Jimmy Kim's Linkedin Analytics

The 4 most expensive words in ecommerce are: “It’s probably fine” When your abandoned cart rate hits 80%? “It’s probably fine” When 1% of customers ever reorder? “It’s probably fine” When 60% of your welcome emails go unopened? “It’s probably fine” Nothing wrecks revenue faster than silent problems. How to fix it: • Pull a simple report: first 7 days after signup. → How many actually ordered? • Pull abandoned cart numbers. → What's the checkout start vs. checkout finish ratio? • Pull returning customer % after 90 days. → Not just "came back ever" but "came back fast " If any of these are below 10-15%, it’s not fine. It’s costing you now and later. Silence isn’t a sign of success. It’s a slow leak.

1 sentence built a $25 billion empire. “1,000 songs in your pocket.” That was Apple’s iPod pitch. Not “5GB of storage”. Not “long lasting battery”. Not “MP3 player with FireWire”. The tech didn’t sell it. The story did. Lesson? People don’t buy specs. They buy shifts: → “Leggings that feel like a hug” → “The wallet that ends bulky pockets” → “A blender that fits in your backpack” Say less. Mean more.

If the only reward is $5 off after 500 points, you taught customers one lesson: “stay for discounts” Build a Loyalty Loop instead of a points ladder: 1. Moment 1 – Wow: unbox + surprise (hand written note, bonus sample). 2. Moment 2 – Teach: 72h later send a “pro tips” reel tailored to the item. 3. Moment 3 – Spotlight: after their first selfie tag, feature them in Stories → dopamine > dollars. 4. Moment 4 – Unlock: let repeat buyers vote on the next colorway (access, not coupons). 5. Moment 5 – Multiply: reward a referral with an upgrade, not a discount (free engraving, extended warranty). Points change price. Loops change identity.

The way you package information matters more than the information itself. I’ve seen two brands say the exact same thing. One makes $500k/month from email. The other struggles to get replies. The difference? Frame > Fact. Example: • Weak: “Our fabric is triple stitched and ultra durable” • Strong: “One customer wore this jacket through an Icelandic storm. Didn’t flinch” Both say it's durable. Only one puts it in a human frame. Steal these framing formulas: • “One customer…” • “Most people don’t realize…” • “We built this after [specific moment of pain]” • “This exists because [real story, not brand yapping]” • “If you’ve ever [frustration], this was made for you” Marketing isn’t telling people what your product is. It’s showing them why it matters now.

Loyalty programs make customers EARN rewards. Buy 10 times? Here’s $5. Spend $1000? Here’s a mug. Flip it: Reward behavior BEFORE loyalty exists. Example: • First time customer? Instant $5 store credit toward next order. • Leave a review? $10 credit. • Refer a friend? $15 credit. Reward tiny acts of commitment early. It builds a psychological bank account: → "I already have $10 here" → "Might as well use it" Loyalty isn’t about prizes. It’s about momentum.

Many brands throttle frequency when they see high unsubscribes. Wrong move. If someone loved your first 3 emails and hated the next 3, the issue isn't the volume. It’s the shift in value. Here’s how to spot the drop: → Go into your ESP. Look at the subject lines and CTAs of your last 20 sends. → Which ones feel like content vs. feel like a chore? Then fix it with the Value Ladder Audit: 1. Define your 3 core customer interests (e.g., coffee: brewing tips, clean energy, ethical sourcing) 2. Bucket every email into one of those themes 3. Rotate content + offers around those themes like a playlist. Also: stop gating your best content to the blog. Email it. If it’s good enough to index, it’s good enough to inbox.

A high return rate usually means your marketing is overpromising or your product page is under informing. Here’s how to fix both: 1. Add a “Who this is NOT for” section to your PDP. → This filters out bad fit customers before they buy. 2. Add pre-purchase customer questions + answers to your FAQ. → Use actual queries from your inbox. Stop hiding objections. 3. Measure return reasons by SKU. → If 60% of returns say “too small”, it’s not the buyer’s fault. 4. Add a short “fit quiz” or “what size are you in X brand?” → Personalization = fewer misfires. 5. In post purchase emails, ask this 3 days after delivery: → “Is everything as expected?” → If yes, ask for a review. If no, intercept before a return. Returns are feedback. Start listening.

Most brands price with spreadsheets. COGS, margin, overhead, blah blah blah. But that’s not why people buy. As we talked about in the ASOM Pod this week with Greg Dalby along with John Roman and Amer Grozdanic, price is a signal, of quality, of trust, of identity. It says: → “This is worth it” → “You’ll feel good owning this” → “It’s not just a purchase. It’s a statement” So stop obsessing over what your price needs to be. Ask what it says about you. Premium pricing only works when the product feels aspirational. That doesn’t mean expensive packaging or celebrity influencers. It means the product, the story, and the experience make people feel proud to own it. If someone buys your thing and hides it in a drawer, you’re priced wrong. If they brag about it? Nailed it. Want to learn more? check below or search ASOM pod on Youtube.

If you have an email list that's aged... and you have no idea what to do.... Then you need to tune into our latest pod at Send It! Podcast. Chase Dimond and I talk old email and sms lists.... and answer that age old question. WHAT DO YOU DO WITH THAT AGED LIST? How do you segment it? How do you rengage it? How do you NOT mess up your deliverability? And what leads .. should you just not touch.. Pod is now live on your favorite streaming app! Or watch it on YouTube here: https://lnkd.in/gFCbmvjt

There’s a moment between “This looks interesting” and “I want this”. Think of your product page like a bridge. On one side: curiosity. On the other: commitment. Most brands build a straight line with specs and a BUY button. Here’s what they miss: The Doubt Gap → where questions, fear, and friction live. To close it, you need more than features. You need mini conversions. Here’s how to add them: 1. “What makes this different?” section → Not marketing copy. Real differentiation. 2. “Is this for me?” quiz or filter → Collapse decision fatigue. Personalize instantly. 3. Customer video: “Unboxing and first 5 minutes” → Reduce post purchase anxiety. Show real reactions. 4. “What happens if I don’t like it?” → Make return policy painfully clear. Eliminate uncertainty. You don’t need better photos or louder banners. You need to guide the uncertain person through their doubt, step by step.

Everyone's obsessing over subject lines and copy. Meanwhile, the real money is hiding in plain sight: TIMING. I just recorded an episode with Chase Dimond on Send It! Podcast that'll change how you think about send times forever. Here's what most people get wrong: - They send emails when it's convenient for THEM. - Monday morning because "fresh week, fresh inbox" - 10 AM because some blog said it's "optimal" Same time every week because "consistency" But here's the reality check: - Your audience isn't reading emails when you think they are. We dove deep into: - Why Tuesday at 2:17 PM might be your goldmine (and Thursday could be dead) - The 30% revenue difference good timing can make - How to actually read your engagement heatmaps (most people do this wrong) - Why your "best send time" changes every 90 days The crazy part? - One client shifted their main send from 10 AM to 7:23 PM and saw open rates jump 47%. Same subject line. Same offer. Same list. Different time = different bank account. Stop guessing. Start testing. Your list is literally telling you when they want to hear from you - you just need to listen. Episode just dropped today on all platforms. You can watch us in 4k here: https://lnkd.in/gpVgZZSm What's your best/worst send time discovery? Drop it below 👇

The most expensive mistake in email marketing is invisible: Over serving your best customers. Sounds crazy, right? But here’s what happens: Your best customers (high AOV, high frequency) open everything. Buy everything. And what do you do? You keep sending everything. You don’t segment. You don’t slow down. You don’t protect their attention. Over time, they: • Start to ignore your emails • Build “inbox fatigue” • Miss the one email that would’ve landed Instead: Create a “Gold List” segment. And treat them like they matter: • Fewer emails, more exclusive content • Beta access to new products • Feedback invites (“We’re building something new, want in?”) High LTV customers are not your content dumping ground. They’re your board of advisors. Treat them like it.

The most expensive unsubscribe you’ll ever get? A smart buyer you didn’t tag properly. If you’re not tagging: • Who buys from bundles • Who purchases via influencer link • Who replies to CS emails • Who buys during holidays only …you’re not doing CRM. You’re just spraying emails. Here’s a tagging strategy you can set up in 24 hours: 1. Tag everyone who buys from a bundle as “value seeker” 2. Tag VIP email buyers with “early adopter” 3. Tag first time holiday only buyers with “promo seasonal” 4. Tag CS engagers with “high interaction” 5. Tag quiz takers as “data qualified” Then? • “Value seekers” → hit with new bundle drops • “Promo seasonal” → hold them until holiday season • “High interaction” → invite into feedback or referral flows Email is just noise until it’s personalized. And personalization only works if you listen.

Reality: People who abandon carts were never serious in the first place. Most were just browsing, comparing prices, or testing shipping costs. If your emails assume they’re just one discount away from checking out, you're missing the real objection. Here’s how to make your abandoned cart emails matter: 1. Split carts into 2 types: • High Intent: Added 2+ products, visited multiple PDPs, clicked reviews • Low Intent: Single add, bounced fast, no scroll 2. For high intent: • Send a reminder with a confidence builder (FAQ, testimonials, UGC) 3. For low intent: • Ask a simple question: “Was there something you couldn’t find?” Don’t sell to a maybe. Start a conversation instead.

Let’s be real for a sec: Not all customers are equally valuable. Some customers: • Abuse discounts • Cause 80% of support headaches • Leave bad reviews over tiny inconveniences • Never come back — and tell 5 friends to avoid you Here’s what smart brands do: 1. Create a "Problem Customer" list. (Flag every order that requires manual intervention, complaints, refunds.) 2. Analyze the patterns. Is it certain products? Certain channels? Certain messaging? 3. Adjust your front end marketing to filter them out: • Clarify expectations better ("Ships in 7 days, not 2") • Make policies firmer ("No refunds on sale items") • Price just slightly higher (Low quality customers are ultra price sensitive) Every bad customer you keep is a good customer you’re pushing away. You don’t just attract your brand’s future. You filter it.

The first thing I fix when I audit an email welcome series: The "thank you". It’s almost always wrong. Brands say: “Thanks for joining our newsletter!” Humans think: “So what?” The real way to thank someone: • Remind them what they’re getting. • Reward them immediately. • Raise their excitement, not yours. Example: "You just joined 2,850 people smarter than yesterday. First gift: 3 tricks you can steal today. Open now." Start treating your welcome like a VIP handshake.

Why your website banner is probably losing you money, not making it: Top 3 sins: 1. “Free shipping on all orders over $50!” — in tiny font nobody reads. 2. “Spring Sale!” — vague AF. What’s in it for me? 3. 5 rotating sliders. Like I have time to wait for the 4th one. Instead: Banner = One Shot Message. • Urgent • Clear • Personal Example: "First order? Here’s 15% — only today. [Get it]" or "New here? Start with our #1 pick (9,000 sold)" 1 banner. 1 offer. 1 action. Anything else = background noise.

If your winback emails start with "We miss you", you've already lost. No customer ever thinks: “I hope that brand misses me” They’re thinking: • “I’m busy” • “I didn’t need that product again” • “I found something better” Effective winback emails don’t beg. They reopen the story. Here’s the structure: 1. Acknowledge life moves fast. “Life’s busy. We get it.” 2. Offer a useful nudge. “Here’s 3 new things you might love — even if it’s been a while.” 3. Give an easy out. “If you’re good, no worries. If you’re curious, we’re here.” Respect earns replies. Desperation earns unsubscribes.

Want more replies to your emails? Stop ending them with “Let us know if you have questions”. This line is a dead end. Nobody replies. It puts the burden on the reader to figure out what to say. Try this instead: → “Did this help, or are we way off? Just reply with ‘almost’ and we’ll fix it.” → “Not sure if this fits you? Reply with a 🟡 and we’ll send you three real customer stories.” → “Got 15 seconds? Reply with ‘Q’ and we’ll send you the #1 question people ask about this.” See what’s happening here? Simple prompts. Easy replies. People are more likely to respond when they know exactly what to do. “Let us know” sounds nice. But if you want replies, ask for something specific.

The most profitable product in the grocery store is eye level. But not yours. → It’s where kids see sugar cereal → It’s where adults spot $6 sauces → It’s where brands pay to sit Shelf position = conversion real estate Now look at your site: → Is your best product buried on page 2? → Is your “hero” stuck in a carousel? → Are new visitors seeing what matters most? Fix it: → Audit your mobile homepage first → Surface your stickiest product fast → Remove anything that doesn’t help decide Don’t design shelves. Design sightlines.