Corey Jordon

I launched CJSC LLC in March 2021 due to my passion for coaching, developing, and scaling early-stage tech companies. I'm a subject matter expert at: Lead-and-Demand-Generation, Top of funnel process optimization, creating Sales playbooks, coaching reps on real-time customer calls, and driving revenue. 

Below, you'll see the economic and qualitative impact I've made at the companies I've worked with: 

HigherU (Seed Stage) - A marketing training course for mission-based startups looking to penetrate their market and raise awareness for a cause. I created the first version of their Sales playbook and increased MQLs by 275% in Q2 of 2021. 

ButterflyMX (Series B) - A PropTech company that installs video-intercoms on luxury buildings across North America. It's a hardware+software subscription model and I led a team of outbound business development reps. I grew the department by 363% and increased Sales Accepted Leads by 283% in one year - resulting in an additional $1.19M in ARR. 

NINJIO (Series C) - A SaaS company that sold cybersecurity awareness and compliance trainings to Mid-Market-and-Enterprise-sized-businesses. I inherited a team of Inbound Business development reps and implemented a go-to-market Outbound team. Despite overachieving on all goals and KPIs, the program ultimately wasn't as cost-effective as organic inbound and the contract ended. My team and I ended up 185% to our 6-Month budget for 'Sales Qualified Leads' - generating just under $750K in MRR. 

Erudit AI (Series A) - Generative-AI software for Mid-Market companies that prioritized culture, engagement, and employee well-being. I was part of the executive go-to-market Revenue team and was responsible for everything from Lead Generation to Closing Deals. Increased Sales Qualified Leads by 35%, Month over Month for 1 Year and closed $300,000 in Q2 2023. 

Current projects include: Go-to-market strategy at PeopleLogic, Communication coaching at Simera, and scaling partnerships at RevOps Co-ops.

Founder, Head of Sales and Sales Development 

Pollen

Member

RevOps Co-op

RevGenius

Member and Moderator

Safe Drive Systems

Safe Drive Systems is an Israeli-based 'Safety as a Service' company that sells aftermarket equipment to US-based Logistics companies with fleet vehicles. As the Head of Sales I worked closely with the CEO, COO, and CMO - while leading our go-to-market efforts here in the U.S. 

Economic Impact: 
- Increased MQLs by 315% in 2019 and 185% in 2020  
- Increased SQLs by 207% in 2019 and 86% in 2020 
- Generated $2.4M in Gross Revenue from 2019-2020 
- Closed a $1.1M Enterprise Deal in May 2021
- Signed a Channel partnership with a major Insurance carrier, increasing gross revenue by $750,000 
- Improved Connected Calls -> Meetings Booked by 48%

Head of Sales

OnSIP

After spending a year as an Account Executive, I was asked to develop and lead a team of Inbound-and-Outbound Sales Development Reps.

Economic and Qualitative Impact: 
- Created v1.0 of the Sales Development Playbook
- Managed 3 SDRs; generating an additional 45 leads per month
- Increased 'Calls Connected' to 'Meetings Booked' by 18%, YoY
- Increased 'Meetings Booked' to 'Meetings Held' by 9%, YoY 
- Total Revenue Generated (6 Months) = $158,765 MRR

Manager, Sales Development

OnSIP is UCaaS company that sold cloud-based telephony systems to small-and-medium sized businesses. I was hired here as an Account Executive and was responsible for SMBs and MM companies in North America. 

Economic Impact: 
- Generated $598,650 in ARR (7 Months) and averaged 62% over quota during that period
- Increased personal KPI of 'Meetings Held' to 'Closed Won' percentage by 17%
- Finished #1 on the Team in 3 out of 7 Months and never missed Quota
- Cross-trained with Marketing to better understand 'Top of Funnel Optimization'

Account Executive

Collegiate Housing Services

Collegiate Housing Services is a third-party housing provider for college campuses that don't offer traditional student living spaces but still attract people from outside a 50+ Mile radius. I was responsible for signing new accounts with local apartment complexes and doubled as a Property Manager. 

Economic Impact: 
- Signed 118 New Accounts over 3 Years - 308% 
- Increased Account Retention by 14%
- Scaled the Independent Housing Program by 60%, Generating $119,100 in Referrals

Independent Housing Coordinator, Account Executive

DeVry University

After working as a High School Presenter for a Year, I was offered a promotion as an Admissions Counselor where I'd be recruiting students for DeVry University. The job was mostly in-home or in-school visits with students and their families although I did spend a lot of time at HQ.

Economic Impact: 
- Enrolled 315 Students - 212%

Admissions Counselor

DeVry University is accredited by The Higher Learning Commission and offers degrees in Business, Accounting, Engineering, and Finance. As a high school presenter, my goal was to speak to as many high school Juniors and Seniors as I could about the different programs offered by DeVry.

Metrics and KPIs: 
- 750 Student Interest Cards Per Month - 129% 
- 25 Presentations Per Month - 216% 
- 5 New Accounts (High Schools) Per Month - 170%

High School Presenter 

Team Nutrilite

Sales Representative

Providing Survey-Free People Data for HR Leaders

I'm a lifelong salesperson, 7x Sales Leader, Growth Expert, Coach, and Mentor who has trained more than 120 B2B Revenue-generating Sales reps and xDrs. 

I've been building and managing Sales Development & Revenue Teams for over 7 years and now serve as a consultant for top technology companies all over the world helping them implement, scale, and refine go-to-market revenue and demand generation strategies. 

To learn more about what it’s like to work with me, check out recommendations from some of the awesome people I've been fortunate enough to work with over the years. 

Let's connect: Twitter @coreyjordon | coreyjordon@gmail.com | 407-687-4896

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