Swantide

Standing up the content, community & demand gen functions at Swantide. 

We are making implementing and configuring salesforce 10x faster, 10x simpler at 1/5 the cost. It's so easy, I can set up your Salesforce instance. DM me if you're about to or just bought SFDC and need help with configuration & system management. We've got you covered 😎

Head of Marketing & RevOps Evangelism

Aligned

Collaborate on content. Offer product feedback. Advise on marketing and brand campaigns. 

Aligned is the first end to end buyer experience platform. By providing sales teams a space to collaborate with their buyers, this mutual action plan platform creates a bespoke buying experience for each individual buyer. 

No more rigid sales process. Just the info your buyer needs, when and where they need it. Can you say, “closed-won?” Good. You’ll need to get used to saying that a lot.

Strategic Advisor

Not Too Corporate Zo

Just documenting my life in startup land. Sharing tips, tricks, and learnings from my success and failures in this crazy space.

email me at zoe@nottoocorporate.com for content collab.

Podcast, Youtube, TikTok coming soon 👀

Content Creator

Chili Piper

Make meetings happen.

Chili Piper helps sales teams automatically schedule appointments with leads. Instantly turn inbound leads into qualified meetings. More meetings >>> More Pipeline >>> More Revenue <3

Advisor

Spekit 🐙

New biz is the name of the game.

Growth Marketing
Demand Generation
Community
Paid Ads
Pipeline Generation & Acceleration

Demand Generation (Growth Marketing) Manager

- generated first ever community influenced pipeline (30+ meetings in 60 days) to help the team hit pipeline goals in Q1
- grew social media (LinkedIn & IG) presence by 50% in first 90 days
- successfully executed series B social blitz and PR announcement first week on the job
- manage customer advocacy campaigns and initiatives
-grew social media following by 105% in 5 months
-increased G2 reviews by 30% in Q2 (took on 2 new leader badges as a result)
-Building our Marketing Advisory Council

More to come:)

Community Manager

Dooly

Sourced and onboarded 10 net new partners in first 90 days. 

Built out tracking/project management flow to store partner data and comms.

Ground up - built and scaled referral program for PLG product motion. Referrals convert at 7x the rate of those who find our site organically. Driving new users and revenue through the referral program.

Community/Partner Manager

BombBomb

-grew social media presence by 25% in first 3 months
-increased avg webinar registration (260%) and attendance (80%)
-guest on podcasts, webinars and LinkedIn Live to further brand awareness and train on video communication best practices
-explore new channels to bring education around video, BombBomb and Human-Centered Communication
-collaborate with content and design team to promote and create engagement around events, webinars and product launches 
-train and equip staff to engage on social platforms and enhance their personal brand
-write, host and Youtube/short-form podcast for the brand

Community Marketing Associate

-generated 3.1 mil in projected pipeline in 6 months
-87% hold rate
-set record for quickest outbound SAO after start date for the team
-writing sales copy & sequencing that incorporates personal video to start conversations and turn prospects into customers
-social media strategy, content creation, demand generation sequencing, data analytics

Business Development Representative- Mid Market

-Leveraged personal relationships to bring on new business
-Top Performer (4/6 months excluding ramp-up)
-Converted leads higher than expectations consistently throughout tenure
-onboarded and trained new reps
-highest hold rate on the team during tenure

***Clearly got bored of not working after one semester and found a new job 3 months later. continued to work full-time and attend college full-time.

BombBomb is helping teams rehumanize their communication by enabling people with easy to use video and tracking for email, text and social. Whether you need better touches with your clients, clearer communication between your remote teammates, or higher conversion rates, video is proven to help. Let us show you how!

Sales Development Representative

T. Rowe Price

Promoted to Specialist shortly after completing licensing. 
Trained and coached new reps. 
Worked 45 hrs + per week while doing school full time.
Had lowest errors on the team.
Was involved in leadership training and development.

***Left to focus on school full-time in the Spring Semester.

Financial Service Specialist

Asked to join team full time before completion of internship. 
Had highest interview score of incoming hire class.
Passed all licensing exams on the first try.

Financial Services Representative

Receiving, sorting and processing client requests regarding their 401k's. Completing high volumes of work with accuracy and attention to detail. Submitting client requests, allocating funds, updating client information and supporting leadership with various processing projects.

Participant Transactions Processing Intern

CBRE

The first face you see upon arriving in our penthouse office. My role is to provide exemplary client care and hospitality, while supporting the various teams within the office. From making sure our clients are directed to their conference rooms to managing the office-wide schedule and reservations of those meeting spaces organization and communication are what I provide.  Acting as a liaison between the brokerage teams and their clients I do whatever I can to make sure meetings run smoothly.

Business Clerk Concierge

Just a person who likes to tell stories and partner with brands to tell theirs. 

Having started in sales and traversed to marketing, I fell in love with the entire GTM motion.

It's my goal to learn in public in hopes it helps others learn too.




My titles include:

ghostwriter

brand marketer

community architect

begrudging runner

endurance athlete 

your biggest fan <3




Hit me up if you want to work together:)

Age 21, about 6 months after a violent s*xual assault, I was being repeatedly s*xually harassed at work by my supervisor. 

He’d text me at 2am.

“You up? ;)”

He’d walk up behind me and put his hands on my hips or *ss or shoulders and whisper in my ear. 

*is this weird?* *am I crazy?* *how is this happening to me right now?* 




After weeks of self doubt, trying to brush off his advances and ignore the whole thing, I snapped. 

I locked myself in the back offic and rolled back the security tape. 

There, just 23 minutes before, was video evidence of him touching me inappropriately. 

I felt like I could breathe. 

I finally thought “okay, I’m not crazy- THIS is crazy”.

I went to HIS supervisor and told him my experience. 

Showed him the texts.

Showed him the video. 




He asked me if I ever asked him to stop. 

I said yes. 

He said “are you sure you said, [name] please stop doing xyz” 

Well not verbatim 🥺

To which he explained there’s nothing he could do because for all he knew, I could have been encouraging it. 





When I escalated to the district manager she launched a formal investigation. 

It lasted one day. 

When she came back to me she said “Zoe, you seem overwhelmed, would 6 weeks PTO help you put this behind you?” 

He stayed on staff. 

He faced no reprocussions. 

He was still my supervisor & made us VERY clear he was going to make work incredibly difficult for me from here on out. 





I gave my notice the next day. 




The reason women don’t feel comfortable coming forward in these situations is because we live in a society where victim blaming is the norm. 

We live in a world where “she must have been asking for it.” 

We live in a world where we take the word of powerful men because “he has more to lose.” 

But that’s a false reality. 

Statistically speaking, less than 6% of s*xual assault and misconduct claims are false. 

And that’s not even factoring in the almost 63% of cases that go unreported to an authority figure. That false claims number would go down if we accounted for those stories. 





Believe women. 

Charitability goes a long way in sensitive subjects such as these. 

Choose empathy.

zoë hartsfield 

revops evangelist | salesperson trapped in a marketer’s body | mediocre podcast guest

I was the top paid SDR at my company in 2020. 

Did I book the most meetings? 

No.

Did we close the highest volume of deals? 

No.

Did I do the most activities? 

Definitely not. 





So how? How did I win? 

3 key ingredients:

✍️ I wrote and tested alllll of my own sequences. Used a multichannel approach. Leveraged video. Started building my personal brand and social selling on LinkedIn.

💰 I focused on outcomes and revenue generating activity. I figured out how to boost my meeting hold rate from 65% to 89% (for every 10 meetings I set for my AE, 9 of them converted to opportunities- guess what I got paid on). I set all of my activity goals by working backwards from how many it took to book a meeting. I then set a personal goal at 125% of quota (pclub was 120%). Divided those numbers into daily activity and hit the keyboard. 

📈 I had excellent alignment with my AE. Since I was paid on meetings held (that converted to opps) AND made 2% on closed-won deals within 6 months of the meeting set date, I made sure everything that went on his calendar was quality. It helped to be paired with the top AE at the company. 




Volume helps early in your career. Getting in the reps. Doing the work. It has value. But once you get some confidence and understand the systems that drive success, it’s all about driving efficiency in your personal process. 

I was never the person who booked the most meetings. 

I was never the person who made the most dials. 

But I booked the BEST meetings that converted at a higher rate and drove 💰💰💰💰💰 for the business. 

And THAT made ME more money.






Outcomes >>> Inputs

I’m happy to share that I’m starting a new position as Head of Marketing & RevOps Evangelism at Swantide!

This has been such a whirlwind and I am beyond excited to join this incredible team. I'll be sharing a video later today with a bit more context, but for now- I am just so grateful to this community, my friends, my mentors, my partner, the Spekit Marketing team and the Swantide crew.

Success doesn't happen in a vacuum. We achieve our goals when we work together. I am just feeling thankful today.

If you need help with salesforce configuration, automation, system management or are just deciding when the right time to implement a CRM is, we've got you covered:)

Back in August I attended a dinner on the heels of a conference with a friend in this industry. 

The friend was drinking. I was not. She didn’t like that I wasn’t drinking and ordered me one. So I took it, had one sip and left it untouched the rest of the meal. 

“Do you not like your drink? I’ll get you another” 

She was on her 3rd and felt weird that I had barely made a dent in my first.

“No it’s okay, I’m not really interested in another.” 

She ordered me one anyway, held it up to me and said “drink it, you’re being weird.” 

So I did. 

To make her feel better. 

Literally nothing happened. 

I was fine. It made her feel more comfortable that I was also drinking. 

As the night went on I was sure to order sparkling water and a lime- to keep up the appearance of drinking. 

Because I don’t want to make others feel uncomfortable. 


I regret that interaction. 

I wasn’t drinking because I was on a medication where drinking wasn’t advised. 

I wasn’t drinking because I was at a work dinner and I try to stay sharp.

I wasn’t drinking because I was in a new city, in a hotel alone and I am a lightweight. 

Honestly, I wasn’t drinking because I don’t really care about drinking. 

I don’t think it’s good or bad. 

Sometimes I enjoy it, sometimes I don’t. 

In 2023 I gave up alcohol entirely. Mostly because again, I am on a medication where drinking isn’t advised. 

And last night I went to a networking event and didn’t drink. 

I didn’t let it get weird. 

I didn’t succumb to any pressure to drink anything. 

I’m an adult. Alcohol is a choice. It isn’t good or bad in my mind. 

What’s bad is doing things that feel out of alignment with myself in order to make other people feel okay. 

While I never want to make others feel uncomfortable I also don’t want to self sacrifice in the name of “peace-keeping” for something as trivial as having a drink. 






So if ya see me at an event, I’ll be sporting mocktails, sparkling water and the occasional green juice. 




The moral?: let people be. Everyone has their own preferences and tolerances. It doesn’t need to be a big deal. But definitely don’t try to convince someone else to drink or not drink based on your preference. Do you. Let others do the same. We’re all adults here:)



Ps. I’m more fun when I DONT drink. I get mopey- so you’re getting a better version of me sans alcohol:)

Pps. Laura Hebert and I had a great time at the Metadata HH last night. This green juice was 10/10:)

About 18 months ago I talked to a sales leader who prided himself on "never hiring young women".

I wasn't interviewing.

The guy asked to have a coffee chat about my personal brand. He was a newer SDR manager and bragged about how he avoided hiring young women (especially married ones) because he was worried about them getting pregnant and taking leave and hurting the team's ability to hit their number. 

He thought women with babies or women who were pregnant would be a burden to the team, not an asset.

*How closed-minded of him*

I just sat there silently for what felt like 3 minutes but was probably only 20 seconds. 

"Let me ask you this... I hit 120% of goal when I was an SDR as a young married woman - would you hire me?"

"Well, of course, with numbers like that it doesn't even matter."

Even without numbers like that IT DOESN'T matter. 




The rest of the call was awkward. I declined to meet with him again to give him personal brand advice. 




Some of the BEST teammates I have ever worked with and leaders I have worked for were mothers. 

Being a parent isn't a work handicap. 

It's not a burden. It's not an inconvenience. 

If anything, it's a superpower. 

It signals to me someone with empathy, the ability to juggle a lot at once, and a strong WHY.




This guy was young and ignorant. 

Oddly enough, he was let go from that role 6 months later because of some sort of lawsuit that I don't know the details about 🫠.

I hope he's wised up since we last spoke. 





Discrimination with "business justification" is still discrimination, folks. 

May we all approach hiring with more empathy, inclusion, and equity than that guy. 💁🏻‍♀️

#hiring #womeninbusiness #inclusion 


revops evangelist | sales & marketing by way of community | not an expert

I graduated college in late Dec 2019.  Exactly 3 years and 1 day later I received an offer for my first executive leadership role at a SaaS startup.

Here are the things I credit for getting me there in 3 years:

- The SDR role
- Dan Hawkins + Daniel Hall
- Putting in more time than my peers in the early days
- Making an intentional jump to marketing after conquering the SDR role
- My partner
- Therapy
- Community (specifically,Thursday Night Sales)
- Mentorship (Christina, Christine, Amy, Alexine, Nina, Kyle, 🏄‍♂️ Scott, Corey, Nicholas & 🦄 Petek - the ways you all have poured into me over the years absolutely changed the trajectory of my career)
- Finding out what I "don't want to be"
-Deciding what I do want to be
- Failing
-Building it better the second time around
-Friends who challenge me (Morgan, Keegan, Anthony, Tom, Nick, ⚡️ Lori, Morgan J & Jack -thanks for being pals and for pushing and inspiring me)
-Never leaving it up to the umpire
-Reading books on sales, psychology, teamwork, and self-discovery
- Doing the d:)mn work 😤


I'm still at Spekit for another few weeks. I'll share more about this next opportunity when I have wrapped things up here but for now, the focus is leaving well. This team deserves my all up until my last day <3

I have more to say about how incredible my time at Spekit was but I'll save it for a future post. 

For now, I hope someone sees this and realizes no one achieves anything of note in a vacuum.

Find your people. Keep them close. Thank them often.

Rinse & repeat.

Enable up, y'all ✌🏼

Sunday routine 3 years ago: 

- sleep in waaaaay too late
- eat some kind of sugary breakfast 
- go out and buy coffee 
- binge Netflix 
- maybe do some laundry 
- stay at home while C went to the gym 
- order takeout


Sunday routine now:

- sleep in til’ 7:30 (I typically wake up before 6) 
- eat overnight oats (every d:)mn day)
- make coffee at home
- do some light cleaning 
- hit the gym
- grocery shop and meal plan for the week
- time block my work calendar + content 
- movie night w/ C
- bed by 9 👵🏼


For the record, there is nothing wrong with the way I did it 3 years ago. 

I had just finished college and desperately needed more downtime in my routine. 

Working 50 hrs a week while in school full time was soul crushing. 

Lazy Sunday’s were healing for a season. 





However, that season has passed and a Sunday with more structure and intention is more in alignment with my current lifestyle and goals. 

Whatever you do, mean it. And don’t let anyone try to shame you into their routine or out of your own. 



It’s all choices.

They’re all seasons. 



Enable up y’all. ✌️

I got into sales because it was the easiest entry point into tech at the time. 

I stayed for the earning potential. 🤑

Culture. Career growth. Comp. 

My top 3 most important factors in choosing a new org. 

*(Product market fit and leadership are also high up on the list). 




If you’re in sales, or considering a career in sales, it’s important to know what you’re getting into. 

Selling is a grind, but it’s incredibly rewarding if you’re at the right company. 





How do you pick the right org though? 

That’s where RepVue comes in. 

You can evaluate and compare different companies on data points like: 

- OTE (actual OTE) 
- quota attainment
- culture 
- benefits 
- training & tech stack 

Your career is important. Information is power. Take advantage of the information available. 


Check out some of their top ranked companies here: https://bit.ly/3jNIj9t



New year, new career 😎

Know your worth and get after it!

And use RepVue to make the most educated decisions throughout the job search.

The last 10 years of my $$$:

Coffee shop: $6.50/hr

Banana republic (associate): $10/hr
BR (manager): $13.50/hr 

Receptionist: $17/hr

Financial Intern: $17.50/hr
Customer service (finance): $38k/yr
Financial specialist: 42k/yr

SDR: $46k/yr
BDR: $65k/yr
Community Marketer: $57k/yr 
(Yes, this company told me I needed to take a pay cut if I wanted a promotion into marketing. I look at it as a slingshot moment of my career) 

Community/Partner Manager: $72k/yr

Community Manager: $1XXk/yr
Demand Gen Manager: $1XXk/yr 

Head of Marketing: 25% + from ^ 




If I had never switched to marketing, could I have made this money? 

Yea- 💯 

Sales is the BEST place to make $$$ 

If I’d never switched to marketing would I have gained the experience, connections, responsibility etc? 

Probably not. 

Know what you’re optimizing for.

Don’t be afraid to take big swings.

Don’t be afraid to take a step back if you think it will ultimately propel you forward. 

It’s your career. 

Design it how you want. 

For me, my personal mission for the next 5 years is:

Do cool sh*t, with cool people & garner the skills that will pay for the rest of my life. 





I am soooooo far from achieving that goal, but excited to be on the journey to get there.

9/10 of your problems can be solved via community. 

Not sure where you want to go in your career? 

Join communities of other professionals, build relationships & ask them about their day to day while you explore different careeer paths.

Need a mentor? 

Lots of communities offer mentorship’s or meetup services so you can be parked with someone who specializes in areas you want to level up in. 

Looking for alternative content distribution channels? 

Communities build around your target audience often allow for sharing of helpful content or upcoming events. Maybe you can sponsor and create an agreement for content distribution directly to your ideal buyer. 

Need pipeline? 

Community. 

Need inspiration? 

Community. 

Need an answer to a specific question or help solving a problem? 

…

See where I’m going with this? 








It’s 2023. 

If you’re not investing in community as a company or as an individual- you’re missing an incredible opportunity for growth.

"Without culture, talent fails" - Leila Hormozi

I'm asking for you to share your culture wisdom with me. 

I caught this gem while listening to a podcast on my run yesterday and it's been rattling around in my brain all morning.




We talk about culture as a nice-to-have and talent as a need-to-have.

But the truth is that culture is the oxygen that fuels talent's output. 

If you hire A-players and lack the supportive culture to allow them to thrive, you probably would have been just as well off hiring C-players and letting them ride it out because the turnover of under-performers is lower than that of dissatisfied high performers. 





As I stare down the barrel of my first Executive Leadership role, culture building is top of mind.

So my question to my network is - what's your BEST advice for a new leader to come in and be a value add instead of a detractor to culture?

#leadership #culture #talent 

I have the project management skills of a baby carrot. It's always been a big deficit of mine. 

Do I get projects done? Absolutely. 

Would it be easier for my team and me if I provided more visibility into my workflow and task management? HARD YES. 

So I spent the better part of the past 2 weeks reading and watching youtube videos on how to be better at project management with the end goal of increasing productivity and having a place to track my wins and overall progress. 



One method I particularly love for personal and professional goals (especially for my side hustles) is the "12-week year". 


What if I could accomplish a year's worth of work in 90 days? Sounds lofty yea? What if I did it 4 times, back to back? How much can I grow in 2023?


The beauty of aiming high is that even if you miss - you'll likely land further along your path than had you played it safe. 

So I made a loose template for the 12-week year (peep the ClickUp doc below). It's a simpler version than the one I am using for 2023 but is a great place to start for the "project-management-curious".


What are 3 big goals you have for the next few years of your life? 

What if you tackled them in the next 9 months? 💁🏻‍♀️

#projectmanagement #productivity #careerdevelopment  

Nothing inherently wrong with these sorts of opening lines. 

It doesn’t make you bad at your job. 

It’s not worthy of any kind of shame or shade. 

What I will say is with LinkedIn’s new “other” inbox - DMs that kick off like this often end up there. 

If we have no preexisting relationship, if there is not personalization, and there is no real relevance…

They end up in this new DM purgatory. 


The rest of this DM was actually fine- but it got filtered away in my other inbox. 







How many of your killer DMs or emails wins up in spam? 

How could cutting fluffy lines like this impact your open rate?

No alternative text description for this image

Shout out to my SDR friends. Your job is hard. You’re doing great 🖤

Someone just DM'd me looking for help finding a job. The first place I sent them was Thursday Night Sales.

If you or someone you know is starting the year off on the job hunt- there's no better place to spend a Thursday night.

🏄‍♂️ Scott Leese & Amy Volas show up and offer their expertise and experience on a WEEKLY basis.

Sponsors like Aspireship have programs that are dedicated to helping job seekers upskill and land better jobs in tech sales.

The community itself is insanely helpful.

The job hunt can be exhausting- but you don't have to do it alone.

May I also plug Better Together with Amy Volas if you're in need of more focused interview prep and resume help.





I owe 99% of my success as a professional and a person to the crew at TNS. 

If you're looking for something to help kickstart your 2023 - look no further. Come hang:) #community #jobseekers #tns

community >>> following 

being known well >>> being well-known 

people really “seeing” me >>> people watching me 





it’s all the same. 

at the end of the day, it’s our relationships that will carry us

Your company is not the hero. 

Your customer is. 

Your product is simply the sword they used to slay the dragon. 

Tell that story. 

Watch your win rate📈




**When I made this shift about 2 months into ramp as an SDR, I went from booking 6 qualified meetings a month to 17. (In Mid-Market/Enterprise). 

What’s one single shift you’ve made in your process that has maaaaajor return?

Still not sure how, but I hit 4/5 of my goals for 2022. This year, I’m focusing less on goals and more on intentions. So here ya go. 




2023 intentions:

-Do good work & be well (physically, mentally & financially) 

-Give more than I take

-Invest in my close relationships

-Invest in community 

-Share the journey (* more on this next week 👀) 






What are your intentions this year?

For every job I’ve ever interviewed for, I’ve only NOT gotten an offer 4 times. 

I have either self-selected out or made it through multiple rounds to the offer. 

Those 4 companies that passed on me still sit in my mind. 

2 of them since went under. 

1 is hanging in tight but went through a brutal layoff (I would have likely been cut) 

The last 1 was recent, and I’m still rooting like hell for that team. 🖤 The person they ended up bringing in for that role will crush it. 

And ultimately, every time a better opportunity presented itself around the same time I got rejected. 

When one door closes…

Idk… there are a lot of doors out there folks, ya just gotta look!





I know my experience with rejection in the job market might seem trivial. But I share this to say that, even getting rejection in single digit numbers hurts. 

To anyone on the job hunt right now, I’m rooting for you. If there’s any advice I can lend you that’s helped me get more offers than rejections it’s these: 

1. Network you way in
2. Lean into community
3. Show up ovwrprepared for interviews and final presentations 
4. Keep a “sizzle reel” for every job ever, track those wins and the impact you drive for the businesses you work for.
5. Show up to every interview with curiosity (excitement can come across as a loooot- enthusiasm and curiosity win (cc: Christine Rogers))




Bonus: build a personal and professional brand long before you “need” a job, and it will do a lot of the leg work for you.

5 areas of focus for me in 2023:

-Wellness (physical, financial, emotional) 
-Relationships (close fam & friends) 
-Community (larger circle - professional focus) 
-Routine (to help all of the above) 
-Content (share the journey & help others)


What about you?

Taplio

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