Stefan Stefanov's Linkedin Analytics

Do short emails work? Short attention spans are not to be underestimated so that may be what you need. Multiple brands fighting for the same mental bandwidth only makes the ATV (above the fold) section more crucial than ever. Bold headline ✔️ Strong header pic ✔️ CTA that's immediately visible ✔️ This is pretty much all you need but context is important. Not sure who this MeUndies email was sent to but new prospects may need more info depending on their level of product/brand awareness to get the click. On the other hand, the second CTA is enticing without the need for more - who doesn't want to win something for free? How do you feel about short emails? Are there some must-haves even when it comes to short copy or you let the overall vibe do the talking? #email #emailmarketing #emailstrategy

The best thing you can do as an agency operator? Encourage feedback from your team. About processes. About what they're frustrated with. About what could make their day-to-day better. You’ll find plenty of golden nuggets you can easily apply to your own context. Especially when onboarding new employees with experience in similar environments. In our case, it was setting up personal dashboards in ClickUp. Gamechanger when it comes to tracking projects and prioritizing work. Curious—what’s the best feedback you’ve ever acted on from your team? #emailmarketing #agency #operations

Deception in subject lines? When cleverness can backfire. With AI-driven inbox changes on the horizon, your subject lines are about to be under more scrutiny than ever. Why? Because email clients are starting to automatically extract preview text from your actual message — meaning your preheader safety net may vanish. So the instinct? Make subject lines punchier. Catchier. Borderline clickbait? Be aware: clever can easily turn into deceptive. Subject lines like: “RE: Your $100 credit” “Did you forget something?” “FWD: Don’t open this email” They all have one thing in common: They reference actions or conversations that never happened. These fall into the category of fake abandonment, fake reply/forward, fake oops email (pretty sure you got this). That’s not cheeky. That’s deceptive. And while you won’t go to email jail, your brand credibility might do time. So where do you draw the line between smart and spammy? Here’s a quick tip if you’re stuck on subject lines: • Go through your historical campaigns • Create 3 buckets: Top 10 open rates, click rates, and conversion rates • Use AI to extract patterns and insights what actually worked And remember: It's better to underpromise and overdeliver. Don’t bait the click unless you’re ready to back it up. What’s the cringiest subject line you’ve ever received? #email #emailmarketing #emailtips #emailstrategy #emailcampaigns #emailautomation #ecommerce #ecommercetips #ecommercemarketing #ecommercestrategy #marketing #copywriting #klaviyo #shopify #yotpo #sendlane #omnisend

Why does LinkedIn sometimes feel like one big echo chamber? Same topics. Same phrases. Same frameworks, just slightly paraphrased and posted again. I get it, repetition builds recognition. But there’s a difference between reframing an idea with new perspective… and just recycling content with a fresh coat of AI paint. I’m all for learning from creators with big followings. But lately, I’ve noticed a lot of content that doesn’t add context, insight, or a personal take. It’s just… more of the same. For me, the best posts come from real work and life experiences. The messy stuff. The behind-the-scenes lessons. The things you can't get from ChatGPT or a swipe file. So I’m curious, where do you find your best inspiration for content? And how do you balance originality with trends?

The number 1 efficiency killer in your system? Redundancy 💀 It hides in plain sight: 🦴 Repeated processes 🦴 Overlapping responsibilities 🦴 Copy-pasted tasks across tools and teams One person’s “backup” is another person’s wasted hour. Redundancy slows everything down. It creates confusion, bloats your ops, and kills accountability. Efficiency doesn’t come from doing 𝘮𝘰𝘳𝘦 - it comes from doing 𝘭𝘦𝘴𝘴, better. Tighten your workflows. Assign clear ownership. Audit your systems regularly. How do you stop the faucet and prevent those time drains? 🚱 #emailmarketing #agency #operations #digitalagency #emailagency

Customization through templatization. Powerful combo. Hear me out 👇 Build a block library - different designs, ready to go. Email creation? A breeze. Less time reinventing the layout. More time perfecting the message. You don’t need to overdesign to “win” your subscribers. Get the foundation right, then layer on creativity where it counts. #email #emailmarketing #emailtips #emaildesign #ecommercemarketing

Hot take: You 𝘤𝘢𝘯 send to your full list. Yep. Even the crusty segments collecting dust. BUT... only if your list hygiene is on fleek. I’ve been inside a few accounts lately with stellar deliverability, and guess what? They had the holy grail: The freedom to blast without fear. But here’s where it gets tricky... Did they 𝘰𝘷𝘦𝘳𝘤𝘭𝘦𝘢𝘯 their list? Are they missing out on potential reactivations? What about the value of impressions vs clicks? We like to say “only engaged profiles matter,” but that’s not always true. Not every lapsed customer is a lost cause. Sometimes, they just need the right nudge. Klaviyo lets you manually suppress and unsuppress profiles — but if you unsuppress someone, you can’t re-suppress them for 90 days. Choose wisely. So here’s the real question: How much of your “inactive” list do you keep in play? And where do you draw the line between plan savings and potential revenue?

Let’s play the blame game 🫵 Who do you point the finger at when an email flops? The strategist? The copywriter? The designer? The tech person who set it all up in the ESP? Ideation is crucial but let’s be real, even a mediocre topic can shine with the right copy wizard behind it. Not sure a beautiful design can save shitty copy, though 😆 Truth is, email really is a team sport. But judgment aside… who’s your fall guy when things go south? #email #emailmarketing #emailtips #ecommerce #ecommercemarketing

What is operational excellence in an agency setting? Predictability. In team capacity. In standard quality. In project scope and deliverables. Let's break these down. Growing your agency in a 𝘩𝘦𝘢𝘭𝘵𝘩𝘺 way doesn't happen if you don't know how much work your team can handle at any given time (and that means extrapolating it after the immediate future). You’ll also want a level of service that meets your own definition of satisfactory. So how do you position your team to succeed without straying from the set standard? By standardizing delivery. Scope creep is a killer. Do you set the expectations straight from the jump? If not, the road can get rocky when you start receiving multiple requests and wondering should that be included in the package sold. Operational excellence isn’t a buzzword — it’s a system. One that creates room for growth 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 chaos. If you're chasing that next level, it's worth asking: Are your operations built for predictability — or just survival? Let’s talk and trade ideas — I’m always up for sharing what’s worked (and what hasn’t).

We really need more of this. Outside the box thinking when creating emails. Really Good Emails knocked it out the park with this one! Emails can get stale real quick if you run the same playbook over and over again. So why not switch it up, step out of your comfort zone and come up with something creative? You can still have the same goals and make it fun. And when I say fun, it doesn't need to be humor. There are multiple ways you can deliver a message, just let your imagination loose. P.S. Gotta love that product feed 🤣 #email #emailmarketing #emailtips

🗣️ Calling all email marketers: What are your non-negotiables when it comes to KPIs? Because if everything is a metric, nothing really is. What 𝟱 𝗞𝗣𝗜𝘀 are you looking at when handling an account month-to-month, no matter what? (And yes, if you’ve got more, bring them — but let’s start with the core.) Is it revenue-driven metrics? List growth trends? Deliverability signals? Engagement rates by segment? Or something else outside of the purely email realm that provides a valuable insight. I believe the KPIs you track say a lot about how you think and if you look at the picture 𝗵𝗼𝗹𝗶𝘀𝘁𝗶𝗰𝗮𝗹𝗹𝘆. Whether you’re optimizing for short-term lifts, long-term brand health, or both. Let’s pool some knowledge and build a go-to reference list for the whole community 💪 What’s your KPI stack?

So… who do we blame when an email lands in spam? The copywriter? The CRM manager? The technical person? Let’s be honest — deliverability isn't one person’s job. It’s a team sport, and too often, the players aren’t even talking to each other. Here’s what solid inbox placement actually takes: 𝗖𝗿𝗼𝘀𝘀-𝘁𝗲𝗮𝗺 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 Marketers need to understand the tech. Tech folks need to understand the message. Silos = spam folder. 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 Not everyone needs to be a deliverability nerd, but everyone should know the basics — like why warming up is a necessity. 𝗞𝗻𝗼𝘄𝗶𝗻𝗴 𝘄𝗵𝗲𝗻 𝘁𝗼 𝗰𝗮𝗹𝗹 𝗶𝗻 𝗵𝗲𝗹𝗽 Very few senders work with a deliverability expert. That’s… bold. Fixing deliverability isn’t guesswork — it’s science + experience so don't be afraid to flash the Bat-Signal 🔦 Deliverability isn’t just a checkbox. It’s the difference between revenue and radio silence. Treat it like it matters. Lmk how your team handles it! #email #emailmarketing #emailtips #emailstrategy #emailcampaigns #emailautomation #ecommerce #ecommercetips #ecommercemarketing #ecommercestrategy #marketing #deliverability #klaviyo #shopify #yotpo #sendlane #omnisend