not posting?" Good question! If your dream clients don't post regularly: - Set up Google alerts for them or their company - Follow their company page to engage there instead - Search shared interests/experiences to connect over - Look for mutual connections to facilitate introductions - Find a genuine reason to reach out (industry news, event attendance) Because while your content builds credibility, your engagement builds relationships. Think of it this way: Content is your lighthouse. Engagement is you actively throwing life preservers. Don't wait for them to find you. Find them, help them, connect with them.


68

Their like was the first move. Your DM should be the second. No one will get mad at you for sending a DM after they like your post. In fact, they might even be grateful you reached out because, guess what, Initiating conversations is hard! And someone has to start the conversation - why not let it be you? ๐Ÿค” Plus, the way I see it: - A like - A profile view - And definitely a comment These are the digital (subtle) versions of starting a conversation. It's them waving saying, "Hello, I hear you and what you said makes sense!" Now, don't go pitch-slapping them, please. ๐Ÿ™ But connect, say hi back. See where the conversation goes. You never know what inspired that little hint of interest. - Might be your next client. - Might be a referral partnership. - Might be an intro to the best networking call you've ever had. All I know is this: The best opportunities happen once words are exchanged. ____ PS. I know it might be time consuming. I have to admit I'm not able to do this all the time either. But here's the truth: if you're not doing this type of follow up, you're going to struggle to see results from all the effort you're putting into actually posting! My challenge to you: After your next 3 posts, send 5 DMs to people who engaged with each one. Start small. See big impact.


65

The best 'hack' to building relationships? Your personal brand. "How the heck does a personal brand help you build relationships?" you ask? Because your personal brand is working for you 24/7: โ€” You're sharing valuable content with your network โ€” You're staying top of mind with consistent content โ€” You're engaging with your network's content, supporting your colleagues โ€” You're present, passionate, and that energy is contagious and remembered I get it โ€” in the day-to-day chaos, it's hard to nurture relationships. But a personal brand allows you to communicate one-to-many in a way that actually strengthens connections. Fun example: I recently posted and someone I met 9 months ago at an event commented: "Congrats!! I was just thinking about you. I'll send you a DM." โ€” She DM'd me with an opportunity. โ€” 3 hours later we met over zoom. โ€” Later I was introduced. โ€” 2 days later signed a $5700 deal. The funny part? When we jumped on the call, she said: "Sorry I didn't actually read your post! How is everything? All good?" She saw my name, remembered I "did LinkedIn," and immediately thought of me when someone in her world needed LinkedIn help. That's the power of a personal brand. โ€” You're remembered. โ€” You're referred. โ€” You're relevant. Even when people aren't reading every word. ___ I'm curious, what's holding you back from showing up?  Time, fear, discomfort? All are valid, but there are ways to make LinkedIn work for you - it's not one-size-fits-all. I'm here to help you figure out what the perfect size for you is : )


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You have a gift.โœจ You solve a problem people have. You make their businesses or lives better. You've poured your heart into building something valuable. The problem? Only those in your circle know about your gift. Now imagine if you could amplify what's already working? What if you could scale the word-of-mouth and referrals that drive your business now? That's what happens when you show up consistently on LinkedIn. You're not doing anything different. You're just doing it where more people can see it. Suddenly you're top of mind not just for your existing network, but for your network's network, too. And it feels natural and authentic because you start to find more of your people, expanding your circle. People who fit your vibe. People who need exactly what you offer. Then the magic really happens: - Doors begin opening - Opportunities start appearing - Connections turn into clients - Engagement turns into revenue All because you decided to show up. Before you know it, you've built a network of people who know, love, and trust you. People who seek you out specifically. People who can't wait to work with you. Sounds pretty good, wouldn't you say? ๐Ÿค— ___ PS. There's a reason 99% of users on LinkedIn don't post original content. It's scary putting yourself out there. You're not alone in feeling this! Introverts and extroverts alike - visibility is a challenge. Fortunately, you don't have to do it alone. If you want to see how I can support you, DM me "LFG."


41

Some conversations stick with you long after theyโ€™re over. This one? Unforgettable. Stephanie Cartin , Co-Founder of Entreprenista , joined me on The Climbโ€”and Iโ€™m still thinking about everything she shared. One line that hit me hard? โœจ โ€œ๐˜Ž๐˜ฆ๐˜ต ๐˜ถ๐˜ฑ ๐˜ข๐˜ฏ๐˜ฅ ๐˜จ๐˜ฆ๐˜ต ๐˜จ๐˜ฐ๐˜ช๐˜ฏ๐˜จ, ๐˜จ๐˜ฆ๐˜ต ๐˜ฐ๐˜ถ๐˜ต ๐˜ฐ๐˜ง ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ค๐˜ฉ๐˜ข๐˜ช๐˜ณ, ๐˜ซ๐˜ถ๐˜ด๐˜ต ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ ๐˜ฐ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ.โ€ โœจ Because at the end of the day, weโ€™re all the same when we connect. Stephanie built everythingโ€”her agency, her community, her investmentsโ€”through relationships. And sheโ€™s proof that collaboration beats competition. We talked about: โ†’ How Entreprenista grew from podcast to movement. โ†’ The power of connection in life and business. โ†’ Why no one can (or should) do it all alone. โ†’ Giving yourself grace instead of guilt. Iโ€™m beyond grateful to have had Stephanie on the show. If youโ€™re building a business and wondering how to grow with the right people around youโ€”this episode is a must-listen. And if you're a female entrepreneur looking to start or grow your business, do not even think twice about joining Entreprenista! ๐ŸŽง Full episode: Link in comments! Whatโ€™s one relationship (or community) that changed the game for you?


39

Had a blast chatting with Meghan Donnelly on her podcast! What started as a LinkedIn connection evolved into a genuine friendship - which is exactly what we discussed: how relationships drive business success online. My advice sounds clichรฉ but remains powerful: Be Human on LinkedIn. Think about your strongest real-life relationships: - How did you first meet? - What sparked your connection? - How did the relationship develop over time? Now create that same journey online: - Meet in the comments - Connect over shared interests - Continue conversations in DMs ๐—ง๐—ต๐—ฒ ๐—ฑ๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—ฒ๐—พ๐˜‚๐—ถ๐˜ƒ๐—ฎ๐—น๐—ฒ๐—ป๐˜ ๐—ผ๐—ณ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป. Truth is, meaningful relationships aren't built overnight. They're cultivated through consistent, authentic interaction. When you set aside the need for instant results and focus on genuine connection, that's when the magic happens. (And yes, that means no pitch-slapping someone you just met! ๐Ÿ˜‰) ___ Shift from thinking of LinkedIn as your digital resume to a digital, never-ending, borderless conference where everyone is down to connect and network. You just have to show up as you.

Profile picture of Meghan Donnelly

Meghan Donnelly


LinkedIn Worksโ€”But Most People Get It Wrong I just had a conversation with Natasha Walstra on The Queen of Automation podcast, and we both agreed: Most people are making LinkedIn way harder than it needs to be. They either: โ†’ Post like theyโ€™re updating their boss instead of speaking to their ideal client. โ†’ Spam cold DMs that feel like bad sales scripts. โ†’ Treat LinkedIn like a digital billboard instead of a platform for real conversations. The problem isnโ€™t LinkedIn. Itโ€™s how people use it. Natasha built a thriving business using LinkedIn as her primary toolโ€”not through ads, not through mass outreach, but through building relationships. She broke down how social selling isnโ€™t about selling at all. Itโ€™s about starting conversations the right way, with the right people. Letโ€™s make it simple: โ†’ Visibility โ€“ If your content isnโ€™t useful, no one cares. Teach something, share a real insight, challenge a bad industry habit. โ†’ Connection โ€“ Networking 101: You wouldnโ€™t walk up to a stranger and immediately ask for a sale. Stop doing it online. โ†’ Sales โ€“ If you do the first two right, people will come to you. Your content and profile should make working with you feel like the obvious next step. When Natasha applied this, LinkedIn became a steady source of high-value clientsโ€”not just empty engagement numbers. If youโ€™re struggling to make LinkedIn work, ask yourself: Are you building relationships or just posting into the void? Whatโ€™s one LinkedIn mistake you see all the time?


34

Professional doesn't mean boring! Your LinkedIn doesn't need to sound like it was written by a committee. ๐Ÿฅธ You know the profiles I'm talking about: - Third-person bios that create instant distance - Corporate jargon that says absolutely nothing - Those weird template phrases everyone uses When I look at your profile, I want to hear YOU. (๐˜'๐˜ฎ ๐˜ด๐˜ฆ๐˜ณ๐˜ช๐˜ฐ๐˜ถ๐˜ด! ๐˜›๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฆ๐˜ช๐˜ณ๐˜ฅ, ๐˜ฒ๐˜ถ๐˜ช๐˜ณ๐˜ฌ๐˜บ, ๐˜ง๐˜ถ๐˜ฏ ๐˜ ๐˜–๐˜œ!) I want to get a sense of who I'd be working with. I want to feel like we're having coffee, not reading a press release. Because here's what I've learned after years of doing this: The most successful people on LinkedIn aren't the most polished. โ†’ They're the most recognizably themselves. Your voice is your superpower. - It's how you stand out in a sea of sameness. - It's how you build trust before you ever talk to someone. So stop trying to sound "professional" if it means erasing your personality. ๐—•๐—ฒ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ๐—ฎ๐—น๐—น๐˜† ๐—ฎ๐˜‚๐˜๐—ต๐—ฒ๐—ป๐˜๐—ถ๐—ฐ ๐—ถ๐—ป๐˜€๐˜๐—ฒ๐—ฎ๐—ฑ. ___ PS. Personal doesn't mean over-sharing either. The way I see it, I share personal things (wins, obstacles, life events) but some things are private and meant to stay private. Sometimes "private" is temporary - just while you're going through it. Then down the line, it becomes something you can share when you're ready. Being authentic doesn't mean sharing everything. It means showing up as yourself... with healthy boundaries.


39

"Can you hear me sweating?" I blurted out on a cold call with a Sr. Marketing Director at Home Depot. Dโ€™oh! What was I thinking? ๐Ÿคฆโ€โ™€๏ธ Cold calling didnโ€™t come naturally to me, to say the least. But I knew outreach mattered. The issue? I hated the way it was taught. Pick up the phone, smile, dial. Repeat 100 times a day. As an introvert and someone who used to be incredibly shy, being an SDR felt like the worst possible job. At first. Then, I discovered something different: there are other ways to connect. I started reaching out on LinkedIn, doing my research, and sending thoughtful messages. It made cold calls feel... warmer.๐Ÿ™Œ Turns out, people were WAY more receptive to genuine interest. Who knew? ๐Ÿ‘€ That was my lightbulb moment in sales: ๐Ÿ‘‰ It' about all about connection and curiosity. Forget mass automation and the "smile & dial" routine. Those tactics make life easier for sellers, but miserable for buyers. Sales doesnโ€™t have to feel icky. In fact, itโ€™s actually fun when you help someone make their life easier. When you leverage your personal brand by: > Optimizing your profile > Connecting and engaging with your ICP > Sharing content that speaks directly to your ideal customer You become the go-to expert in your industry. Sounds pretty sweet, doesnโ€™t it? ___ PS. Funny enough, I ended up getting a second call with that marketing director. I think my awkward "Can you hear me sweating?" moment actually humanized me. Whether he was genuinely interested in our product or just felt bad for me, I'll never know - but it created an opening! Sometimes our imperfections connect us more than our polished pitches ever could. We're not perfect. And that's actually a way to connect with people.


37

Raise your hand if you're a lefty! ๐Ÿ’๐Ÿผโ€โ™€๏ธ I had a random shower thought that I can't get out of my head. Back in the office, I knew who all my left-handed colleagues were. You know, Sarah from HR, Joe in engineering... (Is that weird or do other lefties do this, too? ๐Ÿ™ƒ) Anywhos, I'm now itching to know who are all my lefty Linky friends? ๐Ÿซถ EDIT: Minus points ๐Ÿ™‹โ€โ™€๏ธ for leaving out ambidextrous. So sorry, y'all!


18

"Every time I see your picture, I'm like 'Ooh, what's Natasha have to say?!" I hate taking pictures for my posts. But, aside from getting more engagement when I doโ€ฆ It's also a better way to connect with my audience. In fact, when my client told me her initial reaction, I was shocked to know my posts could make someone react this way. (๐˜ข๐˜ฏ๐˜ฅ ๐˜ฅ๐˜ฐ๐˜ฏ'๐˜ต ๐˜จ๐˜ฆ๐˜ต ๐˜ฎ๐˜ฆ ๐˜ธ๐˜ณ๐˜ฐ๐˜ฏ๐˜จ, ๐˜ ๐˜ข๐˜ญ๐˜ด๐˜ฐ ๐˜ง๐˜ฆ๐˜ญ๐˜ต ๐˜ฑ๐˜ณ๐˜ฆ๐˜ต๐˜ต๐˜บ ๐˜ธ๐˜ข๐˜ณ๐˜ฎ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ง๐˜ถ๐˜ป๐˜ป๐˜บ ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ช๐˜ต ๐Ÿค—). It's not vanity or ego, it's genuine and honest. Your face is your most powerful trust signal. It's how people recognize you. It's what makes you human in a digital world. That split-second recognition matters. It creates familiarity. It builds connection over time. It doesn't have to be every post. It can be one every so often if you're not comfortable. (Trust me, I get it) But it's a great way to accelerate trust. No fancy photoshoots needed. Just you, showing up as you. ๐Ÿ’œ ____ PS. Here's the reframe that helped me overcome my selfie-phobia: ๐˜๐˜ง ๐˜ฎ๐˜บ ๐˜ฑ๐˜ช๐˜ค๐˜ต๐˜ถ๐˜ณ๐˜ฆ ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ๐˜ด ๐˜ฎ๐˜บ ๐˜ฎ๐˜ฆ๐˜ด๐˜ด๐˜ข๐˜จ๐˜ฆ ๐˜ณ๐˜ฆ๐˜ข๐˜ค๐˜ฉ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ, ๐˜ต๐˜ฉ๐˜ฆ๐˜ฏ ๐˜•๐˜–๐˜› ๐˜ด๐˜ฉ๐˜ฐ๐˜ธ๐˜ช๐˜ฏ๐˜จ ๐˜ถ๐˜ฑ ๐˜ท๐˜ช๐˜ด๐˜ถ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ธ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ข๐˜ค๐˜ต๐˜ถ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ฃ๐˜ฆ ๐˜ฅ๐˜ฐ๐˜ช๐˜ฏ๐˜จ ๐˜ข ๐˜ฅ๐˜ช๐˜ด๐˜ด๐˜ฆ๐˜ณ๐˜ท๐˜ช๐˜ค๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฎ๐˜บ ๐˜ข๐˜ถ๐˜ฅ๐˜ช๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ. ๐˜'๐˜ฅ ๐˜ฃ๐˜ฆ ๐˜ญ๐˜ช๐˜ฎ๐˜ช๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ช๐˜ฎ๐˜ฑ๐˜ข๐˜ค๐˜ต ๐˜ฐ๐˜ง ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ต๐˜ฐ ๐˜ด๐˜ฉ๐˜ข๐˜ณ๐˜ฆ. It doesn't have to be every post, but in a world where AI and bots are taking over this platform, ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ต๐˜‚๐—บ๐—ฎ๐—ป๐—ถ๐˜๐˜† ๐—ถ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ถ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฎ๐—ฑ๐˜ƒ๐—ฎ๐—ป๐˜๐—ฎ๐—ด๐—ฒ. The more authentically human you can be, the more you'll stand out.


63

The best-kept experts remain the best-kept secrets. LinkedIn is full of brilliant people who no one knows about. Not because they're not talented. Not because they don't have value to offer. But because being visible feels uncomfortable. It's easier to: - Be a lurker ๐Ÿ‘€ - Wait until you feel "ready" - Hope someone discovers you naturally But here's what I've seen with my clients: The moment they shift from background to foreground, opportunities start appearing โ€” lots of them. Not because they suddenly got better at what they do. But because people finally knew they existed. Being visible isn't about being loud or self-promotional. It's about being helpful. It's about being present. It's about being consistent. Your expertise deserves to be seen. Your voice deserves to be heard. Your ideas deserve attention. ___ PS. Your expertise without visibility is like that proverbial tree falling in the forest that made no sound, because no one was around to hear it. All that value. All that potential impact. And no one knows it exists. #DontBeThatTree ๐ŸŒณ


50

You're sending messages on LinkedIn - good! But crickets. No responses.  ๐Ÿ‘€ Why? ๐˜ ๐˜ฐ๐˜ถ'๐˜ณ๐˜ฆ ๐˜ฐ๐˜ถ๐˜ต๐˜ณ๐˜ฆ๐˜ข๐˜ค๐˜ฉ ๐˜ด๐˜ต๐˜ณ๐˜ข๐˜ต๐˜ฆ๐˜จ๐˜บ ๐˜ฎ๐˜ช๐˜จ๐˜ฉ๐˜ต ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ, ๐˜ด๐˜ถ๐˜ณ๐˜ฆ. But let's start with the foundations: ๐—ช๐—ต๐—ฎ๐˜ ๐˜ƒ๐—ถ๐—ฏ๐—ฒ ๐—ถ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ถ๐—น๐—ฒ ๐—ด๐—ถ๐˜ƒ๐—ถ๐—ป๐—ด? Example: a guy booked a call with me recently. His profile? Corporate. Polished. Lifeless. My immediate thought? "๐˜๐˜ฆ'๐˜ด ๐˜จ๐˜ฐ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ฑ๐˜ช๐˜ต๐˜ค๐˜ฉ ๐˜ฎ๐˜ฆ." That's what happens with personality-free profiles: โ†’ They trigger sales alarms.โฐ Think about real-life networking: You don't walk up and pitch-slap your services. You find common ground first - a thread that bonds. You build rapport through shared interests or experiences. So why not make it easier to do the same on LinkedIn? Add "ice-breaking" content to your profile: - Your unexpected career path - The cause you care deeply about - That hobby you're passionate about - The travel story people always find interesting When someone receives your message and checks your profile, they'll find something human to connect with. This isn't just "being personal" - it's being strategic. It transforms you from another sales pitch into a person they might actually enjoy talking to. When you do this, here's what happens: 1. Less resistance, more openness 2. Conversations that flow more naturally 3. Higher response rates to your outreach 4. Genuine connections (that often lead to business) Because relationships start with human connection, not business transactions. __ When you look at my profile, what interests do you think I have? Heck - all's you have to do is look at my profile pic!๐Ÿชด


49

From zero to multiple 6-figures in 18 months... That journey started with one Entreprenista meeting. Now I'm excited to be hosting their Office Hours on April 2nd to share how members can turn LinkedIn into their best business growth tool, just like I did. When I joined Entreprenista in October 2023, I didn't even have a business yet. I was planning to maybe launch "someday" in 2024. But after my first Member Connect, I was so inspired by the incredible women I met, I started wondering, "๐˜ž๐˜ฉ๐˜บ ๐˜ข๐˜ฎ ๐˜ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ง๐˜ฐ๐˜ณ ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜ฆ๐˜ญ๐˜ด๐˜ฆ? ๐˜ ๐˜ค๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ต๐˜ฐ๐˜ต๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ฅ๐˜ฐ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ฐ๐˜ฏ ๐˜ฎ๐˜บ ๐˜ฐ๐˜ธ๐˜ฏ!" A week later, literally, I left my job and signed my first client. (An Entreprenista, no less ๐Ÿ™ƒ) This community has been everything and more: โ€” Professionally: I've 100x'd my investment โ€” Personally: Made the best of friends (๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฐ๐˜ฏ๐˜ญ๐˜บ ๐˜ฐ๐˜ฏ๐˜ฆ๐˜ด ๐˜ธ๐˜ฉ๐˜ฐ ๐˜ต๐˜ณ๐˜ถ๐˜ญ๐˜บ ๐˜จ๐˜ฆ๐˜ต ๐˜ฎ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ณ๐˜ข๐˜ป๐˜บ ๐˜ฆ๐˜ฏ๐˜ต๐˜ณ๐˜ฆ๐˜ฑ๐˜ณ๐˜ฆ๐˜ฏ๐˜ฆ๐˜ถ๐˜ณ๐˜ช๐˜ข๐˜ญ + ๐˜ฎ๐˜ข๐˜ฎ๐˜ข๐˜ฉ๐˜ฐ๐˜ฐ๐˜ฅ ๐˜ซ๐˜ฐ๐˜ถ๐˜ณ๐˜ฏ๐˜ฆ๐˜บ ๐˜โ€™๐˜ฎ ๐˜ฐ๐˜ฏ!) If you've been considering joining, I honestly can't recommend it enough. Link with more info in comments! And of course, would love to see you at Office Hours!


137

Feeling uninspired? ME TOO. That's why I only posted 2x this week. (and one was a recycled post). It's been a long few weeks. โ€” I just moved across country from CA to SC (๐˜ข๐˜ฏ๐˜บ ๐˜Š๐˜ฉ๐˜ข๐˜ณ๐˜ญ๐˜ฆ๐˜ด๐˜ต๐˜ฐ๐˜ฏ/๐˜”๐˜ต ๐˜—๐˜ญ๐˜ฆ๐˜ข๐˜ด๐˜ข๐˜ฏ๐˜ต ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ??) โ€” My 3mo old has had explosive gas..only at night.๐Ÿ’ฃ โ€” I've had a headache since Monday. โ€” Oh, and that foot pain I've had for the last 3 months? Turns out it's fractured. ๐Ÿคฆโ€โ™€๏ธ So honestly, ๐—ง๐—š๐—œ๐—™ because this week has kicked my butt. Here's the thing though: I used to stress so much if I missed a day on here. "What if my numbers tank?" "What if I miss a big opportunity to connect with someone?" "What if TODAY was the day that person would reach out to me?" ๐Ÿ‘€ OR, "๐˜ž๐˜ฉ๐˜ข๐˜ต ๐˜ช๐˜ง ๐˜ฏ๐˜ฐ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ค๐˜ฉ๐˜ข๐˜ฏ๐˜จ๐˜ฆ๐˜ด ๐˜ข๐˜ต ๐˜ข๐˜ญ๐˜ญ?" ๐Ÿค” We put so much pressure to be "on" everyday. When life often times gets in the way. And guess what? That's OK! As my mom always says: "Tomorrow is a new day." (๐˜๐˜ฏ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ค๐˜ข๐˜ด๐˜ฆ) Next week is a new week. Until then, have a fantastic weekend y'all! I, for one, will be RESTING. (and unpacking ๐Ÿ™ƒ)


87

Confession: I'm a terrible writer. (๐˜ฎ๐˜ช๐˜จ๐˜ฉ๐˜ต ๐˜ด๐˜ต๐˜ช๐˜ญ๐˜ญ ๐˜ฃ๐˜ฆ ๐˜ต๐˜ณ๐˜ข๐˜ถ๐˜ฎ๐˜ข๐˜ต๐˜ช๐˜ป๐˜ฆ๐˜ฅ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ฎ๐˜บ 12๐˜ต๐˜ฉ ๐˜จ๐˜ณ๐˜ข๐˜ฅ๐˜ฆ ๐˜Œ๐˜ฏ๐˜จ๐˜ญ๐˜ช๐˜ด๐˜ฉ ๐˜ต๐˜ฆ๐˜ข๐˜ค๐˜ฉ๐˜ฆ๐˜ณ - ๐˜ต๐˜ฉ๐˜ข๐˜ฏ๐˜ฌ๐˜ด ๐˜”๐˜ณ. ๐˜๐˜ฆ๐˜ณ๐˜ฏ๐˜ข๐˜ฏ๐˜ฅ๐˜ฆ๐˜ป ๐Ÿ™Š). I don't follow all the rules. I don't know all the copywriting tricks. I certainly don't have perfect grammar. But here's my secret: I stopped worrying about being perfect. Because for me, content isn't the end goal. It's the beginning of something better: Real conversations. In fact, I've gone as far as to say: Content is a necessary evil that leads to conversations. (๐˜•๐˜ฐ๐˜ต ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ ๐˜ข๐˜ค๐˜ต๐˜ถ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜ฌ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ฆ๐˜ฏ๐˜ต ๐˜ช๐˜ด ๐˜ฆ๐˜ท๐˜ช๐˜ญ, ๐˜ ๐˜ซ๐˜ถ๐˜ด๐˜ต ๐˜ด๐˜ต๐˜ณ๐˜ถ๐˜จ๐˜จ๐˜ญ๐˜ฆ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ช๐˜ต!) I create content as a vehicle to connect with humans. That's the fun part. That's why I've fully embraced AI as my writing partner. It's my loophole to becoming better, taking my original ideas and transforming them into content that works. My point? If you're overthinking your posts, stop. You don't need to be a rockstar writer. You need original ideas and the courage to share them. The magic happens in the comments, the DMs, the connections that follow. __ When I started creating content years ago? ChatGPT didn't exist. I'd spend HOURS crafting posts. The result? Mediocre content at best. Now I've learned (in content and my business): - Understand the basics, no need to master everything - Know your weaknesses and embrace the right tools - Focus your energy where you add unique value It's about working smarter, not harder.


69

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