Teddy Mitrosilis

Alto Studios

A modern executive and corporate communications firm.

Co-Founder and Managing Partner

The Mitrosilis Group

Founder

STRIVR

Lead Strivr’s Enterprise Consulting function with a focus of optimizing Strivr’s Professional Services business for growth and scale. 

Primary responsibilities of the function:

 - Identify opportunities to drive growth and scale across the Customer Organization
 - Conduct business and market needs analyses
 - Design solutions to improve business and organizational performance
 - Implement processes, systems, tools and standardization
 - Lead change management and upskilling across the Customer Organization

Head of Enterprise Consulting

Built, operationalized and led Strivr’s Enterprise Consulting function.

Primary Responsibilities:
 - Set vision and strategy for the Enterprise Consulting practice
 - Manage senior business and learning strategy consultants and Director-level personnel
 - Develop end-to-end immersive technology strategies that drive productivity, profitability, operational efficiency and sustainable growth for F500 clients
 - Partner with VP Sales on sales strategy, operations and enablement
 - Drive Professional Services sales strategy and revenue growth
 - Advise clients on how to meet their business objectives through organizational and workforce transformation
 - Build and nurture relationships with executive-level client stakeholders
 - Hire, train and develop key talent and high-performing teams

Notable Team Achievements:
 - Built Strivr’s go-to-market strategy for tech-enabled Professional Services
 - Developed the playbook for enterprise-wide immersive technology engagements
 - Drove $30M+ in enterprise SaaS and Services deals
 - Contributed to the launch of StrivrU, a new customer and partner onboarding program
 - Lead client engagements across Retail, Grocery, Distribution, Financial Services, Manufacturing industries, among others

Notable Client Achievements:
 - Walmart - 96% improvement in training efficiency
 - Fidelity - 10% increase in customer satisfaction in less than 6 months
 - Grocery Client - 6.5% increase in productivity in ~3 months

Director, Enterprise Consulting

Helped build, operationalize and scale Strivr’s Customer organization from infancy to 50+ employees.

Primary Responsibilities:
 - Help lead a pivot of Strivr’s core offerings, from a branded content business into an enterprise professional services business
 - Build, operationalize and lead Strivr’s Solutions Architecture function
 - Develop and take to market Strivr’s industry-leading immersive learning methodology
 - Drive operational excellence via scalable systems and processes across Professional Services, Pre-Sales, Customer Success, Operations and other functions
 - Deliver business transformation to clients through the strategic planning and execution of immersive technology solutions
 - Oversee scoping and management of project financials 
 - Implement performance management systems and programs
 - Hire, train and develop key talent

Notable Team Achievements:
 - Executed and managed $20M+ in Professional Services engagements
 - Grew customer base by 300% while sustaining nearly 90% customer retention
 - Established the Customer Org’s first project management processes and SOPs
 - Managed client engagements across Logistics, Automotive, Aviation, Retail, Utilities industries, among others

Notable Client Achievements:
 - Walmart - first company in the world to deploy immersive tech enterprise wide
 - Verizon - 97% of employees felt prepared when put in a dangerous situation

Director, Customer Solutions

Head of Production for Strivr, overseeing end-to-end content development and operations.

Strivr is a human performance training company that uses VR to help athletes and employees be better at what they do.

Production Manager

Fox (Film, TV and Sports)

Deputy Director, Social News

Manager, Social Content Development

Digital Content Producer

ESPN

Associate Editor, ESPN.com

Assistant Editor, ESPN Insider

Writer + Founder | Posts on writing, leadership and the process of improvement | Co-Founder @ Alto Studios

Co-Founder and Managing Partner @ Alto Studios → building the future of corporate communications || Writing The Process for 21k+ leaders every week || A bit more about me:

• Husband and Dad 
• Former Division I athlete (Go Heels)
• Ultra runner and endurance athlete
• Enjoy reading, writing and learning new things
• Love doing hard stuff and sharing the process

I've been doing a LinkedIn timeline purge, and I wish I did it months ago.

My goal: increase the number of interesting and authentic voices in my feed, and decrease the amount of generic, recycled content.

It's been so refreshing.

The content I want to see:

• Entrepreneurs building cool things
• Business leaders sharing personal insights
• People sharing their genuine passions 
• People using this platform to help others
• Real stories that AI can't write

This is the content that stands out and creates real value, IMO.

Sometimes I'm asked how I think AI will impact our business and content creation in general.

My response:

I love AI content. It's creating a vast sea of sameness online. People trust "real" voices, and in this environment "real" voices have never stood out more.

So bring it on. Authenticity will win.

We’ve spent the last 5 days driving across America with two kids under 4.

North Carolina, Tennessee, Kentucky, Illinois, Missouri, Kansas, Colorado.

I’m currently writing this in Lehi, Utah. 

By tomorrow, we’ll be in Lake Tahoe.

When Lindsay first had this idea, I thought it was insane. I told her we wouldn’t be 30 minutes down the road before the first meltdown, and there will be 3,000 miles to go.

There have been some meltdowns (we weren’t even out of our neighborhood on Day 1 before Linds told me to “stop yelling” 😂).

But ultimately, I was wrong. 

This adventure has been amazing. We’ve had so many little memories already with our girls and stories we’ll tell for a long time.

My three lessons so far on this trip:

1. Make the memory when you have the chance
2. Husbands, listen to your wives - they’re right
3. Stop yelling!

Hoping y’all have a wonderful and adventurous July!

We’ve seen a lot of small-town America over the past week.

A few things that stood out:

• The green pastures of Kentucky

• The rolling hills of Tennessee

• The vastness and beauty of Kansas 

• The salt flats heading West out of Utah

• The roadside burger shack operating since 1939

• A man in Vienna, IL mowing grass at a park so kids can play

• Countless family-owned businesses 

• Good people from coast to coast

My takeaway from experiencing all of this: 

There’s exponentially more beauty and good in this country than bad, but you’d never know it without seeing it yourself. Turn off the news, get out into local communities, talk to people, make friends, support small businesses, help where you can, love others. We make the country.

Happy Fourth of July, my friends 🇺🇸

Quick reminder for anyone creating content on LinkedIn (or anywhere else):

“Quality” is 100% subjective.

So many people get hung up on this. They talk themselves out of sharing stuff because they don’t think it’s good enough.

Here are a few different questions I’d ask:

1. Does this post have a clear purpose?

2. Could this idea be useful to someone?

3. What is my intent in posting this?

4. Would this have helped younger me?

5. Can a specific reader take action on this?

Questions like this are intended to assess the value of a post. They’re more useful than stressing about if your content is “good” or “high quality.”

Don’t overthink this stuff.

Be thoughtful, be helpful and send it.

—

P.S. I spend almost every day helping business leaders and their teams with content and communications strategies. This is a top 3 problem. Hope this helps shift your mindset around this.

We’re 20 days into a cross-country road trip with our kids (4 and 2), and let me tell you:

It has been a lot! 

A lot of balancing, juggling, communicating. A lot of work. A lot of stress.

Also, a lot of FUN.

Last night my wife said, “I’m glad we didn’t overthink this trip, because if we did there’s no way we’d have done it.”

The idea would have been overwhelming. 

And while we may have saved ourselves some stress, we would have robbed our family of many precious moments and memories. 

We would have missed out on a lot of LIFE.

So many of the best things are like this — overwhelming on the surface, deeply meaningful beneath it.

The trip, the business, the project, the career move, the relationship, the challenge, the adventure.

Don’t overthink them.

They may change your life.

And if not, you’ll at least have good stories to tell.

I talked to an impressive founder recently who wants to build his writing skills, but he was struggling with a common problem.

Finding the time.

He reads great essays and longform writing and thinks, “I want to write like THAT!”

But he doesn’t have “hours” to write every day.

“You don’t need hours a day,” I said. “You need 10 minutes.”

I then shared one of my favorite writing practices that I use all the time: 

The 110 Challenge.

Pick 1 idea and write about it for 10 minutes a day.

It doesn’t have to be good, it doesn’t have to be completed, it doesn’t have to get published.

1 idea, 10 minutes of writing a day.

I told him to do this every day for 30 days and report back. 

A week later, he was shocked. Ideas were coming faster. His thoughts were flowing easier. He was more articulate *verbally* in meetings. He had become an all-around better communicator.

The impact this has had on him as a leader and his business is immeasurable.

I want this for all of you out there leading companies, leading teams or even leading yourself.

You don’t need hours a day to improve.

Just a little focus and consistency.

—

P.S. I’m doing the 110 Challenge myself right now for the next 30 days. It’s a great refresher even if you’re advanced in your writing habit. DM me if you do it — and to hear how it’s going!

On Monday, my wife and girls were supposed to fly home from LA to North Carolina while I drove our truck back across the country.

But with the Delta issues this week, they were never able to get out. 

So they got in the car with me at 3:45am on Tuesday, and we hit the road together again. We’re currently in Texas.

Monday was a gut punch — I won’t lie!

But when it became clear the girls weren’t getting on the plane I thought, “Well screw it. We get 4 more days together, let’s have some fun.”

Sometimes life is like that.

So much is out of our control, but we always can choose our response.

Roll with it and have some fun.

—

P.S. No this isn’t a Graco Children's Products (A Newell Rubbermaid Company) or Newell Brands ad, but maybe it should be. The girls have covered ~5,000 miles in these things over the last 27 days! 

P.P.S. On the drive West, we wanted to see everything. Going East, Mom and Dad are crushing that gas pedal and stopping to see nothing 😂

If you're a business leader thinking about content creation in 2024, here are a few "tactics" that may help you:

1. Make a list of the top clients or partners you want to work with, then post targeted content from your personal account that creates value for that list.

2. Make a list of the individual decision makers at those companies and personally support them on LinkedIn (engage with their content, congratulate them on wins, send personalized DMs, etc).

3. Gather insights from your sales team (or sales calls if you're doing them) on the top challenges your customers are facing. Then post tactical "how to" content that offers a solution.

4. Make 10-20% of your content (or more if you'd like) "personal." You don't have to post selfies of your kids if you don't want, but show your face and what you're up to. People connect with people.

5. Write down your company's values, principles and mission (if you don't have this codified yet, just write down a few things you highly value). Then post a story or anecdote that *shows* each one in action. People tune out "corporate speak", but they'll connect with your culture when it's demonstrated.

6. Pick a handful of your top-performers. What makes them stand out and perform so well? Write a post about them highlighting those qualities. It'll a) make them feel appreciated and help with retention; b) attract other top talent looking for a high-performance culture.

7. Publish content about your best customers (with their permission, of course). Highlight their success and what makes them great. It'll create more exposure for them, make them feel appreciated and also show the market what kind of customers you can help the most.

8. Send DMs -- to customers, prospects, partners, investors, talent, everyone. Content drives awareness, but DMs build relationships.

We'll stop here for now.

Send me a DM if you have questions about any of this, and I'm happy to help.

(P.S. Content + Community -- those are the two words every company and leader should be thinking about in this social and mobile first era).

Taplio

Teddy Mitrosilis's Linkedin Analytics