Sundar Swaminathan's Linkedin Analytics

2 questions everyone should ask when they hear "LTV": 1. What time period do we define as "lifetime" 2. What margin are we using? It's crazy how inconsistent information is around LTV, which is why part 1 of my 4 part series is simply "How to calculate LTV". I talk about: - Which lifetime to use when defining LTV - Which margin to use when calculating it - Adjustments to make for marketplaces - How to calculate it for your business If you're a B2C founder, growth leader, or data scientist, check out my article that 3,034 subscribers received yesterday: https://lnkd.in/gxUqcxcw P.S. This is just part 1 of 4 so subscribe so you don't miss the rest.

I'm putting together the ultimate guide to LTV in a 4 part series that starts Tuesday: 1. 𝐇𝐨𝐰 𝐭𝐨 𝐜𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐞 𝐋𝐓𝐕 These are the metrics, nuances, and calculations of how to calculate LTV and all stage of companies. I'll also dig into certain considerations for marketplaces and other business models. 2. 𝐇𝐨𝐰 𝐭𝐨 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐋𝐓𝐕  These are the analyses, levers, and mechanisms you can use to increase LTV. I'll share how we thought about it at Uber and how to conceptually structure a program that focuses on LTV 3. 𝐇𝐨𝐰 𝐭𝐨 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐡𝐢𝐠𝐡 𝐋𝐓𝐕 𝐮𝐬𝐞𝐫𝐬  This article will focus on segmentation exercises as well as learning how to analyze the attributes of a user that can help teams find and retain more high LTV users 4. 𝐇𝐨𝐰 𝐭𝐨 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐋𝐓𝐕 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 sThis last piece will explore how to set up campaigns and even data pipelines that can help leverage LTV in Marketing and other growth initiatives. The first article drops in 2 days, so if you're a B2C growth leader then this series is perfect for you. Subscribe here so you don't miss it → https://lnkd.in/gxR5c4Xd #growth #marketing #datascience

I'm #hiring a Senior Product Data Scientist and would love to hear everyones favorite interview questions. Drop them in the comments! #growth #datascience P.S. Here's a link to the role if you're interested: https://lnkd.in/gsbRg9EH

Content on LinkedIn tells you the WHAT but rarely tells you the HOW. It’s why most people get frustrated because you’re being told what supposed best looks like but never a clear path on how to get there. I’ve tried to flip that by ensuring my newsletter articles focus on the HOW first. So, if you’re looking for B2C growth content that talks about the HOW instead of WHAT subscribe here: https://lnkd.in/gT5jKbpk

Weekly Business Reviews should be the most important meeting of the week. But, they often suck. That's because they fall into 1 of 4 categories: - Actually useful - A lot of updates no action - A lot of action with no data - No real updates or action It can be super demoralizing and people end up dreading it. That's not good because the WBR is a great way to keep a check of the business. Yesterday I shared how to run a killer weekly business review with 3,071 B2C growth leaders after attending 100s of them at Uber, Otrium, and now Bounce. Check it out → https://lnkd.in/geXDc9k2

Borrow a friend or family member's Android device... This is what a Google rep asked me to do to fix a problem I'm having getting my wife to use our Google One family account. This is a 2 Trillion company with some of the smartest talent in the world. Comeon y'all.

Here’s why I stopped consulting to join Bounce Every year there are a few companies that are truly life changing. I got lucky to work at Uber and I was on the lookout for the next one. Everyone keeps saying they’re the Uber or AirBNB of something but the reality is they solve a minor problem or I never actually care. Then I heard about Bounce and how they solved a key problem I’ve faced 1000x times. What do I do after my flight lands and before my AirBNB check in? What do I do after checkout and my flight is later in the day? Well until 2 months ago I would have dragged my suitcases around. Now I’d use Bounce. And that moment of clarity of solving a huge pain point that I wish I had thought of a solution for years ago is why I joined them. We’re selling a simple thing: time Time to spend before getting back to work. Time to revisit that food place. Time to explore a city more. And all the biggest companies do that. They give you back time.

Over the last 3 years of pursuing non traditional paths, I've confirmed one thing over and over: The run up is scarier than the leap. Whether it was becoming a consultant, starting a newsletter, starting a paid newsletter, or launching a podcast (oh yeah... it's coming), the moments right before you actually commit are the worst. But then the weirdest thing happens when you take the jump .... Instincts take over. You go from "What should I do?" to "I need to do this next". And you do it and then you do the next thing. Everyone in my network is successful in some way. The skill sets, ambition, drive are already there but so many hesitate to venture into the unknown. I get it, but I can tell you from experience that the crippling part is assuming you can't or won't know what to do. Instead, trust that you have the skillset to figure it out. Below is a screenshot of my newsletter revenue on beehiiv after one week of starting my paid subscriptions. Is $400 good? Is it bad? Who the f*ck cares. I no longer EVER have to guess if anyone will pay for my newsletter. Now, I get to build, grind, and scale and that I know how to do. It's no longer a leap. It's now a marathon. It’s still hard after, but if you're on the edge of doing something, just remember that you're at the scariest part.

experiMENTAL had its first few paid subscribers this week! Let’s go! If you’re a B2C marketer, founder, or data professional , I think my newsletter is worth the investment. I share my experience from my 5 years at Uber and also from my time at startups and what we’re currently doing at Bounce . For all of my early supporters and followers here, I’m giving 25% off the first year . I couldn’t have taken the leap without you. https://lnkd.in/gNrsAZ_g