The Beard Club

Director of Retention

PetHonesty

• Led customer retention strategy for the DTC business with a focus on converting leads and increasing LTV through email, SMS, direct mail, and onsite marketing campaigns.

• Grew monthly email revenue 457% in first 6 months at the company
• Launched SMS marketing channel

Senior CRM Manager

Hopsy

• Led CRM strategy and implementation for the business.
• Doubled conversion rates for leads (acquisition), canceled subscriptions (win-back), and lapsed users (retention) through targeted, automated email flows.
• Executed multiple product launches, acquisition offers, and expansion into new U.S. states.

CRM Manager

FanDuel

• Launched CRM program for new Sportsbook product in September 2018.
• Developed and executed weekly CRM campaign calendar with focus on onboarding, promotions, and cross sell from our Fantasy product.
• Continuously tested and optimized targeted customer life cycle campaigns.

Manager, Sportsbook Retention

• Managed CRM calendar on a weekly basis, prioritizing and scheduling all stakeholder requests. Made strategic decisions on channel selection that drove impactful results.
• Built automated campaigns and dynamic landing pages that increased campaign efficiency and provided users with a more personalized customer experience.

Associate, CRM

• Coordinated the daily execution of email and mobile marketing campaigns with a focus on customer retention, reactivation, and cross selling.
• Built an email metrics dashboard that contained all engagement metrics, A/B tests, and trend data, making recommendations for improvement.

Coordinator, Email Marketing

GCP Applied Technologies

• Managed email, website, and social media marketing strategy including topic and calendar development, creative copywriting, website editing, analytics, and video creation.
• Acted as interim traffic manager for all projects within marketing communications department and created a new file naming structure as part of a project/asset centralization project.

Marketing Communications Specialist

Elmwood Day Camp

• Led eight 30-45 minute classes per day teaching children ages 3-10 years old the fundamental skills of four sports: basketball, baseball, hockey, and soccer.

Athletics Specialist

Cornell University

• Provided day-to-day support for the coaching staff and development of players.
• Created Excel database with player info to streamline recruiting process.

Men's Basketball Manager

Baltimore Ravens

• Interned for the Baltimore Ravens the summer after they won Super Bowl XLVII.
• Provided friendly customer service and helped execute all fan events at training camp.

Training Camp Marketing Intern

Building writeon.beehiiv.com • Helping you write copy that grabs attention, engages readers, and generates sales • Director of Customer Retention at Beard Club • 39K+ followers on Twitter

The back of my baseball card:

Experienced customer retention marketer. Generated over $50,000,000 in revenue throughout my career through Email & SMS marketing.

What I'm working on:

By day, you'll find me at Beard Club, laser-focused on increasing retention rates and lifetime value (LTV) for our subscription business. If you want to grow the best beard of your life, hit us up!

By night, I'm building:

• A loyal twitter following - https://twitter.com/joe_portsmouth
• A newsletter to help you become a better copywriter - https://writeon.beehiiv.com/

DMs are always open!

Storytelling Tip: 
 
Use Brand Archetypes to create an immediate sense of familiarity with your brand. 
 
The 12 archetypes below will help you connect with your audience on a deeper, emotional level. 
 
Which archetype do you gravitate towards?

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Want to tell better stories in your copywriting? Join 5,000+ readers getting free tips in my weekly newsletter: https://lnkd.in/e7FB5Gsc

Joe Portsmouth

If I had a time machine, I'd return to the start of my career 7+ years ago.

And teach myself these 11 essential copywriting lessons (to save years of trial and error and lost sales): 👇

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🎁 Bonus: your free swipe file with 67 quick-hitting copywriting tips: https://lnkd.in/e8DxgSUB

Helping 8,500+ creators and business owners write better copy every week at writeoncopy.co • Posts about copywriting, newsletters, & email marketing • 46K+ followers on Twitter

Time Travel Lessons: 11 Copywriting Tips

10 FREE Websites To Make You A Top 1% Copywriter 👇

10 FREE Websites To Make You A Top 1% Copywriter

A new generation of AI-driven tech is changing the game in e-commerce. ChatGPT is just the tip of the iceberg. 
Here are 12 other AI tools that can supercharge your e-commerce store:

Maverick: Record once, send AI generated personalized videos to all customers
https://lnkd.in/e3HUESD6

Solidgrids: Transform your photos into marketable product images in seconds
https://solidgrids.com/

Kili: Create a personal shopping AI assistant for customers to find products
https://www.kili.so/

To see the other 9 AI tools, click through the carousel below!

Helping 7,500+ creators and business owners write better copy every week at writeoncopy.co • Posts about copywriting, newsletters, & email marketing • 45K+ followers on Twitter

12 AI Tools To Supercharge Your Ecommerce Store

AI technology is revolutionizing copywriting.

Businesses are turning to AI to write copy faster — and smarter — than ever before.

Here are the top 8 copywriting tools that can help you keep up with the AI world: 👇

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P.S. If you want to go down the rabbit hole on AI copywriting, here’s a free guide with 150 Chat GPT Copywriting Prompts to get you started (1,900 downloads and counting): https://lnkd.in/epJvARxm

Helping 6,500+ creators and business owners write better copy every week at writeoncopy.co • Posts about copywriting, newsletters, & email marketing • 44K+ followers on Twitter

The pages of this document may display as a carousel for some members. Learn more

Top 8 AI Copywriting Tools For Your Business

ChatGPT is a FREE copywriting assistant. 
 
But most people don't know how to use it. 
 
That's why I built 150 prompts to 10x your copywriting in no-time. 
 
Get free access to the prompt library here: https://lnkd.in/ewjDyBrh 
 
P.S. Do you enjoy these types of giveaways? If you do, leave a comment below and I'll do more in the future :)

Want to write copy like a Jedi? 🧠

You need to understand human psychology

Here are 12 psychological effects and how to use them in your copywriting:

12 Copywriting Psychology Tips

Don’t get stuck choosing a niche. 
 
I’ve talked about: 
• Life 
• Sports 
• Email Marketing 
 
Today I just talk about: 
• Copywriting 
 
A reminder that it’s natural for your brand to evolve over time. 
 
Just get started.

Helping 7,000+ creators and business owners write better copy every week at writeoncopy.co • Posts about copywriting, newsletters, & email marketing • 44K+ followers on Twitter

Copywriting Tip: 
 
Use Robert Cialdini's 6 Principles of Persuasion to improve your conversion rates: 
 
• Liking 
• Scarcity 
• Authority 
• Reciprocity 
• Social Proof 
• Commitment 
 
Which principles are you using in your copy?

No alternative text description for this image

How to start writing online: 
 
Old Way 
• Start a blog 
• Write for hours 
• Beg people to read 
• Slow growth curve 
 
New Way 
• Post daily 
• Write for minutes 
• Tap into an existing community 
• Unlimited upside for growth 
 
Go where the audience already exists.

What separates expert copywriters from average ones? 
 
They check off all the boxes: 
 
✅ Define their target audience 
✅ Develop a value proposition 
✅ Conduct Competitor Research 
✅ Craft a Compelling Headline 
✅ Write Clear and Concise Copy 
✅ Use Persuasive Language 
✅ Create a Strong Call to Action 
✅ Optimize for SEO 
✅ Edit and Revise 
 
Want to write copy like a pro? 
 
Steal my FREE 33-Step Master Copywriting Checklist here: https://lnkd.in/eN45tUZ8 
 
P.S. Do you enjoy these types of giveaways? If you do, leave a comment below and I'll do more in the future :)

Anyone can learn copywriting for $0 in 2023: 
 
• B-A-B 
• P-A-S 
• F-A-B 
• A-I-U 
• S-S-S 
• V-A-D 
• A-I-D-A 
• P-P-P-P 
• Q-U-E-S-T 
 
Just Google these frameworks.

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Want more like this? Check out my free ebook 👉 The Only 15 Copywriting Frameworks You'll Ever Need (So You Never Have To Stare At A Blank Screen Again): https://lnkd.in/eRPCKNnK

8 most influential marketing campaigns to study: 
 
1. Priceless (1997) 
2. Just Do It (1988) 
3. Where's The Beef (1984) 
4. The Marlboro Man (1954) 
5. Dumb Ways To Die (2012) 
6. Taste The Rainbow (1994) 
7. A Diamond Is Forever (1947) 
8. The Power of Dreams (1990) 
 
World-changing. 
 
Which marketing campaigns would you add to this list?

---
If you want to go down the rabbit hole on the top marketing campaigns of all time, here’s a free swipe file to get you started:

The Top 30 Marketing Campaigns That Changed The Industry Forever: https://lnkd.in/e2D4c4TP

Paraphrasing is the swiss-knife of copywriting. 
 
When you learn how to say the same thing 100 different ways... 
 
You'll never run out of content. 
 
Here are 4 AI tools to help you paraphrase: 
1. Bearly 
2. Writely 
3. Quillbot 
4. Rephrasely

It doesn't matter if we're in a recession.

Your readers and customers THINK we are.

Data shows that certain types of messaging are resonating more now. Is your copy updated to reflect these changes in buying behavior?

I cover this topic and more in today's issue of Write On:
• How the recession is impacting the performance of your copy
• How to tell better stories using The Hero's Journey
• Readymade ChatGPT eCommerce prompts

Get up to speed for free here: 👇 

Welcome to the 5th issue of Write On! The newsletter that makes you a better copywriter in less than 5 minutes per week. Take a second to drink in tha

Open article: Write On #5: Your Readers Are Scared by Joe Portsmouth

Joe Portsmouth on LinkedIn • 1 min read

7 psychological principles that affect your copywriting: 
 
• Hick's Law 
• Spark Effect 
• Empathy Gap 
• Anchoring Bias 
• Cognitive Load 
• Banner Blindness 
• Confirmation Bias 
 
Crazy thing is... this is just the tip of the iceberg. 
 
Do you factor in copywriting psychology?

Did you know the famous tagline 'Just Do It' was created  by a copywriter inspired by the last words of a convicted criminal? 
 
Copywriting isn't just about crafting words. 
 
It's about tapping into human emotions and creating a message that resonates on a deep level. 
 
Nike nailed this emotion in their first "Just Do It" commercial 👇 
 
✅ 17 miles every morning 
• You think: "Wow, that's impressive." 
 
✅ 80 years old 
• You think: "Damn. If he can do it, so should I." 
 
✅ No teeth in the winter 
• You think: "No excuses." 
 
✅ Just do it 
• Just like the criminal's last words, there's nothing else left to be said. Go do it.

I’ve spent weeks collecting the best marketing campaigns of all time. 
 
These campaigns changed the industry forever. 
 
I put the 30 most influential ones into a free swipe file for you. 
 
Including brands like: 
• Dove 
• Apple 
• Adidas 
• Old Spice 
• Coca-Cola 
 
You can grab your free swipe file here: https://lnkd.in/e2D4c4TP 
 
P.S. Do you enjoy these types of giveaways? If you do, leave a comment below and I'll do more in the future :)

6 ways to use ChatGPT for copywriting: 
 
• Brainstorm topic ideas 
• Get feedback on your copy 
• Generate headlines and titles 
• Refine your brand voice and tone 
• Get inspired with creative prompts 
• Find the perfect words for your copy 
 
What would you add?

Last week, I ran a copywriting A/B test that resulted in a: 
• 35.61% uplift in conversion rate 
• 33.51% uplift in click-through rate 
• 70.89% uplift in revenue per email 
 
Just by changing 3 lines of copy in an email. 
 
Below is a screenshot of the losing copy. 👇  
 
The winning copy talked about formula 1 racecars 🏎 
 
6,500+ creators and business owners got the full breakdown of this test yesterday in my most recent newsletter. 
 
Get caught up and join for free below: https://lnkd.in/er3NpZDj

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