The Beard Club

Sr. Director of Retention

PetHonesty

• Led customer retention strategy for the DTC business with a focus on converting leads and increasing LTV through email, SMS, direct mail, and onsite marketing campaigns.

Director of Retention

• Grew monthly email revenue 457% in first 6 months at the company
• Launched SMS marketing channel

Senior CRM Manager

Hopsy

• Led CRM strategy and implementation for the business.
• Doubled conversion rates for leads (acquisition), canceled subscriptions (win-back), and lapsed users (retention) through targeted, automated email flows.
• Executed multiple product launches, acquisition offers, and expansion into new U.S. states.

CRM Manager

FanDuel

• Launched CRM program for new Sportsbook product in September 2018.
• Developed and executed weekly CRM campaign calendar with focus on onboarding, promotions, and cross sell from our Fantasy product.
• Continuously tested and optimized targeted customer life cycle campaigns.

Manager, Sportsbook Retention

• Managed CRM calendar on a weekly basis, prioritizing and scheduling all stakeholder requests. Made strategic decisions on channel selection that drove impactful results.
• Built automated campaigns and dynamic landing pages that increased campaign efficiency and provided users with a more personalized customer experience.

Associate, CRM

• Coordinated the daily execution of email and mobile marketing campaigns with a focus on customer retention, reactivation, and cross selling.
• Built an email metrics dashboard that contained all engagement metrics, A/B tests, and trend data, making recommendations for improvement.

Coordinator, Email Marketing

GCP Applied Technologies

• Managed email, website, and social media marketing strategy including topic and calendar development, creative copywriting, website editing, analytics, and video creation.
• Acted as interim traffic manager for all projects within marketing communications department and created a new file naming structure as part of a project/asset centralization project.

Marketing Communications Specialist

Elmwood Day Camp

• Led eight 30-45 minute classes per day teaching children ages 3-10 years old the fundamental skills of four sports: basketball, baseball, hockey, and soccer.

Athletics Specialist

Cornell University

• Provided day-to-day support for the coaching staff and development of players.
• Created Excel database with player info to streamline recruiting process.

Men's Basketball Manager

Baltimore Ravens

• Interned for the Baltimore Ravens the summer after they won Super Bowl XLVII.
• Provided friendly customer service and helped execute all fan events at training camp.

Training Camp Marketing Intern

You can sell anything with the combination of copywriting + storytelling + email. Join 15,000+ entrepreneurs, and I'll show you how every week at writeoncopy.co

The back of my baseball card:

Experienced customer retention marketer. Generated over $50,000,000 in revenue throughout my career through Email & SMS marketing.

What I'm working on:

By day, you'll find me at Beard Club, laser-focused on increasing retention rates and lifetime value (LTV) for our subscription business. If you want to grow the best beard of your life, hit us up!

By night, I'm building:

• A loyal twitter following - https://twitter.com/joe_portsmouth
• A newsletter to help you become a better copywriter - https://writeon.beehiiv.com/

DMs are always open!

99% of the cold emails and DMs I receive are hot garbage.

But I'm about to show you the best cold email I've received in YEARS.

This email was so damn good, I all but replied: "Take my money." 

Here are 7 reasons why it worked and how you can replicate it (bookmark this one):

---

P.S. I help entrepreneurs sell more online in my weekly newsletter, WriteOn. Join 15,000+ others here: https://lnkd.in/gcM_mFe5

Joe Portsmouth

The best cold email I've received in years

Getting stuck on your headlines?

Maybe these 50 frameworks will jumpstart your creative juices.

Better yet, let ChatGPT do most of the heavy lifting for you using this series of prompts 👇

---

P.S. If you want access to the free pdf or notion version of these headline frameworks, go here: https://lnkd.in/ednENbXR

(Shoutout to Jackson Yew on the killer design!)

ChatGPT Headline Generator

People are not persuaded by what you say.
    
They're persuaded by what they understand.
    
What do people understand?
• Things that are relatable
• Pain points they're facing
• Visuals (a picture is worth 1,000 words)
    
Make your marketing content easy to understand.

7 free websites that every copywriter should have bookmarked:


1/ Swiped .co: 
     
Teaches you the secret sauce that makes people buy. 
     
By breaking down the psychology & strategy behind great marketing & copywriting examples. 
     

2/ Baymard Institute Free UX Research: 
     
Actionable insights based on 88,000+ hours of large-scale usability research. 
     
Including 10,500+ e-commerce design examples organized across 55 different page types. 
     
     
3/ Marketing Examined: 
     
A library of 5-minute reads to grow your startup with topics like: 
     
"Alex Friedman's Playbook To 50k Followers On TikTok In 3 Months"
     
"How Jones Road Collected 100K+ Emails & Generated 7 Figures Via TikTok Ads" 
     

4/ Demand Curve: 
     
Discover the highest converting marketing assets, organized by industry.
  
Based on 1000s of hours of research & interviews. 

     
5/ Marketing Examples: 
     
No-fluff breakdowns on topics like: 
     
"How to get 30,000 Hacker News visitors to your website" 
     
"A simple idea that makes Gillette $60M/yr" 

     
6/ Really Good Emails: 
     
The name is pretty self-explanatory... 
     
They curate REALLY good emails. 

     
7/ Growth Design Case Studies: 
     
Breaking down the most popular growth companies in the world. 
     
With interactive, cartoon case studies.

---

What's one of your favorite copywriting resources?

If you're not testing your CTAs regularly, you're missing out on a massive opportunity.

Your CTA is one of the last steps before your prospect buys.

So let's make sure they're perfect.

Here are 28 ideas to optimize your CTA:

(Shoutout to Jackson Yew for the awesome design)!

--

P.S. I share copywriting resources like this every week in my free newsletter, Write On. Get yours here: https://lnkd.in/gcM_mFe5

28 ideas to optimize your CTA

Business IS copywriting.

• Ads - copywriting
• Cold emails - copywriting
• Social media - copywriting
• Landing pages - copywriting
• Email marketing - copywriting

Feels like a good skill to practice more often.

I’ve been a copywriter for 8+ years.

These 3 fundamental copywriting principles have helped me more than any others (they'll improve your copy too):


1/ Be concise:

You don’t write to impress, you write to be understood.

Don’t:
• Use difficult words
• Try to say too much
• Use long run-on sentences

Instead, keep your writing:
• Clear
• Simple
• Personalized


2/ Tell stories:

Plato once said: “Those who tell stories rule society.”

What are you waiting for?

Share your:
• Wins
• Lessons
• Mistakes
• Embarrassments
• And your weirdest moments

People are wired to consume stories.


3/ Evoke emotion:

People only remember 2 things from an event:
• The emotional high
• And the end

If you can spike emotions, you win their attention.

And in business, the person with the most attention wins.


---

What is the most important copywriting principle to you?

Copywriting myth: Writing is 100% of the work.

The reality:
• 10% writing
• 40% research
• 50% editing and refining

Do you agree? What would your % be?

Creating content while working a full-time job is tough:

Cons:
• Less time to write
• Less time to think
• Less time to engage

Pros:
• Builds future leverage
• Explores your curiosity
• No pressure to monetize

You work and build to set yourself up for life.

I've been loving this ChatGPT copywriting prompt to help research my audience:

It helps you identify all of the questions your customers might ask.

Useful for:
• Objection handling
• Customer onboarding
• Identifying key value props

It was surprisingly thorough and even identified some questions I hadn't considered!

---START OF PROMPT---

Imagine you just bought [insert product]. Your goal with purchasing [insert product] is that you hope to [insert problem you're trying to solve]. This will give you [insert desired outcomes].

You just made your first purchase of this new [insert product]. What are all of the questions you would have as a new customer? Be as detailed and specific as possible. Don't leave out any possible questions you would ask.

---END OF PROMPT---

And below is an example of it in action:

Let me know what you think!

Quick psychology tactic to boost your revenue:

(Without sending more emails)

Upsell little by little

❌: $10 → $50 

✅: $10 → $30 → $50

Bonus tip:

Use a decoy product that is overpriced to make your target upsell item look better.

Want to make your copywriting more effective?

Use storytelling.

• A transformative journey
• A relatable protagonist
• A sprinkle of suspense
• A satisfying resolution
• Emotional triggers
• A clear conflict
• Vivid imagery

Stories sell.

Copywriting rule of thumb: If you have a claim, make sure you back it up with 👇

Stop wasting over 95% of your website traffic:

(and wasting all those $$ on ads)

Start collecting more emails.

Emails = follow-up opportunities = revenue

7 ways to collect more emails:

• Host a Webinar
• Use Social Proof
• Offer a Discount
• Offer a Free Trial
• Provide Free Value
• Build Hype with a Waitlist
• Use Quizzes, Tests, or Assessments

Email is not dead.

It should bring in over 25% of your revenue.

Here's a quick email marketing tip:

Make your content skimmable.

Your customers are busy. Everyone is.

Get to the point.

This applies to subject lines, email content, CTAs, etc.

Use formatting and sizing to guide your readers' eyes through the email like this:

2 years ago, I would've never done this.

A six-day stretch with:

• No tweets
• No linkedin posts
• No writing whatsoever

I felt guilty about taking time off from writing.

Even on vacations.

The result?

It made writing feel like a chore and would create unnecessary stress on a trip that was supposed to be fun.

It took burnout to realize how dumb that was.

Writing is great and all, but it's not everything.

So I'll be enjoying this vacation to Myrtle Beach a little more this time.

• 6 days off
• 6 rounds of golf
• See you next Tuesday :)

Thoughts and prayers for my golf ball on this hole 👇

In a world where everyone shouts how great their product is…

• “the #1 ___”
• "best-selling"
• “breakthrough”

Think of how much you stand out when you’re doing the opposite.

When you openly confess and even highlight your product’s flaws:

---
P.S. I wrote more about how to use mistakes to your advantage in copywriting here: https://lnkd.in/es5kg_xB

7 powerful tips to improve your copywriting:

• Be concise
• Tell stories
• Evoke emotion
• Agitate pain points
• Focus on 1 big idea
• Understand your audience
• Sell benefits - not features

Simple. Not easy.

BONUS TIP: Play golf. You'll learn to accept failure and bounce back from it.

Also simple. And definitely not easy lol.

Want to be more persuasive?

Repeat yourself.

But not word for word like a broken record player.

Instead:
• Try a different angle
• Use different wording
• Play around with new formats

Read this masterpiece, and you’ll see what I mean:

--AD STARTS HERE--

”You can see the lemon in Schweppes Bitter Lemon. That’s because Schweppes uses whole, fresh lemons. Juice, pulp, peel, everything.”

So says Commander Whitehead, President of Schweppes (USA) Ltd. 

“Schweppes invented Bitter Lemon,” he continues. “It was our first new product in one hundred years, and we did not stint.”

Schweppes uses whole, fresh lemons in making Bitter Lemon. Juice, pulp, peel, everything. Thus its tart, grown-up taste.

”Schweppes Bitter Lemon is the first adult soft drink,” declares the Schweppesman, “the only one you can order without feeling like a yokel.”

There are at least two more uses for Schweppes Bitter Lemon. It is an unobtrusive way to sit out a round or two. It is also the most versatile new miser since Schweppes Tonic itself.

No matter how you use Bitter Lemon, always turn the bottle upside down before you open it.

That way, everyone gets his fair share of lemon motsels.

--END OF AD--

The best copywriters know how to repeat the same message 100 different ways.

I wrote more on this topic here: https://lnkd.in/e3zSDiFy

Taplio

Joe Portsmouth's Linkedin Analytics

Joe Portsmouth

What is Joe talking about?

Who is engaging with Joe

Joe Portsmouth's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Joe Portsmouth's Linkedin Analytics

Joe Portsmouth

What is Joe talking about?

Who is engaging with Joe

Joe Portsmouth's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Joe Portsmouth's Linkedin Analytics

Joe Portsmouth's Best Posts (last 30 days)