SmartAsset

Responsible for consumer marketing in SmartAsset's financial advisor lead generation business.

SVP of Marketing

Built and oversee 10-person B2C performance marketing team with mid 7-figure monthly advertising budget. Paid acquisition leader who's helped grow SmartAsset's investor <=> financial advisor lead generation business from $0 into a multi-million dollar business, using direct response strategies on social, native, SEM, content marketing, email, direct buys, etc. as well as OTT (streaming) and direct mail.

VP, Digital Marketing & Revenue Operations

Oversee digital marketing strategy across search, social, native and organic channels. Manage paid acquisition and revenue optimization efforts.

Digital Marketing Director

Mindspark Interactive Network, Inc.

Product owner for development of marketing engineering tools and platforms through in-house development and 3rd party integrations. Plan and execute roadmaps for workflow / automation solutions across multiple engineering teams. Successful launch and management of campaign optimization platform and affiliate marketing platform. Manage vendor relationships and integrate third-party technology with internal systems.

Senior Marketing Manager

Managed $10MM+ in annual CPA marketing spend, growing net earnings across portfolio of 18 downloadable software products. Led marketing technology projects with engineering and reporting teams to improve processes and analytics.

Marketing Manager

Assistant Marketing Manager

CORFO

Investment Executive

One Pearl

Marketing Operations Manager

Chilean Economic Development Agency

Marketing / Research / Investor Relations

Startup growth insights -- SVP of Marketing at SmartAsset

Hit the "+FOLLOW" button for weekly insights on startups and marketing.

Currently SVP of Marketing at SmartAsset, where we've grown a lead generation business from $0 to $100M+ in revenue primarily through paid acquisition marketing and SEO. 

I share strategies from my experience leading profitable paid acquisition teams in quantitative, direct response marketing businesses. 

Advocate of using behavioral psychology, tech, data and creativity to find exciting, new approaches to business. 

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