Todd Clouser 🧙‍♂️💜

I learned content growing a YouTube channel from 0 - 10M+ monthly views.
I learned social by building an audience of over 1M followers across channels.
I learned community growing two Facebook groups to 12k+ monthly active users.
I learned influencer marketing building a team of 15+ creators that drove millions in DTC revenue.


Now I help B2B companies incorporate those strategies and tactics to build their own marketing machine.

DM me to chat.

Party Wizard

https://qrco.de/be1MOp

Things I want to see more (and less) of on LinkedIn this year:

MORE:
- detailed playbooks on small experiments that you've run with real numbers/results (wins and losses)

- entertainment connected to messaging and povs (not just product)

- community -- at one point LI felt like a big community, now it feels like ground zero for the dead internet theory

- collabs -- speaking of community, we used to collab for the fun of it and to see how audiences reacted. Nowadays pretty much any collab comes with a dollar sign.

*personal one* - a return of cheat codes (Obaid?)


LESS:

- 'hooks' -- we've glorified clickbait as 'good hooks'. I'm so tired of reading/watching content where every sentence is a tease to the next sentence. Yes, I understand that you want me to get to the end, but once upon a time we did that with good content instead of holding value hostage with every freakin sentence.

- AI generated content -- probably gunna get hate for this one, but i don't agree with the 'typing my thoughts into ChatGT and then refining the output is not the same as ai-generated content' argument. feel free to disagree, but (in my opinion) ChatGPT is a crutch and makes you far less creative the more you use it and LI far less enjoyable.

- AI comments -- 18 months ago (when AI was more obvious) we all pointed and laughed at the ai comments. Now that AI is good (and harder to spot) everyone has adopted ai comments.  **see community bullet above**

What do you want to see more/less of here this year?

Shout to Jen Allen-Knuth for prompting the idea for this post.

Todd Clouser

1 in 3 sellers will experience ED (Enrichment Disfunction) in Q1... 

A debilitating disorder that leads to burnout in 67% of sellers.

But if you have ED, now you can be more confident in your ability to connect with Clay for daily use.

Clay for daily use is a GTM proven, low credit enrichment that you run every day. 

So you can be ready anytime the moment is right to connect
with prospects

Talk to a Revops pro about your connect rate and all software you’re currently on. 

And ask if your sales process is healthy enough for increased activity.

Don’t take adderall in excess while outbounding with Clay.

Don’t use Clay if you suffer from locking in, as better account lists may lead to late night prospecting.

Side effects may include inflated ego, increased quota, and the sudden urge to tell everyone on LInkedIn.

If you have been building inside of Clay for longer than 14 consecutive days, go outside and touch grass to avoid risk of accidental promotion.

If you experience the sudden urge to discuss your workflow or deal volume outside the office, stop using Clay for daily use immediately and seek help.

It's time to take back control of your ED and ask your Revops leader if Clay for daily use is right for you!

#claypartner

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YouTube

Content Strategy - Brand Partner Program

HubSpot

Content Marketing

Inbound

Like, Almost Every Masterclass

Pennsylvania State University-Erie Campus

Aligned

Clay

Easy Mode

AudiencePlus

Everlast Welders

Lavender

HockeyStack (YC S23)

Cognism

Refine Labs

CustomerGauge

The Worst Marketer in the World

Community Liver Alliance

Photograph charity events for use in social media and website distribution.

Tech hub people be ravin on rooftops and shit in their "day in the life".

I haven't shaved in a month and just kinda move throughout my house a lot.

Anyone else?

My 7yo walked in as I was editing a video. Then 2 days later at dinner says, "daddy, did you show mommy your cringe video?"

Struck deep

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