Jonathan Moss

Experity

Leading a team of senior GTM and Data leaders focused on building, managing, measuring and optimizing the revenue factory and architecture. 

My teams are responsible for the following: 

Go-to-Market: growth strategies, planning and execution to accelerate top line growth across our platform of products/services along with assessing entering new markets and verticals. 

GTM Operations: building, managing, and optimizing our systems (data, technology, process) that underpin our revenue factory. 

AI: building and implementing AI strategies across the GTM team, product and service lines. 

Data: structuring, aggregating, analyzing and providing insights for the GTM teams that drive our strategic decisions and operations. 

Center of Excellence: onboarding products and service lines along with providing professional services to our customers. 

Revenue Enablement: accelerating employee productivity and knowledge across all GTM teams.

EVP - GTM Strategy and Operations, Data and AI, Center of Excellence

MetaVRse

✅ 140+ Metaverse / Web3 Products and Projects 

🌎 9 World-Firsts

💻 1 Award-Winning, Proprietary 3D Creation Platform (Metaverse, Web3)

👩‍💻60k+ Creators

♟️Established strategic partnership with Microsoft

Executive Board Member & Strategic Advisor

Led global vision, strategy, and execution for all facets of revenue generation, go-to-market, operations, customer success and product management within a high growth technology industry.

🚀Launched the Metavrse Engine from stealth April 2020 including SaaS and professional services. 

✍️Negotiated and Signed deals with Siemens Healthineers, Samsung, MasterCard, JP Morgan and other Fortune 500 companies. 

📚$2M+ booked revenue in the first 12 months. 

♟️Established strategic partnerships including NVIDIA, Qualcomm, EPIC Games, Meta (formerly Facebook), and Autodesk. 

🛣️Developed product roadmap with feature prioritization, UX/UI design, and technical integrations.

Chief Revenue Officer (CRO)

AI Powered GTM

Founder and Podcast Host

Pavilion

Executive Member & AI for GTM Co-Chair

Gartner

GTM Community Ambassador

BigSpring

Lead GTM team (marketing, sales, customer success, revenue operations and enablement) across US and APAC.


Built product roadmap that aligned with customer feedback, industry pain points and AI / LLM capabilities. 
 
H2 of 2023 results (all best in company history):
3x ARR growth
210+% pipeline generation (customers and revenue)
220%+ NRR including multiple 6 figure ACV expansions
100% ICP logo retention 

BigSpring is an AI platform that everboards channel sellers with the latest product innovation to accelerate revenue. Google, Cisco, Nutanix, Pfizer, HSBC, Tata are customers; John Chambers, Stewart Butterfield, Adam Grant, Claire Hughes Johnson are advisors/investors.

Booster

Strategic Advisor

Booster is a clean technology company that provides mobile energy delivery, including renewable and sustainable fuels, through its marketplace. 

🛠️ Elevated go-to-market strategy, built the revenue engine and led sales team that secured $56M in bookings with 79% net revenue growth and 215% Enterprise segment growth

⚙️ Implemented sales motions with aligned systems across the customer journey, automated workflows and insights that led to a 60% more outbound lead volume, 2.5x meetings, and 4.6x opportunity creation, 56 day reduction in sales cycle time, 25% conversion rates and a 45% increase in deal size

✅ Transformed top of funnel strategy through diversification of marketing channels and building infrastructure which led to 10x inbound lead volume accounting for 30% of new business, up from 2%

🚀 Implemented Customer Led Growth strategy that led to a better customer experience, 2x faster growth and improved LTV/CAC

🤝 Series C ➡️ D Senior Leader

🎯 Built annual operating plan and forecasts (quarterly, monthly, weekly) with 96%+ accuracy  

🎙️Built brand and content strategies that elevated Booster to over 60%+ Share of Voice and 90%+ positive Brand Sentiment

🚀 Launched platform business (including a marketplace) with complete P&L ownership

📈Grew platform from $0 to $6M+ in ARR since launching in December 2022

🔋Built partnerships that enabled Infrastructure as a Service for EV Charging, Hydrogen, LNG, and CNG delivery 

🚚 Drove product roadmap strategy that allowed for mixed energy fleets to manage energy consumption, vehicles insights and payments for both sides of the marketplace 

📍Developed geo-spatial models and algorithms for route and location based density to enable effective dynamic pricing, sales and marketing prioritization

💰Developed pricing strategy transitioning legacy margin model to a product (SaaS) and services (Consumption) model

Vice President - Revenue & Revenue Operations

REEF

REEF is a technology company that transforms urban real estate into thriving mobility and logistical hubs via a marketplace.

🎯 Led GTM strategy and execution across sales, revenue operations, and customer success that secured $70M in new bookings and expansion that increased revenue from $30M to $100M+ throughout the United States, Canada, and Europe.

⚙️ Implemented sales process with aligned systems across the customer journey, automated workflows and insights that led to a 36 day reduction in sales cycle time, 40% increase in conversion rates and a 25% increase in deal size.

📱Developed and implemented product led growth strategies that led to a 3x revenue growth expansion from the demand side of the marketplace.

⛓️Interconnected and consolidated technology stack to increase efficiency and efficacy across marketing, sales, and customer success (Salesforce, ZoomInfo, Marketo, LinkedIn Sales Navigator).

Executive Vice President - Revenue & Global Revenue Operations

OYO USA

OYO is a global travel technology company that connects guests to owner-operators via a marketplace. It offers full-stack hospitality software and revenue management solutions to hotel owner-operators.

🎯 Led strategy and execution for go-to-market, revenue operations, and sales training that led to growth from $17M to $200M throughout the United States, Canada, and India.

📈Developed and implemented product led growth strategies that led to a 2x revenue growth and 3x margin expansion from the demand side of the marketplace.

🛣️ Create and maintain data and insights across the entire customer journey that increased direct sales close rate by 2.5x, increased deal size by 50% and decrease sales cycle by 45 days.

⛓️ Interconnected and built the sales tech stack to align with the customer journey and automated work flows to drive 2x sales efficiency and efficacy.

Vice President Revenue Operations & Enablement

XR Ignite Community Hub & Virtual Accelerator

XR Ignite is a community hub and hyper-accelerator connecting high-growth virtual, augmented, and mixed reality (XR) startup companies with enterprise clients across the globe, including Toronto, New York, Los Angeles, Chicago, San Francisco, Hong Kong, Shanghai, Shenzhen, London, and Dubai.

Featured in Forbes, XR Ignite launched the first global educational resource for XR collaboration technology. Download at XRCollabortion.com

Co-Founder (Acquired by MetaVRse)

Turning GTM into a revenue factory through recurring impact & helping GTM leaders do the same | GTM Executive leveraging AI ✨ | Keynote Speaker & Advisor | Podcast 🎙️ Host |

A rare mix of an entrepreneur and scaled executive skilled at crafting go-to-market strategies, leveraging AI to increase effectiveness across the business, developing high-performing teams, and optimizing systems to drive durable growth. 

My superpower is architecting revenue (traffic to churn) across the revenue machinery, building the systems (e.g. data, processes, and tools) that underpin it, and connecting cross-functional teams to solve complex problems that accelerate outcomes. 

♟️Board Member/Advisor 

🗣️Keynote Speaker on Intelligent Revenue Orchestration and building/optimizing efficient GTM strategies 

🎙️Podcast Host - AI for GTM & GTM AI 

📧 AI powered GTM Newsletter

✨ AI in GTM Co-chair for Pavilion 

✅ GTM Ambassador for Gartner and GTM Partners

➡️ Executive Member of Partnership Leaders, RevRoom, and RevGenius

My career journey has given me diverse experiences that are transferable to many different industries, business models, products, and functions at different scales. 

➡️ Technology, GTM & Operations Experience across Healthcare, Clean Energy, Education, Logistics, Retail, Real Estate, Hospitality, Food & Beverage, Telecommunications, 3D, Blockchain, Web3.

🚀 Company Stage: Pre-Revenue to Public

💰Company Revenue: $0-$15B (87% median growth rate; over $1B of capital raised)
     👉 $0-$6M+
     👉 $0-$7M+
     👉 $17M-$200M+
     👉 $30M-$100M+
     👉 $80M-$150M+
     👉 $165M-$260M+
     👉 $190M-$2XX (Current role)
     👉 $13B-$15B+

📍Geographies: North America, LATAM, EMEA, and APAC

✅ Team Size: 1-200

🤓 Experience
👉 Total AI Experience: 5+ years     
👉 Total GTM Experience: 21+ years
     👉 Sales: 12 years (B2B); 10 years (B2C)
     👉 Revenue Operations: 13 years
     👉 Customer Success / Account Management: 9 years
     👉 Product: 9 years
     👉 Revenue / Sales Enablement: 5 years
     👉 Marketing / Demand Generation: 3 years
     👉 Business Development/Partnerships: 3 years

Executive Member

I'm sitting in Costa Rica reflecting on this year as we close out at the halfway point. Reflection is very important for your mental health and professional well-being. 

This year has been full of ups and downs, but overall I am excited about where it is ending and what's next. 

✅ Just closed out our Q2 and H1 ahead of plan. While the results aren't finalized, I know the business well enough and we will finish ahead on the top and bottom line. 

✅ Implemented Revenue Architecture and it has become part of our culture which gives us insights across the revenue machinery for us to be able to optimize and make changes on an ongoing basis. 🐶 Jacco van der Kooij Dominique Levin

✅ Starting to have many more conversations with Founders and Executives on GTM strategies and infusing AI into their GTM planning and process. It has been great to see the impact these are having on companies and the people that work for them. 

✅ Podcast. The AI for GTM show is going great and just joined my man Jonathan M Kvarfordt, MBA as a co-host for the GTM AI Academy podcast. 

✅ Family is happy, healthy, and thriving. 

❌ Trust is vital. I trust people until I don't have a reason to. However, I learned I need to ask more questions and take serious note of early warning signs from people. Especially when it comes to working with or for them. 

❌ Content. I haven't been consistent with writing and sharing. I have set myself a goal to change that. That is why I released GTM Therapy. It gave me a problem and an outlet to talk about all the things broken with GTM. Kevin "KD" Dorsey is someone I admire here. He is consistent with content daily and focuses on very specific problems that everyone is experiencing. 

❌ Speaking. Have fallen behind on the speaking opportunities that I set myself a goal for this year. Time to make changes to my approach. 

❌  Pups 🐶. I lost one of my pups recently. It happened all of a sudden and he was only 3. It broke our entire family's hearts and still weighs on us every day.

Tell me how the first half of your year went.

I am back from Costa Rica after spending over a week with 16 friends and family. I was able to coordinate the trip, logistics, excursions, meals, etc. 

This got me thinking even more about why Sales and Marketing alignment isn't really that hard, but for whatever reason most can't figure it out. 

Here is what I did to effectively coordinate which can be used for cross-functional alignment: 

1️⃣ Group threads: we had everyone in the same chat to communication, coordinate and solve problems in real-time. 

Having threads and mechanisms in place for Sales and Marketing teams to constantly stay in communication and create feedback loops will help with alignment. 

2️⃣ Overcommunicate: I reverified things with the group that had previously been discussed and when it came closer to the time to do something or be somewhere I sent out a reminder.

Never think that everyone got it the first time. I learned a long time ago that as a great leader you have to repeat yourself at least 7 times for everyone to get it. Cross-functional alignment is no different. 

3️⃣ Team: I had a strong team of people doing different things to get the tasks completed and share the details with me.

Delegation, clear timelines, clarity on responsibility, and follow-up within the GTM team can keep everyone aligned. 

Getting alignment isn't that hard, it is just about someone owning the responsibility, mechanisms, and feedback loops in place, communicating effectively and often, getting stuff done and following up. 

Back to our regularly scheduled programming tomorrow.

Cheers! 🤙

Not sure who needs this, but I always do!! 🤙🤪

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Can we please stop the madness.. This 👏 does 👏 not 👏 work 👏… 

❌ Coming up with a tops down number 
❌ Adding AEs
❌ Assigning quota to them
❌ Expecting them to hit 70-80% 
❌ Now we have our annual plan


Let’s play this out…. 

Tops down says to increase ARR by $3M

Add 4 reps, assign $1M of quota. At a blended average of $750k in annual quota attainment, we will hit the $3M.

Isn’t that how it works? 🤷‍♂️

😤😫🤬🤯😳🫣🙄😐😬😧🥴😵😵‍💫

C’mon y’all 

And no.. tweaking MQLs by 20% isn’t a thing either… 

Here is what you need to do 

Tops down $3M 

✅ Map the inputs and outputs across the bowtie ▶️◀️

Traffic ▶️ Leads 
Leads ▶️ MQLs 
MQLs ▶️SQLs 
SQLs ▶️ SQOs  
SQOs ▶️ Commit  
Commit ▶️ First Impact
First Impact ▶️ Expansion 

You need conversion and across each of these along with your ACV. 

✅ Model the current scenario 

At current state, what would we be able to hit for our annual plan.

✅ Model different scenarios 

Increased conversion by 5% at certain stages 

Decreased time to convert in certain stages by 5 days

✅ Once you figure out the best path forward to hit the number, you ask for the investments you need. 

BTW - they don’t always have to be monetary or resources they could be initiatives that require time commitment from some to execute 

✅ Lock in your investments, build a program, and measure 

My team and I have built these models many times, ran our GTM strategy and processes around them, and I can speak first hand that this is way to operationalize your GTM and annual plan. 

Experts: Yes there are more nuances to this and we can chat about them in the comments or DM me. 

If you want help in this area drop me a comment.

🎯 Is your GTM strategy stuck in the past? The Bowtie model is here to shake things up!

🔍 Problem: Companies struggle with siloed GTM approaches, leading to disjointed customer experiences and missed opportunities. 

📊 Impact: Companies that align their GTM strategies see a 36% increase in customer retention rates (Forrester Research)

💡 3 Tactics to implement the Bowtie model:
1. Map your entire customer journey
2. Align KPIs across all GTM functions
3. Implement cross-functional data sharing

✨ AI Application: Use AI-powered analytics to predict each stage of the Bowtie, enabling proactive interventions.

🌶️ Spicy Take: The traditional sales funnel is dead. Companies clinging to it are leaving money on the table and risking obsolescence.

Don't be the company still using a flip phone in the smartphone era. It's time to bow-tie the knot with your customers (see what I did there?) and revolutionize your GTM approach!

💬 Comment: What's your biggest GTM challenge?
📥 Save for your next strategy meeting.
♻️ Share to support this post.
📺 Subscribe to my YouTube for more GTM and AI insights!

🌶️ take: Different industries are not unique when it comes to building, operating and managing your go-to-market and revenue machinery. 

I have worked in multiple industries: 
Telecommunications
Hospitality 
Food and Beverage 
Real Estate
Logistics 
Energy (Renewable, Oil & Gas)
Technology / Software 
Healthcare 

They may sell to a different ICP with a different pain point that product or service solves. 

The underlying needs for an effective GTM strategy and operating an efficient revenue machine are the same. 

Regardless of industry you have to:

➡️ Understand the problem your ICP and Personas are trying to solve and the impact your solution will provide them 

➡️ Ensure you have the right revenue architecture models depending on your stage of maturity 

➡️ Implement the system that underpins these models (e.g. data, process, tools) 

➡️ Constantly design, measure and optimize your revenue machinery with the right feedback loops 

Not sure why there is a thought that “our industry is unique” when it comes to GTM.

🤔  Ever wonder what 2 balded-headed, bearded brothers do when they get together? Me neither. But you can get some great GTM and AI insights from them when you check out the pod 🎙

Jonathan M Kvarfordt, MBA and I discuss the evolution of prompting from basic to advanced techniques, the importance of context and domain expertise in crafting effective prompts, and how AI can significantly streamline various GTM processes.

Oh and btw we are joining forces as Co-Hosts 🔥 

Key Highlights:
1. The importance of detailed, context-rich prompts for getting high-quality AI outputs.
2. The concept of "AI in the loop" rather than "human in the loop" for better results.
3. Using AI to create frameworks for creating frameworks, showcasing meta-level thinking.
4. The power of combining domain expertise with AI capabilities for superior outcomes.
5. The speed and efficiency AI brings to tasks like competitive analysis and battle card creation.
6. The potential of AI in breaking language barriers for global teams.

🚨We are back with Episode 6 of the AI in GTM show! 

Our goal is to help Founders, GTM Leaders and teams on how to leverage AI ✨ within their GTM process! 

For this show Nenad Milanović and I will debate 🥊 on why he isn’t using AI. It will be must see TV! 

Register: https://lnkd.in/g2du5BQY

Pavilion is a community of 10k GTM executives, leaders and professionals and we have daily conversations, content, and training on how to maneuver through GTM and AI! 

You don’t have to be a Pavilion member to register for the show. But we do have a micro community that can help you with GTM, AI and much more! 

See ya there!! 🤙

🏎️💨 Formula 1 teams can get 20 people to change 4 tires, adjust aerodynamics, and refuel a car in just 2.5 seconds.

So why can't we orchestrate revenue with the same precision and speed?

Imagine if your sales, marketing, and customer success teams worked in perfect harmony like a pit crew:

Sales identifying hot leads
Marketing delivering tailored content
CS providing real-time support
All happening simultaneously, in a matter of seconds.

What's stopping us from achieving this level of revenue efficiency?

▶ ◀ Revenue Architecture being implemented and managed effectively 
✨  Intelligent Revenue Orchestration across the entire customer/buyer journey
♻  Lack of the right systems - data, processes, tools

I unpack a lot in each of these between my posts, articles, podcast, and companies I advise. 

Let's discuss:

What are your biggest hurdles to rapid revenue orchestration?

Which team is your star performer, and why?

How could AI and automation be your "power tools" in this process?

Drop me a comment!

🌶️ take: Your system of record (e.g. CRM) and system of engagement (e.g. Sales Engagement) will look completely different in the future. 

Why do I need to deal with Salesforce or HubSpot screens and workflows when I can just ask an ✨AI-assistant to give me all the information I need and execute the workflows for me? 

Taking it a step further with ✨ AI agents. I won’t even have to ask, it will proactively execute tasks, give me recommendations and the steps I need to take to optimize my productivity. 

What problem does that solve? 

Well… name one person that enjoys their CRM or other GTM tool that they have to enter information, execute workflows, etc. 

If you have someone I would love to talk to them about why this is inspirational and enjoyable work for them. 😊

Most of us in GTM spend more time in systems and tools than with customers, potential customers and each other to learn, design, strategize and make decisions on how to continue to play the #infinitegame. 

To compound this problem -

There are 20k+ GTM SaaS tools and productivity has went down because of it. 

There are 1.6k+ AI tools and it is hard to navigate on what is AI-native v. a GPT wrapper which isn’t providing much value that I can’t just do myself. 

All of this will change. Think of having a better ChatGPT interface connected to your data and systems with agents working or available to do things for you. 

The question isn’t “if”, it is “how soon.”

🏃‍♂️ In a race, would you add more runners or optimize your strategy?
Too often, GTM leaders throw resources at problems, hoping for more revenue. 

But here's the 💣 truth:
More resources ≠ More revenue

It can lead to: 
➡️ Bloated, unproductive teams 
➡️ Scattered efforts 
➡️ Low ROI

💡 Did you know? Companies optimizing existing resources see a 30% increase in productivity (McKinsey).

🌶️ Spicy take: Your team size might be your biggest obstacle to growth. 😱

So, how can you avoid this trap and drive real growth?

1️⃣ Optimize existing talent 
Launch a comprehensive enablement program combining AI-driven microlearning, peer coaching sessions, and regular skill assessments, resulting in a 40% increase in rep productivity within 6 months.

2️⃣ Focus on high-impact activities 
Use data analytics to identify your most profitable customer segments, then reallocate 80% of your resources to these accounts.

3️⃣ Leverage AI for strategic insights 
Use AI to analyze past performance and predict future trends. Result? His team consistently exceeded targets, improving productivity by 20%.

I have implemented and seen these in action first-hand along with many more.

👇 Comment "OPTIMIZE" for strategies and how to leverage AI to increase productivity and efficiency.
🔄 Repost to help your network work smarter, not harder.
📺 If you like videos, hit that subscribe button on my YouTube channel!

Is your company's revenue strategy a well-oiled machine or a chaotic game of telephone? 🤔

🌶️ take: It's time to shake things up. Finance, Product, Marketing, Sales, Customer Success, RevOps, and Enablement must all be held accountable for revenue outcomes. No more passing the buck.

Picture this:
Marketing celebrates MQLs that never convert
Sales closes deals outside the ICP, leading to churn
Product delays key features, leaving customers frustrated
Finance sets unrealistic targets without execution plans
Customer Success struggles with retention, disconnected from revenue goals

Sound familiar? You're not alone. This misalignment is the silent killer of business growth.

🎯 The Hard Truth: Revenue is a Team Sport
It's time for a radical shift in how we approach revenue growth. Every function needs to be in perfect sync.

Here's what misalignment really costs you:
▶ Wasted resources chasing the wrong metrics
▶ Increased churn from mismatched customer expectations
▶ Missed opportunities due to product-market misalignment
▶ Demotivated teams working towards conflicting goals

💡 Companies that align their teams around shared revenue goals see a 15% increase in revenue growth (Source: Forrester).

✅ 5 Game-Changing Strategies to Revolutionize Your Revenue Machine:
1️⃣ Unified Revenue North Star: One overarching goal that every team contributes to and is measured against.
2️⃣ Cross-Functional Accountability Matrix: 
▶ Finance: Not just setting targets, but providing resources to hit them
▶ Product: Revenue-driven roadmap with strict timelines
▶ Marketing: Measured on revenue-converting leads, not just MQLs
▶ Sales: Focused on ICP-aligned bookings for long-term success
▶ Customer Success: Driving, delivering and measuring first impact and recurring impact
▶ RevOps: Driving productivity and efficiency across the bowtie
▶ Enablement: Aligning training directly with revenue impact and measuring the outcomes
3️⃣ Weekly Business Review: Cross-team huddles to tackle challenges, celebrate wins, and make real-time adjustments.
4️⃣ Radical Transparency: Shared KPIs and dashboards accessible to all, fostering a culture of collective ownership.
5️⃣ Agile Revenue Sprints: When the plan falters, pivot as one unified force. No finger-pointing, just collaborative problem-solving.

🔥 The Million-Dollar Questions:
▶ How aligned is your organization on revenue goals?
▶ What's the biggest silo you're battling right now?
▶ If you could change one thing about your company's approach to revenue, what would it be?

👇 Share your insights below! Let's crack the code on true revenue alignment together.

🤔 Is customer acquisition the silent killer of your business? 

You're not alone. I've seen it happen time and again...

👀 Dropbox spent millions on user acquisition, only to watch profits vanish.  Meanwhile, Netflix focused on retention and saw revenue EXPLODE.

Here's the kicker:
Bain & Company found a 5% boost in retention can skyrocket profits by 25-95%! 

So, how do we fix this? Here's your revenue rescue plan:

Map your ENTIRE revenue from traffic to churn (not just the funnel!)
Create a "GTM Dashboard" for each customer stage
Form cross-functional "Revenue SWAT teams" to obliterate bottlenecks

✨ Pro Tip: Leverage AI to predict churn before it happens. It's like having a revenue psychic on your team!

🌶️ Spicy Take: Customer acquisition is the empty calories of business metrics. It might taste good, but it's slowly killing your company's financial health.

🎯 Action Step: This week, identify ONE area in your customer journey where a 1% improvement could make the biggest impact. Share it below!


💬 Comment: What's your biggest revenue challenge right now? 
📥 Save this post for your next strategy session. 
♻️ Share to help fellow entrepreneurs boost their revenue.

A silent killer is lurking in the shadows of many companies' strategies: an obsession with customer acquisition. While bringing new customers through 

Open article: Customer Acquisition the Silent Killer by Jonathan Moss • 4 min read

A disjointed revenue strategy can be the silent killer of growth. Is your company's approach to revenue a well-oiled machine, or does it resemble a ch

Open article: Revenue is a Team Sport by Jonathan Moss • 4 min read

Check out Session 1 of GTM Therapy: The Annual Plan

The traditional top-down annual planning process led by finance teams is increasingly falling short. While ambitious revenue targets are essential for

Open article: The Annual Plan by Jonathan Moss • 3 min read

Want to know the secret of the best in the world? 

Practice more than you play the game. 

Vince Lombardi:
"The only place success comes before work is in the dictionary."

Michael Jordan:
"I’ve always believed that if you put in the work, the results will come."

Jerry Rice:
"Today I will do what others won’t, so tomorrow I can accomplish what others can’t."

John Wooden:
"The most important key to achieving great success is to decide upon your goal and launch, get started, take action, move."

Mia Hamm:
"I am building a fire, and every day I train, I add more fuel. At just the right moment, I light the match."

But we don't do this. You can't just show up unprepared without practicing for that meeting, customer conversation, 1x1, or anything that you are expecting an outcome.  

You have to practice to play the game. And the game isn't the time to practice. 

✨ The great thing about AI is that it can help you practice on demand, any time. Give it a scenario (even if it is a personal one), use the voice functionality, and be amazed! 

If you want to test it out, here is a Virtual Coach and Practice Partner. Give it test. 

https://lnkd.in/ghZph3qa

Ever wonder if Doc Brown would have needed 1.21 gigawatts to power a Delorean if he had AI? Forget the flux capacitor—welcome to the future where AI could predict your coffee cravings before you even know you need a caffeine fix!

📚 Winning by Design released "Back to the Future: How Process, Not Just AI, Will Revolutionize Revenue Growth"

Key takeaways:
1️⃣ AI isn't replacing jobs, it's enhancing specific tasks
2️⃣ Successful GTM strategies need both AI and robust processes
3️⃣ The future is about man + machine, not man vs. machine
4️⃣ This paper challenges us to think beyond the AI hype. It's not just about adopting new tech, but optimizing our processes to leverage AI effectively.

As a WbD Ambassador, I'm excited to dive deeper into these insights and share them with you.

💡 How are you balancing process improvement and AI adoption in your GTM strategy? Drop me a comment. 

Want to learn more? 
Check out the full paper here: https://lnkd.in/gPsYPaxb. 

#RevenueArchitecture #GTM #WinningbyDesign #RevOps

✨ Is AI delivering real ROI or just hype? Let's crunch the numbers.

Companies are rushing to adopt AI, but many struggle to see tangible returns. JPMorgan Chase, tried to build an AI-powered advertising system that failed to deliver the expected improvements and ended up being less effective than traditional methods.

The stakes are high. According to McKinsey, AI could deliver $13 trillion in additional global economic output by 2030. 

So how can you ensure AI drives real ROI? Here are 3 key tactics:

1. Start small, iterate fast
2. Align AI projects with core business objectives  
3. Invest heavily in change management and training

Pro tip: Use AI itself to measure ROI! Tools like Proof Analytics can crunch the numbers and surface insights on your AI investments.

🌶️ Spicy take: Most "AI" tools today are just fancy rules engines. Make sure you know the difference. 

The clock is ticking on AI adoption. Will you be an early winner or left in the digital dust? Don't let analysis paralysis set in - the time to act is now! After all, even a broken AI is right twice a day. 😉

💬 Comment: What's been your biggest AI ROI win or fail?
📥 Save for your next meeting where you are talking AI.
♻️ Share to support this post.
📺 Subscribe to my YouTube for more AI insights!

🎉 Excited to announce that I'm now a Winning by Design Ambassador!

I have implemented Revenue Architecture at multiple companies as an operator and helped other start-ups implement it that I advise. 

Revenue Architecture gives us a modern way of managing and operating GTM. 

It’s model-driven, scientific in its approach, and provides the structure that I believe all GTM leaders need in order to FINALLY achieve durable growth. 

✅ No more siloed sales / marketing / customer success
✅ No more different data depending on which team you talk to
✅ No more struggling to figure out where to focus in order to hit revenue goals

I’m thrilled to be a part of this group of illustrious and experienced GTM leaders who are shaping the future of GTM. 

You can expect that I’ll have even more content on Revenue Architecture to share here - join me in the conversation to understand more about it, share stories of implementing it, or your favorite concepts. 

💡 Are you interested in Revenue Architecture? Drop a comment and let's chat about how it's transforming GTM strategies!

What GTM challenges are you facing that Revenue Architecture might solve?

Thanks 🐶 Jacco van der Kooij for introducing me to Revenue Architecture many years ago and Dominique Levin Dave Boyce for allowing me to be part of this inaugural group of amazing GTM aficionados! 

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Imagine you’re in a high-stakes race. Would you just add more runners, or would you optimize your training and strategy to ensure every step counts? T

Open article: More Resources ≠ More Revenue! by Jonathan Moss • 4 min read

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