No Limit Email

Email marketing can be confusing...

You have to write the email, create a killer subject line and then hope that your customer will open it up. And even if they do, you don't know if they'll click on any of the links inside or buy anything from there. 

Our clients love us because we help DTC brands grow their business with smarter emails that are relevant, targeted and deliver higher conversion rates. 

All while building a healthy long-term relationship with their customers so they can turn fence-sitters into buyers and buyers into fanatics who keep coming back for more!

Co-Founder

AMZ Listing Masters

Co-founder of AMZ Listing Masters based in San Diego. We help e-commerce brands who need high converting sales copy that is SEO optimized for Amazon.

Bilzar

WHAT I DO: Help entrepreneurs, e-commerce owners, and brand owners build and launch their products online through their online stores and Amazon.com. Educating business owners and aspiring entrepreneurs with the keys to successful launches, smarter marketing, and direct-response & results-based advertising.

WHAT OTHERS SAY: "I know I thanked you on the phone, but THANKS! All this stuff you are sending through is so good and exactly what we need to be doing. I can't thank you enough. It gives me great confidence knowing I have you on my side" - Joel Smith

"Michael and his team have been invaluable to our brand success and I continue to put my trust and faith in his work" - Andrew Bryden 

WHO WE SERVE: 
- Startups
- Kickstarter Projects
- Established Brands
- Small Business Owners

👉  My work with one skincare client increased sales by 926% and conversion rates well above 20%+ within 6 months! By month 6 we hit $187k/mo in revenue.

👉 With another client, we launched 2 brands with 8 products all at one time hitting $63k in revenue by month 2 with a 345% increase in traffic to their products.

Amazon Consultant

What do Unilever, Carnivore Snax, Dēpology & 120+ other 7-8 figure ecommerce brands have in common?

They all use No Limit Email to increase profit and improve cashflow.

Why?

Unlike other agencies and internal teams, we deliver more than Email and SMS marketing, we focus on your profit, and what matters most, your cashflow:

-  Access a team of eCom strategists, copywriters and designers to ensure your project is successful.

- Include Email, SMS, Direct Mail & Push Notifications Into Your Strategy Wholistically to drive repeat revenue.

- Track your retention metrics like LTV:CAC, cohort sales, cohort churn, new customer repurchase rate and time between purchases.

Want to see how much better the NoLimit approach performs?

See Our Case Studies: https://www.nolimitemail.com/.

Your 2 options after reading this:

1- Continue with your current email team that only cares about their own metrics & ‘30% of revenue’ - that’s a myth.

2- Try 1 free audit with us, and see how much profit you’re missing out on.

The best way to reach me is via email (mike@nolimitemail.com).

Or

DMing me ‘ROADMAP’ via Linkedin messages.

The smartest $20M+ e-com founders use these tactics to reduce subscription churn. 
 
I've spent 6 months putting our churn strategy into one doc.
 
Inside you'll find:
 
- How to track subscription revenue and customer behaviors
- Why subscribers leave (the real reasons)
- Creating an email strategy to keep subscribers engaged
- Must-have email flows to reduce churn
- Tracking and improving your churn-reduction campaigns
 
Want it?

Connect with me and comment "CHURN" down below and I'll send it to you.

Michael Galvin

Email Marketing for 8-Figure eCom Brands | Clients include: Unilever, Carnivore Snax, Dēpology & 120+ more brands.

Email bros told us we'd get marked as spam.

"You'll destroy your deliverability!"
 "People will unsubscribe!"
 "You need to space them out!"

We tested it anyway across 40+ brands.

Sent 2 emails within the first 24 hours of someone signing up.

Here's what actually happened:
✅ Placed orders: UP 15-20%
✅ Click rates: UP 2-5%
✅ Revenue per recipient: UP 30-50%

❌ Unsubscribe rate: No change
❌ Spam complaints: No change
❌ Deliverability: No change

Why does this work?

Because when someone signs up, they're saying:

"I'm interested. I want to hear from you."

They're HOT.

Sending them 1 email and then waiting a day is like:
A customer walks into your store
You say "hello"
Then you ignore them for 24 hours

Makes zero sense.

Your competitor who sends 2 emails gets more impressions.

Stays more top of mind.

Has more opportunities to make their case.

And wins the sale.

The lesson?

Stop listening to "best practices" from people who don't look at data.

A single welcome flow optimization generated $82k in just 72 hours for a client.

During a client audit, we discovered their welcome sequence was treating all subscribers identically.
Regardless of their their intent, they were all receiving the exact same email journey.

This was leaving serious money on the table.

So our team implemented zero-party data capture at the point of signup.

Then we built distinct email paths - each tailored to specific customer behaviors and purchase intent.

Every segment received messaging that actually matched where they were in their buying journey.

We also refined the timing to hit inboxes when engagement peaks.

The results after 72 hours:
Original flow: $44k
Optimized flow: $82k

That's an 86% lift in revenue.

The lesson?

Generic email sequences leave money on the table.

When you personalize the experience based on actual customer data, people respond.

They engage more. 
They trust faster. 
They actually buy.

Treat different customers differently.

The data tells you what they need - use it.

The most successful brands are breaking a fundamental email marketing rule.
 
They're sending MORE emails in their welcome flows.
 
Not less.
 
While most brands stick to the "wait 1 day between emails" rule, top performers are challenging this best practice by sending 2-3 emails on day zero.
 
Here's why this works:
 
90% of purchases happen in the first 48 hours.
 
When someone signs up for your email list, they're in buying mode.
 
They're actively making a purchase decision.
 
If you wait too long between emails, competitors who send more frequently will stay top of mind.
 
The data doesn't lie:
 
• More emails = more clicks 
• More clicks = more sales
• Zero increase in unsubscribes or spam complaints
 
Most email advice is based on fear, not data.
 
"Don't send too many emails or people will unsubscribe!"
 
But the brands generating millions from email?
 
They're testing everything.
 
And the results speak for themselves.
 
Stop following outdated rules.
Start testing what actually works.
 
Your welcome flow could be your biggest revenue driver if you let it.

Everyone thinks retention marketing is:

"Send more emails and SMS."

That's not retention marketing.

That's like throwing paint at the wall and hoping it makes a Banksy.

Real retention marketing is:
1. Zero party data → Understand your customers
2. Qualitative research → Know their pain points
3. Personalized journeys → Speak to their needs
4. Product adoption → Help them succeed
5. Community building → Create belonging
6. UGC → Amplify social proof
7. Proactive support → Eliminate friction
8. Feedback loops → Improve continuously

Email and SMS are just the delivery mechanism.

The strategy is everything else.

We work with brands doing $5M-$50M/year.

The ones who grow?

They don't just send more emails.

They build retention frameworks that touch every part of the business:
- Acquisition (better targeting)
- CRO (better product pages)
- Support (fewer tickets)
- Product (better development)
- Community (more advocacy)

Email drives 30% of revenue.

But retention thinking drives 100% of growth.

Stop thinking in channels.
Start thinking in systems.

A client came to me with 2 questions about a subscription conversion campaign.

Here's what they asked and why my answers might surprise you:

Question 1: "Should we only send this to customers who purchased 60+ days ago?"

My answer: No.

Send it to all one-time buyers engaged in the past 120 days (excluding current subscribers).

Here's why:
The majority of repurchases happen within 15-30 days.

That's your golden window.

For replenishable products like supplements and skincare, customers often repurchase before they need to replenish.

They experience early positive results and want to lock in their supply.

Wait 60 days?

You've already lost most of your conversion opportunity.

By then, customers have either:
Established a one-time buying pattern
Churned entirely
Forgotten about your product

Customers are most likely to subscribe during the honeymoon phase.

When they're excited, engaged, and seeing results.

Not 2 months later when the novelty has worn off.

Waiting 60 days means missing 80% of your retention leverage.

Cast the widest net to engaged one-time buyers.

Let engagement and product experience determine conversion.

Not arbitrary time restrictions.

Question 2: "We offer 16% savings on subscriptions. Should we add an extra 20% off the first order?"

My answer: Skip the extra discount.

Here's why:
Adding a first-order discount attracts deal seekers who churn before their second billing cycle.

You'll see inflated subscription signups but terrible retention metrics.

These aren't real subscribers.

They're one-time buyers gaming the system for a deeper discount.

You're already offering 16% savings.

Stack another 20% on top?

That's 36% margin erosion on the first order.

Unsustainable.

When you lead with aggressive discounting, you train customers that subscriptions equal bigger discounts.

Rather than subscriptions equal convenience, consistency, and value.

If you want to incentivize first orders, use competition-based urgency instead.

"We're refunding 5 people who subscribe this month."

Give them a chance to win something valuable.

Don't devalue the product itself.

The 16% recurring savings is the offer.

It's compelling enough when paired with convenience messaging:
Never run out
Lock in your supply
Automatic delivery on your schedule

Let the product experience and convenience drive retention.

Not artificial discounts.

The bottom line?

Sell the subscription on its actual value.

Discount stacking attracts the wrong customers and undermines long-term subscriber lifetime value.

Everyone asks: "How many emails should I send per week?"

Wrong question.

The right question: "How many GOOD emails can I create per week?"

We have clients sending:
2 emails per week
5 emails per week
10 emails per week

All profitable.

The difference isn't frequency.

It's quality and relevance.

Bad emails at any frequency = unsubscribes.
Good emails at high frequency = more revenue.

The lesson?

Don't ask "how many emails?"
Ask "how good are my emails?"

Then optimize your flows so you can capitalize on the "good" ones and make them great.

We generate $12M per month for 30+ brands. Our biggest asset: 

Data. 

Most brands treat popups like an afterthought.

Slap a 10% discount on there and call it a day.

But popups are your first impression.

Your chance to capture high-intent visitors.

Your opportunity to collect zero party data that drives revenue.

We've tested 1,000+ popup variations across every industry.

The results?

Some popups convert at 2%.

Others convert at 18%.

Same traffic. Same offers. Different execution.

I've spent the last 3 weeks putting together our complete popup playbook.

The same system we use for 8-figure brands like Unilever, Carnivore Snax, and Dēpology.

Inside you'll find:

- Anatomy of a highly converting popup 
-Types of email popups and when to use them
- What Key Metrics to track
- How to A/B test your pop-ups 
- Other Best Practices 

This playbook has helped clients increase popup conversions by 340%.

One skincare brand went from 4% to 14% conversion rate using our framework.

That's 250% more emails collected from the same traffic.

Want the complete playbook?

Connect with me
Like this post
Comment "POPUP" below
I'll send the full playbook to your DMs.

PS. Only sharing for 48 hours.

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Email marketing isn't just a revenue channel.

Here are 5 strategic roles it should play:

1. Application Education Platform

 Teach customers how to use your product correctly in the first 48 hours.

 Application success = Revenue success.

2. Confidence-Building Channel

 Show before/afters, customer stories, and real results.

 Visual proof drives conversions.

3. Replenishment Revenue Driver

 Track usage patterns and send timely reminders.

 Precise timing creates subscription opportunities.

4. Cross-Sell Engine

 Use data to guide the product journey.

 Let retention rates show you which products to promote next.

5. Seasonal Momentum Creator

 Create revenue peaks year-round with strategic messaging.

 Even "seasonal" businesses can drive consistent revenue.

Stop thinking of email as just revenue engine.

Because it should also be your retention infrastructure.

Traditional marketing teaches buyers to look for "20% off", "Buy 1 get 1 Free" and other offers.

Strategic marketing teaches consumers: "Here's why it works. Here's how to use it. Here's proof."

One trains discount buyers.
 The other builds brand believers.

Which one are you doing?

5% monthly churn sounds small.

Until you do the math.

That's $100K lost revenue every month on $2M subscriptions.

But here's what we discovered:

The biggest predictor of churn isn't price.

It's not competition.
It's not even product quality.
It's frequency updates.

When subscribers reduce their delivery frequency, they're not being practical.

They're telling you they have too much product.

Which means they're not using it.
Which means they don't see value.
Which means they're about to cancel.

The solution?

Don't wait for the cancellation.

Build flows triggered by frequency changes.

 Focus on product usage, not discounts.

Save them before they're gone.

Your campaign segmentation is costing you 22% in revenue.

Stop treating all segments equally.

Most brands spread their efforts thin.

Sending to every segment they can think of.

VIP customers.
Low-value buyers.
Product-specific lists.
Geographic splits.

But here's what the data shows:

80-90% of campaign purchases come from existing customers who already know your brand.

They're not buying because of your segmentation.
They're buying because you reminded them you exist.

So here's the framework that works:

Core Segments (use for 80% of campaigns):

Engaged Subscribers
Opened or clicked in last 90-180 days
Split only by: Prospects vs Customers

Send 3-4 campaigns per week to this group.

Secondary Segments (use for 20% of campaigns):

Window Shoppers
Active on site but no purchase

Win back Opportunities
Purchased 30-90 days ago, nothing since

Send 1-2 targeted campaigns per month to these.

Why this works:

Your core segment gets maximum impressions.
You maintain consistent frequency.
Your team can focus on quality over variations.

You're not leaving revenue on the table chasing tiny segments.

The main benefit?

Go from strategic over-segmenting to hyper-segmented campaigns.

Same team.
Same effort.
Better results.

Stop over-segmenting.

That's where the money is.

We analyzed two products from the same beauty brand. One had 40% retention. The other had 86%.

Here's what we discovered...

Their hero product was bringing in the most customers. Tens of thousands of people bought it. It was their biggest revenue driver.

But only 40% of those customers ever came back.

Their other product had a fraction of the sales volume. Far fewer customers. Much less revenue.

But 86% of those customers came back and bought again.

Nearly 90% retention.

So we had this situation: The product bringing in the most customers had the lowest retention. The product with the highest retention wasn't being discovered by most customers.

The opportunity became obvious.

What if we could get the hero product buyers to try the high-retention product?

The strategy is simple: Convert single-product buyers into multi-product users.

Around two weeks post-purchase, introduce the high-retention product. Show before and after photos of customers using both. Highlight the retention rate difference.

Because here's what matters: The hero product has the highest customer volume. But the other product creates the most loyal customers.

Converting even a small percentage of those buyers creates massive lifetime value impact.

The lesson: Don't just look at what sells most. Look at what keeps customers coming back.

Your best-selling product and your highest-retention product might not be the same thing.

Understanding that difference is where the revenue opportunity lives.

I had a strategy call this week where I had to say something out loud that most marketers already know but won't admit:

Giveaway subscribers are low quality.

Like, really low quality.

The client wasn't surprised. They'd run competitions before. People enter, grab their chance at free stuff, then vanish. Never open another email. Definitely never buy anything.

Here's what I've learned: 

Most brands collect emails from giveaways and then do nothing. 

Or worse, they immediately start blasting sales emails like these people were ready to buy. 

Thing is they weren't ready to buy when they entered a competition for free stuff. So they definitely won't be ready now.

What actually works is treating it like a relationship. You wouldn't propose on a first date, right?

So we're building out a 13-day sequence for this brand. 
Day 2, we feature other people's stories. 
Day 4, there's a quiz for extra entries - keeps them engaged. 
Day 6, we invite their partner to enter too. 
Day 8, urgency message. 
Day 10, final push. 
Day 13, winner gets announced.

But that's not all because after the winner is announced, we'll offer something exclusive. 

Just for people who entered. Maybe a discount the brand has never done before. Maybe early access to something. Whatever it is, it has to feel special.

Because these people need a reason to make a purchase. 

They didn't sign up to buy. You have to give them one.

When done right? About 15% of competition entrants convert to customers.

That's not amazing compared to, say, people who abandon checkout. But it's way better than the 0-2% most brands see from giveaway lists.

60% of customers at a beauty brand we analyzed never came back. 

Here's what the data revealed...

We were looking at a beauty brand and noticed something interesting in their retention numbers.

Their hero product had thousands of customers buying it, but over half of them never made a second purchase.

So we dug into the data to understand why.

The insight was simple: The first 48 hours after purchase determined everything.

Either customers love the product after using it once and become repeat buyers for years, or they mess up actually applying the product with the proper method and leave a 1-star review.

There wasn't much middle ground.

The problem is that this brands products required proper application to work correctly. Get it wrong once and you've lost that customer forever.

But here's what most brands do after someone buys: They send an order confirmation, a shipping update, and then try to cross-sell another product.

Then they wonder why customers don't come back.

The correct strategy to turn first-time buyers into repeat customers is to focus entirely on product use success in those critical first 48 hours after purchase.

So our strategy was simple, we built a 7-email sequence over 14 days that does one thing: teach customers how to use the product correctly.

Application technique guidance. Before and after photos from real customers. Confidence-building social proof. Everything focused on helping them succeed with their first use.

Because here's the thing: customers are most engaged with your brand and most engaged with email right after they purchase. This short window is critical.

Application success equals revenue success.

Your customers might not be leaving because your product is bad. They might be leaving because they don't know how to use it correctly.

The first 48 hours after purchase is when retention is won or lost.

Stop focusing only on acquisition. Start focusing on what happens immediately after the purchase.

That's how to really increase your retention rate.

AI will change how we do email marketing, but not in the way you think.

Everyone's obsessed with AI writing their emails.

But here's what I learned after working with 200+ eCommerce brands:

AI won't replace email marketers.
It will expose the lazy ones.

What AI WON'T do:
Understand your customer's real pain points
Know why someone actually buys from you
Build genuine relationships with your audience
Create strategy based on your business goals

What AI WILL do:
Make bad marketers faster at being bad
Help great marketers 2x their output
Eliminate the excuse of "I don't have time"
Give you time to focus on what actually matters

AI will improve efficiency.

Your copywriter who could write 10 emails a day can now write 20.
Your designer who took hours on hero images can now do them in seconds.

But here's the catch:

You still need someone who knows:
What to test?
Why it matters?
How to interpret the data?
When to break the rules?

AI is a tool, not a strategy.

And if you're using it to avoid doing the hard work of understanding your customers?

You're behind. 

The brands winning in 2025 aren't the ones using the most AI.
They're the ones using AI to amplify their expertise.

What's your take on AI in email marketing?

Forget open rates. Here's a metric that actually matters:

Time to first purchase.

We analyzed 38 brands over 12 months:
 • 70%+ of conversions happen on Day 0
 • 90%+ happen within 2-3 days
 • After 7 days? Less than 5% conversion rate

Yet most brands treat all subscribers the same.

Here's what winners do differently:

They front-load everything.

More emails in the first 2-3 days.
Better offers upfront.
Stronger messaging early.

Because after Day 7?

You've basically lost them.

The data is clear:

If they don't buy in the first 2-3 days, they probably never will.

Stop spreading your emails out. Stop being conservative.

Hit them when intent is highest.

A jewelry brand needed a year's worth of marketing content. I told them to stop creating it and start collecting it.

This brand has a specific challenge. December is massive for them - crushes every other month. Then January hits and revenue drops hard. People just spent all their money over the holidays. 

So we're using that slow period to build something. A competition that doubles as a content collection engine.

The entry form is straightforward:
Your love story in 100 words.
Email address.
Partner's email if you want.
A photo of you together.

Look at what we're actually collecting here.

Love stories written in the customer's own words. Not some copywriter trying to sound authentic. Real people explaining why jewelry mattered in their relationship. What the moment felt like. Why they decided to enter.

Photos of actual couples who buy jewelry. Not models from a $5k photoshoot. Not stock images that cost $200 each and still look fake.

We're expecting at least 500 plus pieces from this campaign. Love stories that become email content. Photos that become ad creative. Testimonials that become social proof. Some people will even submit videos we didn't ask for.

The jewelry brand gets years worth of email content from one three-week campaign running in their slowest months. No endless production cycles. No creative team burnout. No stock images that everyone recognizes from other brands.

And here's what I didn't expect the first time I ran something like this - people actually want to share their stories when you give them a real platform and reason to do it.

They'll create more authentic content than any agency ever could.

A client sent me a screenshot of their email flows with the message: "Can you take a look at this?"

Revenue down across the board over the past 30 days.

But one thing jumps out immediately - the Wonderment flows are down way more than everything else.
Like, significantly more.

So I do what I've been doing lately - export all the Klaviyo data and feed it into ChatGPT.

Recipients, open rates, click rates, placed orders. Everything.

"Revenue is down. What's causing it?"

ChatGPT analyzes it all and comes back confident:

"The Wonderment flows had the biggest conversion drop. Place order rate went from 0.4% to 0.27%. But recipient volume stayed stable, so this is a conversion issue, not a traffic issue. You should optimize these emails for better conversion."

I'm reading this and something doesn't sit right.

Wonderment emails are shipping notifications.

"Your order is on the way."
"Your package was delivered."

They're not trying to sell anything. They're just keeping people updated.

So I challenge it: "These are transactional emails. They're not made for conversion. Wouldn't this be more about audience quality or seasonality?"

ChatGPT agrees. But now I'm back to figuring it out myself.

I start digging through the campaign data manually.

Volume this month versus last month. Segments being used. Exclusion logic.

And there it is.

Campaign volume was up 30% this month.

The exclusion statements that should've been protecting people in flows? 

Not being used properly.

We were sending way more campaigns, and they were stealing attribution from the automated flows.
The emails themselves hadn't changed at all. They were fine.

It was just campaigns getting credit for sales the flows would've generated anyway.

The whole analysis took me about an hour instead of my usual 4+ hours.

But here's the thing:

If I'd just accepted ChatGPT's first answer, I would've been optimizing shipping notification emails.

Which would've solved exactly nothing.

AI is incredible at crunching data fast.

But it doesn't understand that transactional emails aren't promotional.

It can't tell when something doesn't pass the smell test.

It needs you to know what questions to ask.

To push back when an answer doesn't make sense.

To connect the dots it can't see.

So the bottom line is...AI can make you faster, but it also makes mistakes that you might see a little more clearly, so take everything it spits out with a pinch of salt.

Everyone assumed this was a summer business. The data said otherwise.

We were analyzing a tanning brand and looking at their sales patterns throughout the year.

You'd think tanning products would be purely seasonal. Most purchases in summer when people are going to the beach. Dead in winter.

But when we looked at the data, we found peaks in every season.

There wasn't as much seasonality as you'd expect. They had strong sales periods throughout the year.

The insight: This could be completely driven by their acquisition efforts, not actual seasonal demand.

But it also meant there was an opportunity to create intentional seasonal momentum rather than leaving it to chance.

The strategy is to use email as a seasonal momentum creator. Give customers reasons to buy in every season, not just summer.

Here's how it works:

In spring, the messaging is about getting your glow back before summer hits. It's preparation. New customer acquisition focus.

In summer, it's about maintenance. Extending your summer tan. This is when you spotlight specific products and push higher order values with sets.

In fall, the message shifts to not losing your glow. This is the perfect time to focus on subscription conversions. Keep the tan going as the weather changes.

In winter, you combat seasonal dullness. People aren't out tanning, so they get paler. They want to stay looking tanned. Plus there are gifting opportunities.

The lesson: Even businesses that seem seasonal can create year-round revenue with strategic messaging.

Don't wait for natural demand peaks. Create them.

Give your customers a reason to buy in every season, not just the obvious one.

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