Casted

As a B2B marketing leader for more than 15 years, I knew sometime around 2016 that podcast and video content would be the future of B2B marketing. So, naturally, I leaned into it and pulled it to the center of my global team's integrated marketing strategy. I was shocked when I searched through the sea of podcast and video solutions and realized that literally nothing existed to help my team not only publish that content, but break it down, repurpose it, amplify it across other channels, or - most importantly - measure it. 

How could that be?!

So I set out to be the change I wished to see and create the SaaS solution that I couldn't believe didn't already exist. And in 2019, Casted was born. 

Today, Casted empowering B2B marketers to maximize and measure the value of their podcast and video content and the impact it all collectively drives for the brand. We serve some of the world's leading B2B brands, including Salesforce, IBM, Caterpillar, Gong, CBRE, and dozens more. 

Just think what we could do for you. Learn more at www.casted.us.

CEO & Co-Founder

Endeavor

Endeavor is an incredible organization of entrepreneurs, investors, and business mentors. I am humbled to have been connected to the organization since 2021 and successfully completing the Local Selection Panel in March 2022.

Entrepreneur

Forbes Business Council

Official Member

Entrepreneur Media

Member, Entrepreneur Leadership Network

Member

Emarsys

On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring, but also retaining customers in today’s uber-competitive marketplace.

Each weekly episode features an interview with a marketing leader, as well as their actionable insights, innovative perspectives, and predictions for the future of marketing. We learn how they are bridging the gap between the marketer and the machine to deliver more personalized, meaningful, and relevant customer experiences with a focus on the human elements of marketing, not on the technology. Key themes we explore include AI marketing, personalization, omnichannel, marketing automation, marketing best practices, marketing technology, customer experience, ecommerce and retail marketing, and the future of marketing.

Listen now at Emarsys.com/podcast!

Host, Marketer + Machine Podcast

The VP of Brand and Content at Emarsys, I create and manage an integrated marketing strategy that drives global brand consistency, strength, positioning, and growth through product integration, thought leadership, meaningful customer experiences, and marketplace opportunities. 

•	Position the customer at the heart of the Emarsys brand through content and experiences built entirely around their needs, interests, and preferences.

•	Develop strategies, implement processes, and lead integrated marketing programs that align the content, the product, and the consumer to establish a strong, unified, relevant Emarsys brand as perceived by target audiences. 

•	Drive meaningful and consistent brand experiences for all audiences and personas throughout the prospect and customer lifecycle.

VP, Brand and Content

- Built and lead a team responsible for developing exceptional global content that generated traffic, leads, and ultimately opportunities for the commercial org.
- Collaborate closely with other global marketing leaders, including Marketing Communications, Product Marketing, Demand Generation, Creative, and Operations, across multiple channels to develop standards, systems, and best practices for content creation, distribution, and maintenance.
- Create and execute an effective content strategy across multiple channels, to ensure consistent, effective messaging
- Create content strategy and execute them according to a content calendar aligned to business objectives.
- Measure, review, and improve content effectiveness, processes, and standards. Maintain an awareness of the competitive landscape.
- Ensure content works as part of a comprehensive, integrated marketing strategy with other functional areas, including email, demand gen, comms, etc. 
- Manage global content, including translation, localization, and enablement of key campaigns.

Global Head of Content

Blueprint Marketing

Blueprint Marketing works alongside businesses and marketing agencies to introduce a strategy-first approach to brand, content, integrated marketing, and client experiences. We conduct audience research, analyze brand positioning, assess the competitive landscape and identify marketplace opportunities to create effective strategies, or as we like to call them: Blueprints.

No two Blueprints are the same. We don't follow a template or cookie-cutter process. Each project is approached systematically, but independently to produce a fully customized strategy to help the client address its unique business and marketing objectives.

President & Owner

Relevance - Content Promotion News and Insights

As the Director of Content Strategy and Promotion at Relevance, I led the agency's Content Strategy and Promotion Team to produce research-driven content strategies for clients like Intel, OfficeDepot, Vistaprint, Ashley Furniture, Humana, and L'Oreal.

In my role, I was responsible for the strategic direction of the agency's Content Strategy and Content Promotion services, including:
•  Content Strategy
•  Client Brand Analysis
•  Audience Research and Analysis
•  Competitive Research and Opportunity Analysis
•  Media and Marketplace Analysis
•  Development of the Buyer's Journey or Path to Purchase for Clients
•  Information Architecture
•  Lead Gen Strategy
•  Promotion Strategy

Director, Content Strategy & Promotion

Maestro

Maestro designs and develops software to make teams more productive through the unification of sales, marketing and training. Products include mobile apps, web applications and interactive courses.

Responsibilities: 
• Developed and implemented the company's marketing strategy and measured its success 
• Created and launched a content marketing strategy
• Managed social media marketing
• Introduced and managed Inbound Marketing and HubSpot within the organization
• Planned and managed a trade show strategy with more than two dozen conferences annually 
• Managed and optimized web properties to promote lead generation 
• Ensured brand consistency and optimal positioning among competitors in the marketplace 
• Oversaw CRM organization and integration as a tool to integrate Sales and Marketing

Some of my achievements include:
• Creating and managing an inbound marketing strategy, leading to a 93% increase in visitors in 12 months 
• Introducing an inbound marketing approach, increasing leads by 10% over 12 months
• Building a content marketing strategy that has grown into a powerful lead generator, publishing 20-30 pieces monthly, increasing traffic and engagement
• Establishing and continuing to collaborate to build the company's social media presence, which has drawn in thousands of followers on LinkedIn, Twitter, Facebook, Google+ and more

Marketing Director

Celsis International

Celsis is a leading international supplier of innovative life science products and laboratory services that improve efficiency and save costs in manufacturing and drug development functions for a broad range of blue chip customers.

As the Marketing Communications Manager, my responsibilities included:
- Internal and external communications
- Content creation and management
- Website management
- Search Engine Optimization (SEO) & Paid Placement (SEM)
- CRM and database management
- Conference and trade show management
- Marketing strategy and annual planning

Marketing Communications Manager

CEO | Founder | Category Creator | Marketing Leader | SaaS Visionary | Podcast Enthusiast

I've dedicated my career to the world of marketing. With each step of my journey, I've discovered the incredible power of human connections, innovative strategies, and the art of meaningful storytelling.
I've had the privilege of leading in diverse roles, culminating in my current position as CEO & Co-Founder of Casted, an Amplified Marketing Platform reshaping how B2B marketers engage audiences & drive growth.

But my journey is about more than titles & accomplishments. It's about my unwavering passion for championing authentic brand-building that prioritizes human connection. 

In addition to leading Casted, I'm engaging as a speaker, a podcast host, a lifelong learner, and a proud mom to 3 incredible boys, including twins – proving that I can truly do anything!

Feel free to connect with me here or on Twitter @LindsayTjepkema

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