No Limit Email

Email marketing can be confusing...

You have to write the email, create a killer subject line and then hope that your customer will open it up. And even if they do, you don't know if they'll click on any of the links inside or buy anything from there. 

Our clients love us because we help DTC brands grow their business with smarter emails that are relevant, targeted and deliver higher conversion rates. 

All while building a healthy long-term relationship with their customers so they can turn fence-sitters into buyers and buyers into fanatics who keep coming back for more!

Co-Founder

AMZ Listing Masters

Co-founder of AMZ Listing Masters based in San Diego. We help e-commerce brands who need high converting sales copy that is SEO optimized for Amazon.

Bilzar

WHAT I DO: Help entrepreneurs, e-commerce owners, and brand owners build and launch their products online through their online stores and Amazon.com. Educating business owners and aspiring entrepreneurs with the keys to successful launches, smarter marketing, and direct-response & results-based advertising.

WHAT OTHERS SAY: "I know I thanked you on the phone, but THANKS! All this stuff you are sending through is so good and exactly what we need to be doing. I can't thank you enough. It gives me great confidence knowing I have you on my side" - Joel Smith

"Michael and his team have been invaluable to our brand success and I continue to put my trust and faith in his work" - Andrew Bryden 

WHO WE SERVE: 
- Startups
- Kickstarter Projects
- Established Brands
- Small Business Owners

👉  My work with one skincare client increased sales by 926% and conversion rates well above 20%+ within 6 months! By month 6 we hit $187k/mo in revenue.

👉 With another client, we launched 2 brands with 8 products all at one time hitting $63k in revenue by month 2 with a 345% increase in traffic to their products.

Amazon Consultant

What do Unilever, Carnivore Snax, Dēpology & 120+ other 7-8 figure ecommerce brands have in common?

They all use No Limit Email to increase profit and improve cashflow.

Why?

Unlike other agencies and internal teams, we deliver more than Email and SMS marketing, we focus on your profit, and what matters most, your cashflow:

-  Access a team of eCom strategists, copywriters and designers to ensure your project is successful.

- Include Email, SMS, Direct Mail & Push Notifications Into Your Strategy Wholistically to drive repeat revenue.

- Track your retention metrics like LTV:CAC, cohort sales, cohort churn, new customer repurchase rate and time between purchases.

Want to see how much better the NoLimit approach performs?

See Our Case Studies: https://www.nolimitemail.com/.

Your 2 options after reading this:

1- Continue with your current email team that only cares about their own metrics & ‘30% of revenue’ - that’s a myth.

2- Try 1 free audit with us, and see how much profit you’re missing out on.

The best way to reach me is via email (mike@nolimitemail.com).

Or

DMing me ‘ROADMAP’ via Linkedin messages.

I locked my team in a room for 24+ hours.

And told them to collect all the advanced eCom emails they’ve seen…

Then put them all into this massive FREE swipe file (65+ flows, 300+ email examples). 

It’s got everything: 

Fundamental flows → 

- Abandoned checkout
- Post-purchase
- Welcome

Campaign flows → 

- Product education
- Product highlight
- Review showcase
- Authority
- Product

Want in on this monster swipe file? 

I’m giving it away for 24 hours. 

I’ll make it simple for you: 

1. Connect with me 
2. Comment below (anything) 
3. React to the post 

Then I’ll DM you a copy.

Michael Galvin

Email Marketing for 8-Figure eCom Brands | Clients include: Unilever, Carnivore Snax, Dēpology & 120+ more brands.

I was fired for being a sh**ty marketer.

Now I run a 7-figure marketing business. 

Getting fired made me feel like a failure. But I picked myself back up. 

My wife and I decided to launch our email marketing agency and grind until it was a success: 

- Paid ourselves barely enough to survive
- Worked for free to win clients over
- Worked insane hours
- Tons of risk
- No time off

Then things started to change. 

Suddenly, we were winning. 

I was so motivated despite still not taking weekends off and working all day and into the night. 

The business went from 2-4 employees. Then 10. 

By year 2, we’d partnered with over 30 DTC brands. 

All the hours of effort paid dividends as my wife and I started to get our time back. 

Now, I’ve been able to take six months out of the business at a time to focus on travelling the world, having adventures, and being present with my family. 

I attribute all of the good to: 

- Being obsessed with building a business
- Doing it with someone by your side
- Putting in serious 24/7 grind
- Taking risks

Nothing comes easy. 

All good things require hard work.

What role does hard work play in achieving success?

What impact does partnership have on building a successful business?

How important is risk-taking in entrepreneurship?

How email drives over $100,000,000 in revenue for my eCom clients.

I’m about to share what I used to scale: 

- Carnivore Snax (Joe Rogan’s favourite)
- Depology
- Unilever

And 500+ other DTC brands. 

I’ve put together a HUGE Notion doc running through: 

- Iteration
- Blacklists
- Campaigns
- Inbox placement
- Exclusion segments
- Segmenting by inbox provider
- Email Authentication
- Segmentation
- Deliverability
- List growth
- Flows

React to this post and dump a comment below. 

(Must be connected/following if you want me to send it in the next 30 minutes)

How does email marketing impact e-commerce revenue?

Why is segmentation important in email marketing?

How does inbox placement affect email marketing success?

Recent email design transformation for you. 🎞️😅

Team can’t stop!!

Niche: Tech

3 free tools I recommend for anyone wanting to improve email deliverability. 

(And 1 paid tool, I think, really ups the game): 

1. Gmass - test if emails go to promotions, updates or spam in Gmail
2. Mail-Tester - tests if you’re blacklisted or hitting spam 
3. MxToolBox - Check your DMARC and SPF for DKIM

Paid tool that ups the game: 

GlockApps - 3 powerful tools in one, goes into greater detail than any of the freebies. 

Got any tools you recommend?

What features does GlockApps offer for email analysis?

What does Mail-Tester check for in emails?

Shout out to my amazing team. 

We’re always looking for good people.

Want in? DM me your resume.

Damn, my team are good. 

What do you rate these email designs out of 10? 

What impact can well-designed emails have on engagement?

How important is it to rate email designs for improvement?

I’m giving the game away. 

It's no secret we’ve helped our DTC/eCom customers make $10,000,000s with email marketing.

Here’s all the basics you need to know to go from $0 to hero in a short amount of time.

They used to charge $47 for this kind of knowledge... back in my day.

How to go from $0 to hero by tapping send on simple emails

This free AI tool is helping eCom founders make $1,000,000s per month (no joke)

What does it do?

Increases their email marketing conversions. 

Here’s how it works… 

The biggest problems with writing email campaigns: 

1. Knowing what to write about 
2. Knowing your customer motivations 
3. Knowing your customer expectations 
4. Knowing why customers use your product 
5. Knowing what they like about your product 
6. Knowing what they dislike about your product 

 You can always guess - but that won’t get you far. 

The best way is with real customer research. 

Lots of people do this by review mining. 

This is great but can take a lot of time and is really manual. 

That’s why this AI tool is so good…

Shulex GPT for Shopify. 

It automates that process and gives you all the answers you need. 

So why is it important to have these answers? 

Email does lots of your pre-selling: missing stuff = lower clicks = less traffic. 

To find the tool head to Google and search for:

Shulex GPT for Shopify. 

It’s a Chrome extension so go ahead and get that set up on your browser. 

This extension works with tons of reputable review apps: 

- Product Review
- Judge.me
- Areviews
- Yotpo
- Loox

And more. 

Here’s how you use it: 

1. Head to your shopfront
2. Browse to the product you want to research 
3. GPT4 for Shopify will have a banner at the bottom of the page 
4. Click “Chat GPT Review Analysis” button 
5. Browse the analysis for inspiration for your campaigns 

I did a walkthrough video of how to use the extension. 

I go into a lot of detail about the analysis this tool produces. 

If you want a link to that video, just drop me a comment below and I’ll DM you.

Why is customer research crucial for eCom email campaigns?

What impact do email marketing conversions have on eCom businesses?

It’s Monday, which means…

Email design transformation time 💥💥💥💥

Niche: Beauty

What are the key strategies for email design in the beauty niche?

How important is email design transformation in marketing?

Someone has lied to you. Super high ROI with SMS is a myth. 

Sure: 

→ Open rate is higher than email
→ Click rate is higher than email
→ Placed order rate is higher than email

That’s because those subscribing by SMS have a much higher intent. 

Typical users, ‘just browsing’ won’t give up their number. So SMS isn’t performing better per se; it’s just full of higher-intent contacts. 

It's the same with WhatsApp.

So, brand marketers miss this and just focus on that higher open rate, click rate and placed order rate. They see dollar signs in their eyes. 

They force customers to part with their phone numbers in exchange for a coupon and then spam SMS campaigns to squeeze sales. 

WRONG.

If you’re doing that, then STOP. 

Here’s the smarter way: 

Understand more about these high-intent visitors. 

Do everything you can to learn what makes them tick in relation to your products. 

Then, use that understanding in your marketing. 

Your email performance will skyrocket.

Then, use SMS as a follow-up if they did give their number.

Don't confuse correlation for causation.

Use channels the right way.

Why is understanding customer intent crucial in marketing?

What strategies can marketers use to improve ROI in SMS marketing?

How can understanding high-intent visitors improve email performance?

I sent 949 DM’s to eCom founders over the past 3 months about Zero Party Data.

Do you know what the most common response I got was?

= “what hell is zero party data mate?”

Don’t make this mistake in your DTC email marketing… 

If you’ve seen any of my previous posts on LinkedIn, you’ll see me banging the same drum: 

Your email marketing lives or dies on Zero Party Data. 

If you’re collecting ZPD, you’re ahead of 99% of your eCom competitors right now. 

But, if you are collecting it, you still might be missing a crucial piece of the puzzle → Correlation of data to conversion rate. 

Let me explain… 

With ordinary forms, you can:

→ Collect multiple data points
→ Segment audiences based on responses
→ Create more targeted emails

Great. 

Now you can tell things like: 

→ Features people look out for in a product
→ When people are looking to buy
→ Experience with the category
→ What they're looking for
→ Etc etc

But what answers are converting subscribers into ACTUAL PAYING CUSTOMERS?

For example, 14% of people can say mix-ability matters most in their protein powder. 

That's on the lower end of responses.

Question...

Does that mean these people aren't worth targeting?

If we purely tracked the volume of responses, we'd say yes.

Now, if our data shows that these people convert at 28%...

This changes E.V.E.R.Y.T.H.I.N.G !!!

So, while collecting data is important, how you analyse your data is also crucial.

Track what matters to revenue.

If I was a CMO at a multi 7-figure/8-figure e-commerce brand, and I wanted to replicate the email playbook of brands like: Geologie, Hims & Carnivore Snax.

I would avoid these 7 mistakes.

(Those email bros in your inbox won’t tell you this).

Be honest in the comments: how many have you made? 


1. Obsessing on 30-40% of revenue from email 

Let me tell you a secret: even my grandmother can get 30% of revenue from email. It’s not hard. A good brand, a good offer, and a good product will all give you that 30%. 

Everybody does this. 

Having 30-40% revenue from Klaviyo is not a good measure of your business’s health. 


2. Focussing on channel metrics 

Instead of business KPIs. 

What actually matters to a brand: 

- Short-term cashflow 
- Mid-term cashflow 

Money back into the business in the shortest time will keep your business alive more than anything else. 

Would you rather have: 

More opens
More clicks 
More revenue per click 

Or 

More cashflow for your business 


3. Not collecting zero-party data 

People come to your site; you offer 10% off for an email address. 

You know NOTHING about that person. How can you expect to market well to them? 

Different people deserve different messaging. 

So, ask more questions early to get better data. 


4. A/B split testing the wrong things 

I’ve audited Klaviyo accounts that split-test everything. 

Here’s what you really should be testing: 

- Popup
- Flows (big revenue-generating flows) 


5. Poor segmentation 

People tend to over-segment. 

Sure, the customer might be into dresses; they may have bought one from you before. 

But if you only ever send them dress-related emails, it means you won’t know if they also like shirts, underwear, tees, etc. 

Don’t be too granular with your segmentation. 


6. Not separating prospects and customers 

This can be done in both flows and campaigns. 

A classic example I see all the time: 

A customer abandons checkout → triggers abandoned checkout flow, → they buy after receiving a discount. 

Then, a week or two later, that paying customer enters a flow again and gets more discounts. 

That needlessly gives away margin and conditions them to expect promos. 


7. Static Codes 

Dynamic codes = tracking

Tracking = more data to inform your marketing 

Static codes = nothing. 

I know which I’d choose. 


8. Don’t know the unit economics 

Unit economics is: 

- How much does it cost to deliver a product? 
- How much does it retail for? 
- What are returns costs? 
- Etc. 

Then putting all that together and figuring out what the average margin and profit looks like. 

Get this right, and you’ll improve all kinds of key metrics. 


9. Bad deliverability practices 

Deliverability is impacted by tons of issues; too much to go into here. 

I did a full video on avoiding spam (mention it in the comments and I’ll DM you the link)

Why is understanding unit economics essential for business success?

Why is collecting zero-party data crucial for effective marketing?

What are key strategies for successful e-commerce brands?

My favourite game to play on Twitter, spot an email marketer lying for a snickers.

Here’s a line I heard earlier:

“More emails = more revenue, always.”

This is 100% certified email marketing BS. 

And I can prove it. 

Run a hold-out test right now…

1. Divide your list in half
2. Increase emails to one-half 
3. Keep to the same frequency for the other
4. Run this for 1 month 

Did group A purchase more or less because they received more or less frequent emails? 

It’s a win-win test. 

You’ll either learn: 

→ More emails doesn’t always equal more revenue 

Or 

→ You weren’t sending enough emails and have now found the sweet spot

Having a sh*tload of prospects on your email list is pointless
(Without this tactic)

I’ve audited tons of lists full to the brim of prospects that aren’t buying and are costing the business money. 

1. Increased Klaviyo bill 
2. You’ll only get repeat buyers if you can get product into hands 

If we don’t hit these prospects with a big campaign and a juicy discount in 30 days, it’s a huge loss. 

You’ve paid to get them to your site. 
You’ve paid to acquire them 
you’ve paid to email them 

 

It makes sense to send a discount. 

More of those paid-for prospects will convert.

What is the importance of engaging prospects effectively?

What impact do discounts have on customer conversions?

How can businesses create effective marketing campaigns?

Picking one of these 2 options will crush your eCom. 

Which would you pick? 

1. Minimal commitment opt-in to boost your list
2. Collecting 2 points of Zero Party Data at opt-in 

I choose the ZPD option every time. 

Here's why: 

We get more opt-ins (visitor: lead conversion rate).

Lead: customer conversion rate drops slightly.

Or, at best, remains the same.

Scenario 1: Baseline 😐

10% pop-up conversion
5,000 visitors > 500 opt-ins
15% L: C conversion
500 opt-ins = 75 customers

Scenario 2: With micro-commitment 🧐

13% pop-up conversion
5,000 visitors > 650 opt-ins
15% L: C conversion
600 opt-ins = 98 customers

Scenario 3: With ZPD 🤑

10% pop-up conversion
5,000 visitors > 500 opt-ins
20% L: C conversion
500 opt-ins = 100 customers

“What about lead conversion from campaigns?”

We’ve done tests splitting campaigns into:

>> Customers (180 day engaged)
>> Non-customer (180 day engaged)
>> General 180-day engaged

Only 10-15% of purchasers are from the non-customer segment…

The rest are from existing customers.

We can extrapolate that ~10 of those leads will convert (from the micro-commitment step)

So, if this principle applies to both, ZPD still wins.

But in scenario 2: 

- You can’t build your lookalike audience with customer data
- You’re dealing with a bigger unengaged segment
- You know less about your customer

That's why I pick ZPD.

Now, do what you will with this information :)

P.S. Considerations:

- Client requires SMS capture
- Klaviyo only allows 4-steps in the pop-up

80% of your customers never come back after using your product. 

So stop wasting time on post-purchase surveys.  

I see a lot of eCom types obsess over post-purchase data. 

What’s the first question they always ask? Why did you purchase this product? 

That’s just begging for useless answers. 

“oh, because I needed a shirt” 
“oh, because I wanted some skincare products” 
“I bought it because I wanted to” 

None of that info is useful to the brand. 

Compare this to data at the pop-up: 

Now, you’re capturing prospect data and people who will purchase. 

With data from both pools, you can figure out why prospects aren’t converting etc. 

Or, you could keep optimizing at the bottom of the funnel and wonder why things aren’t improving.

The best marketers know a little secret… 

There’s power in talking to customers across multiple channels. 

If that sounds obvious to you, congrats, you’re in the 1% 

Because 99% of marketers are forgetting this. 

I see it all the time in email marketing: 

- Problem: Brands keep sending more emails
- Situation: Customers don't live on their emails
- Solution: Communicate multi-channel

Email + SMS
Email + Whatsapp
Email + Direct Mail
Email + App Push Notification

It: 

- Improves the customer experience
- Increases the impact of email marketing

It’s funny: when you think about marketing from your customers’ perspective, suddenly you “get good” at it. 

Try it someday (if you care about getting ROI).

How can SMS enhance customer communication strategies?

In what ways can Whatsapp be integrated into marketing efforts?

What role do app push notifications play in customer engagement?

This email tip will knock your socks off (you definitely have not heard it before): 

If you have a great offer, people will buy. 

Look, truth is…

You don’t need to reinvent the wheel to nail your backend offers. 

The reality of the customer journey right now is that people expect discounts. 

So use that to your advantage and offer a great discount. 

Where I see most brands going wrong is not accounting for the discount in their margins. 

Bake the discount into your margins. 

If you can calculate the baseline expected profit WITH the discount included, it looks worthwhile.

Offer the discount.

Which offers have you seen performing well on your lists?

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