Anna Furmanov's Linkedin Analytics

Most early stage startups face the same problem: People who need your product don’t understand what it is or why it matters, so they end up not caring. Why? We stuff our websites with business jargon to sound like we know what we're doing. We assume we know our customers and how to talk to them about our differentiating value. We end up over-explaining what the product can do (company-focused) instead of what problem it solves (buyer-focused). And as the company grows, the focus moves further away from customers and more towards building the product and sales activities. As a founder, you FEEL like you've gotten plenty of customer signal already. Big mistake. The most successful startups are *obsessed* with their customers. We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company. They bought your product when nobody else would. Do you know what makes them unique and what motivated them to buy? A superficial understanding of your customers causes buyer indifference, team frustration, and slow growth. I help solve these problems by conducting and analyzing customer conversations to create positioning and messaging your buyers will understand and act on. So you get: 👉 deeper engagement with customers and prospects 👉 consistent, memorable messaging 👉 increased inbound to demos 👉 better sales conversations 👉 differentiated positioning 👉 increased word of mouth 👉 closed deals ★★★★★ “We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.” —Founder, EdLight ★★★★★ “Highly recommend Anna to any startup looking to up their marketing game." —Head of Growth, Navattic ★★★★★ "I especially appreciated the work she did up front to get to know us, our product, and our customers. Strong recommend for any startup." —Founder, Copybara Book a call here: https://calendly.com/furmanovmarketing/45min