LAUNCHMOB

8 week marketing accelerator for early stage startups. 

We help startups build their marketing engines for: 
> organic reach
> paid reach
> experiments

Companies we've worked with:

1. Gong.io -> SalesTech unicorn ($200M+ ARR)
2. Thinkific -> EdTech unicorn IPO
3. Addepar -> FinTech unicorn with $5T in assets
4. data.ai -> Mobile data with $150M+ ARR
5. Glide -> Series A, YC backed 
5. CareerPlug -> HR Tech B2B SaaS platform
6. LearnWorlds -> Series A, EdTech SaaS
7. MentoCloud -> HR Tech SaaS

See pricing: www.TheLaunchMob.com

Partner

CustomerEducation.Org

We are the world's largest community of customer education professionals.

Our 4,000+ members are in 21 countries, represent 900+ leading companies and exchange 200,000+ messages on perfecting the craft of customer enablement.

This is where Customer Education, Product Adoption, Community and Customer Success professionals come together

Founder + Head of Community

ScaleYourself.org

My Fractional Growth Marketer side hustle that turned into a full-fledged agency (LaunchMob)

Growth Marketing Consultant

data.ai

data.ai was a $150M ARR data AI company, got aqcuired in 2024 

Their clients are the top 2,000 mobile apps in the world - like Peleton, Twitter, Snap, Candy Crush, Zynga etc 

What I did there:

1. Fine tune the programmatic SEO engine that drives 14M website visits across 56k pages 

2. Redesign website positioning, headline and CTAs, and early A/B testing result showed a $40k revenue impact 

3. Created and managed a social media posting calendar across 3 channels and 4 languages

Marketing Director

Stealth Startup

What does the ideal customer experience look like in 2025? 👇🏽

Co-Founder

Glide

Glide is a no-code platform that allows anyone to build a mobile app with the data in their spreadsheets 

(high growth - series-A, Y Combinator backed)

My projects included:
- Category design
- Website and landing page copy
- Content marketing strategy 
- Competitive research

Marketing Consultant

Thinkific

Responsible for:

✍🏽  Content (blog, YouTube) driving over 1M visitors / quarter

✊🏾  Community, managing 31,000+ members and over 100K interactions per year

🌶  Social Media, with a combined following of 50,000 creators and entrepreneurs

🧠  Academy with over 200,000 active students across 25+ courses

📢  PR, IR and Corp Comms - all things wire and news media

Manage a $1.7M annual budget and P&L

Lead an incredible team of 13 content and community builders

Marketing Director, Content & Community

Responsible for:

🧠  Our Academy, with over 200,000 active students across 25+ courses

✊🏾  Our customer community, managing 31,000+ members and over 100K interactions per year

Managed a $1.1M operating budget and P&L. Lead an incredible team of education and community builders (8 people)

Sr Manager, Academy & Community

YouTube

Built and scaled a YouTube channel (@ShareKoro) to:
 > 190K subscribers
> 10M views
> 1M hours of watch time

Produced 250+ videos
Scaled a team from 1 to 9 content creators
Strategy, research, scripting, editing, thumbnails, analytics etc

Did this with my best friend and dad as a side project during COVID

YouTuber

Share Koro

Helping 235M Bengali speakers make their first investment in the capital markets. 

Last year we graduated 5,000 students from our programs and delivered 400,000+ hours of learning to Bengalis in 15 countries. 

This year, we will reach 10,000 students across our learning verticals

Bootstrapped company to 150k YouTube subscribers and $250k in revenue

CareerPlug

Advisor to the customer enablement and CS teams at CareerPlug for 6 months. Projects included: 

- Plan launch of CareerPlug Academy
- Designing a new user onboarding flow to improve activation 
- Redesigning the contact support workflow
- User persona research and 'Jobs to Be Done'
- Running enablement experiments to reduce support ticket volumes

Customer Enablement Consultant

I help brands build epic community & content → 4 X SaaS Unicorns | 5M+ views on LinkedIn | 10M+ on YouTube ... Follow to shortcut your content journey

If you're reading this, good chance my content resonated with you 🙏🏽

Hit FOLLOW for no-fluff ideas on how to scale yourself 🔔

I write 1 post everyday on:
> personal brand
> maketing
> startups

10M+ views on YouTube
5M+ views on LinkedIn

🤞🏽

----

MY WORK:

I've helped 4 startups become Unicorns:

Gong - sales tech
Thinkific - ed tech 
data.ai - mobile data
Addepar - wealth tech

Here's how 👇🏽

I help SaaS companies with: 

GROWTH 
build out of the box growth marketing experiments for pipeline across ABM, Dark Social, SEO

COMMUNITY
launch and grow a category-leading community that drives engagement  (1 → 200k members) ✊🏾  
 
CONTENT
create and publish content that drives traffic  (1 → 1M visitors / quarter) 👀  


—-

MY SIDE PROJECTS: 

📹 bootstrapped an e-learning company to $250k in revenue as a side hustle 
🎥 built a YouTube channel to 200k subscribers with my childhood best friend
👾 run CustomerEducation.org, the largest community of B2B customer enablement professionals

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OUTSIDE: 

On the side, I make terrible websites like FreeZoomBackgrounds.com 🙈

I love eating chips, hiking and cold ocean dips

I did an Ironman once and came in last place

My friends call me Sumo

---

🛠  My Tech Stack:

Creative - Canva |  Miro | Figma  
Marketing - Mailerlite | Hubspot | Airtable | Notion
Revenue - Gong.io | Clari | Outreach | Avoma | Fathom
Education - Thinkific | Kajabi | Podia | Skilljar
Community - Insided | Tribe | Circle | Slack
Enablement - Candu | Intercom | Zendesk
Websites - Carrd | Webflow
Video - CapCut | Camtasia
Apps - Adalo | Glide | Softr | Pory
Wealth - Addepar  | Mint | Monarch
AI - MidJourney | Jasper | Writer

---

🤖  Keywords For Robots:

Growth Marketing
Community
Content Marketing
Customer Education
Knowledge Commerce
No Code
Chips
Guacamole
Canada
Comfy Pants
Taylor Swift
Oh wait.. you’re reading these?

Now click FOLLOW and get back to work

🤞🏽

Today is my 1 year Canadian PR anniversary

(before I spent 12 years in the U.S.A as an H1-B immigrant)

Here’s how my life has changed since:

> Got my PR in 18 months (instead of 18 years)
> Quit my 9 to 5 to start my own business
> Cut taxes from 36% to 12%
> Free healthcare

And some unquantifiable peace:

> No stress about getting deported if I lose my job
> No stress about guns, shooting and divisive politics
> No need to carry work permits, offer letters, pay stubs when traveling internationally
> No getting grilled by Border Officers when re-entering my home country
> No stress about not having healthcare or unemployment if I get laid off

I could never imagine these things in the US.

Thank you Canada for opening and accepting me 

🇨🇦

--

If you have any questions US vs Canada visas, drop em below.

Know anyone struggling with US visas? Send them this post

🤞🏽

Sumeru 'Sumo' Chatterjee 🤞🏽

Launch Marketing for Startups | 4 X unicorns 🦄 … Follow to shortcut your marketing journey

365 days since I quit my 9 to 5...
and my net income is ~almost~ back to my full-time role.

10 steps on how I did it:

1. SEVERANCE
- negotiated a 3 month severance from my prev company
- this helped create runway and allowed me to think freely
- realized I didnt want to jump back into a full time role again

2. ANTI-GOALS
- set some anti goals for my next 1 year:
  - don’t have a boss
  - don’t have only one source of income
  - dont be in Zoom meetings more than 2 hrs a day

3. IMMIGRATION
- this was the biggest unblocker
- for 14 years I couldn’t do my own thing because my visa was tied to work
- finally got Canadian PR, which opened up many possibilities

4. FIRST CLIENT
- getting your first client is the hardest
- I talked to people who are hiring, and asked them to hire me part-time instead

🔓Unlock: Get hired for projects and outcomes, not for time

5. NEXT 2-3 CLIENTS
- for my first client, I focused on delivering 200% for them
- then I made a list of every single person who had offered me work before - (former bosses, companies I didn’t join etc) and reached out
- made a simple case study about my first client and asked if I could help them with marketing 

🔓Unlock: Keep a Notion list of people who have paid you before

5. PARTNER
- I quickly realized two things - I needed help, and working alone sucked
- I reached out to former colleagues 
- one of them was in the exact same place doing fractional work, and we decided to join forces

🔓Unlock: Building together is a lot more fun 

6. TAXES & INCORPORATION
- decided to start LAUNCHMOB, incorporated a company
- learned about corp taxes and write offs
- paid a tax guy $1k to figure out how to reduce my taxes from ~40% (personal) to ~20% (corp)

🔓Unlock: taxes take away a big chunk of your take-home pay

7. NARROWING FOCUS
- first few clients = we took anyone and any project
- quickly realized where our skill-set matches market needs
- narrowed ICP focus to technical founders of Seed stage companies, 
- narrowed service focus to a 10 week Marketing Launch as a service

🔓Unlock: start broad, but narrow focus to one ICP and service quick

8. TALENT
 -as work grew, started building out a bench of sub-contractors
- first started with Upwork and Fiverr, but had lots of misses on quality
- pivoted to reaching out to talented people we had worked with or that came recommended

🔓Unlock: services businesses are ultimately about talent, so hire well


📍 MOST IMPORTANT: 

10. ENJOY THE RIDE
- building a business takes time, regardless of what you see on the internet
- enjoy the ride while you’re on it 
- I took multiple international trips while working remotely (favorite was Albania)
- gratitude for the role of luck and genuinely helpful people

---

Things I haven’t figured out yet with LAUNCHMOB:
I. Product Market Fit
II. Product Channel Fit

--

Will document my journey of building a service based business over next 30 days. Follow if you're considering doing your own thing!

🤞🏽

🚨 Hiring Alert!

Know a marketer who needs their next Big Break?

Someone who’s ready to build their first GTM program from scratch?

One of my clients is hiring their founding GTM Lead

> Company: Legal A.I. SaaS
> Role: Founding GTM Hire
> Funding: Raised Seed, currently raising next round
> Founders: Seasoned leaders, 15+ years in legal saas
> Backing: Backed by some of the biggest names in legal tech
> Pay: Six figure salary + founding equity
> Location: Vancouver, 🇨🇦
> Experience: 3-5 years in startup marketing

Interested?

1. Follow / connect with me 
2. Send me a DM

🤞🏽

Hiring GTM Lead

How marketers think people buy:

1. Buyer sees ad
2. Buyer clicks ad
3. Buyer purchases

vs how people *actually* buy:

1. buyer sees ad
2. buyer ignores ad
3. buyer gets distracted by the next post.
4. buyer forgets about brand.
5. buyer sees organic post from founder 3 days later.
6. buyer likes organic post.
7. buyer scrolls on...
8. buyer goes to work 2 days later.
9. buyer sees another ad.
20. buyer clicks and browses site.
11. buyer gets distracted.
12. buyer scrolls on.
13. buyer forgets about brand...
14. buyer sees favorite influencer talking about brand.
15. buyer looks up brand
16. buyer starts following founder
17. buyer clicks and browses site.
18. buyer adds product to cart.
19. buyer gets distracted.
20. buyer scrolls on…
21. buyer forgets about brand...
22. buyer hears friend talking about brand 7 days later.
23. buyer searches email for discount they got.
24. buyer shops Amazon for cheaper price.
25. buyer gets distracted by Amazon.
26. buyer scrolls on….
27. buyer forgets about brand...
28. buyer is awake late at night after drinking too much coffee.
29. buyer is doom scrolling.
30. buyer sees another ad.
31. buyer clicks and browses site.
32. buyer gets sleepy.
33. buyer falls asleep.
34. buyer forgets about brand...
35. buyer's boyfriend makes offhand comment about their biggest insecurity 4 days later.
36. buyer clicks and browses site.
37. buyer goes to their cart.
38. buyer finally purchases. 

😂

----

P.S. This is me, **I'm** that marketer

🤞🏽

Know a marketer who needs their next Big Break?

Someone who’s ready to build their first GTM program from scratch?

🚨 Hiring Alert:

🖥️ Client: Legal A.I. SaaS
⚒️ Role: Founding GTM Hire
🤑 Funding: Raised Seed round, currently raising next round
🦸🏼‍♂️ Founders: Seasoned leaders, 15+ years in legal saas
🪄 Backing: Backed by some of the biggest names in legal tech
🚀 Experience: 3-5 years in startup marketing
💰 Pay: Six figure salary + founding equity
📍 Location: Vancouver, 🇨🇦

Interested?
1. Follow / connect on here
2. Send me a DM

Hiring - GTM Lead

🚨 Hiring Alert!

Know an Ops machine who's ready for their next challenge?

Someone who’s ready to scale a fast-growing startup?

One of my clients is hiring a Chief of Staff

> Company: FinTech Marketplace
> Role: Chief of Staff, right hand to CEO
> Funding: Series A, growing quickly
> Founders: Seasoned leaders, 15+ years in finance marketplace
> Pay: $100-$400K +  equity
> Location: Vancouver, 🇨🇦
> Experience: 8+ years in startups ops, VC, consulting

Interested?

1. Follow / connect with me 
2. Send me a DM

🤞🏽

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