Sundar Swaminathan's Linkedin Analytics

When Elena Verna kindly asks you to contribute to her newsletter, you temporarily wonder if this is really happening and then you do. On Friday, she dropped a fantastic article called Offensive vs. defensive data analysis that I highly recommend reading. It showcases the value of teams that prioritize predictive vs reactive insights. Analytics teams are often playing defense having to spend most of their time reacting to "What happened?". Instead, they need to be answering "What should we do?". Where should we make a bet? What's our next growth lever? What audience should we prioritize? If you can give teams the space to do this, it makes a huge difference. Check out her brilliant article and my example of an offensive analysis here:

I'm opening a new school: It's called the Sundar Swaminathan Center For Adults Who Can't Data Good And Who Wanna Learn To Do Other Data Stuff Good Too. Tuition is $0, but you have to share your email. For those interested, just sign up below so you can receive an introductory email on how to improve data literacy on Tuesday that I'm sharing with 3,800 other founders and marketers: https://lnkd.in/gxR5c4Xd

The biggest mistake startups make when measuring Marketing ROI: Overcomplicating it. After spending 5 years on one of the world's best Marketing Data Science teams and then 4 startups, I was surprised to see that it was the startups that made measurement more complex. At Uber, we often used Blended CACs to make decisions and that was okay. Of course, we had more robust tools but nothing beats the simplicity of a Blended CAC. At the startups, we would try to get more creative but in the end always reverted back to the more simple method aka Occam's razor. On Tuesday, I'm sharing how startups should measure Marketing with 3,779 founders and marketers. Subscribe so you don't miss it ➡️ https://lnkd.in/gxR5c4Xd

I’m a huge advocate of the flexibility remote work provides but nothing can replace the energy and momentum that’s created when you get together in person. These offsites are infrequent but such a a huge perk especially for someone like me just onboarding to the team. Can’t wait for the next one!

Bounce is hiring! We’ve got 18 roles open across Ops, Sales, Design, Growth, and Engineering. Get to work with the smartest and nicest team and then come on these amazing team trips 2x a year in sunny Portugal! Check out the roles here: https://bounce.com/careers P.S. Unless I’ve personally worked with you I’m not comfortable referring you so please use the link to apply

Here's the greatest gift I've been given as a Head of Data at Bounce: Useable. quality. data. That's right. When I arrived, I had access to data that was: 1. Useable 2. Actionable 3. Dependable These are not things you can really tease out in an interview, but wow does it speak about the culture and investments the team has made to become data obsessed. To clarify, this doesn't mean the data is perfect. It'll never be. It does mean that I can spend more time unlocking business impact than debugging ETLs. Thank you Guilherme Duarte for this gift. I am forever grateful.

Props to all the content creators also with full time work loads (fte or consulting). The past 4 weeks I’ve been ramping up as Head of Data Bounce , but it’s taken a noticeable hit on how much I post and my ability to write content for my newsletter. While the priority is obviously meet my awesome new colleagues and learn the business, I definitely miss my interactions here. I’m finding my groove again but am realizing how hard it is so props to everyone that’s doing it! To the people following me here, I’ve got a lot of exciting things to share so bear with me.