Drew Coryer 💎

Korus GTM

At Korus GTM, we help revenue teams build outbound programs that are modern, scalable, and based on what's actually working today. Not recycled playbooks or guesswork.

Our approach focuses on systematically testing and validating the core elements of your go-to-market strategy: who you're targeting, what you're saying, and what you're offering. By uncovering what resonates and what doesn't, we help teams move forward with confidence and clarity.

We provide the full tech stack required to support a high-performing outbound motion, so sales teams can focus on conversations and conversions instead of wrestling with the infrastructure.

In my role, I lead GTM strategy and client success across both our internal efforts and client engagements. That includes shaping ICPs, messaging, and campaign architecture, while working closely with our technical team to ensure execution stays aligned with the strategy. I’m not pushing the buttons, but I stay close to the data, systems, and decisions that drive results.

Internally, I also support how Korus GTM grows — refining our own positioning, evolving our services, and guiding how we bring a positive impact to the market.

If your team is trying to build a revenue engine that’s clear, modern, and built to scale, that’s where we come in.

Head of GTM Strategy and Client Success

GTM Consulting Co.

At GTM Consulting Co., I specialize in building B2B lead generation through intelligent data enrichment and targeted outreach strategies. By leveraging Clay's powerful automation capabilities, I help companies identify, enrich, and engage their ideal customer profiles with precision.

Key achievements:
• Reduced lead research time by 80% through automated data enrichment workflows, enabling sales teams to focus on high-value activities
• Designed and implemented custom Clay automation sequences that increased qualified pipeline by 3X while maintaining data accuracy above 95%
• Architected targeted outreach campaigns by enriching prospect data with relevant triggers and buying signals, resulting in 40% higher response rates
• Built scalable systems for identifying and engaging decision-makers across multiple industries, saving clients 20+ hours per week in manual research
• Developed repeatable frameworks for turning raw company data into actionable sales intelligence, enabling precise account prioritization

I partner with growth-focused organizations to transform their lead generation approach from broad-based prospecting to precision-targeted engagement, consistently delivering higher quality pipelines and improved conversion rates through data-driven decision making.

Founder

LeadMagic

I spearhead multi-channel growth initiatives that transform market visibility into measurable revenue opportunities. By orchestrating data-driven social media campaigns—with a particular focus on LinkedIn—I've helped establish LeadMagic as a prominent voice in the B2B landscape.

Core responsibilities & achievements:
• Architected and executed social media strategies that expanded our digital footprint and generated qualified leads
• Pioneered innovative growth experiments across platforms, consistently identifying new channels for scalable customer acquisition
• Cultivated strategic partnerships with industry influencers, amplifying brand reach and authority
• Developed and optimized high-converting cold email sequences that exceeded industry benchmarks
• Led content strategy initiatives that strengthened thought leadership and drove engagement
• Implemented comprehensive analytics frameworks to measure and optimize campaign performance

Through a blend of strategic community building, content optimization, and performance marketing, I help bridge the gap between brand awareness and revenue generation, ensuring sustainable pipeline growth for both LeadMagic and our clients.

Growth 

Edgar Allan

Growth Advisor - Wes GTM

Fri3nds Agency

Developed a repeatable sales process specifically for this Webflow Professional Partner resulting in new logos won and high client success scores.

Created and leveraged Cold-Email, LinkedIn, and Cold Calls to generate pipeline that turned into paying clients.

Supported and managed current client book of business that led to repeat business and accoutn growth.

Fractional Sales Leadership

Webflow

Account Executive

I launched and led the Sales Development Team from Series B to beyond our Series C funding rounds.

Hired, trained and coached ten BDRs and SDRs to push our foundational PLG motion into a Sales led revenue engine.

Focused on helping our team leverage cold email, cold calling, product usage insights, social signals, and human to human connections to exceed pipeline creation goals during that time.

Built trust with direct reports and cross-functional leadership peers across the revenue team to mentor and advise them on GTM strategies and tactics.  This led to high retention rates of employees and setting 90% of them up for successful internal promotions across the organization.

Sales Development Manager

Sales Hacker, Inc.

Sharing the knowledge of all things sales to bring value to the community.

Founding Community Member

Formstack

Successfully led our Outbound Sales Development Team to increase pipeline and revenue, exceeding our quota.  

Focused on the development of my team members to expand their skills to help them achieve their goals of promotion across multiple different roles within the organization.  

Developed and deployed an improved alignment between the SDRs and Account Executives - leading to an 81% increase in win rates and a 46% increase in revenue. 

Effectively communicated with multiple stakeholders to launch an omni-channel outbound strategy using email, cold calling, video, and LinkedIn. 

Our team was 101% to goal for 2020 and had an increased revenue of 2,700% YoY. 

Led the organization in coaching Gong calls during 2020, which allowed me to strategize persona specific messaging and talk tracks for my team to use.

HomeAdvisor

Focused on increasing client retention and revenue by coaching a sales process that used leveled questions to build genuine value for the business solutions we provided.

Maintain excitement and engagement by creating unique sales contests to drive metrics specific to the current needs leading to increased KPIs and the use of these contests in other locations across the company. 

Collaborated to develop and implement a Manager in Training program focused on the development of future leaders. This program led to numerous leaders being promoted to management within the organization. 

Developed a championship team by sharing the vision, creating shared accountability and coaching with a focus on the details. Increased, sustained sales production of 36% YoY. 

Coached a diverse group in a cold-calling B2B sales role with consistent employee turnover requiring the use of effective team building strategies to hire, train, and coach individuals in order to maintain consistent success. 

Analyzed sales data to address the challenge of declining lead volume by prospecting new lead sources and methods to increase efficiency resulting in a 323% sales increase over the first 90 days. 

Provided support and leadership to the director group on an interim basis following the unexpected departure of leadership while increasing sales production by 26% over the previous quarter.

Sales Manager 

Ameristar Casino Resort Spa Black Hawk

Ensure guests of all skill levels have an enjoyable experience.
Provided oversight, coaching, and guidance to poker dealers and staff.
Create and maintain daily scheduling of poker room staff.
Developed Standard Operating Procedures for poker room staff
Responsible for large volumes of handling cash and chips with accuracy and integrity.
Make accurate in-game rulings according to the laws set by the Colorado Division of Gaming.

Poker Supervisor

I help B2B revenue teams stop guessing and start generating predictable pipeline through systematic testing and data-driven outbound.

Most companies build their go-to-market on recycled playbooks and assumptions. We build systems that validate who you're targeting, what you're saying, and what you're offering—then scale what actually works.

I bring a seller's lens to GTM strategy. After 10+ years leading B2B sales teams - from managing reps at HomeAdvisor to building Sales Development at Webflow from Series B through Series C - I know what salespeople actually need to succeed. 

Not more leads. 
Better leads.
 
Not another tool. 
Systems that work.

What it modern revenue engines look like...  intelligent data enrichment + automation (Clay, n8n) + precision targeting. Not spray-and-pray. Not hoping your ICP is right. Just repeatable frameworks that we're always testing - turning raw company data into actionable intelligence.

The results:

80% reduction in research time while maintaining 95%+ data accuracy
3X qualified pipeline increases through targeted messaging
40% response rate improvements by leading with relevance and offer positioning
323% sales increases through systematic prospecting and account prioritization

At Korus GTM, I lead strategy and client success across the entire revenue engine. We implement modern infrastructure and automation workflows that create a flywheel of accurate, useful data so Sales closes better, CSMs retain smarter, and ABM targets with relevance. 

I'm a trusted partner who helps shape the strategy, architecture, and messaging while ensuring our technical team's execution stays aligned with what actually moves the needle.

I work with growth-focused B2B companies ready to move from broad-based prospecting to precision-targeted engagement across their entire customer lifecycle. 

If you're measuring what matters and willing to kill what doesn't work, let's talk

Today’s mandatory “go touch grass break” is sponsored by our friends at Cloudflare. 


Good thing LinkedIn is still online 😬

Drew Coryer

Building the GTM systems I wish existed in my 10+ years of Sales Leadership | Clay Expert | Helping other people be successful.

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Go do things.  You don't need permission or for it to be perfcet

Little sample of the northern lights giving us a visit here in Colorado tonight. 


Nature is awesome 👏

LinkedIn works. 
Signals works.
Email works.

Getting them to play nice together can be a nightmare.

Here's an effective three-tool workflow that was unheard of 2 years ago...

Step 1: Catch the signals
↳ Trigify monitors social engagement signals

→ Comments on your LinkedIn posts
→ Mentions of your brand or competitors
→ Industry-related discussions
→ Social listening across platforms

Step 2: Qualify and enrich
↳ Clay takes those leads and processes them

→ Runs ICP qualification filters
→ Finds verified email addresses
→ Enriches company data
→ Makes sure they're worth pursuing

Step 3: Multi-channel sequences
↳ SalesRobot handles both LinkedIn + email outreach

→ Start with LinkedIn DMs offering value
→ If no response after 3-4 days
→ Automatically switch to email sequences
→ AI Inbox Manager activates 
→ All managed from one dashboard

Instead of losing track of which prospects were getting what messages on which channel... it's all connected.

now I can focus on sending cringeworthy and borderline insulting DM's...

The Email & LI combo is table stakes for any kind of outreach now.  The one channel and one shot per prospect days are long gone.

#salesrobot #sales #gtm #trigify #clay

ps - curious on what channels you're finding work best right now.  Hearing well-researched cold calls are effective again (never weren't)!

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