Human Brands Win

I help founders and thought leaders scale their vision and passion into a thriving business. But my approach is different than any leadership coach or personal branding consultant because I've been successful as the Founder & CEO of a venture-backed SaaS startup and as a marketing leader and global brand-builder so I see my clients from a completely different perspective than anyone else could. 

I share the lessons I've learned and processes I've refined through massive wins and painful losses over the last two decades to help founders and thought leaders thrive as executives, as visionaries and - most importantly - as humans. Together, we build the Human Brand that will drive their business while fueling personal joy and purpose. This looks like...

✔️ Developing their one-of-a-kind founder brand
✔️ Transitioning from founder to CEO
✔️ Scaling the vision to scale the business
✔️ Building their business around their unique vision and values
✔️ Finding their voice and trusting it as they lead
✔️ Fundraising from VCs by embracing what makes them different
... and more

Founder & CEO

Founders For Kamala

Co-Chair

Forbes Business Council

Official Member

Entrepreneur Media

Member, Entrepreneur Leadership Network

Casted

As a B2B marketing leader for more than 15 years, I knew sometime around 2016 that podcast and video content would be the future of B2B marketing. So, naturally, I leaned into it and pulled it to the center of my global team's integrated marketing strategy. I was shocked when I searched through the sea of podcast and video solutions and realized that literally nothing existed to help my team not only publish that content, but break it down, repurpose it, amplify it across other channels, or - most importantly - measure it. 

How could that be?!

So I set out to be the change I wished to see and create the SaaS solution that I couldn't believe didn't already exist. And in 2019, Casted was born. 

Today, Casted empowering B2B marketers to maximize and measure the value of their podcast and video content and the impact it all collectively drives for the brand. We serve some of the world's leading B2B brands, including Salesforce, IBM, Caterpillar, Gong, CBRE, and dozens more. 

Just think what we could do for you. Learn more at www.casted.us.

CEO & Founder

Endeavor

Endeavor is an incredible organization of entrepreneurs, investors, and business mentors. I am humbled to have been connected to the organization since 2021 and successfully completing the Local Selection Panel in March 2022.

Entrepreneur

Member

Emarsys

On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring, but also retaining customers in today’s uber-competitive marketplace.

Each weekly episode features an interview with a marketing leader, as well as their actionable insights, innovative perspectives, and predictions for the future of marketing. We learn how they are bridging the gap between the marketer and the machine to deliver more personalized, meaningful, and relevant customer experiences with a focus on the human elements of marketing, not on the technology. Key themes we explore include AI marketing, personalization, omnichannel, marketing automation, marketing best practices, marketing technology, customer experience, ecommerce and retail marketing, and the future of marketing.

Listen now at Emarsys.com/podcast!

Host, Marketer + Machine Podcast

The VP of Brand and Content at Emarsys, I create and manage an integrated marketing strategy that drives global brand consistency, strength, positioning, and growth through product integration, thought leadership, meaningful customer experiences, and marketplace opportunities. 

•	Position the customer at the heart of the Emarsys brand through content and experiences built entirely around their needs, interests, and preferences.

•	Develop strategies, implement processes, and lead integrated marketing programs that align the content, the product, and the consumer to establish a strong, unified, relevant Emarsys brand as perceived by target audiences. 

•	Drive meaningful and consistent brand experiences for all audiences and personas throughout the prospect and customer lifecycle.

Global VP, Brand and Content

- Built and lead a team responsible for developing exceptional global content that generated traffic, leads, and ultimately opportunities for the commercial org.
- Collaborate closely with other global marketing leaders, including Marketing Communications, Product Marketing, Demand Generation, Creative, and Operations, across multiple channels to develop standards, systems, and best practices for content creation, distribution, and maintenance.
- Create and execute an effective content strategy across multiple channels, to ensure consistent, effective messaging
- Create content strategy and execute them according to a content calendar aligned to business objectives.
- Measure, review, and improve content effectiveness, processes, and standards. Maintain an awareness of the competitive landscape.
- Ensure content works as part of a comprehensive, integrated marketing strategy with other functional areas, including email, demand gen, comms, etc. 
- Manage global content, including translation, localization, and enablement of key campaigns.

Global Head of Content

Blueprint Marketing

Blueprint Marketing works alongside businesses and marketing agencies to introduce a strategy-first approach to brand, content, integrated marketing, and client experiences. We conduct audience research, analyze brand positioning, assess the competitive landscape and identify marketplace opportunities to create effective strategies, or as we like to call them: Blueprints.

No two Blueprints are the same. We don't follow a template or cookie-cutter process. Each project is approached systematically, but independently to produce a fully customized strategy to help the client address its unique business and marketing objectives.

President & Owner

Relevance - Content Promotion News and Insights

As the Director of Content Strategy and Promotion at Relevance, I led the agency's Content Strategy and Promotion Team to produce research-driven content strategies for clients like Intel, OfficeDepot, Vistaprint, Ashley Furniture, Humana, and L'Oreal.

In my role, I was responsible for the strategic direction of the agency's Content Strategy and Content Promotion services, including:
•  Content Strategy
•  Client Brand Analysis
•  Audience Research and Analysis
•  Competitive Research and Opportunity Analysis
•  Media and Marketplace Analysis
•  Development of the Buyer's Journey or Path to Purchase for Clients
•  Information Architecture
•  Lead Gen Strategy
•  Promotion Strategy

Director, Content Strategy & Promotion

CEO | Founder | Category Creator | Marketing Leader | SaaS Visionary | Podcast Enthusiast

I've dedicated my career to the world of marketing. With each step of my journey, I've discovered the incredible power of human connections, innovative strategies, and the art of meaningful storytelling.

I've had the privilege of leading in diverse roles. From leading global marketing teams to leading strategy at boutique agencies and most recently leading a venture-backed SaasS startup as CEO & Co-Founder of Casted, I've spent the last 20 years championing authentic brand-building that prioritizes human connection. 

I'm a speaker, an advisor, a podcast host, a lifelong learner, and a proud mom to 3 incredible boys, including twins – proving that I can truly do anything!

Taplio

Lindsay Tjepkema's Linkedin Analytics

What is Lindsay talking about?

Who is engaging with Lindsay

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Lindsay Tjepkema's Linkedin Analytics

What is Lindsay talking about?

Who is engaging with Lindsay

Want to drive more opportunities from LinkedIn?

Lindsay Tjepkema's Linkedin Analytics