Anna Furmanov's Linkedin Analytics

Most early stage startups face the same problem: People who need your product don’t understand what it is or why it matters, so they end up not caring. Why? We stuff our websites with business jargon to sound like we know what we're doing. We assume we know our customers and how to talk to them about our differentiating value. We end up over-explaining what the product can do (company-focused) instead of what problem it solves (buyer-focused). And as the company grows, the focus moves further away from customers and more towards building the product and sales activities. As a founder, you FEEL like you've gotten plenty of customer signal already. Big mistake. The most successful startups are *obsessed* with their customers. We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company. They bought your product when nobody else would! We must know what makes them unique and what motivated them to buy. Unfortunately, the majority of this work gets ignored or outsourced to ChatGPT. And while AI is a great intern, founders who don’t document and analyze voice of customer research never learn how to properly chart the course for their next stage of growth. A superficial understanding of your customers causes apathy, frustration, and slow growth. I help solve these problems by conducting and analyzing customer conversations to create positioning and messaging your buyers will understand. ★★★★★ “Anna was an embedded part of the team, always pushing for clarity and focus. Her ability to blend strategic thinking with execution made a real impact on our marketing efforts." —Founder, EdLight (Seed) ★★★★★ “Highly recommend Anna to any startup looking to up their marketing game." —Head of Growth, Navattic (Seed) ★★★★★ "I especially appreciated the work she did up front to get to know us, our product, and our customers. Strong recommend for any startup." —Founder, Copybara (Seed) Book a call here: https://calendly.com/furmanovmarketing/45min