Stefan Stefanov

No Limit Email

Email Production Manager

Budai Media

Quality Assurance Specialist

2day Burgers & Wraps

Manager & Founder

Rittbul Ltd.

Sales And Marketing Specialist

Account Manager

Смарт Скутер

Owner

E-Hookah Bulgaria

IRRIFRANCE GROUPE

Marketing and Sales

CHAMTOUR

View-Art Ltd.

Intern

Decont Ltd

Making magic happen through Email 🦅👁️

The correct setup in your ESP can make all the difference, especially when you start adding layers, making it more complex and comprehensive. This is where I come in to help you optimize your integration's settings, email automations, campaigns and strategy so you can offer the best customer journey possible.

My expertise is in:
• audits - comprehensive analysis of the current situation in your ESP and providing directions for improvements
• setups - setting up integration settings, intricate conditional splits, flow filters, third party app integrations and making them work seamlessly
• optimization - providing insights on how to implement best practices and conversion rate optimization
• strategy - having a master plan behind everything so business goals can be achieved

My forte is attention to detail aka hawk-eye vision - making sure spotless emails are sent is what I do on consistent basis. I can also help with creating your own internal process for it. My experience ranges from doing all of the above for startups to 8 figure brands. I have worked with DTC brands in a variety of niches and can provide state of the art insights.

If you’re early in your email career, don’t skip the agency route.

It’s where you get:
• Exposure to different industries
• Pressure to deliver fast
• Reps on strategy, setup, and fire drills
• Feedback loops that sharpen your instincts

In just a few months, you’ll see more variety than most in-house roles offer in years.

You won’t just “get better” - you’ll understand why something works across use cases, platforms, and problems.

Later on, you can go deep in-house or as a freelancer. But if you want speed, structure, and skill-building?

Start agency-side.

This is a big selling point for agencies as well. Identify people with the right traits and attitude, and get them war-ready.

(You'd be one in a dozen, rarely someone wants to build their team from scratch nowadays.)

Interested in your path, what helped you level up the fastest?

Email marketing 101:

Nobody cares how long you’ve been doing it.
They care how fast you can adapt.

Tricks change. Tools change. Tactics change.

What worked in 2020 might kill your performance today.

If you’re not testing, learning, and challenging your defaults - you’re falling behind. That applies to copy, design, segmentation, tech… all of it.

The best email marketers?

They treat everything like a hypothesis.
They’re open to being wrong.
And they evolve fast.

What’s one thing you used to swear by… and now avoid completely?

The Klaviyo tag feature is underrated.

Tag your campaigns.
Bucket them into themes.
Then analyze.

You’ll spot trends faster.
And it’s way easier to plug results into external models when your data is already organized.

Small habit. Big payoff.

Do you tag your campaigns?

Most broken email systems have one thing in common:

Nobody knows what’s 𝘴𝘶𝘱𝘱𝘰𝘴𝘦𝘥 to happen.

The copy is fine.
The flows are running.
The metrics are… meh.

But if you ask, “What’s the purpose of this email?”
You’ll get a shrug.

That’s the problem.

A healthy email system isn’t just a bunch of automations stitched together.
It’s intentional. Every touchpoint has a reason to exist.

When you build or audit your system, ask the following:
• What’s this message supposed to 𝘥𝘰?
• Who is it really for?
• What does success 𝘭𝘰𝘰𝘬 𝘭𝘪𝘬𝘦 here?

If you don’t know those answers, you’re not running a strategy. You’re running software.

Clean systems convert.
Cluttered ones confuse.

How do you make sure you're running the system and it's not running you?

"If it’s not in ClickUp, it doesn’t exist."

That’s not a hard rule. It’s a survival strategy for remote teams.

Here’s why:
The moment you need to check three different places just to find the latest info on a task - you’ve already lost time, context, and clarity.

You want a 𝘴𝘪𝘯𝘨𝘭𝘦 𝘴𝘰𝘶𝘳𝘤𝘦 𝘰𝘧 𝘵𝘳𝘶𝘵𝘩.

Not because it sounds clean. But because it prevents chaos.

Here’s what happens when your team actually commits to a single platform:

✅ You stop repeating yourself
✅ Everyone knows where to look
✅ Updates don’t get lost in Slack scroll
✅ Handoffs become seamless
✅ There’s less “wait, who’s doing this?”

But it only works if the habits are there:

• Every task gets created
• Every update gets logged
• Every process uses the right template
• Every list stays organized

Simple? Yes. But simple is what builds a solid foundation.

If your team’s juggling multiple tools, ask yourself: Is this flexibility or friction?

Get the basics right. Then everything else gets easier.

What’s your team’s “source of truth”? And is everyone actually using it?

Why is email so powerful?

It can teach you concepts about retention, business, and marketing.

• How to nurture customers.
• The funnel and intent.
• The role of each touchpoint in the customer journey.
• What resonating copy and effective design look like.

And it does it in an easy-to-comprehend way.

Lessons you can apply almost anywhere with a holistic understanding.

Interested in marketing and wondering where to start? Email might be a good place.

AI is changing a lot - but first principles still matter.

Harsh truth:
AI won’t make you a marketing expert with the click of a button.

You still need:
• People to operate it
• A-players to figure things out
• Experts with deep understanding
• Someone who can dive into the nuance and build a comprehensive agent setup or workflow

The opportunity to make things leaner is real.

And maybe all of this is not true in a few years (or months?!)… 

But right now, expertise still runs the show. So don’t get brAIn washed.

How do you look at it?

#AI #ecommerce #marketing

AI is not there yet.

There. I said it.

I use it daily - but I still catch it making research mistakes.
Sometimes small. Sometimes… costly.

And when you’re making decisions off that intel?
You can’t afford the slip-ups.

That’s why blind reliance is risky.
Especially when your name or client reputation is on the line.

So I’m curious: Are you using any safeguards to make sure it’s not leading you astray?

P.S. There’s actual research showing that outsourcing too much thinking to AI can reduce critical reasoning over time. Brains need reps too.

#AI #research #marketing

Accountability in remote teams isn’t about pressure. It’s about clarity.

The biggest source of stress in digital agencies?
Tasks piling up because no one knows what’s happening with them.

Someone’s waiting on a brief.
Another is waiting on a client.
A deadline slips. Then two. Then five.

Here’s what fixes that - every time:

𝟭. 𝗗𝘂𝗲 𝗱𝗮𝘁𝗲 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲
If a task is blocked (client delay, sick day, etc.), leave a comment. Tag the person. Log the reason.
No ambiguity = no surprises.

𝟮. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝗹𝗶𝗸𝗲 𝗮 𝗽𝗿𝗼
Reply within 24h. Even if it’s just:
“Got it, I’ll check tomorrow.”
Small updates > silence. It’s not about being always-on. It’s about being accountable.

𝟯. 𝗦𝗢𝗣𝘀 𝗮𝗿𝗲𝗻’𝘁 𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹
Follow the process. Fill out task details. Use the formats.
If something doesn’t work? Flag it. We update SOPs.
Skipping structure breaks flow for everyone else.

𝟰. 𝗢𝘄𝗻 𝘁𝗵𝗲 𝗵𝗮𝗻𝗱𝗼𝗳𝗳
If you’re blocked, tag someone else. Reassign it. Or ask for backup.
Delays are normal. Silence is not.

𝟱. 𝗗𝗼𝗻’𝘁 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗴𝘂𝗲𝘀𝘀
Client asks something? Respond. Even if it’s just “We’re on it.” No one likes being left in the dark - not clients, not teammates.

None of this is revolutionary. But it works.

Because when accountability is built into your ops, you don’t just protect deadlines, you protect your people from burnout.

Seen this play out in your team?

What do email and real estate have in common?

The building area.

And in most cases, it’s 𝘭𝘪𝘮𝘪𝘵𝘦𝘥 - unless you’re Warren Buffet or sending plain text only.

On desktop, you’ve got room.
Wide visuals. Flexible layout.

On mobile?
You’re stacking everything.
And every pixel has to work harder.

That’s why architecture matters.

When planning emails, always lead with the smaller screen in mind.
Because that’s where most of the action happens.

Tradeoffs? Sure.
But they should always favor mobile.

Design for the place people 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 live.

Have any smart analogies around email? Drop 'em.

#email #emailmarketing #emailtips

Is cashback a growth lever - or just another gimmick?

I’ve seen it do well in membership models.
But outside of that, it gets murky.

As an acquisition tool, it comes with tradeoffs:
• It often banks on breakage (customers not redeeming)
• It’s hard to explain cleanly in a campaign
• And it rarely builds long-term value

Worse - it might distort your lifecycle metrics.
If the real driver is “free money,” what happens when the promo ends?

Cashback can work.
But only if you understand how it fits into the 𝘸𝘩𝘰𝘭𝘦 journey.

Seen it used well? Or poorly? Curious what you’ve experienced.

#cashback #ecommerce #ecommercemarketing

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