eStrategy

From day to day, I'm helping companies like yours growth their business through Facebook advertising. 
I'm specialized in e-commerce and lead generation (B2C and B2B).

Digital Marketing Specialist

Hiveterminal

Project Manager

Novartis in Slovenia

Security Manager for Novartis Slovenia (ISS)

BBR SECURITY

Security Manager & Region Lead

I help coaches, consultants, agency owners optimize their lead strategies and boost annual profits by up to 60% with data-driven digital marketing strategy | Grew a business from 0.1M to 1.5M in 1Y | DM me & let’s chat.

Hello, I'm Dean, your navigator through the intricate world of digital marketing data towards unparalleled business success. As a coach, consultant, or agency owner, you understand that leads are just the start. What you need is a sophisticated system that not only captures these leads but also efficiently converts them into loyal, paying clients.

My approach centers around harnessing the power of your existing data. Often, the key to unlocking your business’s potential lies hidden within your own statistics – identifying both your strengths and the bottlenecks hindering your growth. By meticulously analyzing this data, we can make informed, impactful decisions that drive tangible success.

Think of it in terms of the butterfly effect: small, data-driven tweaks in your digital marketing strategy can lead to significant, transformative results for your business. It’s about understanding and leveraging these minor yet critical changes that create ripples, eventually leading to a powerful surge in your revenue and client base.

My strategy is not just about collecting data; it’s about interpreting it in a way that brings clarity and directs action. We’ll dive deep into your analytics, uncover the subtle nuances, and use these insights to build a robust, result-oriented marketing system. This system will work tirelessly, turning every lead into a potential success story.

Every lead in your system, every click on your site, holds the potential for remarkable growth. With the right data-driven approach, these aren't just numbers; they're the seeds of your future success.

Ready to turn data into money? Don't let your potential just be figures in a report. It's time to act on the insights that are waiting right under your nose. Let's uncover the hidden opportunities in your data and transform them into tangible results.

DM me "I'm in" to start rewriting your business success story.

I can help you with:
- data-driven digital marketing strategy
- Meta advertising
- Google advertising
- LinkedIn ghostwriting

Big brands don’t know your name.

(but your local barista does)

❌   It’s not about:

• Earning fat bonuses
  
• Expanding corporate empires
  
• Crushing the competition
  
• Flying in private jets
  
• Building massive corporate towers

✅ It’s all about:

• Family vacations
  
• Dancing lessons for daughter
  
• Basketball training for son
  
• Surprising spouse with a special gift
  
• Buying a cozy home for family

Remember, every choice you make helps shape someone’s story.

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Dejan Krivec

We're the CEO, CFO, and everything in between.

Juggling multiple roles is our daily routine.

But self-care is non-negotiable. 

Remember, to keep all those hats fitting well, you need a healthy head beneath them.

Happy Saturday. 

Unplug. 

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You can walk from coast to coast for "0" cost.

But you won’t be fast.

It's a fact.

Or you can go by car.

But it will cost you.

You can even fly.

But it will probably cost you even more.

Or you can take a looot of time and walk for 0 cost.

But is this cost really 0?

What about food, shoes, medicine, sleeping arrangements, maybe even a support team along the way?

Not to mention the predicted 44 days walking.

Is this really 0 cost?

How else could you spend 1,056 hours?

It's the same with digital marketing.

Stop expecting everything to happen overnight for 0 cost.

Sure, you can grow organically.

But it’s definitely not 0 cost.

You need a year, and work for organic growth has to be done—every single day.

By you—costing you time again, or you need to pay someone.

Or you can "explode" in a few days.

But it will cost you for paid traffic.

Simple as that.

But the decision on which cost is acceptable for you is 100% on you.

But it will cost you, one way or another.

P.S.
If you're not willing to invest, be prepared to walk a very long road. And no, there's no shortcut.

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Escaped the 9-5 grind, only to get stuck in a 6AM to 9PM?

(time IS NOT money)

Time is even more precious than money.

You can always make more money, but you can't create more time.

The best you can do is save some.

Does that sting a bit?

Good. It should.

Here's how you can reclaim your time with 6 straightforward yet powerful strategies:

Analyze Your Time Usage 
↪ Track your hours for a week. 
↪ Identify and cut out time-wasters.

Prioritize Effectively 
↪ Distinguish between crucial and non-crucial tasks. 
↪ Focus on what truly matters.

Set Realistic Goals 
↪ Break your day into manageable chunks. 
↪ Set specific goals for each segment.

Leverage Technology 
↪ Use apps and tools for time management. 
↪ Let technology lighten your load.

Master the Art of Saying No 
↪ Not every request needs a "yes". 
↪ If it's not a "hell yeah" it should be a "no."

Celebrate Small Wins 
↪ Recognize your achievements. 
↪ Reward your hard work with meaningful breaks.

Time doesn’t pause for anyone.

Implement these steps and transform your daily routine.

You either manage your time, or time manages you.

P.S. 
Is your long workday a badge of honor, or a sign of poor time management?

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Overlooking "Not Set" traffic? You're throwing money away.

(Here’s how to stop.)

Overlooking "Unassigned" or "Not Set" traffic sources in Google Analytics could be costing you more than you realize.

When you log into Google Analytics and notice that over 30% of your traffic is labeled "Unassigned", it's more than just a "small" issue.

It's time to take action.

Understand that "Not Set" in GA isn’t:

❌ A minor issue that can be ignored.

❌ Proof that your marketing strategy is flawless.

❌ Data that doesn’t impact your overall business strategy.

❌ Always a result of user privacy settings.

❌ An issue that will resolve itself.

However, it is:

✅ A sign you’re missing key data to optimize your marketing spend.

✅ You’re unsure which campaigns work and which to cut.

✅ You’re wasting marketing dollars without clear direction.

✅ Often caused by missing UTM parameters in links like Bitly.

✅ Fixable with a few strategic tweaks.

𝗧𝗵𝗶𝘀 𝗱𝗮𝘁𝗮 𝗵𝗲𝗹𝗽𝘀 𝘁𝗼 𝗮𝗻𝘀𝘄𝗲𝗿 𝘁𝗵𝗲𝘀𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀:

1. Where is my traffic truly originating from?

2. Which marketing efforts are genuinely yielding results?

3. How can I allocate my marketing budget more effectively in future campaigns?

👉 𝗣𝗿𝗼 𝘁𝗶𝗽: Begin adding UTM tags to ALL your marketing links today.

You can find more about setting UTM tags in the comments section.

P.S.
Would you ignore a leaky faucet and then wonder why your water bill is so high?


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img source: optimizesmart

#marketingstrategy #digitalmarketing  #budgetoptimization

5 reasons why solopreneurs fail at digital marketing.

(and how to fix it)

We're our own worst enemies in digital marketing. 

But why? 

Let's cut through the excuses.

1. playing it too safe:

You're not a big corporation, so why act like one? 

Safe is boring. 

Break the mold, be bold, or go home.

2. DIY disaster:

Trying to be a one-person army?

That's a fast track to burnout city.

Find your strength, focus there.

And delegate or outsource the rest.

3. ignoring data:

Gut feelings are great, but numbers don’t lie. 

Dive into your data, understand what works and what doesn't. 

They're your roadmap to success.

No data? Big red flag.

4. social media scattergun: 

Presence on every social media platform isn’t a trategy.

It’s chaos. 

Identify where your tribe congregates and own that space. 

Quality over quantity.

5. fearing money talk:

Investment scares you? 

It should excite you. 

Spend smart in your marketing, and it’ll pay back. 

Think ROI, not expense.

🚀 Bottom line: 

Let's stop the madness. 

Adapt, learn, and invest in what truly works. 

Let’s get our digital marketing right and start seeing the growth we deserve. 💪

P.S.
Bonus tip: Embrace the art of storytelling in your digital marketing. A compelling story can transform a casual browser into a loyal customer.

What is your story?

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Most advice about digital marketing is overcomplicated. 

(simplify with these 6 rules)

Did an intense brainstorming session some time on digital marketing strategy for my new client. 

Coach's online presence is as crucial as their actual coaching skills. 

But let's be real – the digital marketing landscape can feel like a minefield. 

Here are 6 straight-to-the-point key takeaways I summarized:

1. 𝗧𝗵𝗲 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴

You're shouting into the void if you don't know who you're talking to. 

Drill down into who your ideal client is – it's not just "anyone who'll listen".

2. 𝗦𝗲𝘁 𝗴𝗼𝗮𝗹𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗲𝗮𝗻 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴

Enough with the fluffy objectives. 

Want more website traffic? ➡️ Quantify it.  

More email subscribers? ➡️ Set a number. 

Make your goals so clear that a five-year-old gets it.

3. 𝗖𝗵𝗼𝗼𝘀𝗲 𝘆𝗼𝘂𝗿 𝗯𝗮𝘁𝘁𝗹𝗲𝗳𝗶𝗲𝗹𝗱 𝘄𝗶𝘀𝗲𝗹𝘆

Not every digital platform is your friend. 

Pick where your audience hangs out. 

Instagram for lifestyle vibes, 

LinkedIn for the business-minded. 

Stop wasting time everywhere else.

4. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗸𝗶𝗻𝗴, 𝗯𝘂𝘁 𝗰𝗼𝗻𝘁𝗲𝘅𝘁 𝗶𝘀 𝗴𝗼𝗱

Sure, pump out content. 

But if it's not hitting a nerve, it's just digital noise. 

Authenticity wins over sheer volume every time.

5. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 – 𝘁𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁

It's not about how often you post, but how well you connect. 

Engage genuinely or don't bother.

6. 𝗘𝗺𝗮𝗶𝗹𝘀 𝗮𝗿𝗲𝗻'𝘁 𝗱𝗲𝗮𝗱, 𝘁𝗵𝗲𝘆'𝗿𝗲 𝗴𝗼𝗹𝗱.

Build that list, but more importantly, talk to it. 

Automated doesn't mean robotic. 

Keep it real.

It's a jungle out there, but with the right strategy, you're not just surviving, you're thriving. 

Remember, this isn't about quick fixes. 

It's about building a brand that stands the test of time.

P.S.
Subscribe to my newsletter and get more exclusive tips straight to your inbox.
https://lnkd.in/eRq4G-AT

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Do you know which ad platform is wasting your budget?

(It’s time to choose wisely)

You know the importance of every $ spent. 

Paid advertising is no exception. 

Here are 10 proven strategies to maximize your ads ROI and truly make your budget work for you:

1. 𝗦𝗲𝘁 𝗖𝗹𝗲𝗮𝗿 𝗚𝗼𝗮𝗹𝘀 
   
   Start with what you want to achieve - more leads, sales, brand awareness? 
   
   Define it clearly to measure success effectively.

2. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 
   
   Dive deep into who your clients are. 
   
   What do they need? 
   
   What speaks to them? 
   
   Tailoring your message to the right audience can dramatically increase your engagement.

3. 𝗗𝗲𝘀𝗶𝗴𝗻 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀
   
   Your ads need to catch eyes and provoke action. 
   
   Ensure your visuals and copy resonate with your target and clearly communicate your value proposition.

4. 𝗖𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀
   
   Not all platforms are equal for every goal. 
   
   Select where your audience hangs out and where they are most receptive to your messages.

5. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲𝘀
   
   Your ad caught their attention - great! 
   
   But the landing page clinches the deal. 
   
   Ensure it delivers on your ad’s promise and is optimized for conversion.

6. 𝗦𝗲𝗴𝗺𝗲𝗻𝘁 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲
   
   One size does not fit all in advertising. 
   
   Segment your audience to provide personalized experiences that boost conversion rates.

7. 𝗧𝗿𝗮𝗰𝗸 𝗮𝗻𝗱 𝗔𝗱𝗷𝘂𝘀𝘁 𝗥𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆
   
   What’s working? 
   
   What’s not? 
   
   Regular analysis of performance metrics will guide your budget allocations and strategy tweaks.

8. 𝗔/𝗕 𝗧𝗲𝘀𝘁 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴
   
   From headlines to calls to action, small changes can lead to big improvements. 
   
   Test continuously.

9. 𝗔𝗱𝗮𝗽𝘁 𝗕𝗶𝗱𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀
   
   Be smart with your bids - adjust them based on ad performance and resource allocation to maximize impact.

10. 𝗦𝘁𝗮𝘆 𝗨𝗽𝗱𝗮𝘁𝗲𝗱
   
   The digital marketing world evolves rapidly. 
   
   Keep learning and adapting to new tools and trends to stay ahead.

Implement these strategies, and watch your paid advertising efforts turn into investment gains, not just expenses.

P.S.
Can we all agree that the best part of a webinar is secretly multitasking? 😉

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I once believed in the badge of honor that comes with burnout.

(not anymore)

Now I know, autopreneurs are the future

𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽 𝗶𝘀𝗻’𝘁 𝗵𝗮𝗿𝗱.

We’ve just been conditioned to think it is because:

• Everyone is grinding 24/7.

• Hustle culture tells you to never sleep.

• Burnout is worn like a badge of honor.

But it’s really simple:

• Autopreneurs automate everything.

• They scale without adding stress.
 
• They focus on what matters.
  
Stop glamorizing the grind. 

Autopreneurship isn’t about doing less.

It’s about doing what matters.

And automating the rest. 

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