Vinna

Partner

Instantly.ai

Outbound Partner

Mailivery

Growth

Data Catalyst Ltd

Working with digital banking providers sending between 200 - 400 thousand emails per day (inbound + outbound)

Email Deliverability Manager

Influencers.Club

Managed cold email infrastructure for clients like HP, Discord, Amazon, AliExpress, L’Oreal Paris, Fourthwall, etc

Senior Deliverability & Outreach Manager

Email Deliverability & Client Account Manager

Junior Email Deliverability Manager

Email Outreach System Integrations Admin

Fiverr

A side job to keep me occupied and improving in different fields.

I immensely enjoyed the small experiences I had using WordPress Elementor/Shopify’s web builder and always had a thing for writing so I figured to turn it into something I can work on the side. I started offering to build landing pages and write SEO-friendly copy for online stores to continue refining my skills and eye for detail.

I stopped working as a freelancer once I was promoted to a higher position at Influencers.Club so I can focus on my responsibilities.

Web Builder/Copywriter

George Kapernaros

My first professional working experience at 20 years of age.

 Some of my responsibilities and learning insights include:

- Building email automation flows that focused on customer retention
- Writing search engine optimized copy and editing content for emails
- Managing my first client for which I was responsible to build and manage weekly campaigns
- Building segments to target specific customers from clients' email lists
- Nurturing leads through written communications
- Proofreading key messages in templates
- Tracking and analyzing campaign results
- Building monthly data-based audit presentations for a client with improvement suggestions
- Ensuring the design and layouts of emails are optimized, user and mobile-friendly
- Building and designing sign-up forms
- Performing thorough A/B testing regularly
- Coping with and growing in a disorganized work environment

Junior Email Marketing Specialist

Shopify

My first taste of digital marketing.

After being hooked on dropshipping videos for a few months I decided to give it a try myself. Having zero experience, very limited funds and time to support this dream, it was not a success. Nevertheless, living through this occurrence made me realize how passionate I am about digital marketing, and as a result, I eventually convinced my parents to take a break from college to attend Brainster's Digital Marketing Academy - where I later landed a job after only 3 months (the earliest in Brainster's history).

Some of the first experiences I had during this short 1-month endeavor include:

- Managing an Instagram and Facebook page
- Instagram & Facebook Ads
- Influencer Marketing
- Web Building
- Creating Video and Photo Ads

Ecommerce Dropshipping

Booking meetings for B2B high-ticket companies using cold emails & LinkedIn ghostwriting

If you're interested in improving your cold emails you've come to the right place.

I’ve worked for clients like Discord, Jellysmack, L'Oreal Paris, Fourthwall, Creative Juice, PearPop, and many more, sending a total of over 4M cold emails.

My passion is to share knowledge I've gained from 2.5 years of experience with businesses and individuals who want to get the most out of their cold emailing process.

If you think there’s any way we can help each other feel free to DM me

Case studies can make cold emailing much easier

But you have to make sure to present it the right way

This means:

1. Choosing the right case studies

↳ Use examples that are relevant to your prospects' goals and pain points

2. Show key outcomes

↳ Apply results that showcase your provided value

3. Pick a conclusive story

↳ Talk about how you went from problem to solution and your role in the process

This can help you gain more trust and have undeniable social proof

And show you're capable of providing the same expertise to them

While getting you better results in the process

What do you think about case studies in cold outreach?

Jovan Shojlevski

Cold Email & Deliverability | Growth | Partner @ Vinna.ai

If all best practices were once ideas

Why not test more in your cold emails?

You'll either find something that works

And get better results because of it

Or not

And just continue testing until you do

Even if your ideas make little sense at first

Don't just guess the outcome and not move forward with it

You might be ignoring something that can take you to a winning idea

And potentially find the next 'best practice'

Do you test your ideas?

Every 'No' is a step closer to a 'Yes'

Each rejection in your cold emails isn't a door slamming shut

It's a compass, guiding you to refine your approach

Think about it

Every rejection holds a lesson or clue on how to pivot, adapt, and become better

It's not just about persistence - it's about evolution

The real value in rejections is that they give you insight

Which translates to real, actionable feedback

That can pivot your strategy from ignored to irresistible

Don't ignore your rejections

Pay attention to transform them into better outcomes

Do you learn from rejections?

Follow-ups don't just bump your cold email

They are an opportunity to:

- Add more value
- Try a different angle
- Deepen the connection

You can do this by:

1. Staying consistent without being desperate

↳ Wait for 2-4 days after your initial email before each follow-up

2. Providing value

↳ Share a relevant article or insight that relates to their business challenges

3. Staying concise and relevant

↳ Your goal is to remind them why your message matters specifically to them, not just anyone

4. Standing out

↳ Explain your offer with a video follow-up or funny GIF (I do this with Vinna)

Don't be afraid to try a new approach in each follow-up

You never know what will work best with your audience until you try

How do you usually follow up on your emails?

Your cold email should highlight your prospect, not you

While it's okay to mention the quality of your service or product

You can't forget that the primary focus should be to

- Address your recipient's needs 
- Solve their pain points

You can do this by emphasizing challenges they may be facing like:

→ Struggling to get enough sales calls?
→ Unable to automate a repetitive task?
→ Finding it challenging to source talent?

This way it's easier to position yourself as the solution to their problem

And can make your outreach more successful

Do you think you should focus on your prospect in your message?

Even if you do decide to personalize your cold emails

There are many mistakes you can make that can cost you 

Some personalization mistakes I’ve seen are: 

- Using only the {first_name} variable
- Depending solely on demographic segmentation

Instead, you can:

↳ Use variables like company name, time of day, and day of the week, to add a human touch

↳ Divide your list by niche, company size, title, role, and estimated budget to increase diversity

This can provide you with more solutions and pain points to address

And ultimately lead to better outcomes

How do you personalize your emails?

Timing is as crucial as the content in cold emails

Sure, people can open emails whenever they like regardless of when they receive them

But sending an email at the wrong time can make it more likely to get ignored

Ideal sending times are different for every:

- Industry
- Persona
- Day of the week

For most industries, Tuesday through Thursday morning works best

But it's always important to test to find what is ideal for every situation

Recently I've been trying out Saleshandy's scheduling feature

It allowed me to create and save sending schedules for each ICP

This way I didn't have to go back and forth to find the right time for every target

And it was much easier for me to A/B test which sending times performed best

What sending time has worked best for you?

Do your homework before sending a cold email

It's tempting to send quick messages to new leads

But don't skip the important step of doing research:

- Learn about their industry

- Find out their specific problems

This helps you make your email more personal and useful:

→ Do they need new ideas to stay ahead?
→ Do they want to make work easier?
→ Are they looking for ways to grow?

By showing you understand their needs 

You become a helpful resource

Making your cold emails more successful

Do you think research could make your cold emails better?

Your offer itself doesn't get you replies

It's how you present it that does

For example, instead of saying:

"This is the #1 copywriting course for beginners"

You can say something like:

"Finding it difficult to connect your message with your audience?

This course can help you use the right words to stand out to the right people and get them to convert"

You must focus on pain points and needs

This way your message can resonate with your audience

Showcasing that you did research on them

And getting you more replies

How do you present your offer?

Cold emails can warm the hardest hearts

Or freeze your chances

If your prospect feels like you understand

Their problems, needs, and goals

They are more likely to trust you

To achieve this, you must have an understanding of who you're talking to

Some ways you can do this are:

→ Create a detailed buyer persona to understand who you're targeting
→ Research and identify what your target spends most of their time on
→ Check out relevant communities and discussions to build rapport

This way you can craft personalized copy with all the data you gathered

And with constantly testing and refining your approach

You'll warm more hearts than freeze your chances

Do you think knowing your audience is important?

Taplio

Jovan Shojlevski's Linkedin Analytics

Jovan Shojlevski

Jovan Shojlevski's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Jovan Shojlevski's Linkedin Analytics

Jovan Shojlevski

Jovan Shojlevski's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Jovan Shojlevski's Linkedin Analytics

Jovan Shojlevski's Best Posts (last 30 days)