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Brian Smart

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I remember buying candy in the morning on my walk to school and selling it in class - Ms. Davis' 5th grade class. I was the kid selling dime bags of weed in the parking lot after high school because I knew what my friends wanted and what they could afford. I still take notes during season premiers to get content ideas from the commercials that hold my attention the longest. ...Marketing is not about selling products; marketing is about learning the things that make people feel like they are a part of something...the answer to their problems. Creating content is about learning how people want to be entertained, what educates them and what inpires them; then delivering it in a way they can understand, remember and use. I've lead teams building digital products for some of the largest and most impactful FORTUNE 500s, Higher EDUs and Non-profits...and the one thing that remains steadfast setting successful brands apart from the rest, is really knowing who your customer is and knowing what your customer wants. ...I've devoted my career as a Digital Marketing Strategist and Co-Founder of The Smart Marketer -- a full-service digital marketing firm -- to creating and sharing successful, research-backed digital marketing strategies, processes and experiences that help brands create content and build conversations around solutions their audience will relate to, remember and use. The catalyst for success is the ability to analyze information and turn insights into assets and action steps that create productive, positive relationships to actively engage with your audience through the three stages of conversation: connecting, convincing converting. I love creating content...but I became a marketing strategist because I love learning what it takes to give people what they need and want.

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