Xan Mannekens's Linkedin Analytics

How I turned my content strategy into a scalable machine. (It's much easier than you think.) Successful B2B content isn't about "hustling". It's about building systems that work for you. Here's how I built a Content Machine for one of my clients: (and how you can too) 1. Start with long-form ↳ Pick ONE format (podcast, blog, newsletter) ↳ Create deep, valuable content ↳This becomes your content reservoir 2. Break it down ↳ Turn key points into LinkedIn posts ↳ Transform insights into infographics ↳ Create carousel posts from main topics 3. Distribution matters ↳ Choose 2-3 primary channels ↳ Show up consistently ↳ Double down on what works 4. Track & optimize ↳ Monitor engagement ↳ Note what resonates ↳ Adjust your system The result? ↳ Endless content ideas ↳ Consistent thought leadership ↳ Scalable impact Stop creating random content. Start building your content machine. -- Want more B2B growth strategies? Follow me for daily insights on scaling your impact 🚀

What you call "messaging" Top teams call "product marketing" And it's why they're growing faster than you. Most founders think getting positioning right is a "nice to have." It's not. If people don't understand your value in 5 seconds,  nothing else matters. Your ads waste money.  Your landing pages don't convert.  Your sales cycle takes forever and ever. Take these 4 easy steps today to finally move in the right direction. --- Hi, I'm Xan, and I'm turning a decade of B2B marketing into repeatable growth systems for startups—and helping founders do the same. Follow me to stay up to date with my content.

So many startups get hiring marketers wrong... (I did too, until I fixed my process) After helping 10+ SaaS companies with marketing hires, I noticed a pattern. The last 10 hires were incredibly successful. But my first 15 had a lot of mismatches. After these painful lessons, I developed a framework that separates talkers from doers: Here is how you fix it, in 5 easy steps ↓ 1. Demand real examples 2. Test their tactical skillset 3. Challenge their frameworks 4. Assess strategic thinking 5. Check their mentality That's it. One of my clients recently used this framework. The person he hired? The best match he has ever experienced. Fun fact? The guy did not even have a resume. The candidate with the most impressive resume? Didn't even make it past step 2. --- Hi, I'm Xan, and I'm turning a decade of B2B marketing into repeatable growth systems for startups—and helping founders do the same. Follow me to stay up to date with my content.

"Our product’s great. But growth? Still flat" I hear this from SaaS founders all the time. And 9/10 times? They’re just targeting the wrong ICP. Look, I get it. It's easier to cast a wide net. Or blame your sales team for poor closing skills. So I created a system to identify bad-fit prospects. Quickly. And it completely transformed some of my clients' conversion rates. Here are 5 red flags costing you serious money: ↳ They're Not Ready to Buy ↳ Low Engagement, High Churn ↳ They Demand Features Outside Your Focus ↳ They Don't See The Value in Your Offer ↳ Their Sales Cycle Is Way Too Long That's it. Why it works? ↳ You instantly know which prospects to stop pursuing ↳ No more wasted sales cycles on dead-end leads ↳ No more wasted marketing budget --- Hi, I'm Xan, and I'm turning a decade of B2B marketing into repeatable growth systems for startups—and helping founders do the same. Follow me to stay up to date with my content.

How I verify 100+ ICP matches per week (without wasting hours on manual research) [UPDATE] - Guide is in the comment section. Most SaaS companies run ad campaigns without checking if the companies they reach actually match their ICP. (for each and every company) Look, I get it. It's either manual work. Or expensive with tools like Clay. So I built a system that does the same. Quickly. And it completely transformed our targeting approach. Here's how it works: ↳ Connect your Fibbler account to a Google Sheet ↳ Set up an OpenAI check for your ICP criteria ↳ And finally automate everything with Make. That's it. Why it works? ↳ You instantly know which companies match your ICP ↳ No more manual research or expensive tools I've created a step-by-step guide with the full script in a Notion template. Want it? 1. Connect with me on LinkedIn 2. Comment "ICP" below ↓ I'll send it to you right away."

Users tell you they "love it" to your face. Then they ghost you when you follow up. The problem isn't your product. It's your feedback method. Here's my 5-step framework to unlock brutally honest feedback that actually drives conversions: 1) Create psychological safety Stop asking "What do you think?" Start with "Show me what confused you." 2) Ask behavior questions, not opinion questions Behavior reveals truth. Opinions are sugar-coated. 3) Watch what they do, not just what they say One client found users requesting exports but never downloading reports. The real need? CRM integration. 4) Use the right format for each stage Early prototype needs different methods than beta release. 5) Close the feedback loop Show users what you did with their input (most skip this step) The Result? One founder doubled conversions by fixing a pricing objection nobody mentioned directly. What feedback technique has worked best for your startup? Comment below. --- Hi, I'm Xan, and I'm turning a decade of B2B marketing into repeatable growth systems for startups—and helping founders do the same. Follow me to stay up to date with my content.

"But, our solution works for everyone." I hear this from SaaS founders all the time. And 9/10 times? Their CAC is climbing while conversions drop. Look, I get it. It's easier to cast a wide net. Or blame economics for missed growth targets. So I created a framework to help founders narrow their ICP without leaving money on the table. And it completely transformed one client's pipeline value — doubling it while cutting marketing spend by 40%. Here are 5 steps to narrow your ICP effectively: 1. Analyze your top 20% of customers by revenue ↳ Document their pain points and buying triggers ↳ Look for common firmographic patterns ↳ Reject "we need to target all mid-market companies" ↳ Embrace "our best customers share these 3 specific traits" 2. Focus on patterns, not volume ↳ Reject "we need to target all mid-market companies" ↳ Embrace "our best customers share these 3 specific traits" 3. Conduct win/loss analysis ↳ Interview customers who chose you (and those who didn't) ↳ Identify patterns in sales cycle length by customer type ↳ Document common objections and decision criteria 4. Build tiered ICPs ↳ Primary ICP: Highest value, best fit ↳ Secondary ICP: Good fit, lower initial value ↳ Expansion ICP: Future growth potential 5. Create an anti-persona ↳ Document clear red flags ↳ Share examples of poor-fit customers ↳ Calculate the cost of serving wrong customers ↳ Train teams to quickly disqualify The results? ↳ Reduction in unqualified leads ↳ Higher demo-to-close rates ↳ Increased team productivity ↳ Shorter sales cycles Saying "no" to the wrong customers lets you say "yes" to the right ones. --- Hi, I'm Xan, and I'm turning a decade of B2B marketing into repeatable growth systems for startups—and helping founders do the same. Follow me to stay up to date with my content.