Clark Willcox's Linkedin Analytics

Leads > Likes Consistency > One hit viral These are numbers NO other recruitment marketing consultant, agency, whatever you want to call us would brag about. Or when a client says “it took weeks!” But I love it. Because the reality is this takes consistent work. Especially when you start from scratch like this recruiting did. Leveraging his industry expertise is key. Leaning into his strengths. Talking right to his audience. So 2300 to some is small potatoes. Yet 2300 is a pretty big number when you think about it. Sure, it’s not to your influencers. A lot of them don’t monetize though. Or not nearly to the scale you’d think. I was getting leads back in the day with 300 impressions! So me and my crew? We’ll keep posting to our respective ICP’s and getting inbound traction 😎

2 things I’m grateful for. 1) The great clients I’ve worked with. 2) The bad fits I didn’t… Even if I couldn’t always tell the difference in the moment. Working towards that is key.

Don’t let the staffing veterans figure out LinkedIn 👇 The best personal brands have substance to share. They’ve been in the trenches. They are thoughtful. They are Hard working. They’ve are Humble. They’ve gotten results. You bring that to the table. We got the rest.

“You’re getting more arrogant in your content” Well, when your clients keep getting results, why would I be? Through all the wasted spend and stories I hear of coaches that don’t show up for their clients… I decide to focus solely on executing the creation of top of funnel systems. With the digital recruiter approach. The results speak for themselves. What do you need to get started? If you have a clear idea and proof of concept of who you want to get in front of…. We can take it from there. Link to talk to my team is in my profile.

The recruiters that have the most success in our program all of this mindset. 👇 Approach > Templates What does this mean? That they don't expect to buy a magical template and fix their problems. The Copy and paste mindset never holds up. Now, do we have examples of sequences, messaging and all of that? Of course. But how you implement it for YOU is what matters. Who is your audience? What is your goal and current business focus? Do your prospects currently have a ton of applicants or not getting any? What companies are you targeting and titles? What is your content strategy to complement your outreach? There are so many factors that make for relevant messaging that opens up conversations. Make sure to be intentional and think it through. Don't rush, copy and paste, then wonder why it didn't work.

Here's 3 principles to adhere to that we've seen get results over and over again 👇 -Simple -Concise -Focused on your prospect Sound basic? You wouldn't believe the amount of messaging I see that doesn't follow any of those 3 principles, let alone all 3. Yet, when you trim it down to only what is necessary and relevant + leverage the rest of your profile... replies + results go up.

AI isn’t necessarily coming for your job. But it might just save your weekend. Just dropped a new episode of the Digital Recruiter Podcast with Sahil Seth, CEO of Hirepluto a voice AI copilot that screens candidates while you sleep. Here’s what we covered: -How one firm ran 100+ candidate screens over the weekend (zero recruiter hours, 20 prequalified subs by Monday) -Why AI won’t replace recruiters, but will expose lazy ones -What recruiters are secretly automating (but not telling their peers) -Where Sahil sees things going next and why it’s about efficiency, not elimination If you're running a desk, building a firm, or wondering how to get more done without working Saturdays...  This one’s worth your time.  Listen in:  YouTube: https://bit.ly/4mpPoJi  Spotify: https://bit.ly/4jYjoKr  Apple: https://bit.ly/4dpl0KU

Your daily reminder: You can buy all the tools, but… If you’re approach doesn’t resonate with your hiring managers, You wont get results. The 2 factors of outreach in 2025 1) You have to stand out 2) You cant make it about you There’s so many robo calls and cold emails going out, it’s impossible if you don’t get it right. And most people have never been trained properly. Or gotten enough reps with feedback to understand what works. And, the marketers and tech people you outsourced to that have never sold to a hiring manager… Shocking they can’t figure out good messaging either right?

Great clients will make you better. A lesson that I was reminded of this week. I have such respect for my clients and their approach, that when they give me feedback, I pay attention. And make the appropriate pivots if need be. The other day, a client mentioned they wanted a more posts that shared their thought leadership. So we went back to the drawing board. And created 7 additional posts on top to what we had built. ***Which had generated their first meetings in only two weeks of outreach, as they just stepped out on their own. Is it more than agreed on? Yes. Do I care? No. Because I went and did it for a second client too when I realized they could benefit from a second look. Is it insane for me to admit this? Maybe. But I think it’s insane for coaches and marketers that don’t work OT for their clients. I can share that I’m not perfect. Can you?

“Recruiters bill a lot and are silent” Ok, good to know they want to leave money on the table. “Old school” recruiters have a whole network to activate with market. Over and over we have clients start with us that can’t believe the conversations they get going with people they already knew. And those people were reminded of them and it turned them into a client ASAP. The relationship was already there, they just needed the reminder. Imagine what you could tap into with the right approach.

Tons of content we’re creating with clients this year is getting 100+ likes and 5/6 figure impressions I might have to rethink my leads not likes approach 😂 The difference of course… We aren’t aiming to go viral. The quality of the content is doing the heavy lifting No engagement farming No pods. No selfies No lambos No AI action figures No “look how much money I’ve made” No hashtags Just telling true stories + insights that are relevant to their market. Your experience and expertise IS valuable and your market wants to hear it. I still love the posts that get 7 likes and turn into business. But it’s cool to see wider reach be expedited within each clients ICP at the same time.

When I first started in sales, I was all over the place. I went from $4k to $16k in weekly spread in 4 months by doing this… ID-ing a top 20 target account list. Instead of just shooting blind day to day. I got focused. This simplified by day to day. My goal was to set meetings in those accounts and get intel. And meet with as many decision makers and champions as possible. The hardest part was staying on top of it all. Managing accounts and recruiters, getting new business, tracking sales force, going out on the road, etc. I wish I had content and automation at the time, it would have made it a breeze to stay top of mind. Create a top of funnel flow to id those 20 bottom of funnel targets. That’s the aim. Get that locked in and watch things become smoother and more productive.

Fear of posting? Don't want to sound like the rest of your feed? Here's the way to think about it: Those people are writing without understanding the concepts of marketing at all. So they just try anything to see if it lands. "Oh I got likes when posting personal, I'll keep doing that. Or selfies" But they aren't optimizing for the right thing. The thing they want. Which is revenue. And to do that, here's the secret: You don't have to go out of your comfort zone. You have to talk directly to your market. All that feedback you give clients or candidates? That is what makes content that sells. Not content that gets a ton of likes. But content that turns into leads. Into messages from the right people. Hiring managers viewing your profile and buying into you. There IS a formula that is proven and works. You find that out? It removes a ton of stress and fear of posting. Because you're confident in what your posting. You know your market will resonate. And you don't care about likes because this ain't high school. Now, if there was only a place you could go to expedite that learning curve and start posting good content ASAP...

Recruiters when they sign up for a $15,000 program and the coach is no where to be found

“There’s a ton of recruiters that bill without posting” I laugh when people think this is a slight at what I do. Those people that take pride in never posting. They leave money on the table. And that’s fine. It’s their choice. But marketing is a thing for a reason. If you like the degree of difficulty being higher than it needs to be. That’s all on you. Why would I care? Myself and hard working, forward thinking recruiters will continue to benefit. From posting content AND still making the calls consistently. Levels.

Client just had their best performing post and tons of inbound requests from hiring managers. The post before? 2 likes (I was one of them) Keep going. Keep posting. Stop trying to control and over analyze everything. Play the long game

“We learned more in one month from you than 6 months in the other program” “You take your time, don’t rush us off the call, and you have an insane memory” Nice words of feedback to receive on the same call this week? Absolutely. Getting into the weeds and showing recruiters a pathway to having real conversations with hiring managers is fun for me. That is the work. I get why people chase scaling & bragging about revenue. The fulfillment for me comes in serving those that have been humbled and ready to drive change. I live in Columbus Ohio. I don’t need $2 million per month. This doesn’t make me better than anyone else. I share because we all have a choice. Mine? Do “unscalable” work at a high level, and let the chips fall as they may. No over promises. No short changing the work that’s needed. Just a commitment from you and me to get after it. So as other marketers and coaches figure out ways not to interact with their clients. We’re on pace to double by being more hands on. Your move guru’s

Robert Half or Aerotek don't beat you because they have more resources. Here's the real secret 👇 The sales people at those big firms are just more persistent & disciplined. They have to go on 10–15 meetings per week. At least a third of those are new meetings. That’s 500+ per year. They are constantly in the hiring manager's ear. Or else they get called out in front of their office. They're relentless about communicating, and they're constantly qualifying business. A small agency with a well-thought-out tech stack & marketing approach can absolutely work circles around these big firms... ...As long as they hustle, have the right strategy, qualify clients correctly, and leverage what makes them great...

Feeling a ton of gratitude right now for everyone that's part of Digital Recruiter. The internal team and our clients. Feeling humbled when I think of Memorial Day. And grateful I get to celebrate my son turning 2 this weekend and going to enjoy the heck out of it. Cheers 🍻

You better get ahead now before the old school recruiters figure out content… I’m warning you because they are starting to reach out to me more and more… And they have stories, wins, and insights for days.