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Growth Marketing Manager

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Senior Performance Marketing Manager

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Paid Media Specialist | Facebook Ads  

IGIVU

Growth Marketer

FastForward.ai

Performance Marketing
Drove B2C user growth through paid social channels such as FB and Google.
Oversaw media planning, managing budget, and channel allocation, optimizing ROAS, and driving down CAC. Funnel creation & mapping.
Oversaw 20 to 50 LPV and CPA Campaigns.
Through consistent optimization of campaigns was able to achieve leads at a cost of as low as $0.12.
Assisted in interviewing, hiring, training, mentoring, developing, and evaluating team members
Defined & owned an innovative CRO roadmap backed with clear hypotheses, customer insights, and data points to improve performance across the marketing channels.
Analyzed the product through heuristic analysis, analytics, heatmap, session recordings, user testing, and feedback collection
Closely monitored the tests 
Reported the performance of the A/B or MVT tests
Worked closely with UX and Dev teams to deploy the winning version.
Monitored user behavior regularly, generating insight and updating the optimization roadmap.
Developed and implemented performance improvement strategies to promote continuous product improvement.
Experience with analytic tools such as Hot jar, Google optimizes Microsoft Clarity & Google Analytics, and Adjust.
Managing external media agency partners and publishers
Increased profit margins by 80% through new product introductions.
Key achievement: Contributed to an 85% increase in client campaigns performance over a year by revising pre-existing marketing strategies and optimizing their media buying

Paid Media Specialist | Performance Marketer 

Mauqa Online

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Maintained documentation, detailing assignments, in-progress work, and completed project milestones.
Evaluated client websites for mobile performance and optimal search engine rankings
Managed external media agency partners and publishers.
Oversaw media planning, managing budget, and channel allocation with emphasis on optimizing ROAS and driving down CAC by 5%.
Key achievement: Worked with the CEO and co-founder to improve the company's marketing efforts and investment Portfolio.

Marketing Manager | Paid Media Specialist 

Soul Kitchen & Cafe

Growth Hacker

Byte (YC S20)

Performance Marketing Manager

Mavw Media Agency

Co-Founder

Priceoye

Growth & Performance Marketing
•	Generated $60,000 in sales during 2021 to surpass quota by 52%.
•	Led successful marketing campaigns for new products and ensured their timely launch month over month.
•	Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
•	Utilized effective marketing techniques to increase brand recognition.
•	Key achievement:
•	Paid Channel: Facebook Ads
•	Generation of digital strategies and establishment of KPIs.
•	Data analysis for decision making.
•	A/B Testing for efficiency and incremental results. 
•	Performance-Based budget allocation

Paid Media Specialist | Performance Marketing Manager

👋 Hey there! I'm Maham, and I'm your go-to person for all things growth hacking and performance marketing. As a former software developer turned marketer, I've got the skills and know-how to help companies take their businesses to new heights using Facebook and Google ads.

🧠 I'm a creative problem-solver with a passion for science and data, and I'm not afraid to think outside the box to get results. With over five years of experience in both B2C and B2B companies and startups, I've developed top-notch organizational skills and a keen understanding of integrated marketing campaigns. In fact, I've even developed innovative marketing strategies that have increased sales by a whopping 50% in previous roles!

🚀 But that's not all. I'm also an expert in building repeatable, scalable frameworks for effective Ads, Growth Hacking, data analytics, Marketing Design & User Journeys. So if you're looking to build a successful, sustainable marketing strategy, I'm your gal.

💪 Ready to take the next step? Let's chat! You can schedule a meeting with me at https://calendly.com/mavw-media/growth or shoot me an email at maham.ejaz101@gmail.com.

Thanks for stopping by, and I can't wait to help you achieve your goals!

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