David W. Riggs's Linkedin Analytics

Today would be a great day to ask yourself why you have notifications on 4 years into building Pneuma... Plenty of reasons to have slack and email notifications on... ... and not a single one of them have changed my mind I've done this for so long I assumed everyone else does it as well, but I don't think that's the case I'll jump on a meeting with a vendor, and during the meeting the individual sharing the screen has to swipe away notifications every few minutes. Why? What's the point? Schedule time to check your notifications, or notifications will end up scheduling your entire day PS - Use an app like Opal to block socials from your phone to not get distracted PPS - Use Apple's DND mode to simply turn off everything.

Any business can drive more revenue with SEO However, the speed of your results will depend on 4 crucial factors: 1. The current state of the website What does the site health audit tell us? What CMS is the site built on? How old is it? 2. The keywords / topics you’re targeting What types of keywords are we targeting? How difficult are they to rank for? What topics are we targeting? 3. The industry you're in What are your competitors doing? What type of content is required to rank? Are they considering other channels in their marketing? 4. Your budget What budget is available now? How will that change over time? Is there more budget available in the future? All that being said... Any business can and should benefit from the power of SEO. The levers above just change how quickly you'll see those results.

My least favorite questions to answer 1. How big is your team? 2. How busy have you been? 3. What's next for the business? What I love answering 1. How is Pneuma creating an impact? 2. What results are you generated? 3. Does your team truly get along? Business is not about doing "things" It never has been, and it never will be. It's about a team, their relationships with one another, and the "good" you do (for Pneuma, the impact we create for our clients) Doing "things" isn't worth anything

Your website really shouldn't be "pretty" It should be functional. Your customers are looking for solutions to their problems. They are not looking for a website that's in competition for a "design of the year" award One helps your ego. One helps revenue 🤷‍♂️

My go-to tools for SEO - SiteBulb - Semrush - Also Asked - Screaming Frog - Conductor (chrome ext.) What else do you use/rely on?

My finance background has ingrained in me a knack for efficiency. That's why Pneuma is always bringing this one timeless principle to the table: The 80/20 rule. In short, do everything that works and nothing that doesn't. It's about honing in on the 20% of efforts that yield 80% of the results. Whenever we onboard a new account at Pneuma, that’s the question we ask ourselves: “What are the tasks that will generate the highest impact on this client’s business as fast as possible?” Then we focus on executing such tasks. Everything else is secondary, then tertiary. There's no room for agencies who copy and paste their tactics and plans over, and over, and over. A thoughtful approach to delivering what works is all that matters

Websites are not meant to please the founder, they're meant to please your ideal customer Just a simple reminder that founders don't generate revenue, customers do

Long-tail keywords are the secret weapon most businesses aren’t leveraging yet. Here’s a 3-minute masterclass: In the simplest terms, long-tail keywords are longer, more specific search queries. While short-tail keywords are shorter, more precise terms. Think “airpods” versus “Should I buy air pods as a college student?” These keywords account for most web searches and their conversion rates are usually higher than short-tail. Why do they work? - You're not fighting with the big players for these keywords, making it easier to rank. - Although they have less traffic, they attract a more engaged audience. - Specific traffic means these visitors are closer to buying. If you’re not leveraging them in your SEO strategy yet, here are 3 tips you can implement today: 🔑Keyword Research Use tools like SEMrush to find long-tail keywords that are relevant to your business. You can also repurpose questions that your customers ask. ✍️Content Creation Write blog posts or create content that answers the specific questions related to these long-tail keywords. 🔗Internal Linking Make sure to link these blogs to your product/service where a product or service can be purchased. PS - LLMs like ChatGPT typically share this type of content with users more frequently since you're targeting a question, not just an arbitrary "keyword"

The invisible hand that drives much of business success, and failure, is the market you choose No matter how good the product is, or how good the team is, the market will always win

"Hi David, I noticed we are both humans. How cool! I'd love to connect and tell you about the SaaS product I'm selling and message you until you block me or buy from me. Very excited to be connected!" ___________________ Basically every connection request I have right now. What gives?

No one on this platform has "an audience" LinkedIn does though. Let me explain... Every post you make on LinkedIn shines some visibility on your profile. Which is great. But... You don't really "own" that visibility. It's borrowed from Linkedin, which means it can be taken away at any time. That doesn't mean it's bad to spend time building your following on LinkedIn (that's literally what I'm doing right now)... Just be sure make the most of the visibility you do get on this platform by directing it to an asset you do own, like a website :) My advice? (especially as social media platforms get bigger and bigger) Build a website Post good content on social Direct people to your website for more good content That simple :)

When I was appointment setting and closing for Pneuma, I kept a Google Doc open on my computer at all times It was 5 pages long, and it included all of the objections I had ever heard, and all of the notable client wins that I could rattle off if needed It wasn't fancy, but it was beyond helpful for creating content, reminding myself who our customer was, and sharing our greatest success stories

LinkedIn is full of spies Well... "spies" might be a strong choice of words, but you'll get the idea I've been far more active on LinkedIn over the last 6+ weeks. In that time I've racked up quite a few likes/comments/DMs. A few leads as well. All great things. The most notable shift? The number of times my own LinkedIn posts are mentioned in conversations with clients, employees, friends, etc. Ironically, not many of the likes/comments/DMs come from those people, but others. Whether or not you realize it, people are watching. They won't always like your posts They won't always comment They certainly won't DM But they will watch. And that's plenty good for me 🤷‍♂️

Side Hustles aren't supposed to make you $1,000,000... But they should bring you $1,000,000 worth of experience. My first three (failed) side hustles have given me the experience to grow and scale my current venture. Don't get caught up in the short term. Focus on the long term instead.

Something new is coming Time to leave our signature :)