Snap Inc.

Client Partner

Spryro Consulting

- Clients including Unilever; Lipton Teas & Infusions (30+ tea brands); Otrium & more.
- Interim Growth Marketing, Media & E-Com Director for startups & scaleups.
- Performance Marketing (Paid Social, PPC/SEM, YouTube etc.)
- Marketing Technology (SAP; Feed management via Channable, DataFeedWatch etc.)
- CRM (Klaviyo etc.) & Lifecycle (Hotjar etc.)
- E-commerce (Shopify; Funnel analysis etc.)

Freelance Marketing, Media & ECom Director

LIPTON Teas and Infusions

[LIPTON Teas & Infusions is the parent brand of 30+ tea brands that exited Unilever in 2023.]
- Owned global forecasting for €100,000,000+ marketing budget, across 30+ brands over all continents.
- Oversaw global media teams' and media agencies' exit from Unilever, to LIPTON T&I.
- Led key global vendor relations, onboarding 30+ local agency subsidiaries.
- Spearheaded media operations, enabling regional media campaigns in 40+ markets.
- Navigated 12-month exit out of Unilever, to a new parent company (CVC Capital Partners).
- Built key relationships in Media, Brand, Procurement, Finance etc., across global and regional teams
- Distributed new processes to regional marketing teams globally (NA; LATAM; EMEA; Australasia)
- Aligned with 15-strong PMO team across all Marketing workstreams (customer support, finance etc.)

Global Media & Brand Marketing Investment PM

Otrium

['Fastest growing technology company in the Netherlands' - Deloitte Fast 50 2021]
- Overseeing Meta EU strategic growth roadmap, vs CAC & CPRO targets.
- Leading incrementality projects, focusing on CM1 & CM2 profitability optimisation.
- Driving Otrium EU towards profitability via shifting KPI's from 3rd-party to 1st party data.

Consultant - Performance Marketing

The Drag Room

- Founded & scaled e-com operations, selling 40,000+ apparel & accessories SKU's globally.
- Generated 5-figure annual GMV with high rates of user retention across USA, Canada, Europe & ANZ.
- Led partner relations with suppliers, warehouses and logistics.
- Online merchandising (Shopify); marketing tech (DataFeedWatch); landing page optimisation (Hotjar etc.).
- Engaged with core audience via performance marketing, CRM, SEO & influencer collaborations.
- Closed following the international trade complications of Brexit.

Founder

Calvin Klein

- Oversaw 8-figure budgets and allocation across ECom; Wholesale; Retail; Licensees.
- Ensuring YoY eCom growth, beating the pandemic via strategic shift to performance marketing.
- Supervised division prioritisation based on growth potential (CK Underwear, CK Jeans, Footwear etc.),
- Collaborated with department heads (Product Marketing; ECom; BI; Consumer Insights; Design; CRM etc.)
- Owned key partner relationships for 3rd party ECom (e.g. Zalando; Amazon).

Head of Media Strategy (EMEA)

Uber

- Led 7-10 performance marketers and 8-figure budget across Paid Social, Affiliates, Job Boards etc.
- EMEA lead of user retention initiatives in performance marketing.
- Driving growth and retention for all Uber products (Uber; Uber Eats; Uber for Business; Freight; Jump).
- Leading 40+ EMEA markets for rider & driver marketing.
- Led collaborations with sales teams & internal Uber analysts on industry leading alpha & beta tests.
- Full funnel digital marketing from brand campaign planning, to customer retention.
- B2C (Riders; Drivers; Eaters; Couriers etc.) & B2B (Uber for Business & Restaurants).

Performance Marketing Lead - Ridesharing, Delivery, B2B (EMEA)

iProspect

- Owned a 7-figure portfolio of global clients, with various revenue models.
- Led 15 Account Managers, Strategists, Planners and Assistants, across global brand & performance.
- First Director hired; supported hiring and growth from 12 to 75+ biddable media specialists in two years.
- Grew revenue via pitch and cross-sell, alongside Head of Biddable and New Business team.
- Core clients: American Express / Lenovo / Burberry / FOX / Microsoft / Camelot / BMW Group / Eurostar

Global Director, Biddable Activation (Global)

Mindshare

- Facebook // Twitter // LinkedIn // YouTube.
- Core clients: American Express / CHANEL / River Island / Britain's Beer Alliance

Director, Biddable Social (UK)

We Are Social

- Facebook // Twitter // LinkedIn // Tumblr // YouTube // Google Display // Pinterest // Video seeding.
- Core Clients: First Direct / Jaguar / Lenovo / Danone / F&F / Expedia / Hendricks / Cisco.

Paid Media Manager (Global)

Available | Growth Marketing | eCommerce | Media Strategy | Freelance | Ex-Uber; Calvin Klein; Otrium; Unilever

Supporting local and global accounts at Snapchat, with 14+ years of Marketing, Media & Growth knowledge across 50+ brands in 70+ markets, in media agencies (7 years) and in-house (7 years).

Specialised knowlege in: 
- Global media strategy (media planning; campaign briefings; project management)
- Marketing finance (working vs non-working media; brand vs performance; ecomm vs in-store etc.)
- Media in-housing (agency transitions)
- Media measurement (incrementality; A/B testing)
- Shopify (store setup; page building; SEO; fulfilment; customer service)
- Feed management (Channable; DataFeedWatch; Productsup etc.)

👻 Consumers worldwide have spoken… Snapchat is their #2 most preferred ad platform globally, according to Kantar's latest Media Reactions report. 

💬 They see Snap ads as “fun, entertaining, and less intrusive.” Alongside increasing consumer receptivity to ads, that’s a strong signal for brands that to connect where consumers want to engage. 

📈 We're seeing increased momentum in Benelux as consumers lean into friendship over isolation; creativity over consumption and happiness over doom scrolling.

👍 Platforms thrive when ads feel natural — and that’s always been core to Snap’s approach. For advertisers, the moment is now: show up where people are most engaged, and lean into Snap's creativity in a way that feels authentic.

➡️ Download the full report here: https://lnkd.in/dhGuRbX6

📊 *Kantar's consumer survey is based on 21,000 interviews in 30 markets worldwide.*

#Snapchat #Kantar #DigitalAdvertising

Andy Spry

👀 Spot a familiar face in this VIKTOR&ROLF campaign photo. 

It was so fun creating this campaign with my partner Envy Peru; we made a fierce campaign and also a fantastic outtakes video full of giggles. 

Those close to me know my deep connection with the LGBTQ+ community, and creating authentic experiences that uplift the community.

Drags of Anarchy’s work with brands is a great example of what happens when creativity, community, and brand storytelling come together. 

And now they’re gearing up for WorldPride Amsterdam 2026!

For brands, this is a rare, high-impact moment to connect with a global audience through authentic, culture-led work.

Drags of Anarchy has already partnered with names like Booking.com, MUGLER, Mac Cosmetics, G-STAR, and Uber  — bringing bold, inclusive ideas to life that last far beyond Pride season.

If your brand is planning something meaningful for WorldPride 2026, I can’t recommend Yildiz Siskens and her team enough. Their work doesn’t just look good — it makes impact in a way that truly resonates with global communities.

#worldpride #prideamsterdam

Founder at DRAGS OF ANARCHY, STARS OF ANARCHY & ANARCHY the Agency

🌈 Are you ready for WorldPride Amsterdam 2026? 🌈 

Next year, Stichting Pride Amsterdam  will host the World's biggest Pride in 2026! This is the perfect moment to connect your brand with a global audience and make a powerful statement about inclusivity, self expression, and creativity.

DRAGS OF ANARCHY  brings together the World's most influential drag talent. Our artists combine entertainment, fashion, art, and storytelling in ways that will inspire millions of people all over the world. 

We have successfully partnered with high-profile brands such as Booking.com, MUGLER, Steve Madden, Mac Cosmetics, G-STAR, Uber, Just Eat Takeaway.com , NYX Professional Makeup, Delta Air Lines, and many more, creating an impact that extends well beyond traditional campaigns.

Imagine a campaign that showcases your brand during iconic and important WorldPride moments, or think of a limited edition of your product that gets people talking around the world. This is your chance to show that your brand stands for diversity, boldness, and innovation.

Ready to make your brand shine at WorldPride 2026? Let’s connect and explore the possibilities!

With love ❤️ 

DRAGS OF ANARCHY
Jiska Westendorp 
Anouk Jurrema
Mauro van Schaeybroeck
Kingsley Lammers

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