Unleash The Knowledge, LLC

• LinkedIn Growth Agency for Entrepreneurs, Executives, Coaches, Consultants, and Agency Owners to join the Top 1% of LinkedIn in their industry so they can close high-ticket deals.
• Digital community of 180,000+ readers promoting self-education through non-fiction books to create more lifelong learners. 
• Developing creative strategies to get books into more hands 
• Consulting with authors on how to turn their book and knowledge into a business.

Founder & CEO

Pavilion

Pavilion is the leading community for networking and learning with other GTM leaders worldwide.

Executive Member

I help Agency Owners, Coaches, and Consultants Join the Top 1% on LinkedIn in 90 Days to Earn High-Ticket Clients | Feat. in Forbes | 500+ clients | 2x D1 Basketball Conference Champion

In March 2020, I left a $22,500/yr job working for UConn Men’s Basketball.

I bet on myself.

On paper, I was on track to build an incredible career with a championship program.

However, my heart wasn’t in it anymore.

6 months prior to leaving, I started a simple Instagram page.

I called it Unleash The Knowledge.

Most people thought I was crazy but I saw the long-term vision.

4 years later, I run a multi-6-figure business from anywhere in the world, all off my laptop.

My Instagram page is now at 127,000 followers, all from starting from 0.

I’ve worked with 500+ authors, coaches, consultants, and founders.

Some of my past well-known clients include: 

- Rick Ross, Grammy-nominated Rapper
- Jim McKelvey. Co-Founder of Square
- Kara Goldin, Founder of HINT Water
- Terry Virts, NASA Astronaut

Today, I help Founders, Consultants, and C-Suite join the top 1% on LinkedIn in 90 days.

If you want to grow your audience on LinkedIn and attract your dream clients using organic social content, here are 3 ways I can help you today:

1. Follow me on LinkedIn, for daily free content

(scroll up and hit the bell to get notified)

2. Get my 30 Free Templates to craft client-attracting content in less than an hour

(go to https://www.authorityauthoraccelerator.com/opt-in-page-6348)

3. DFY LinkedIn Content Writing & Growth - for founders, consultants, and c-suite who want direct support to join the top 1% on LinkedIn and accelerate lead flow to start attracting more clients online.

DM me “DFY” and I’ll get you details.

Thanks for reading this far.

To your success,

Owen “LinkedIn Growth Guy” Sammarone

Most founders think building a brand is about posting more.

It's not.

Your brand becomes magnetic when you master one thing: trust.

And trust doesn't come from volume. It comes from story-based authority.

I've watched hundreds of founders struggle with this. They create content. They show up daily. But no one bites.

Here's why:

People don't trust you because you post often. They trust you because they see themselves in your story.

So let me share the exact framework I use to build trust with every piece of content.

I call it the Trust Funnel.

#1: Repeat your core story until you're sick of it.

You'll get tired of your story before your audience even comprehends it.

I've told my story about building a LinkedIn ghostwriting agency at least 47 times in the last 6 months. Same core message. Different angles.

One post focused on the struggle of retaining my first client.
Another highlighted the pricing mistakes I made early on.
A third shared the systems that scaled us to 6 figures.

Same story. New lens every time.

Your audience needs 7-12 touches before they remember you. If you're bored, they're just getting started.

#2: Use three content pillars to build authority fast.

Here's the breakdown I use with every client:

Personal stories humanize your brand. Share your wins, losses, pivots, and breakthroughs. This is where connection happens.

Anecdotal stories borrow transformation. Talk about James Clear’s habit framework or Alex Hormozi's offer strategy. Show how others succeeded and tie it back to your niche.

Authority stories prove you deliver. Drop client name drops, case studies, revenue wins, and results. This is where credibility compounds.

Rotate these three pillars and you'll never run out of content.

#3: Borrow authority to accelerate trust.

When you quote, tag, or feature clients in your posts, two things happen:

You inherit their credibility. You create cross-engagement that boosts your social proof.

I've tagged clients in case study posts that pulled in qualified leads in a few short hours. Why? Because their network sees my work through a trusted lens.

It's not about having the biggest audience. It's about having the right associations.

Trust isn't built in a day.

But when you show up with the same story, told in a thousand different ways, backed by proof and human connection…people start to believe you.

That's when your brand becomes magnetic.

Drop a "TRUST" in the comments if this clicked.

Owen Sammarone 🚀

Premium LinkedIn Ghostwriter for founders with a message, turning their expertise into influence | 500+ clients served

Pride says: “Look at me.”
Courage says: “How can I serve?”

I’ll be honest…I’ve been working through this myself.

After five years in business, I often catch myself stuck in pride… comparing where I am to where I thought I “should” be, seeking recognition, measuring success only by my bank account.

But pride is fragile. It defends. It compares. It chases.

The real shift for me and for the leaders I work with comes in choosing courage instead.

The courage to be honest about where I am.
The courage to serve before seeking applause.
The courage to keep showing up even when the results don’t match the timeline in my head.

This hasn’t been easy.

But the work of Dr. David Hawkins has helped tremendously. Most people know him for Power vs. Force or the Map of Consciousness.

Yet the book that’s impacted me most was published four years after his passing: Success Is for You.

That’s where he reminds us to lead with heart-centered power principles to create lasting abundance and fulfillment.

He also encourages us to shift into cause-thinking instead of effect thinking.

And to believe that everything we need is already within us, that we’re not waiting on something external to finally feel whole or capable.

Pride forces.
Courage attracts.

👉 This is the same shift I help founders and executives make on LinkedIn: moving out of pride-driven posting into courageous authority that serves, builds trust, and magnetizes the right clients.

If you struggle with thinking you have to be ‘self-promotional’ when building your personal brand, then you are moving out of pride, and you don’t have to.

You can lead with courageous authority.

If you’re ready to make that shift, DM me “COURAGE.”

Ghostwriter for founders with a message, turning their books, ideas, and values into influence and deal flow on LinkedIn | 500+ clients served

Most ghostwriters erase their clients.
I amplify them.

When I write for a C-suite exec, I’m not trying to sound smart, I focus on sounding familiar.

Like the version of you that shows up in board meetings, keynotes, and one-on-one conversations.

Sharp. Calm. Certain.

My job isn’t to replace your voice, it’s to translate it.

To pull the conviction out of your head and shape it into language that moves people.

Your words.

Sharpened.
Positioned.
Posted for you.

That’s the difference between another ghostwriter and a strategic thought-partner.

Just raised capital?

Congrats. You now have 90 days to claim your position or watch someone else fill the void.

Here's what most founders miss.

You spent months pitching VCs. Building the deck. Proving traction.

Now you have funding. You're ready to build.

But here's the problem:

Your competitors aren't waiting. Your target buyers don't know you exist. And the market narrative? Someone else is writing it while you're heads-down in product.

I've worked with hundreds of B2B founders over 5 years. The ones who dominate did one thing right from day one: they claimed their stake early and loud.

So let me show you why your first 90 days of content compound faster than any other period, and what to do now.

1. Visibility compounds early, but only if you start.

Here's how LinkedIn's algorithm works:

Every post trains the platform on who you serve
Early engagement signals authority faster to your ICP
Consistent output in the first 90 days builds momentum for months

I reached 1 million impressions in my first 100 days posting less than 3 times per week. Not daily. Just consistent. The algorithm rewards early adopters who show up regularly. Start now and let time do the heavy lifting.

2. Silence costs you positioning.

You have capital. You have a vision. But if you stay quiet for 90 days "building in stealth," your competitors will own the narrative. They'll build the trust. And when you launch, buyers will already have a preferred solution, and it won't be yours. I've seen founders lose 6-figure deals because a competitor posted consistently for 6 months while they stayed invisible. The market moves to whoever shows up first with a clear point of view.

3. Your capital bought you leverage, use it to amplify your voice.

Most founders think post-funding means "build product, hire team, scale ops." 

True. But here's what the top 1% know:

Announce your funding with a founder-led post explaining your mission
Share the problem you're solving and why it matters now
Post 2-3x per week with insights from your space, not just updates

You have proof now. Investors believed in you. Use that credibility to position yourself as the authority. Share what you're learning. Call out broken systems. Give away your best thinking. This builds trust faster than any ad spend.

Here's the reality.

90 days from now, you'll either be the founder everyone follows in your space, or playing catch-up to someone who started sooner.

You got the capital. Now make sure the market knows what you stand for.

Comment “RAISE” and I'll send you the exact 90-day content framework I use with founders to build authority from day one.

Business gets easy when you're the first person they think of.

Not the cheapest.
Not the flashiest.
The first.

Here's what I mean:

When someone has the exact problem you solve, your name pops into their head before they even open Google. They don't compare. They don't shop around. They reach out.

That's not luck.

It's positioning.

And LinkedIn is the fastest way to build it.

Here's what changes when you become that person:

1: No more convincing people you're credible.

Your content already did that. They've been reading your posts for weeks. They've seen your insights. They trust you before the first call. The sale is 80% done before you say a word.

2: Referrals happen without you asking.

When someone in their network mentions your area of expertise, they tag you. They forward your posts. They say, "You need to talk to this person." You become the obvious answer to problems you didn't even know existed.

3: Inbound beats outbound every time.

You stop chasing cold leads
Prospects come pre-qualified and ready
Your close rate doubles because they already want to work with you

When they seek you out, the dynamic shifts entirely.

4: You command premium pricing.

People don't negotiate with experts they trust. When you're the go-to authority in your space, price objections vanish. They're not buying a service, they're buying certainty. And certainty is worth paying for.

Here's the truth most people miss:

Building authority on LinkedIn isn't about going viral.

It's about showing up consistently with insights that make people think, "This person gets it."

Do that for 90 days, and you'll own a position in your market that your competitors can't touch.

Your profile becomes a 24/7 salesperson.
Your content becomes your credibility.
Your network becomes your deal flow.

That's how you become the first person they think of.

And that's when business gets easy.

Start.

--

If you don't have time for this, that's where we come in.

DM me or book a call through my Featured section on my profile.

How to get rich (without getting lucky)?
Stop trading your time for money.

Naval said it best:

“You’re not going to get rich renting out your time. You must own equity, a piece of a business, to gain your financial freedom.”

Most people read that and think equity = startup shares or real estate.

But the lowest-cost form of equity you can build today?

Your personal brand.

On LinkedIn, every post is a digital asset.
It compounds. It attracts people. It opens doors.

Instead of only selling your time:

Build leverage by letting your content work while you sleep
Create a reputation that pulls in opportunities instead of chasing them
Turn your ideas and stories into equity that scales beyond you

Wealth today isn’t just about ownership of companies, it’s about ownership of attention and trust.

That’s the new leverage.

The best time to start building your brand was 5 years ago.
The second-best time is today.

--

For more on this wisdom from Naval ... view his pinned thread on X, or listen to the podcast with the same title: How to Get Rich (without getting lucky).

Have you ever asked yourself the question from The ONE Thing by Gary Keller & Jay Papasan?

“What’s the ONE thing I can do, such that by doing it, everything else will become easier or unnecessary?”

It’s a simple question. But it’s also brutal because most of us avoid answering it honestly.

For me, the answer is positioning.

When I’m clearly positioned in the market…my story, message, and proof all aligned, everything else in my business becomes easier:

Clients already see the value. 
Pricing conversations disappear. 
Growth feels more like filtering than chasing

And here’s what I believe: for any business owner focused on growth, the “one thing” is ultimately the same.

Get your positioning right, and the right clients, deals, and opportunities start showing up.

So I’ll turn it to you:

Have you identified your ONE thing, and are you pursuing it?

Last week, I started writing letters to my son.

I don't know when I'll meet him. Or if I ever will, God willing.

But here's what I've learned:

The exercise isn't about him. It's about me.

Every time I sit down to write, I'm forced to confront the mistakes I've made. The lessons I learned the hard way. The wisdom I wish someone had handed me years ago.

I write about trust. About building things that matter. About the invisible struggles founders face that no one talks about.

And in doing so, I've found something unexpected...clarity.

Writing to someone who doesn't exist yet strips away the ego. There's no performance. No audience to impress. Just raw truth on a page.

It's therapeutic in a way I didn't anticipate.

I'm not writing to save him from pain.

I'm writing to show him what it taught me.

♻️ If this resonates, repost it. Share it with someone who needs to hear this today.

Your LinkedIn posts get zero deal flow.

Here's why:

You're making the same 4 mistakes I see every founder, coach, and consultant make. I've run a LinkedIn ghostwriting agency for 5+ years. Made six figures every year. And most people are posting wrong.

They get likes. They get comments. They get zero clients.

You're focused on vanity metrics instead of revenue. 
You're copying influencers. You're writing generic posts.

Let’s walk through the 4 mistakes killing your deal flow, and how to fix them.

Mistake 1: Obsessing over likes, comments, and shares.

Likes ain't cash.

You post something, get 50 likes, feel good. But none of those people are buying. Vanity metrics mean nothing if they're not from your ICP. People with millions of followers make $0. People with 1,000 followers make six figures.

The fix? Focus on who's engaging. Are they your ideal client? Are they DMing you? If yes, you're winning. If no, change your content. Make it specific to your ICP's problems. The goal is revenue, not ego.

Mistake 2: Using every trick in the book and copying others.

Not everything that works for others will work for you.
Shiny object syndrome. You see carousels working, so you do carousels. Videos, so you post videos. You spread yourself thin.

The fix: KISS. Keep It Stupidly Simple. Do less to create more.
Focus on actions that attract your ICP. Align posts with your business. Provide solutions to their problems. Quality over quantity. Consistency is king. Post once a week for 52 weeks, not seven times in one week and ghost for months.

Mistake 3: Not sharing your story and experiences.

People buy from people.

Not logos. From founders. This is founder-led sales. People resonate with stories more than anything.

The fix: Share your losses, wins, and vulnerabilities. Tie every story to a relatable lesson your ICP can use. Mix up angles, keep the same core message.

LinkedIn needs less "5 tips for XYZ." It needs more "here's what happened to me and how you can do the same." Your story is your competitive advantage. Own it.

Mistake 4: Creating generic posts that don't stop the scroll.

People scroll fast. Low attention spans. If your content doesn't stop them in two seconds, you lose.

The fix? Create scroll-stopping content. Use a great hook. Use visuals: carousels, black screen posts, anything that breaks the white feed.

Call out your ICP in the hook. "Business owners," "Engineers," "Tech Experts." Speak to their pain points. Make them feel like you're reading their mind. That's when trust builds and they DM you.

Here's the bottom line.

If your LinkedIn isn't generating deal flow, you're making one or more of these mistakes.

Fix them. Focus on your ICP. Share your story. Keep it simple. Stop the scroll.

I analyzed 342 founders posting weekly on LinkedIn.
Only 7% are actually building authority.
The rest are building noise.

Here’s what separates them 👇

1. The 7% create resonance, not reach.

They don’t chase likes, they chase clarity.
They post less often, but with more weight.

2. The 7% use AI as a tool, not a crutch.

They leverage it to spark ideas, but never to replace their voice.
Because sameness is death in the feed.

3. The 7% play the long game.

They don’t measure success by a week’s worth of metrics.
They measure it by how much trust compounds over a year.

Authority isn’t built by going viral.
It’s built by sounding undeniable.

So if you’re a founder posting every week and wondering why it’s not working…
Maybe it’s time to stop chasing attention and start earning belief.

I stopped offering ghostwriting services.

Most executives hate the results anyway.

Here's why:

Ghostwriting creates generic content that sounds like everyone else. It strips away the unique insights that make leaders worth following.

Your audience can tell when something isn't really you.

Co-creation is different.

It's not me writing for you. It's me extracting your expertise and translating it into clear, consistent messaging that actually sounds like you.

The process:

We talk. You share your insights, experiences, frameworks. The stuff you'd say in a boardroom or over coffee with another founder.

I ask the right questions. Pull out the gold you don't realize you're sitting on.

Then I structure it. Make it skimmable. Turn your expertise into content that drives real business results.

You review, refine, approve. Your voice. Your authority. Just amplified.

Why founders and C-suite need this:

You have the expertise. You don't have time to figure out LinkedIn's nuances or spend hours crafting posts.

You need strategic positioning, not just content production.

The ROI speaks for itself:

One client closed $70K in new business within 90 days.

Another hit $100K in 7 months.

Both from consistent, strategic content that showcased their actual expertise.

This isn't cheap content creation. It's high-ticket strategic work that positions you as the authority you already are.

Question for you:

Are you creating content that sounds like you, or like everyone else in your industry?

Most founders think content is marketing.
It’s not.

Content is reputation in public view.

The post you write today might not get you a client tomorrow.

But it might be the reason someone invests in you six months from now.

Here’s the belief shift:

Stop treating content like a sales campaign.
Start treating it like equity in your reputation.

Every post either compounds trust or erodes it.
Every idea either builds positioning or blends into noise.

You’re not building an audience.
You’re building proof that you’re the kind of leader worth following.

Most client issues don’t come from bad work.

They come from missed expectations.

A gap in communication is the fastest way to turn a great partnership into a strained one.

That’s why I’ve learned to over-communicate. Not to justify, but to clarify.

To be transparent about what’s happening, what’s not, and why.

Clients don’t expect perfection.
They expect presence.

When you build a business around transparency, you earn something better than a testimonial, you earn trust that compounds.

You just raised $2M.

$50K to paid ads.
$30K to a PR agency.
$15K to a brand designer.
The rest to growing your team.

$0 to your personal brand on LinkedIn.

Here's why that's backwards:

Decision-makers check your LinkedIn before they buy, invest, or partner. Your profile either builds trust or kills the deal.

I've watched funded founders burn cash on campaigns while their CEO sits silent on the platform where buyers live. Then they wonder why CAC climbs and deals drag.

Your personal brand isn't vanity.
It's deal acceleration.

Tip 1: Your founder brand multiplies every dollar you spend elsewhere.

You run ads.
Prospects Google you.
Check LinkedIn.

If it's empty?
That ad dollar died.

Here is what happened with my client who was a visual storytelling consultant.
I know... a very interesting niche. 

Entire business offline. Only earned boots on the ground while flying to clients, running workshops, paid per gig.

Zero online leverage.
Zero inbound pipeline.

We rebuilt his profile and launched content. Within 28 days: $50K in consulting deals, all inbound. Then he launched a subscription service and we scaled to $13,320 ARR without leaving his desk.

His personal brand did the work.

Tip 2: LinkedIn users have the highest buying power.

Average household income: $124K.
Instagram comes in at second at half: $64K.

Nearly 1 billion users.
Only 3 million post regularly.

Show up with helpful content and you're top 1% by default. Your competitors aren't here. Your buyers are.

Tip 3: A funded founder's silence signals risk.

Investors check if you can tell your story.
Customers check if you're a thought leader or vendor.
Partners check if you understand the market.
Recruits check if you're worth their bet.

Invisible? You lose on all four. Active? You win deal flow, talent, and trust.

Tip 4: Allocate 3-5% of your raise to founder brand.

Here's what that buys:

Profile optimization. Content strategy for 6-12 months. Ghostwriting. Analytics. A system that runs while you run the company.

I've seen founders invest $10K and generate 6 inbound enterprise deals in 90 days. One booked 5 consults in 30 days. Another saw impressions jump 2,693% and landed speaking gigs.

Not luck.
Leverage.

Tip 5: Start now while funding gives you runway.

You have capital.
You have the story.
You have timing.

Don't wait until you need pipeline. Build now while you can invest strategically, so when you need it, it's working.

Most funded founders figure this out 18 months too late.

Don't be one of them.

DM "BRAND" for the framework funded founders use to turn LinkedIn into a deal-flow engine.

Taplio

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