Enduring Ventures

We buy beautiful businesses and hold them forever. We are a holding company in the model of Berkshire Hathaway, working to build a more sustainable economy where wealth and economic growth is broadly shared. We recruit, train and coach amazing and non-traditional CEOs. We champion employee ownership, profit sharing and community/mutual ownership in the businesses we buy.

Do you have a beautiful business you want to sell? Please visit our website and let us know! enduring.ventures

Founder & CEO

The MBA Fund

Our mission is to cultivate a leading start-up ecosystem among university programs by providing founders with mentorship and seed-stage capital at the earliest stages of development.

The MBA Fund is a community of entrepreneurs and investors that are passionate about building great businesses.

Co-Founder, General Partner

StudySoup

StudySoup is the largest peer-to-peer education marketplace for students in the US.

We empower young entrepreneurs across the nation to build a business around their own learning capital. Top students who are accepted to be "Elite Notetakers" on StudySoup are trained on how to build their own business, create quality products and market themselves to classmates. 

Over 1 Million students in the US have used our education product to-date.

Forbes

Forbes 30 Under 30

I am the Founder of Enduring Ventures, a long-term holding company. We buy beautiful businesses and hold them forever.

We have a deep respect for our fellow business founders because we were founders ourselves.

We know just how much time, hard work, and struggle goes into building a company that customers love and keep coming back to.

Having invested in companies, sold companies and raised funding, we have seen the costs of the short-term mindset of private equity and venture capital up close. We wanted to do something fundamentally different.

Following the inspiration of Berkshire Hathaway, we decided to build the company that we would want to buy the companies we started.

One that would hold it forever instead of selling it to the highest bidder. 

One that would take care of our employees and create opportunities for them to grow wealth if the business grows. 

One that would mentor our next generation of leaders. 

One that would give our business the time it needs to grow (or simply stay the right size) at whatever pace is right for it. 

That company is Enduring Ventures.

You can follow me here for my thoughts on buying and investing in businesses.

How we bought a business for $147.5k that will generate $250k in cash flow per year:

In December 2021, my business partner Xavier sent me a listing he found on BizBuySell for a business in Hawaii.

Owning a business in Hawaii sounds awesome, right?

This business rents motorcycles on the Big Island of Hawaii.

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆

Tim & David purchased the company from a previous owner. They manage the shop together 7 days a week renting motorcycles, beach gear, and other fun things on wheels.

The business was making $400,000 in annual revenues with $150,000 of cash flow, and it owned $200,000 of equipment that was less than 1 year old.

𝗛𝗼𝘄 𝘄𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝘁𝗵𝗲 𝗱𝗲𝗮𝗹

The owners agreed to give us a large seller note, which means we get to pay the owner back from the future cash flow of the business. 

It's a good way to buy a business with very little money out of pocket.

The deal ($600k total):

• $200,000 cash down payment – $100k at close, $100k 30 days later
• $400,000 seller note – $300k paid over 5 years monthly with 5% interest, $100k paid over 12 months quarterly with 5% interest

We can bonus depreciate the $200,000 in inventory. That means we can subtract that number from our "income". 

At a 21% corporate tax rate we save $52.5k in taxes. Which means this deal cost us $147.5k in cash and produces approximately $150k of cash flow each year.

In the first year we used all the cash flow to pay back the debt. 

In years 2-5 we get to see a bit of a return on our cash. 

After year 5, there's no more debt and we get to keep all the cash (besides upgrading equipment).

𝗖𝗮𝘀𝗵-𝗼𝗻-𝗰𝗮𝘀𝗵 𝗿𝗲𝘁𝘂𝗿𝗻 𝗯𝘆 𝘆𝗲𝗮𝗿

• Year 1 – 0% cash-on-cash return
• Year 2 to 5 – 40%+ cash-on-cash
• Year 5+ – 100%+ cash-on-cash

As a comparison, buying US treasuries returns 5% per year. Buying the S&P returns 8% on average over the years. 

So you can see this is a pretty good deal. But it takes some work.

𝗛𝗲𝗿𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗠𝗢𝗦𝗧 𝗜𝗠𝗣𝗢𝗥𝗧𝗔𝗡𝗧 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆:

Any deal gets much better if you can raise prices after you buy it.

A year after we bought the business we raised all prices by 25% (we waited too long). Revenue jumped by $100k per year.

All of that cash goes to the bottom line (total $250k of cash flow now).

𝗖𝗮𝘀𝗵 𝗼𝗻 𝗰𝗮𝘀𝗵 𝗿𝗲𝘁𝘂𝗿𝗻𝘀 𝗮𝗳𝘁𝗲𝗿 𝗽𝗿𝗶𝗰𝗲 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀

• Year 1 – 30%+ cash-on-cash return
• Year 2-5 – 115%+ cash-on-cash
• Year 5+ – 166% cash-on-cash

These returns are incredible for any investment.

---

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Sieva Kozinsky

In May 2020, I shared my first piece of writing with 500 followers. Today, I reach millions every week. What I've learned:

A platform is the most powerful business and personal asset you can have.

But building a platform takes time, which isn’t something busy founders, executives, and investors have much of.

That's why we launched Alto Studios.

Alto began operating in Feb ‘23 focused on executive personal branding, but it has evolved to additionally support teams and broader corporate comms services.

Things like company newsletters, social content, case studies, research articles and more – in addition to enterprise-scale personal branding.

With this expansion we designed new “Company” offerings to better align with the needs of leaders, their teams, and overall organizations.

Today, ~15% of Memberships are “Company” Memberships.

The business is growing fast and the team is doing great.

Most importantly, our Members are seeing tons of value.

One is tracking from $50M to $100M in revenue this year on the back of the personal platform they’re building. Another just raised $20M+.

We’re finalizing capacity planning for new Members in Q2 and beyond.

So, if you’re looking to build an authentic platform for yourself and/or your company, fill out this short Membership application: https://lnkd.in/eYewEF9n

P.S. I do a monthly Office Hours session for all Members. The next one is on April 11. Don’t miss it!

P.P.S. You can find more info about individual and Company offerings at our website: https://lnkd.in/eVD65FCg

A business doing $1.2M in recurring revenue that you may be able to buy for $500k:

Last year I came across a composting business in the Mountain West region that’s now for sale.

Let’s do a quick breakdown:

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀

Jerry (alias) started the business 2.5 years ago because he noticed the options for compost in his town were lacking. 

His first insight was that most compost bins are disgusting. This turns customers off from composting.

So instead of picking up your compost and leaving you with a stinky bin, he takes the full bin with him and leaves you with a clean bin.

𝗧𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀

The business generates $1.2 million of recurring revenue. 

This breaks down into 35% commercial ($420k) and 65% residential revenue ($720k).

𝗪𝗵𝗮𝘁 𝗜 𝗹𝗶𝗸𝗲

1. Government regulation: his town just passed a law that all commercial businesses must participate in some compost program.

2. World trends: people care about waste, and the green movement is growing in many parts of the country.

3. Operational improvement: the owner self admittedly sucks at operations, so there’s room to improve the business.

4. Good business dynamics: there’s room to add scale (low churn, recurring revenue)

5. Commercial clients are great: less than 1% churn per year

𝗪𝗵𝗮𝘁 𝘄𝗼𝗿𝗿𝗶𝗲𝘀 𝗺𝗲

1. It’s operations heavy

2. You're buying yourself a job

3. It needs a lot of work to get it to a cash flow steady state

4. It's mostly residential revenue. Residential is more logistics, with less money, less margin, more churn, less value as a business. Commercial customers are generally better.

5. For residential customers, this is a "luxury". If times get tough, they may decide to abandon the extra $35/month and just toss everything in the trash bin.

𝗧𝗵𝗶𝗻𝗴𝘀 𝘁𝗼 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗲

1. Churn report: Owner says they have 150 commercial clients – it's worth validating when those customers came on board and do a cohort churn analysis.

2. Competitive pressures: Who are the other players? How do they win customers?

3. Market and Customer research: How many customers are there for this? Which type of customer is the best customer?

4. Government requirements: Understand if there’s a requirement for businesses to compost and where legislation is going.

5. Exit Valuation: Talk to 3 brokers or investment bankers who have each sold 3+ waste management companies. Understand what buyers like or don't like about this industry.

6. Capex: How often do you need to buy a truck or make other investments to grow?

𝗛𝗼𝘄 𝘁𝗼 𝗽𝗿𝗶𝗰𝗲 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 

The owner said he’d consider $500k.

I'm not sure how much these businesses are worth. At this price, it's just 1x above only the commercial revenue, which seems sticky (and you get the residential revenue for free).

You can likely put up $100k and get an SBA loan. Or perhaps you can get seller financing.

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Submit your info at the link below and we’ll see if we can match you with a great opportunity.

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Share this post with others who might be interested!

Cole Zucker quit his day job, moved to Shanghai, started a company, and sold it for 9 figures (that's $100M+)

We talk about how to pick profitable trends when starting your business and how he exited not one, but two companies.

The full episode drops tomorrow. 

Subscribe through the links below so you don’t miss it.

Codie Sanchez is one of the people I admire most on the internet.

Codie has bought businesses, raised money, and is teaching millions of people to become business owners.

In this interview, we covered:
- how to create cash flow for your life
- how to choose the right "game to play"
- the power of audience in your business

To listen to this on Apple Podcasts, Spotify or YouTube see the links in the comments below.

My parents ran a dental office for 10 years with no outside help. What happened?

Their schedule was disorganized.

They were not making enough profit.

Both of my parents were frustrated...

One of their friends heard their struggle and suggested they hire a coach. 

So they hired a dental consulting firm. It cost a lot of money ($80,000!).

The consultants organized the practice schedule based on best practices, they taught the staff to answer the phones and they even helped update the pricing.

After 6 months the business was more profitable and more enjoyable for my parents to run.

Hiring a coach will transform your life. Find someone who has been there before, and can teach you their strategy. 

---

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Berkshire Hathaway is worth nearly $780 billion.

Most of that value was created after Warren Buffett turned 55.

Remember this when you want to quit your business after 6 months.

As an investor, I am looking to first, never lose money.

To never lose money, I need a business that can withstand challenges.

If I can achieve that, everything else takes care of itself.

When considering an investment, ask yourself: How easily can I make this business fail?

I've made some very painful career mistakes.

Luckily, all of them can be avoided.

Here are 6 costly career mistakes (so you don't have to make them):

-

1. Didn’t find enough mentors

Early on, I tried to do a lot on my own.

But people have solved the problems you’re considering.

Surround yourself with mentors, and it will create shortcuts for you.

-

2. Didn’t find industry-specific mentors

When I did find mentors, most didn’t have experience in my industry.

Just because someone is older or has business experience doesn’t mean they can be a smart advisor for you.

Find people with experience as close to what you’re doing as possible.

-

3. Thought “sales”  was bad

In Liberal Arts colleges, they don’t teach you that sales is a core function for most careers.

I only heard of it as a bad thing.

The day I graduated, I realized how wrong I was.

I realized sales was the most important job and paid the most.

That’s when I started getting curious about it.

Even if you don’t want a long-term career in sales, build basic sales skills.

If you want to build a business, it’s non-negotiable.

-

4. Was too cheap to pay for advisors

Every decision you make in business costs money.

If you make a mistake, it will cost you more money.

Early in my career, I was too cheap to pay for advice. And it cost me a lot of money!

Now, I hire industry-specific consultants to advise me.

They can be super expensive, but they help me quickly learn an industry, saving time and money later on.

-

5. Wasted time on bad business models

My first business had bad unit economics.

I convinced myself that if I worked hard enough, at scale, the economics would be better.

Sadly, this was so wrong.

If a business has good economics on day 1, it will scale to be a good business.

If it doesn’t, it likely won’t.

Don’t waste your time on bad economics. Find a business with good economics and grow it.

-

6. Pursue intelligence > passion

Early in my career, people told me to “find my passion.”

That’s bullshit.

Instead, work with the smartest people you can find, even if it’s not a perfect fit for your industry interest.

These people will teach you the most and open doors for you to do whatever you want.

***
⭐️ What's your biggest takeaway from this? I'd love to know.
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Entrepreneurship is simple.

Landscaping businesses are the perfect example.

Plants always need someone to take care of them.

This is guaranteed to be a recurring revenue business.

Plus, people love plants.

They’re in almost every office, home, school, medical facility, you name it.

People will always buy plants and they will always need to maintain them.

Entrepreneurship doesn't need to be complicated.

You don’t need to build a billion-dollar tech company.

Just help people take care of their plants.

My uncle used to say, "You can break the rules, but never break more than one rule at a time."

In other words, know the failure risks you are taking on in your investment. And avoid taking on more than one at a time….

Obvious risks include…

- Customer or supplier concentration
- Changing regulation
- Shifting trends
- Key man leadership

(though if the risk comes from poor leadership, you should reconsider the investment).

---

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I bought a $2M cashflow business with only $300k down.

Here's how I did it (and how you can, too):

5 questions to ask when buying a business:

1. What are some local companies you respect? 

You want to know who knows the market best and what they do well. 

These are companies you’ll want to build relationships with if you end up buying the business.

2. Who are your 3 best customers & why? 

It’s important to know who your top customers are. 

If you buy the business, you’ll want to keep these customers happy. You’ll also want to take note of what makes these customers great, and use that knowledge when pursuing future customers.

3. Who are your 3 worst customers & why? 

Knowing your worst customers is just as important as knowing your best customers. 

Having knowledge of your worst customers helps you understand: 

• Which customers could be fired if needed 
• Which customers you should pursue in the future

4. What position are you missing from your team? 

You want to know about any staffing gaps up front.

If you end up buying the business, hiring for these positions is future work that needs to get done.

5. Who could run this business if you were hit by a bus? 

As a buyer, you need to think through as many business risks as possible. 

A business that can continue to run with or without the owner is a stronger business (obviously, you hope this scenario never happens).

---
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I know a guy whose tree business does $10 million a year.

I spoke to him to learn more about his business.

Here are 5 insights he shared:

-

1. Specializes in Selling "Tropical Trees"

This includes palm trees and various fruit trees.

Lots of nurseries look for these trees to sell to landscapers for their projects.

2. Cashflows 30% From Operations

High gross margins, low overhead, and attractive cash flow cycles make for incredible cash flows.

At Enduring Ventures, we target businesses cashflowing $1M+ per year.

This business certainly checks the box.

3. In Business for 20+ Years & Growing 15% YoY

A sustainable business with continued growth and profit margins.

It’s “Lindy” approved–the longer a business has been operating, the more it has had to endure to win:

• Disruption
• Competition
• Market downturns

If a business has kept the lights on despite challenging times…

It’s likely to continue to keep its lights on in the future!

The Lindy Effect isn’t bulletproof, but it’s a pretty good proxy for investing in companies.

This tropical tree business passes the “Lindy” test.

4. Top 3 Tree Broker in the Southeast

I’ve noticed that the best companies create a core strategy and stick to it.

That way, the biggest risk is poor execution.

This guy has been executing his regional strategy for 20+ years.

Seems like it’s working!

5. Customers Are Repeat Buyers

His main customers are nurseries.

Every year, these nurseries need more volume and variety of tropical trees to sell!

Repeat buyers make for a great business.

-

My look inside a $10M+ Tree business:

1. Specializes in Tropical Trees
2. Cashflows 30%
3. In Business 20+ Years & Growing at 15%
4. Top 3 Tree Broker in SE
5. Repeat Buyers

There’s no shortage of opportunity.

Profitable businesses come in a variety of shapes and sizes!

---

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I’ve bought or invested in dozens of companies.

Here are 4 strategies you can use to grow any business:

1. Network

Drive to local locations related to your business.

Talk to managers about their costs & pain points for their business.

Explain your approach to that business and how you can help them.

Don't leave without asking for their business.

2. Be old school - try flyers

Your flyer should include:

• QR code to visit your website
• Special discount for people who ACT NOW
• A telephone number that forwards to your cell phone

Flyer every single house in a neighborhood, and see how many calls you get. It may work. This is an old-school way to grow that’s still effective.

3. Make a Honey Pot

Host an open bar event for 2 hours.

Invite all of the potential customers in your area to the “open bar” to meet the neighborhood.

Ask potential customers to put their name, email and number on the list for “free drink tickets.”

BOOM now you have a call list!

For a $1,000 bar tab, you’ve filled your sales schedule for the next couple of weeks!

4. Optimize Your Website For SEO

Most owners don't understand SEO.

But those who leverage it make a killing!

Hire a good SEO firm, set it, and forget it.

Ask them for a weekly report detailing changes in SEO and reviews.

--

No matter what business you own, you can apply these simple strategies to grow.

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A powerful practice that’s changed my career:

I keep a study sheet. 

It's my journal.

I call it "Painful Lessons Learned".

Each time we complete an investment, I write my learnings on this document. It includes every mistake we've ever made.

It's 11 pages long now.

Before I make a new investment, I re-read this document.

But this document only includes the mistakes that we made.

And I prefer to study from other people's mistakes.

So I study history. And you should too.

There's a treasure trove of stories out there. You can find them on podcasts, audiobooks, books, or old newspapers.

In particular, pay attention to the mistakes people made in the past.

Write them down in your own “painful lessons” document.

Review them when you’re making big career or life decisions.

You can learn a lifetime of lessons from other peoples’ mistakes and save a lifetime of stress by not repeating your own.

An investing tip that can make you very rich:

Look for “simple” investments.

Especially if you’re new to investing in public companies.

A good test if an investment is “simple”:

Can you explain it to your grandmother?

• What the company does
• How it makes money
• Why it’s a good business

If you can’t explain that in clear language, pass.

Save yourself the trouble and avoid investing in complicated companies like banks, lenders, or insurance companies.

They’re too complex, and understanding accounting practices is a total mind-bender.

• Pick a business you understand
• Invest in it consistently
• Let compounding work over many years

Nothing fancy is required to build generational wealth.

PS: When in doubt, don’t invest in public companies. Buy the index and hold it forever.

---

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A life lesson all young professionals need to hear:

For years my personal growth felt stagnant.

I didn't have any hobbies. I had very little direction in my work.

What happened?

For 16 years, I had been in school.

The instructions from my parents and teachers were clear. I was to go to school, get good grades, swim (I was a swimmer), then I could spend the rest of my time playing.

After school ended I felt a bit lost.

School is like a set of train tracks, and you’re the train.

You plod along in a fairly linear direction. You're encouraged to perform well within the confines of the structure.

Then, it ends.

And the world is not nicely structured for you the way school was.

Most people seek their next set of train tracks in their career, but this is a false sense of security.

Your school won't kick you out because they had a bad quarter. Your employer might.

So, what do you do?

𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗲 𝗶𝗻𝗱𝗲𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗯𝗹𝗲 𝗯𝘆 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗸𝗶𝗹𝗹𝘀 𝗼𝗳:

• expecting and adapting to change
• increasing your rate of learning
• creating multiple cash flow streams

I recommend joining a startup early in your career.

Startups face chaos and a steep learning curve.

You may not make a lot of money starting a company or working at a startup, but:

1- you'll get comfortable with chaos and randomness
2- you'll learn a lot

These two qualities will make you more resilient.

"𝘉𝘶𝘵 𝘚𝘪𝘦𝘷𝘢, 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘴𝘢𝘺𝘪𝘯𝘨 𝘐 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘭𝘦𝘢𝘷𝘦 𝘮𝘺 𝘫𝘰𝘣?"

No, not at all. There are plenty of wonderful careers.

You do not need to be a full-time entrepreneur.

But you need to increase your rate of learning and train yourself to adapt when things get hard.

Some activities feel like learning:

• reading
• listening to a podcast
• watching the news

These are deceiving. They don't actually teach you a lot.

𝗧𝗼 𝗹𝗲𝗮𝗿𝗻 𝗮𝘁 𝗮 𝗵𝗶𝗴𝗵 𝗿𝗮𝘁𝗲 𝘆𝗼𝘂 𝗺𝘂𝘀𝘁 𝗯𝗲 𝗮𝗰𝘁𝗶𝘃𝗲.

• a project
• a hobby
• an investment
• a new business venture

Pick something you've been wanting to do and schedule it now.

Don't wait until sometime in the future.

Build a habit around trying new things.

Learning how to learn and building resiliency → two of the most powerful skills you can build for your career and life.

---
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What do investor Bill Ackman and Pablo Picasso have in common?

Here's a story for you:

A woman approached Picasso in a restaurant and asked him to scribble something on a napkin. 

Picasso complied and then said, “That will be $10,000.”

“But you did that in thirty seconds,” the astonished woman replied.

“No,” Picasso said. “It has taken me forty years to do that.”

-------

Most investment decisions are made over months, weeks, or sometimes years.

In this video, Bill Ackman says:

"One of the best investments I've ever made took me 4 hours of research"

If you've spent a lifetime studying and practicing your craft like Bill and Pablo, you can create a lot of value quickly.

So what is the takeaway?

Don't be in a rush. Learn and practice your craft every day. Keep your eyes open to opportunities. One day your learnings can pay off and change your life in a single day.

Watch this interview to hear Bill describe his insights in the Wachovia deal.

---

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