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I have a decade of experience in new client acquisition sales, helping generate over 10 million in revenue within the recruitment industry. Over the 10 year period, I have broken into over 100 new accounts, and trained over 40 other individuals to do the same. I am intimately familiar with the challenges and hurdles faced when building a book of business, acquiring new clients, and implementing a sales system that can be scaled as your company scales. I bring that experience to a small number of early stage, growth focused recruitment companies. I partner with solo-operators and owners as an advisor and mentor assisting them in their growth phase. I help them lay the foundation needed to grow, avoid expensive mistakes, help assemble world-class sales teams, and implement a sales system that can be replicated. If you are a small business founder/owner within the recruitment space, and you're looking for a partner to help navigate your journey, I'd love to hear from you. My area of expertise is in direct hire and contract agencies, with average placement fees $20,000 or more.
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From 1 meeting per 400 messages to signing new clients. Here's what changed for Josh. Josh came to me frustrated. His outreach was not getting the results he was used to having. "I used to get 1-2 meetings per 100 messages. Now I'm lucky to get 1 response per 400-500 attempts." The problem wasn't his targeting or timing. It was his messaging approach. Josh was doing what I see 100s of recruiters do - talking about himself instead of the prospect's problems. Here's the shift: Instead of leading with what you offer, lead with what keeps them up at night. Don't just mention their pain points. Make them feel the true cost. An open position isn't just "hard to fill." -It's projects delayed -Leadership pulled into the weeds -Growth opportunities missed When you help prospects see the real business impact, everything changes. The result after my call with Josh, within two weeks he signed a new client.
Friendly reminder if a consultant or lead gen company is on this platform talking about how much THEY are making And not about how much their recruitment clients are making You should avoid them at all costs
Why go through all the hard work of: Identifying candidates Interview prepping Helping the on-boarding process And not have a process in place to see how things are going at the 30/60/90 day mark You not only learn how things are going with the new hire It is an easy opportunity to grab yourself more business with the client
Last week we had almost 50 sign up for the webinar, this week I think we will blow past that as we have Clark Willcox presenting all things content. Fun fact, less than 1% of the 1 BILLION users on LinkedIn post content regularly. Clark will be doing a deep dive on what content works, why it is important to focus on leads over likes, and what success looks like when posting. Do not miss this one by signing up here: https://lnkd.in/eUBXtREu P.S. Can't make it, still sign up. Replays of the talk will go out to all who register. P.P.S. If you can join, excited to have you and come prepared with questions! Last week we stayed on an extra 20 minutes answering questions from those who attended.
Give me 2 minutes today to explain two simple techniques that ensure you are doing BD every week. Watch the full episode of The Elite Recruiter Podcast: https://lnkd.in/ezc-G4zc Or check out the podcast: https://lnkd.in/eqjfCduA
Is your recruitment org on a rocking horse this week aka having a busy week. Or did your org have a plan, execute, and create a productive week. Underperforming recruitment orgs will fall into the busy bucket. They get to the end of the week and say "wow this week flew by", but fail to realize they didn't accomplish meaningful activities. Successful recruitment orgs will get to the end of the week and say "wow this week flew by, I accomplished X and Y and am on track for Z". They realize executing on their plan will lead to successful weeks, which lead to successful months, which leads to successful quarters. I work with orgs who want to have productive weeks, and avoid the ones who fail to recognize they are stuck on a rocking horse and going nowhere. If you want your org to start having productive weeks, check out my bio to grab some time.
Fun fact, I am closing in on almost 100 newsletter written. Today's article is edition #93. Check it out for yourself and consider subscribing. You can find it here: https://lnkd.in/eeGUZAWv
One call - One new client. It took me 5 minutes to diagnose the issue. Another 15 minutes giving feedback on their current messaging. Then the final 10 minutes teaching her a different way. 30 minutes of a consult turned into a new client for Kelly. Not a bad ROI.
“Why do you do this job” Easy, because of texts like this. Being able to consult companies and people to help them achieve results like this is what I live for. Taking the chaos of their sales machine and consulting them to refine it into a well oiled machine that creates the 3 Cs (Conversations, Clients, Conversions) Reach out to me directly if you are ready to talk.
Running a recruitment agency is a breeze, right? Just juggle these simple tasks: Hunt for talent Manage payroll Chase payments Screen applicants Mediate job offers Balance the books Cultivate your brand And that's just the start. We haven't even touched on the real challenge: acquiring new clients and expanding your portfolio. Let's be honest - that's the hardest part of the job. In fact, without a sales strategy, it's practically impossible. ~~~~~ I consult business owners and their teams put a sales system in place. Link on my profile to grab time to chat.
The biggest mistake I see recruitment agencies make: not having a territory plan. When you try to target everyone, you end up reaching no one effectively. Here's how to create a simple but powerful territory plan: -Define your ICP using specific criteria -Create your Top 25/Next 25 account list -Segment accounts by A/B/C value potential -Develop buyer personas for each segment Remember: 20% of your accounts will drive 80% of your revenue. Your territory plan helps you identify and focus on that critical 20%. Without this foundation, your sales process is just random activity with no strategic direction. P.S. If you need help getting started, grab the SR Blueprint that 75 other recruiters are using to help with their BD efforts Get it here:
For recruitment operators struggling to find time for business development, here's my 30-30-30 approach: Block three 30-minute slots each week: -First 30 minutes: 10 personalized email outreaches -Second 30 minutes: 10 calls to prospects/champions -Third 30 minutes: 10 LinkedIn DMs to prospects While 1.5 hours weekly might seem minimal, this consistent approach yields better results than sporadic, unfocused activity. The key is consistency and quality over quantity. I've seen agencies go from zero to consistent pipeline in 90 days using just this framework. P.S. Before someone tells me "that is not enough BD" let me say, you are right. But I look at doing BD like going to the gym, if you haven't done it in a long time you need to build up the BD muscle. Otherwise you try to go full steam ahead, injure yourself (or become discouraged), give up, and then repeat the same cycle a month or two later. Small steps and actions, built up over time, lead to long term sustainable results.
The number one mental block I see in recruitment sales: fear of being perceived as annoying when reaching out to prospects. Try this mental framework instead: Imagine your doctor discovered a cure for a painful condition you have. Would you consider their call an interruption? Or a welcome solution? As a recruitment expert, you're not bothering prospects—you're offering solutions to their hiring pain. This simple mindset shift has helped my clients: Increase their outreah volume Improve their confidence on calls Persist through initial rejection Stop apologizing for reaching out. Start believing in the value you provide.
Another horror story from a recruitment owner. They spent thousands to work with a clay agency for 3 months, the ROI 0 meetings booked 0 new revenue added 0 contact with anyone but customer support Meanwhile I have worked with two different firms in the past two weeks and, after one call, they both booked meetings and signed new clients. Stop falling for the allure of "we can automate all the outreach for you" being pitched by people who have never worked a day in recruitment. They are in this game because they are trying to make a quick buck, not help your business out. Instead, if you are ready to make serious change and put in some work to make it happen, reach out to me directly. My consulting prices are going up next week because the results speak for themselves. Check out my profile page to find time to talk.
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