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Anna Furmanov

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So you know how there's Seed stage, Series A, B, C etc. but have you heard of the "Oh Crap" stage? The "Oh Crap" stage is a stage that every early stage startup reaches, some of them multiple times. Socks hanging over the lampshade, toilet paper strewn across the floor, and coffee stains from weeks ago leaving dirty half moons on the table. The hanging socks might be the way you approach marketing (or don't). The toilet paper might be the way you create content (or don’t). The coffee stains might be the way you set up and track your sales cycle and conversions (or don't). There’s a dirty diaper laying in a corner (whose even IS that?) and that might be the way you’re measuring your GTM strategy (or don't). The "Oh Crap" stage is when it’s time to overhaul, time to rebuild, and time to ask WHY. Why are we building this company? Why are we focusing on these ways to grow? Why do customers love us? Why do customers not love us? Why do prospects not love us FASTER? If you find yourself in the "Oh Crap" stage, you’ll want to ask yourself “What would Marie Kondo do?” Well, she’d use the KonMari Method. “The KonMari Method is a simple but effective tidying method, ensuring you will never again relapse to clutter.” So I kind of built something similar, but for early stage startups. It's called MaaS (Marketing as a System) and there are 10 steps. It’s a simple but effective tidying method, ensuring you will never again relapse to "Oh Crap" at your early stage startup. As a fractional Head of Marketing, I help start up marketing at early stage startups by: ✅ talking to their customers ✅ creating their marketing foundation (positioning, personas, website, content) ✅ building a GTM plan centered around where their customers hang out and what they care about My sweet spot is Seed funded B2B startups because I’ve found that they need help the most. So whenever you’re ready, there are 3 ways I can help you: 👉🏻 Fractional head of marketing and advising for early stage startups (25+ happy clients and mentees) >> www.furmanovmarketing.com 👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov 👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba VoC Research Buyer Personas Marketing Strategy Content Marketing Product Marketing Positioning Website Sales Collateral Demand Generation Growth Marketing Video Social Media Podcast

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