Clark Willcox's Linkedin Analytics

“There’s a ton of recruiters that bill without posting” I laugh when people think this is a slight at what I do. Those people that take pride in never posting. They leave money on the table. And that’s fine. It’s their choice. But marketing is a thing for a reason. If you like the degree of difficulty being higher than it needs to be. That’s all on you. Why would I care? Myself and hard working, forward thinking recruiters will continue to benefit. From posting content AND still making the calls consistently. Levels.

“We learned more in one month from you than 6 months in the other program” “You take your time, don’t rush us off the call, and you have an insane memory” Nice words of feedback to receive on the same call this week? Absolutely. Getting into the weeds and showing recruiters a pathway to having real conversations with hiring managers is fun for me. That is the work. I get why people chase scaling & bragging about revenue. The fulfillment for me comes in serving those that have been humbled and ready to drive change. I live in Columbus Ohio. I don’t need $2 million per month. This doesn’t make me better than anyone else. I share because we all have a choice. Mine? Do “unscalable” work at a high level, and let the chips fall as they may. No over promises. No short changing the work that’s needed. Just a commitment from you and me to get after it. So as other marketers and coaches figure out ways not to interact with their clients. We’re on pace to double by being more hands on. Your move guru’s

Leads > Likes Consistency > One hit viral These are numbers NO other recruitment marketing consultant, agency, whatever you want to call us would brag about. Or when a client says “it took weeks!” But I love it. Because the reality is this takes consistent work. Especially when you start from scratch like this recruiting did. Leveraging his industry expertise is key. Leaning into his strengths. Talking right to his audience. So 2300 to some is small potatoes. Yet 2300 is a pretty big number when you think about it. Sure, it’s not to your influencers. A lot of them don’t monetize though. Or not nearly to the scale you’d think. I was getting leads back in the day with 300 impressions! So me and my crew? We’ll keep posting to our respective ICP’s and getting inbound traction 😎

Recruiters when they sign up for a $15,000 program and the coach is no where to be found

"I'm building this brand with the next 12 months in mind, not 3." ^ Call I had yesterday. If they execute, this is what will happen... They'll set themselves up for short AND long term results. It's a funny thing how it all works. Invest with the long term in mind, you get "ROI" immediately. Recruiting is a war of attrition. The price of those short-term results could be -Burning through leads - cold email, bad messaging. -Hurting your brand - AI slop content and again, bad messaging. It's because people don't want to deal with the pain of rejection. Fact is, you'll get more no's than yes's. It's sales. But if you think "what can I accomplish in 12 months of posting GOOD content and good outreach?" You'll be amazed at the results.

Fear of posting? Don't want to sound like the rest of your feed? Here's the way to think about it: Those people are writing without understanding the concepts of marketing at all. So they just try anything to see if it lands. "Oh I got likes when posting personal, I'll keep doing that. Or selfies" But they aren't optimizing for the right thing. The thing they want. Which is revenue. And to do that, here's the secret: You don't have to go out of your comfort zone. You have to talk directly to your market. All that feedback you give clients or candidates? That is what makes content that sells. Not content that gets a ton of likes. But content that turns into leads. Into messages from the right people. Hiring managers viewing your profile and buying into you. There IS a formula that is proven and works. You find that out? It removes a ton of stress and fear of posting. Because you're confident in what your posting. You know your market will resonate. And you don't care about likes because this ain't high school. Now, if there was only a place you could go to expedite that learning curve and start posting good content ASAP...

2 things I’m grateful for. 1) The great clients I’ve worked with. 2) The bad fits I didn’t… Even if I couldn’t always tell the difference in the moment. Working towards that is key.

When I first started in sales, I was all over the place. I went from $4k to $16k in weekly spread in 4 months by doing this… ID-ing a top 20 target account list. Instead of just shooting blind day to day. I got focused. This simplified by day to day. My goal was to set meetings in those accounts and get intel. And meet with as many decision makers and champions as possible. The hardest part was staying on top of it all. Managing accounts and recruiters, getting new business, tracking sales force, going out on the road, etc. I wish I had content and automation at the time, it would have made it a breeze to stay top of mind. Create a top of funnel flow to id those 20 bottom of funnel targets. That’s the aim. Get that locked in and watch things become smoother and more productive.

Leads > Likes 👇 When you have an audience that is super active in likes and comments… But they are paying attention to your content… It can be hard to just keep posting and staying with it. If you shift your approach to conversations at scale Within your relevant market. You start getting more quality responses. Who would have thought? Thank you to Laurie DeSalvo, CFA for being an absolute pleasure to work with. It’s a privilege getting to work with recruiters that are so knowledgable in their space yet still open to coaching.

"What do I do if someone doesn't like my post or doesn't want to work with me?" 👇 Who cares? Make your pipeline so full you can forget more leads than most people can get.

What is your go to karaoke song? That was the question posted during the live band karaoke event at ERE this week. Fun time, awesome event, and I’m officially open for business on any recruiting conference. What a blast.

3 Executive searches placed from an inbound lead on his FIRST post. Is this the norm? Heck, no. Any consultant or coach that promises that is setting you up for disapointment. So how do you know if you can be one of those immediate success stories? 1) Have been in recruiting 5+ years 2) Have been dozens if not hundreds of placements in a certain focus. 3) Industry Knowledge 4) Can qualify/disqualify business well 5) Play the long game If you have that, you stand to gain tremendously from the right content and outreach strategy. But you'll never know, if you never give yourself a fair shot. If you know you have value to offer your market, sick of relying on referrals and want to leverage your quality recruiting work... Grab some time on our calendar, link in my headline on my profile.

Client just had their best performing post and tons of inbound requests from hiring managers. The post before? 2 likes (I was one of them) Keep going. Keep posting. Stop trying to control and over analyze everything. Play the long game

Cold email and calls not working? This is your weekly reminder on how many people post on LinkedIn weekly. 👇 Less than 1% Out of 1.15 billion monthly active users. There's noise on YOUR feed. Not your hiring manager's. Get to posting. *just make sure you know how to write good content

Sorry everyone, I’m quitting and starting my new job 👇

Feeling a ton of gratitude right now for everyone that's part of Digital Recruiter. The internal team and our clients. Feeling humbled when I think of Memorial Day. And grateful I get to celebrate my son turning 2 this weekend and going to enjoy the heck out of it. Cheers 🍻

You better get ahead now before the old school recruiters figure out content… I’m warning you because they are starting to reach out to me more and more… And they have stories, wins, and insights for days.

They say not to meet your heroes but Joel Lalgee is cool. Check out the ERE Recruiting Innovation Summit, virtual tickets still available. **not pictured is the booze free pina colada I crushed, not without suffering 5 different brain freezes.

Digital Recruiter goes on the road to ERE, and what a journey it was… While everyone was focused on AI tech, yours truly stuck to his guns….. And spoke about the goldmine that is LinkedIn. Everyone was engaged & wanted to learn….the exact types of recruiters I want to be around. From also hosting an Adventure in Automation roundtable and attending Joel Lalgee’s interactive session talking about who is using AI…. There’s a lot of takeaways. Beyond the power of meeting people in person…. Most agency recruiters need to realize that internal teams have a LOT going on. They don’t need another pitch. From tech or agencies They need recruiters that “get them” and can help them expedite their hiring. They are trying to figure out where AI fits in all of this. Those that excel with messaging and content will open the most doors moving forward. 1) Put yourself out there consistently 2) Be curious 3) Be chill Most wont do this ^ And that’s your opportunity. Thanks to Danielle Moseley Joshua Jones and David Manaster for inviting me. Kevin W. Grossman for making sure my stage setup went smooth. Joel for introducing me and being awesome. Ross Mayfield for a long overdue meetup and his help in building DR from the start and being a friend. Ben Morrison is a beast in production. We got some great content, Make sure to check out his new standup special on YouTube too. Evan White for being the initial mastermind and patient with me. Danielle Farage and Anna Morgan being legendary members of the crew and epic podcast guests. And MOST importantly, my wife Mady Willcox who is the unsung hero of Digital Recruiter, she coordinated everything with the booth prep and logistics. And held down the Willcox manor which is absolutely chaos with 2 boys under 2 right now. All that and she still decided to leave to build some Clay tables for the fun of it this week. She’s the real MVP.

I don’t mind getting a bunch of cold outreach and ignoring it…. But…. When you send me an unsolicited calendar invite? I want to crush your hopes and dreams.