Unleash The Knowledge, LLC

• LinkedIn Growth Agency for Entrepreneurs, Executives, Coaches, Consultants, and Agency Owners to join the Top 1% of LinkedIn in their industry so they can close high-ticket deals.
• Digital community of 180,000+ readers promoting self-education through non-fiction books to create more lifelong learners. 
• Developing creative strategies to get books into more hands 
• Consulting with authors on how to turn their book and knowledge into a business.

Founder & CEO

Pavilion

Pavilion is the leading community for networking and learning with other GTM leaders worldwide.

Executive Member

I help Agency Owners, Coaches, and Consultants Join the Top 1% on LinkedIn in 90 Days to Earn High-Ticket Clients | Feat. in Forbes | 500+ clients | 2x D1 Basketball Conference Champion

In March 2020, I left a $22,500/yr job working for UConn Men’s Basketball.

I bet on myself.

On paper, I was on track to build an incredible career with a championship program.

However, my heart wasn’t in it anymore.

6 months prior to leaving, I started a simple Instagram page.

I called it Unleash The Knowledge.

Most people thought I was crazy but I saw the long-term vision.

4 years later, I run a multi-6-figure business from anywhere in the world, all off my laptop.

My Instagram page is now at 127,000 followers, all from starting from 0.

I’ve worked with 500+ authors, coaches, consultants, and founders.

Some of my past well-known clients include: 

- Rick Ross, Grammy-nominated Rapper
- Jim McKelvey. Co-Founder of Square
- Kara Goldin, Founder of HINT Water
- Terry Virts, NASA Astronaut

Today, I help Founders, Consultants, and C-Suite join the top 1% on LinkedIn in 90 days.

If you want to grow your audience on LinkedIn and attract your dream clients using organic social content, here are 3 ways I can help you today:

1. Follow me on LinkedIn, for daily free content

(scroll up and hit the bell to get notified)

2. Get my 30 Free Templates to craft client-attracting content in less than an hour

(go to https://www.authorityauthoraccelerator.com/opt-in-page-6348)

3. DFY LinkedIn Content Writing & Growth - for founders, consultants, and c-suite who want direct support to join the top 1% on LinkedIn and accelerate lead flow to start attracting more clients online.

DM me “DFY” and I’ll get you details.

Thanks for reading this far.

To your success,

Owen “LinkedIn Growth Guy” Sammarone

LinkedIn isn't a content game.

It's a business game.

Everyone wants deals.
Real revenue.
Real clients.

But here's the problem...

Posting won't get you there.

Thousands of likes = zero dollars.

You need to play offense.
DM people.
Start conversations.

Like you're at a cocktail party.

But most founders kill deals before they start.

Here's what NOT to do:

Mistake 1: You pitch in the first message.

Don't pitch-slap. Full stop.

They don't know you.
Trust is zero.
And you're asking for money?

Don't pitch your offer first
Goal = get a reply, not close
The reply IS the first close
Build conversation, deals follow

I landed a client a $35k deal. Pricing came up in message 7.

Mistake 2: You copy-paste the same template.

No one wants to be prospect #47. I smell templates instantly. So do they. 

Use their name. Their company. Something from their profile. Something they posted. Show you looked. Personalization isn't nice-to-have, it's the price of attention.

Mistake 3: You open with "I help" or "My offer is."

Wrong move.

Compliment their work first
Ask about their business
Share something relatable
Make it their world, not your pitch

Cocktail party rule: don't open with a pitch.

Mistake 4: You DM with a broken profile.

Your profile = your credibility.

They click your name. See "Founder | Speaker | Author." And they're gone. Everyone else is the same. Show how you are different with your bio.

Fix your profile before you send message one. Pro headshot. Clear headline. Consistent posts. They will check. Pass the test.

The truth:

LinkedIn = biggest networking event in your PJs.

Your profile = 24/7 salesperson.

DM like you're building relationships.
Not cold-calling in a boiler room.

Date before you marry.
Trust first.
Business follows.

Owen Sammarone 🚀

Premium LinkedIn Ghostwriter for founders with a message, turning their expertise into influence | 500+ clients served

Let's address the elephant in the room.

"Why pay $3k for ghostwriting when AI is free?"

I hear this weekly.

Here's what you might be missing:

AI writes content.
It doesn't build trust.
It doesn't convert prospects.
And everyone can tell when you use it.

The founders closing $25k deals on LinkedIn aren't using ChatGPT alone. They're using strategy, voice, and proof that AI can't replicate.

Here's what AI will never do for you:

Mistake 1: AI doesn't know your buyer's journey.

It outputs text.
It doesn't understand your prospect's pain points at each stage.

• Where they are now vs. where they want to be
• The objections that kill deals in your DMs
• The proof points that close high-ticket contracts
• The language your buyers actually use

You need content mapped to buyer intent. AI just guesses.

Mistake 2: AI can't capture your voice or lived experience.

I've seen hundreds of AI posts.
They all sound identical.

• Generic hooks and vague benefits with zero personality
• Your prospects have worked with 10 people who do what you do
• They'll pick the one who feels real and has actual stories
• AI can't share the moment you lost a $30k deal because of positioning
• It can't describe the exact framework you built after 47 client calls
• Even detailed prompts can't fully replicate your voice or substitute a talented writer

Stories convert. Templates don't.

Mistake 3: AI has no strategy behind the output.

It writes what you ask for.
It doesn't plan your next 90 days of content.

• What topics build authority in your niche
• Which formats drive profile views and DMs
• How to position yourself against competitors
• When to educate vs. when to sell

You need a system that compounds. AI gives you one-off posts.

Mistake 4: Let's talk ROI.

You're worried about $3k for ghostwriting.
But you're fine losing one $50k deal because your content sounds like everyone else's.

I've worked with founders who tried AI for 6 months. Zero inbound. 

One consultant hired us and added $70k in revenue in 90 days. 
A leadership coach went from $0 to $52.5k. 
Another client 8x'd his investment and doubled his monthly revenue from $10k to $20k. 

That's the difference between AI content and strategy-backed content. 

AI outputs words. We drive revenue.

If you want content that closes deals, DM me "RESULTS."

Most founders think building a brand is about posting more.

It's not.

Your brand becomes magnetic when you master one thing: trust.

And trust doesn't come from volume. It comes from story-based authority.

I've watched hundreds of founders struggle with this. They create content. They show up daily. But no one bites.

Here's why:

People don't trust you because you post often. They trust you because they see themselves in your story.

So let me share the exact framework I use to build trust with every piece of content.

I call it the Trust Funnel.

#1: Repeat your core story until you're sick of it.

You'll get tired of your story before your audience even comprehends it.

I've told my story about building a LinkedIn ghostwriting agency at least 47 times in the last 6 months. Same core message. Different angles.

One post focused on the struggle of retaining my first client.
Another highlighted the pricing mistakes I made early on.
A third shared the systems that scaled us to 6 figures.

Same story. New lens every time.

Your audience needs 7-12 touches before they remember you. If you're bored, they're just getting started.

#2: Use three content pillars to build authority fast.

Here's the breakdown I use with every client:

Personal stories humanize your brand. Share your wins, losses, pivots, and breakthroughs. This is where connection happens.

Anecdotal stories borrow transformation. Talk about James Clear’s habit framework or Alex Hormozi's offer strategy. Show how others succeeded and tie it back to your niche.

Authority stories prove you deliver. Drop client name drops, case studies, revenue wins, and results. This is where credibility compounds.

Rotate these three pillars and you'll never run out of content.

#3: Borrow authority to accelerate trust.

When you quote, tag, or feature clients in your posts, two things happen:

You inherit their credibility. You create cross-engagement that boosts your social proof.

I've tagged clients in case study posts that pulled in qualified leads in a few short hours. Why? Because their network sees my work through a trusted lens.

It's not about having the biggest audience. It's about having the right associations.

Trust isn't built in a day.

But when you show up with the same story, told in a thousand different ways, backed by proof and human connection…people start to believe you.

That's when your brand becomes magnetic.

Drop a "TRUST" in the comments if this clicked.

You built a great company.
But no one knows you exist.

Here's why:

Your competitors aren't smarter. 
They aren't better connected. 
They're just more visible.

And on LinkedIn, visibility isn't about luck. 
It's a competitive advantage you're handing them.

Nearly 1 billion people use LinkedIn. 
Only 3 million post regularly. 
Even fewer post anything worth reading.

That means by simply showing up and sharing valuable insights, you enter the top 1% automatically.

I believe LinkedIn to be the most profitable, yet underserved social media platform today.

Your competitors figured this out. 
They're posting. 
Building authority. 
Attracting the exact decision-makers you want to reach.

While you stay silent.

So today I'm sharing 3 reasons why posting on LinkedIn is the unfair advantage high-end execs need to stop feeling invisible and start generating real traction.

Here's what changes:

1. LinkedIn is where your buyers already hang out.

CEOs, founders, executives with buying power, they're all here.

They're not scrolling Instagram looking at sandwiches. 
They're solving business problems. 
They're looking for people who can help them win. 
They're making decisions that impact millions in revenue.

When you post, you're not interrupting their day. You're entering their world at the exact moment they're thinking about growth, and that's when trust gets built.

2. Your profile becomes a 24/7 salesperson working while you sleep.

I've watched this happen dozens of times. You publish one strong post, and suddenly your profile gets 50+ views that week.

Those aren't random clicks, they're potential clients researching you, reading your background, deciding if you're the real deal. Your content does the selling before you ever get on a call, and by the time someone reaches out, they're already halfway convinced.

3. Posting positions you as the obvious choice in your market.

Most execs think their work should speak for itself.

It doesn't.

Silence equals invisibility. 
Your competitors are filling that void. 
Every day you don't post, someone else owns the narrative in your space.

When you consistently share insights, frameworks, and results, you're not bragging. You're proving you know what you're talking about, and decision-makers notice the difference.

This isn't about going viral or chasing likes.

It's about taking back control of your company's narrative and making visibility work for you instead of against you.

If you're ready to stop feeling invisible, start posting.

Don’t waste another day.

Pride says: “Look at me.”
Courage says: “How can I serve?”

I’ll be honest…I’ve been working through this myself.

After five years in business, I often catch myself stuck in pride… comparing where I am to where I thought I “should” be, seeking recognition, measuring success only by my bank account.

But pride is fragile. It defends. It compares. It chases.

The real shift for me and for the leaders I work with comes in choosing courage instead.

The courage to be honest about where I am.
The courage to serve before seeking applause.
The courage to keep showing up even when the results don’t match the timeline in my head.

This hasn’t been easy.

But the work of Dr. David Hawkins has helped tremendously. Most people know him for Power vs. Force or the Map of Consciousness.

Yet the book that’s impacted me most was published four years after his passing: Success Is for You.

That’s where he reminds us to lead with heart-centered power principles to create lasting abundance and fulfillment.

He also encourages us to shift into cause-thinking instead of effect thinking.

And to believe that everything we need is already within us, that we’re not waiting on something external to finally feel whole or capable.

Pride forces.
Courage attracts.

👉 This is the same shift I help founders and executives make on LinkedIn: moving out of pride-driven posting into courageous authority that serves, builds trust, and magnetizes the right clients.

If you struggle with thinking you have to be ‘self-promotional’ when building your personal brand, then you are moving out of pride, and you don’t have to.

You can lead with courageous authority.

If you’re ready to make that shift, DM me “COURAGE.”

Ghostwriter for founders with a message, turning their books, ideas, and values into influence and deal flow on LinkedIn | 500+ clients served

Most ghostwriters erase their clients.
I amplify them.

When I write for a C-suite exec, I’m not trying to sound smart, I focus on sounding familiar.

Like the version of you that shows up in board meetings, keynotes, and one-on-one conversations.

Sharp. Calm. Certain.

My job isn’t to replace your voice, it’s to translate it.

To pull the conviction out of your head and shape it into language that moves people.

Your words.

Sharpened.
Positioned.
Posted for you.

That’s the difference between another ghostwriter and a strategic thought-partner.

Just raised capital?

Congrats. You now have 90 days to claim your position or watch someone else fill the void.

Here's what most founders miss.

You spent months pitching VCs. Building the deck. Proving traction.

Now you have funding. You're ready to build.

But here's the problem:

Your competitors aren't waiting. Your target buyers don't know you exist. And the market narrative? Someone else is writing it while you're heads-down in product.

I've worked with hundreds of B2B founders over 5 years. The ones who dominate did one thing right from day one: they claimed their stake early and loud.

So let me show you why your first 90 days of content compound faster than any other period, and what to do now.

1. Visibility compounds early, but only if you start.

Here's how LinkedIn's algorithm works:

Every post trains the platform on who you serve
Early engagement signals authority faster to your ICP
Consistent output in the first 90 days builds momentum for months

I reached 1 million impressions in my first 100 days posting less than 3 times per week. Not daily. Just consistent. The algorithm rewards early adopters who show up regularly. Start now and let time do the heavy lifting.

2. Silence costs you positioning.

You have capital. You have a vision. But if you stay quiet for 90 days "building in stealth," your competitors will own the narrative. They'll build the trust. And when you launch, buyers will already have a preferred solution, and it won't be yours. I've seen founders lose 6-figure deals because a competitor posted consistently for 6 months while they stayed invisible. The market moves to whoever shows up first with a clear point of view.

3. Your capital bought you leverage, use it to amplify your voice.

Most founders think post-funding means "build product, hire team, scale ops." 

True. But here's what the top 1% know:

Announce your funding with a founder-led post explaining your mission
Share the problem you're solving and why it matters now
Post 2-3x per week with insights from your space, not just updates

You have proof now. Investors believed in you. Use that credibility to position yourself as the authority. Share what you're learning. Call out broken systems. Give away your best thinking. This builds trust faster than any ad spend.

Here's the reality.

90 days from now, you'll either be the founder everyone follows in your space, or playing catch-up to someone who started sooner.

You got the capital. Now make sure the market knows what you stand for.

Comment “RAISE” and I'll send you the exact 90-day content framework I use with founders to build authority from day one.

Last week, I started writing letters to my son.

I don't know when I'll meet him. Or if I ever will, God willing.

But here's what I've learned:

The exercise isn't about him. It's about me.

Every time I sit down to write, I'm forced to confront the mistakes I've made. The lessons I learned the hard way. The wisdom I wish someone had handed me years ago.

I write about trust. About building things that matter. About the invisible struggles founders face that no one talks about.

And in doing so, I've found something unexpected...clarity.

Writing to someone who doesn't exist yet strips away the ego. There's no performance. No audience to impress. Just raw truth on a page.

It's therapeutic in a way I didn't anticipate.

I'm not writing to save him from pain.

I'm writing to show him what it taught me.

♻️ If this resonates, repost it. Share it with someone who needs to hear this today.

Business gets easy when you're the first person they think of.

Not the cheapest.
Not the flashiest.
The first.

Here's what I mean:

When someone has the exact problem you solve, your name pops into their head before they even open Google. They don't compare. They don't shop around. They reach out.

That's not luck.

It's positioning.

And LinkedIn is the fastest way to build it.

Here's what changes when you become that person:

1: No more convincing people you're credible.

Your content already did that. They've been reading your posts for weeks. They've seen your insights. They trust you before the first call. The sale is 80% done before you say a word.

2: Referrals happen without you asking.

When someone in their network mentions your area of expertise, they tag you. They forward your posts. They say, "You need to talk to this person." You become the obvious answer to problems you didn't even know existed.

3: Inbound beats outbound every time.

You stop chasing cold leads
Prospects come pre-qualified and ready
Your close rate doubles because they already want to work with you

When they seek you out, the dynamic shifts entirely.

4: You command premium pricing.

People don't negotiate with experts they trust. When you're the go-to authority in your space, price objections vanish. They're not buying a service, they're buying certainty. And certainty is worth paying for.

Here's the truth most people miss:

Building authority on LinkedIn isn't about going viral.

It's about showing up consistently with insights that make people think, "This person gets it."

Do that for 90 days, and you'll own a position in your market that your competitors can't touch.

Your profile becomes a 24/7 salesperson.
Your content becomes your credibility.
Your network becomes your deal flow.

That's how you become the first person they think of.

And that's when business gets easy.

Start.

--

If you don't have time for this, that's where we come in.

DM me or book a call through my Featured section on my profile.

Have you ever asked yourself the question from The ONE Thing by Gary Keller & Jay Papasan?

“What’s the ONE thing I can do, such that by doing it, everything else will become easier or unnecessary?”

It’s a simple question. But it’s also brutal because most of us avoid answering it honestly.

For me, the answer is positioning.

When I’m clearly positioned in the market…my story, message, and proof all aligned, everything else in my business becomes easier:

Clients already see the value. 
Pricing conversations disappear. 
Growth feels more like filtering than chasing

And here’s what I believe: for any business owner focused on growth, the “one thing” is ultimately the same.

Get your positioning right, and the right clients, deals, and opportunities start showing up.

So I’ll turn it to you:

Have you identified your ONE thing, and are you pursuing it?

Thank you, Meta for continuing to pay my rent.

Brick by brick.

Your LinkedIn posts get zero deal flow.

Here's why:

You're making the same 4 mistakes I see every founder, coach, and consultant make. I've run a LinkedIn ghostwriting agency for 5+ years. Made six figures every year. And most people are posting wrong.

They get likes. They get comments. They get zero clients.

You're focused on vanity metrics instead of revenue. 
You're copying influencers. You're writing generic posts.

Let’s walk through the 4 mistakes killing your deal flow, and how to fix them.

Mistake 1: Obsessing over likes, comments, and shares.

Likes ain't cash.

You post something, get 50 likes, feel good. But none of those people are buying. Vanity metrics mean nothing if they're not from your ICP. People with millions of followers make $0. People with 1,000 followers make six figures.

The fix? Focus on who's engaging. Are they your ideal client? Are they DMing you? If yes, you're winning. If no, change your content. Make it specific to your ICP's problems. The goal is revenue, not ego.

Mistake 2: Using every trick in the book and copying others.

Not everything that works for others will work for you.
Shiny object syndrome. You see carousels working, so you do carousels. Videos, so you post videos. You spread yourself thin.

The fix: KISS. Keep It Stupidly Simple. Do less to create more.
Focus on actions that attract your ICP. Align posts with your business. Provide solutions to their problems. Quality over quantity. Consistency is king. Post once a week for 52 weeks, not seven times in one week and ghost for months.

Mistake 3: Not sharing your story and experiences.

People buy from people.

Not logos. From founders. This is founder-led sales. People resonate with stories more than anything.

The fix: Share your losses, wins, and vulnerabilities. Tie every story to a relatable lesson your ICP can use. Mix up angles, keep the same core message.

LinkedIn needs less "5 tips for XYZ." It needs more "here's what happened to me and how you can do the same." Your story is your competitive advantage. Own it.

Mistake 4: Creating generic posts that don't stop the scroll.

People scroll fast. Low attention spans. If your content doesn't stop them in two seconds, you lose.

The fix? Create scroll-stopping content. Use a great hook. Use visuals: carousels, black screen posts, anything that breaks the white feed.

Call out your ICP in the hook. "Business owners," "Engineers," "Tech Experts." Speak to their pain points. Make them feel like you're reading their mind. That's when trust builds and they DM you.

Here's the bottom line.

If your LinkedIn isn't generating deal flow, you're making one or more of these mistakes.

Fix them. Focus on your ICP. Share your story. Keep it simple. Stop the scroll.

I analyzed 342 founders posting weekly on LinkedIn.
Only 7% are actually building authority.
The rest are building noise.

Here’s what separates them 👇

1. The 7% create resonance, not reach.

They don’t chase likes, they chase clarity.
They post less often, but with more weight.

2. The 7% use AI as a tool, not a crutch.

They leverage it to spark ideas, but never to replace their voice.
Because sameness is death in the feed.

3. The 7% play the long game.

They don’t measure success by a week’s worth of metrics.
They measure it by how much trust compounds over a year.

Authority isn’t built by going viral.
It’s built by sounding undeniable.

So if you’re a founder posting every week and wondering why it’s not working…
Maybe it’s time to stop chasing attention and start earning belief.

You just raised $2M.

$50K to paid ads.
$30K to a PR agency.
$15K to a brand designer.
The rest to growing your team.

$0 to your personal brand on LinkedIn.

Here's why that's backwards:

Decision-makers check your LinkedIn before they buy, invest, or partner. Your profile either builds trust or kills the deal.

I've watched funded founders burn cash on campaigns while their CEO sits silent on the platform where buyers live. Then they wonder why CAC climbs and deals drag.

Your personal brand isn't vanity.
It's deal acceleration.

Tip 1: Your founder brand multiplies every dollar you spend elsewhere.

You run ads.
Prospects Google you.
Check LinkedIn.

If it's empty?
That ad dollar died.

Here is what happened with my client who was a visual storytelling consultant.
I know... a very interesting niche. 

Entire business offline. Only earned boots on the ground while flying to clients, running workshops, paid per gig.

Zero online leverage.
Zero inbound pipeline.

We rebuilt his profile and launched content. Within 28 days: $50K in consulting deals, all inbound. Then he launched a subscription service and we scaled to $13,320 ARR without leaving his desk.

His personal brand did the work.

Tip 2: LinkedIn users have the highest buying power.

Average household income: $124K.
Instagram comes in at second at half: $64K.

Nearly 1 billion users.
Only 3 million post regularly.

Show up with helpful content and you're top 1% by default. Your competitors aren't here. Your buyers are.

Tip 3: A funded founder's silence signals risk.

Investors check if you can tell your story.
Customers check if you're a thought leader or vendor.
Partners check if you understand the market.
Recruits check if you're worth their bet.

Invisible? You lose on all four. Active? You win deal flow, talent, and trust.

Tip 4: Allocate 3-5% of your raise to founder brand.

Here's what that buys:

Profile optimization. Content strategy for 6-12 months. Ghostwriting. Analytics. A system that runs while you run the company.

I've seen founders invest $10K and generate 6 inbound enterprise deals in 90 days. One booked 5 consults in 30 days. Another saw impressions jump 2,693% and landed speaking gigs.

Not luck.
Leverage.

Tip 5: Start now while funding gives you runway.

You have capital.
You have the story.
You have timing.

Don't wait until you need pipeline. Build now while you can invest strategically, so when you need it, it's working.

Most funded founders figure this out 18 months too late.

Don't be one of them.

DM "BRAND" for the framework funded founders use to turn LinkedIn into a deal-flow engine.

taplio

Owen Sammarone 🚀's Linkedin Analytics

Owen Sammarone 🚀

Performance ScoreOwen Sammarone 🚀's LinkedIn Performance

What is Owen talking about?

Who is engaging with Owen

Owen Sammarone 🚀's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Owen Sammarone 🚀's Linkedin Analytics

Owen Sammarone 🚀

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Owen Sammarone 🚀's LinkedIn Performance

What is Owen talking about?

Who is engaging with Owen

Owen Sammarone 🚀's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Owen Sammarone 🚀's Linkedin Analytics

Performance ScoreOwen Sammarone 🚀's LinkedIn Performance

Owen Sammarone 🚀's Best Posts (last 30 days)