Devin Reed

The Reeder

I design and execute content strategies that grow your audience, brand, and pipeline. 

-Content Strategy
-Thought Leadership
-Campaign Execution 
-Executive LinkedIn playbook

✅  Website: thereeder.co
✔️ Email: yo@thereeder.co

Previous & Current Clients:
-Wiz
-Notion
-FloQast
-TestBox
-Centrical
-Cube Software

Founder | Advisor | Creator

TestBox

Marketing Advisor

UserEvidence

Stage 2 Capital

The Stage 2 Capital Catalyst supports early-stage companies in scaling their business, providing capital and hands-on coaching from an unrivaled community of elite go-to-market professionals.

Limited Partner, Stage 2 Capital Catalyst

AudiencePlus

Advisor

Clari

As Head of Content I was responsible for category, brand, and pipeline contribution.

-Category & Thought Leadership
-Corp + Exec Social Media
-Influencer Marketing
-Customer Marketing
-Content Marketing
-TOF Webinars
-Podcast
-Blog

Director, Content & Thought Leadership

Gong

Leading the team that creates the most engaging sales content on the internet.

→ Scaled the Content team from 1 → 6 outstanding marketers
→ Grew LinkedIn following from 12 → 150k 
→ Authored the Gong Labs research blog, gaining 1M+ readers
→ Generated millions in pipeline and revenue across multiple organic channels 
→ Supported category design and leadership position of revenue intelligence

Head of Content Strategy

Manager, Content Strategy

Content Strategy Manager

Account Executive, Mid-Market

- 2nd Sales Rep (founding member)

- Outstanding Gongster 2018

Account Executive

Eventbrite

As a member of the Large Account Sales Team at Eventbrite, I helped optimize operations and improve registration strategies in order to grow clients' event business.

I also contributed to the marketing blog to guide potential buyers, bring awareness to our solution, and drive SQLs (see below).

Account Executive – Large Accounts

OneMob

Responsible for GTM messaging, brand awareness, pipeline generation, sales process and execution.

Sr. Account Executive (contract)

ON24

ON24 is the market leader in webinar technology, built for marketing and designed for demand generation. 

As a member of the West Coast Enterprise team, I prospected into key accounts, sourced meetings and completed sales cycles from beginning to end including product demos and ROI/proposal presentations. In short, my goal is to convey the value of demand generation webinars, whether enhancing an existing program or building a lead flow program from the ground up. 

Target companies are between $100M-$500M in annual revenue, primarily within Tech/IT verticals.

Sr. Account Executive - Enterprise Sales

Yo! I help SaaS marketers and Founders grow their audience, brand, and pipeline with strategic content. 

My portfolio
→ 2x Head of Content at billion-dollar startups (Gong, Clari)
→ Scaled Gong’s brand and content from $20M → $200M ARR 
→ Advised some the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more.

I also share everything I've learned through via my newsletter, cohort training, and videos series:

✅ The Reeder Newsletter: www.thereeder.co/newsletter

🍿 Reed Between The Lines show: youtube.com/@TheReederCo
(also available on Spotify and Apple)


Now that you're all signed up, let's make waves 🌊

Founder, Writer, Advisor

I create content strategies for fast-growing startups and solo creators who want to grow their audience, brand, pipeline, revenue, and income. 

-Content strategy
-LinkedIn strategy 
-Content marketing
-Outbound sales messaging
-Keynotes for industry and internal events 

✅  Website: thereeder.co
✔️ Email: devin@thereeder.co

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Want to drive more opportunities from LinkedIn?

Devin Reed's Linkedin Analytics