Cynthia Barnes

Founder and CEO

Salesforce

Recognized by Salesforce as one of the Top Sales Influencers to Follow 4X (2021, 2022, 2023, 2024)

 Salesforce Top Sales Influencer to Follow (4X)

Thank You; It's True.

From teaching women how to reach the top 1% to empowering them to own it—I've transformed my expertise into a revolutionary methodology that helps professional women Own Their Awesome with four simple words: "Thank you; it's true."

As the author of "Reach the Top 1%: A Strategic Game Plan for Warrior Women in Sales" and founder of the National Association of Women Sales Professionals, I witnessed firsthand how even the highest achievers struggle to own their success. This insight led to creating the transformative "Thank you; it's true" framework, which turns the simple act of accepting compliments into a powerful catalyst for authentic confidence.

Key Focus Areas:
• Transforming high-achieving women from reaching success to owning it
• Pioneering behavioral change strategies that eliminate imposter syndrome
• Delivering high-impact keynotes and workshops on authentic confidence-building
• Leading a global movement to revolutionize how women receive and internalize recognition
• Developing scalable programs that create systemic change in workplace cultures

Impact:
• Created the groundbreaking "Thank you; it's true" framework
• Built the NAWSP from inception to 15,000 members
• Featured TEDx speaker on confidence and authentic leadership
• LinkedIn Top Voice | 4X Salesforce Top Influencer

My mission has evolved from showing women how to achieve success to empowering them to fully own it. Through the power of "Thank you; it's true," I'm helping professional women transform their relationship with confidence and create lasting cultural change.

Chief Transformation Officer & Founder 

TED Conferences

• Delivered engaging keynote presentations and immersive workshops at TED Conferences to equip teams with the mindsets and toolsets for success.
• Collaborated with event organizers to tailor talks on various topics to inspire and motivate audiences.
• Received accolades for impactful talks that left lasting impressions on attendees and sparked meaningful conversations.

TEDx Speaker | Keynote & SKO Speaker

RedBoxMe in Collaboration with Cartier

RedBoxMe in Collaboration with Cartier is at the intersection of philanthropy, art, cinema, leadership, literature, sustainability, and more, all driven by deep passion and commitment from our group of members. RedBoxMe was architected by Cartier Awards Laureate and innovator Candice Pascoal alongside the President of Cartier International, Cyrille Vigneron. At its core, RedBoxMe is a platform that curates a diverse and inclusive community of thought leaders, creatives, and individuals from various backgrounds for the expansion of thought. We gather around a number of intellectual and creative opportunities, both online and in person, creating a dynamic and engaging space that goes beyond traditional knowledge consumption.

Luminary Thinker

National Association of Women Sales Professionals

∙ Built a global community of 15,000 women sales professionals, offering targeted mentorship, training programs, and resources that enhanced confidence and career advancement.
∙ Spearheaded strategic partnerships with 50+ global organizations to embed equity-focused hiring and development strategies, achieving measurable increases in diversity and retention.
∙ Designed and launched scalable programs like NAWSP:EVOLVE, addressing systemic challenges and driving industry-wide transformation.

Total Quality Logistics

• Secured and expanded pivotal freight brokerage accounts, identifying prospective clients and sealing lucrative deals.
• Exceeded growth targets by 200%, showcasing exceptional ability to set and surpass ambitious DEI goals.
• Amplified revenue streams to $2 million within eighteen months, ensuring long-term financial viability.

Senior Account Executive, Logistics

Mary Kay Inc.

• Drove customer interest and revenue for a cosmetics company through market research and successful deal closures.
• Initiated employee surveys to enhance organizational communication and understanding.

Director of Employee Engagement

Women leave millions on the table every year—in salary, promotions, and business deals—because they hesitate to ask for what they deserve.

🔹 I help high-achieving women own their worth, negotiate fearlessly, and close with confidence—whether in the boardroom, the sales floor, or their career.

🔹 As a TEDx speaker, executive coach, and Fortune 500 consultant, I’ve worked with leaders at companies like Google, Bridgestone, and New York Life to empower women to stop settling and start owning their value.

🔹 WHAT I TEACH:
✅ How to negotiate with confidence and secure what you’re worth
✅ How to own your presence, influence, and executive authority
✅ How to sell yourself, your ideas, and your expertise like a pro

📢 FEATURED KEYNOTE: “Own Your Ask™ – The Art of Getting What You Deserve”
🔥 Perfect for sales teams, corporate leadership events, and women’s executive groups.

📅 Want me to speak at your next event? Let’s talk!

DM me or visit www.cynthia-barnes.com

* Founded NAWSP to offer executive-level consultation and develop DEI-specific strategies tailored for various industries, serving both U.S.-based and international clients.
* Advised C-Suite Leadership on optimal strategies to achieve short- and long-term objectives, sharing insights on trends, best practices, and their potential impacts on business models.
* Conducted Organizational Assessments to identify areas of improvement and recommended enhanced policies, processes, and procedures to clients.
* Developed and Facilitated Customized Curriculums focusing on recruitment and retention for over 50 organizations nationally and internationally.
* Implemented Employee Training and Development Programs to foster skill enhancement and professional growth.
* Established Performance Metrics and Measurement Systems to assess employee productivity and effectiveness.
* Orchestrated DE&I Roadmaps, aligning organizational goals with actionable diversity initiatives.
Increased Representation of underrepresented populations by 64% through targeted recruiting and mentorship programs.
* Conducted Equity Analysis across the entire employment life cycle, including recruitment, retention, interviews, performance evaluations, and separations.
* Developed ERGs (Employee Resource Groups) to promote inclusivity and address specific employee needs and concerns.
* Managed Talent and Succession Planning Programs to ensure organizational continuity and growth.
* Promoted a Positive and Inclusive Organizational Culture, enhancing team member engagement and productivity.
* Focused on Risk Management to mitigate potential organizational challenges and disruptions.
* Delivered Value by creating customized curricula and training for multiple industries, enhancing organizational capability and adaptability.
* Shared Industry Insights on current and emerging trends, enabling clients to adapt and innovate in their respective domains.

Taplio

Cynthia Barnes's Linkedin Analytics

What is Cynthia talking about?

Who is engaging with Cynthia

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Cynthia Barnes's Linkedin Analytics

What is Cynthia talking about?

Who is engaging with Cynthia

Want to drive more opportunities from LinkedIn?

Cynthia Barnes's Linkedin Analytics