Spryro Consulting

- Freelance clients including Otrium, Unilever and Lipton Teas & Infusions (30+ tea brands).
- Interim Growth Marketing, Media & E-Com Director for startups & scaleups.
- Performance Marketing (Paid Social, PPC/SEM, YouTube etc.)
- Marketing Technology (SAP; Feed management via Channable, DataFeedWatch etc.)
- CRM (Klaviyo etc.) & Lifecycle (Hotjar etc.)
- E-commerce (Shopify; Funnel analysis etc.)

Freelance Marketing, Media, eCommerce & Growth Director

LIPTON Teas and Infusions

[LIPTON Teas & Infusions is the parent brand of 30+ tea brands that exited Unilever in 2023.]
- Owned global forecasting for €100,000,000+ marketing budget, across 30+ brands over all continents.
- Oversaw global media teams' and media agencies' exit from Unilever, to LIPTON T&I.
- Led key global vendor relations, onboarding 30+ local agency subsidiaries.
- Spearheaded media operations, enabling regional media campaigns in 40+ markets.
- Navigated 12-month exit out of Unilever, to a new parent company (CVC Capital Partners).
- Built key relationships in Media, Brand, Procurement, Finance etc., across global and regional teams
- Distributed new processes to regional marketing teams globally (NA; LATAM; EMEA; Australasia)
- Aligned with 15-strong PMO team across all Marketing workstreams (customer support, finance etc.)

Brand Marketing Investment & Global Media Lead

Otrium

['Fastest growing technology company in the Netherlands' - Deloitte Fast 50 2021]
- Overseeing Meta EU strategic growth roadmap, vs CAC & CPRO targets.
- Leading incrementality projects, focusing on CM1 & CM2 profitability optimisation.
- Driving Otrium EU towards profitability via shifting KPI's from 3rd-party to 1st party data.

Senior Performance Marketing Consultant (Interim)

The Drag Room

- Founded & scaled e-com operations, selling 40,000+ apparel & accessories SKU's globally.
- Generated 5-figure annual GMV with high rates of user retention across USA, Canada, Europe & ANZ.
- Led partner relations with suppliers, warehouses and logistics.
- Online merchandising (Shopify); marketing tech (DataFeedWatch); landing page optimisation (Hotjar etc.).
- Engaged with core audience via performance marketing, CRM, SEO & influencer collaborations.
- Closed following the international trade complications of Brexit.

Founder

Calvin Klein

- Oversaw 8-figure budgets and allocation across ECom; Wholesale; Retail; Licensees.
- Ensuring YoY eCom growth, beating the pandemic via strategic shift to performance marketing.
- Supervised division prioritisation based on growth potential (CK Underwear, CK Jeans, Footwear etc.),
- Collaborated with department heads (Product Marketing; ECom; BI; Consumer Insights; Design; CRM etc.)
- Owned key partner relationships for 3rd party ECom (e.g. Zalando; Amazon).

Head of Media Strategy (EMEA)

Uber

- Led 7-10 performance marketers and 8-figure budget across Paid Social, Affiliates, Job Boards etc.
- EMEA lead of user retention initiatives in performance marketing.
- Driving growth and retention for all Uber products (Uber; Uber Eats; Uber for Business; Freight; Jump).
- Leading 40+ EMEA markets for rider & driver marketing.
- Led collaborations with sales teams & internal Uber analysts on industry leading alpha & beta tests.
- Full funnel digital marketing from brand campaign planning, to customer retention.
- B2C (Riders; Drivers; Eaters; Couriers etc.) & B2B (Uber for Business & Restaurants).

Performance Marketing Lead - Ridesharing, Delivery, B2B (EMEA)

iProspect

- Owned a 7-figure portfolio of global clients, with various revenue models.
- Led 15 Account Managers, Strategists, Planners and Assistants, across global brand & performance.
- First Director hired; supported hiring and growth from 12 to 75+ biddable media specialists in two years.
- Grew revenue via pitch and cross-sell, alongside Head of Biddable and New Business team.
- Core clients: American Express / Lenovo / Burberry / FOX / Microsoft / Camelot / BMW Group / Eurostar

Global Director, Biddable Activation (Global)

Mindshare

- Facebook // Twitter // LinkedIn // YouTube.
- Core clients: American Express / CHANEL / River Island / Britain's Beer Alliance

Director, Biddable Social (UK)

We Are Social

- Facebook // Twitter // LinkedIn // Tumblr // YouTube // Google Display // Pinterest // Video seeding.
- Core Clients: First Direct / Jaguar / Lenovo / Danone / F&F / Expedia / Hendricks / Cisco.

Paid Media Manager (Global)

Starcom MediaVest Group

- Facebook // Twitter
- Core clients: Purina / Cineworld / Premier Foods (Mr Kipling / Bisto) / Gatwick Airport / Europcar.

Social Media Executive, SMG Social Ads (Global)

Available | Growth Marketing | eCommerce | Media Strategy | Freelance | Ex-Uber; Calvin Klein; Otrium; Unilever

Marketing, Media & Growth lead with 13+ years knowledge across 50+ brands in 70+ markets, both in global media agencies (5 years) and in-house (7+ years).

Specialised knowlege in: 
- Media in-housing (agency transitions)
- Media measurement (incrementality; A/B testing)
- Global media strategy (media planning; campaign briefings; project management)
- Marketing finance (working vs non-working media; brand vs performance; ecomm vs in-store etc.)
- Shopify (store setup; page building; SEO; fulfilment; customer service)
- Feed management (Channable; DataFeedWatch; Productsup etc.)

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