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Currently SVP of Marketing at SmartAsset, where we've grown a lead generation business from $0 to $100M+ in revenue primarily through paid acquisition marketing and SEO. I share strategies from my experience leading profitable paid acquisition teams in quantitative, direct response marketing businesses. Advocate of using behavioral psychology, tech, data and creativity to find exciting, new approaches to business.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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