zoë hartsfield 🌊

Slate

Content Creation and Brand Strategy partner for Slate.

Brand Strategist

Social Animal

Helping Social Animal + our clients with Brand, Social + Content.

Growth Consultant

Warmly,

Maximize the ROI of marketing.

Automate conversion of high-intent target accounts that visit your website. Ensure that no lead falls through the cracks.

DM me for an intro to their team:)

Strategic Advisor

the little ghost

influencer marketing, brand consulting + ghostwriting services

Owner

Apollo.io

My job title is weird this is the stuff I own:

- Apollo's Youtube channel (content strategy, creation, editing, project management + analytics reporting)
- Executive Evangelism (Executive Brands)
- Employee Evangelism (Employee Advocacy)
- Influencer Collabs (Youtube, LinkedIn + MasterClass talent sourcing)
- Content Host (Youtube, LinkedIn, Webinars)

Sr. Manager, Product Evangelism + Video Content Strategy (Youtube)

My job is to bring you the most actionable tactical sales tips over Linkedin, Youtube, Instagram & Webinars. 

If you can’t walk away knowing how to make more money, I’m not very good at that job

Sales Trainer in Residence

Pioneering a new B2B Influencer marketing program for GTM pros.

Sr. Manager, Influencer Marketing + Evangelism

Building a world class b2b influencer marketing program. 

Creating sales + marketing content to help our users get the MOST out of our product.

Influencer relationship management.

Content creation. 

Public speaking.

Copywriting.

Sr. Manager, Evangelism, Executive Presence + Community

Sendspark

Aligned

Collaborate on content. Offer product feedback. Advise on marketing and brand campaigns. 

Aligned is the first end to end buyer experience platform. By providing sales teams a space to collaborate with their buyers, this mutual action plan platform creates a bespoke buying experience for each individual buyer. 

No more rigid sales process. Just the info your buyer needs, when and where they need it. Can you say, “closed-won?” Good. You’ll need to get used to saying that a lot.

Chili Piper

Make meetings happen.

Chili Piper helps sales teams automatically schedule appointments with leads. Instantly turn inbound leads into qualified meetings. More meetings >>> More Pipeline >>> More Revenue <3

Advisor

Stealth Startup

up the content, community & demand gen functions.
Q1 & Q2 OKRs + Wins:
- 4x inbound traffic
- organized and generated Sales Collateral Library
- guested on 15 podcast + webinars to evangelize the brand
- onboarded tools: HockeyStack, Warmly, Demandwell
- Stood up content calendar
- Stood up product release marketing with CS
- Trained the GTM team on social selling
- Created Community Driven Pipeline Playbook
- Launched Events marketing program hosting in-person and virtual events
- Stood up partnerships program
- Stood up first-ever referral motion (generating 15% of pipeline after 2 months)
- leveraging my personal brand to generate new business opportunities
- Set up GA4 + marketing attribution model
- Generated 50% of pipeline from inbound, content + community
- Generated 39% closed-won revenue from inbound, content + community
- did all of this without ads^ 😏

Head of Marketing & Evangelism

Spekit 🐙

New biz is the name of the game.

Growth Marketing
Demand Generation
Community
Paid Ads
Pipeline Generation & Acceleration

Demand Generation (Growth Marketing) Manager

- generated first ever community influenced pipeline (30+ meetings in 60 days) to help the team hit pipeline goals in Q1
- grew social media (LinkedIn & IG) presence by 50% in first 90 days
- successfully executed series B social blitz and PR announcement first week on the job
- manage customer advocacy campaigns and initiatives
-grew social media following by 105% in 5 months
-increased G2 reviews by 30% in Q2 (took on 2 new leader badges as a result)
-Building our Marketing Advisory Council

More to come:)

Community Manager

good @ building pipeline | bad at most other things | currently building pipeline + evangelism at Apollo

Marketer by trade but Sales has my heart. Ask me about how Apollo can supercharge your pipeline + revenue.

Building the B2B Influencer + Exec Presence programs at Apollo.

-If you're a brand and want to collab on content, shoot me an email at zoehartstrategy@gmail.com

-If you're a young professional looking for tips, hacks, and learnings to help you level up, hit the bell& follow me on IG (@zoehrtsfld) and TikTok (@zoe.hartsfield).

-If there are other ways you hope to work together, shoot me a DM- let's chat.

Standing up the content, community & demand gen functions at Swantide. 
Q1 & Q2 OKRs + Wins:
- 4x inbound traffic
- organized and generated Sales Collateral Library
- guested on 15 podcast + webinars to evangelize the brand
- onboarded tools: HockeyStack, Warmly, Demandwell
- Stood up content calendar
- Stood up product release marketing with CS
- Trained the GTM team on social selling
- Created Community Driven Pipeline Playbook
- Launched Events marketing program hosting in-person and virtual events
- Stood up partnerships program
- Stood up first-ever referral motion (generating 15% of pipeline after 2 months)
- leveraging my personal brand to generate new business opportunities
- Set up GA4 + marketing attribution model
- Generated 50% of pipeline from inbound, content + community
- Generated 39% closed-won revenue from inbound, content + community
- did all of this without ads^ 😏


We are making implementing and configuring salesforce 10x faster, 10x simpler at 1/5 the cost. It's so easy, I can set up your Salesforce instance. DM me if you're about to or just bought SFDC and need help with configuration & system management. We've got you covered 😎

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