Fulfillment IQ

Partner & Chief Strategy Officer

Partner & CMO

- Develop and drive a cohesive customer-focused marketing plan spanning communications, digital marketing, demand generation, creative, and web development to increase brand awareness and support growth initiatives
- Lead, build, coach, and mentor a high-performance Marketing team, attracting, retaining, developing, and engaging the team by fostering an inclusive work environment, setting current and long-term performance goals that align with company KPIs
- Develop and manage the overall budget for Marketing  
- Monitor all marketing campaigns and drive continuous innovation & improvements
- Prioritize marketing & communications projects and allocate resources accordingly to company KPIs and needed outcomes
- Track competitors’ activities and develop a benchmarking strategy

VP of Marketing

Ladies Who Logistic

A vibrant community that empowers women in the supply chain industry to come together to share insights, form friendships, uplift each other, and foster genuine connections.

Welcome To Ladies Who Logistics - A Tribe For Women Rocking It In Supply Chain

Co-Founder

eCom Logistics Podcast

eCom Logistics Podcast gives you insights from the top leaders and experts to get you the answers to your most pressing supply chain issues.

Creator & Producer

Forbes Communications Council

Official Member

Athena Alliance

Member

Peak Community

Exit Five

Strategic Triangle

- Content strategy and writing
- Digital Transformation initiatives
- Website copy, design, and development
- Organic growth strategies and execution
- Social media marketing

Digital Marketing Strategist

Scotiabank

Senior Innovation Leader, Enterprise Innovation in Digital Banking

Drive Enterprise IT transformation initiatives by introducing and redefining incremental innovative technologies and their roadmaps driven by business needs

Innovation Leader | Program Manager, Business Innovations Group

Champion innovative thinking, help develop prototypes to showcase new and emerging technology to large number of internal stakeholders

Project Management Lead, Business Innovations Group

Project Manager

University of Toronto

Research & Teaching Assistant

Deep expertise in strategy, digital transformation and data-driven marketing to the supply chain industry. Known for leading innovative go-to-market (GTM) campaigns, I have a proven track record of driving multimillion-dollar growth for supply chain and logistics companies. 

My approach isn't just about ideas; it's about execution. That's my superpower. Because in the world of business, execution is everything. At the core of my approach is a focus on the pivotal 20% of actions that yield 80% of impactful results, steering hyper-growth in both budding tech startups and established enterprise brands. 

My experience encompasses a wide range of areas including Supply Chain Tech Strategy, Growth Marketing, Program Management, GTM Innovation, R&D and more, with a special emphasis on building and leading high-performing teams that thrive.

Recognized as one of the Top Retail Experts of 2024 by ReThink Retail and Top eCom Influencer by Shopify, my insights have been featured in Forbes, Industry Dive, and Supply Chain and Demand Executive. 

As the creator and producer of eCom Logistics Podcast, one of my biggest achievements has been contributing towards the podcast’s ranking amongst top 5% globally within 6 months of launch. Plus, it’s one of the most shared business podcasts.  

I thrive in helping businesses grow and reach their full potential as an investor and venture capital advisor. In addition to that, I am a mentor to budding female professionals in the supply chain space.  

As a co-founder of Ladies Who Logistic, I am proud to be part of a vibrant community that empowers women in the supply chain industry to come together to share insights, form friendships, uplift each other, and foster genuine connections.

If you'd made it this far, kudos. I love connecting with smart people and building meaningful solutions, if you have and idea you want to chat about, or if you have a supply chain tech or digital transformation challenge, send me a DM.

"Women need other women in their lives who think they are a big deal. No competition, no backhanded comments, no jealousy, just an 'I love you, I support you and there is no one on earth like you' kind of energy." - Unknown

Armed with this spirit, Tori, Amy and I started Ladies Who Logistic. It's more than a platform; it's a testament to what happens when women back women: a force to be reckoned with in the logistics industry. Our collective strength is multiplied when we share our victories and challenges without reservations.

To the trailblazers, the groundbreakers, the steadfast believers in the power of "we" over "me": your energy and vision are reshaping our industry.

Let's continue to lead with the conviction that our industry thrives when we thrive together. Here’s to the movers, the shakers, the bold voices of Ladies Who Logistic — driving the change we all want to see in the world.

Thank you Prologis for highlighting our collective efforts (blog link in comments).


Know an incredible woman in logistics? 🙋‍♀️🙋‍♀️🙋‍♀️
Give her a shout-out in the comments and invite her to join our crew. 

📢 Ladies Who Logistic is free and open to those who share our vision for a supportive, inclusive industry and commit to uplifting each other. 



P.S. Here's a throwback to a brunch earlier this year with Tori, where we dreamed up some exciting things for Ladies Who Logistic - missing Amy here.

Harshida Acharya

This Women's History Month, I'm humbled and excited to be featured by Parcel Monitor.

I'm honored to share this with an incredible group of women leaders who are reshaping our industry's future - Amena Ali, Amy Augustine, Blythe Brumleve, Christiane OHIN-TRAORÉ, Hannah Kain, Lizeth Cárdenas, Maddy Alcala, Maria Villablanca, Priyanka Ann Saini, Stephanie Benedetto.

In this feature we share our stories and actionable advice for women aiming to carve out their space as leaders in logistics.

Here's my advice to women to grow into leaders:
 
👉 Assert your presence – Let your voice be heard and your contributions seen. You bring a unique perspective that is invaluable to the growth and innovation of logistics.
 
👉 Seek out growth opportunities unapologetically – Whether it's a promotion, a new role, or spearheading a project, pursue the avenues that will elevate your career. Ambition should be your compass.
 
👉 Advocate for yourself – Your achievements and skills speak volumes, but it's also essential to be your own champion in every scenario. Negotiate for the raise you deserve and don't shy away from opportunities that might seem daunting at first glance.

For more detailed insights and to discover the empowering stories of other women in supply chain and logistics, check out the article by Parcel Forum. 

Find the link in the comments.

#womeninsupplychain #growth #advocacy #womenintech #parcelmonitor

Ever thought why angel investing isn't just for the big players? 

It's high time we demystify this. 

Angel investing is more than just funding startups. It's about strategically empowering innovations we want to see in the world. 

And who better to lead this charge than us, the women shaping the future of supply chain and logistics?

This March 29th, at our Ladies Who Logistic meeting, we’re diving headfirst into Angel Investing 101 with Maia Benson. 

With a legacy of transforming ideas into formidable SaaS products at giants like LexisNexis, Pitney Bowes, and Shopify, Maia’s journey is nothing short of inspirational.

Her commitment to angel investing and advising the next generation of eCommerce and Logistics Tech founders is where her heart truly lies. 

Her mission? To carve out spaces where next-gen innovations can thrive, backed by investors who truly get it.

She'll be joining us to share her insights on—how to start, where to focus, and why your investment can be a game-changer for startups.

Why should this matter to you? 

Because the world of angel investing is ripe with opportunities for us to support and scale the solutions we believe in. This isn't about being on the sidelines. It's about being part of the narrative that shapes our industry's future.

Whether you're merely curious, ready to dip your toes, or already swimming in the angel investing pool, this conversation is designed for you.

If you know someone who would benefit from this, tag them. 

P.S. If you haven't registered yet, click on the link in comments and join us. 

#ladieswhologistic #angelinvesting #supplychain #technology #insights

Work smarter, not harder.

We have come across these quotes multiple times. 

But what does this really mean? 

In the leadership world, this is a call to reassess not just how much effort we put into our work, but where and how we direct that effort for maximum impact.

It's a reminder that working harder isn't always the answer; sometimes, working smarter can lead to greater success.

A recent discussion on Growth Playbooks with Tom Schmitt, Former Chairman, and CEO, Forward Air Corporation, unpacks this through the lens of Tom-ism, offering deep insights into making this mantra a practical part of our professional lives.

Let me break it down for you:

➡ Strategic Alignment: The key to working smarter is aligning efforts with strategic outcomes. It's about ensuring that the time and resources invested are directed towards activities that genuinely contribute to the overarching goals, moving the needle in a meaningful way.

➡ Learning as a Priority: Every challenge and task presents an opportunity for growth. Adopting this mindset means approaching each project with curiosity and openness, seeing beyond the immediate task to the learning and development opportunities it presents.

➡ Value Over Volume: The essence of working smarter is prioritizing the impact of our actions over the sheer volume of work done. It challenges us to redefine success not by the number of tasks completed but by the outcomes achieved and their alignment with our goals.

➡ Mindful Planning: Before diving into action, it calls for thoughtful consideration of what needs to be true for an endeavor to succeed. This level of strategic planning ensures efforts are not just intentional but poised for maximum impact.

➡ Efficiency Through Focus: Focusing on key areas that have a significant influence on success can dramatically increase efficiency and effectiveness. It’s about identifying and leveraging these value levers to achieve more with less.

Tom-isms serve as a guide for leaders to navigate the complexities of their roles with strategic acumen and efficiency. 

Thank you for the super insightful chat, Tom. 

Check out the latest eCom Logistics Podcast episode with Tom to learn more about:

📌 The importance of embodying a culture and purpose in leadership
📌 The value of not getting lost in multiple priorities
📌 The question "What would have to be true?" to challenge assumptions and explore possibilities.

Link in the comments.

#tomisms #insights #efficiency #leadership #growthplaybooks #ecomlogisticspodcast

We've often been caught in a dilemma while choosing a WMS.

Should we invest more in advanced features?

The answer isn't straightforward.

In the WMS world, it’s not just about the right features...
But also about managing costs effectively.

Let me break this down for you:

1️⃣ Hidden Costs of Over-Functionality: While a feature-rich system sounds appealing, it often comes with hidden costs. 

Training, maintenance, and sometimes even slowed productivity due to complex interfaces can hurt your bottom line.

2️⃣ Determine Essential Functionalities: List down the functionalities that are non-negotiable for your operations. 

Understanding your core requirements ensures you don’t pay for features you won’t use.

3️⃣ Allocate a Realistic Budget: It's tempting to go for the most affordable option or the most feature-rich one. 

Establishing a realistic budget based on your needs ensures you remain within financial constraints while acquiring essential functionalities.

4️⃣ Consider the Long Haul: Your business will evolve, and your WMS should be able to keep pace. 

Will adding a functionality now save costs in future upgrades or adjustments? If so, it might be worth the initial investment.

5️⃣ Utilize Demos: Get a hands-on feel for the system. This not only helps assess functionalities but also lets you see if the system offers value for its price.

6️⃣ Engage with Peers and Experts: Their experiences can provide invaluable insights into cost and functionality trade-offs that you might not have considered.

Remember, when selecting a WMS, it's a tightrope walk between cost and functionality. 

But with careful evaluation, you can maintain balance and make a choice that brings optimal ROI.

P.S. Ever felt challenged by the cost-functionality decision in WMS? Let me know in the comments.

Struggling to find the right balance in WMS? Let's chat.

#wms #warehousemanagement #costs #fulfillmentiq #supplychain

How can technology be embraced more widely and effectively in the supply chain?

The answer lies in the seamless integration of technology and people. 

It's about ensuring that new systems work in harmony with your existing workflows and become an integral part of your team. This synergy is essential for digital transformation in supply chain management.

In our latest episode of the eCom Logistics Podcast, Edson Greenwood, COO of Anvyl, delves into how this blend of technology and people can revolutionize efficiency, decision-making, and strategic planning in the supply chain. 

Here are some key insights from the conversation:

👉 Deep Integration: Technology must become deeply embedded in daily operations, becoming essential to the team's workflow. This ensures that technological solutions are not only adopted but also relied upon for decision-making and strategic planning.

👉 Cultural and Operational Fit: Technologies that intuitively enhance existing processes without causing disruptions are more likely to be adopted by supply chain teams. The right technology should feel like a natural extension of the team's capabilities, not an external add-on.

👉 Strategic Impact: Technology plays a crucial role in shaping the strategic direction of supply chain operations. Data-driven technologies enable leaders to make informed decisions, anticipate market changes, and proactively strategize.

👉 Adaptability and Customization: Solutions that can be customized to meet the specific needs and challenges of a supply chain are more likely to be successful. This includes scalability, allowing technologies to grow with the organization and its evolving needs.

👉 Empowering Human Effort: Technology should complement and enhance human skills, facilitating collaboration, improving efficiency, and enabling teams to focus on high-value tasks. The aim is to use technology to boost human decision-making and creativity rather than replace it.

Want to learn more?

Tune in to the latest eCom Logistics Podcast with Edson, where we discuss:

📌 Trends in technology investment
📌 The shift towards offshoring and nearshoring
📌 Challenges in technology adoption

Find the link in the comments.

#technology #adoption #team #people #ecomlogisticspodcast

Maximize your team's efficiency with the right tools. 

How? 

The journey starts with effective data collection, but its true potential is unlocked when this data is transformed into actionable insights. 

This process shifts the focus from merely gathering data to creating systems that actively inform decisions and drive operations, significantly enhancing efficiency and responsiveness.

In the latest eCom Logistics Podcast episode, Rahul (RD) D., Principal of eCommerce Fulfillment and Warehouse at Amazon, shared innovative strategies that are reshaping operational management:

▶️ Embrace Actionable Dashboards: Implement dashboards that serve not just as data displays but as control centers, offering real-time insights and actionable intelligence. 

This enables teams to make quick, informed decisions, thereby enhancing operational agility and day-to-day effectiveness.

▶️ Empower Your Staff: True empowerment involves providing employees with the tools and insights they need to understand their direct impact on operations. 

By giving clear visibility into metrics such as production rates and resource utilization, employees are better equipped to optimize workflows and proactively tackle challenges.

▶️ Foster Transparency: Building a transparent environment means ensuring that every team member has access to, and can interpret, important operational data. 

This may include real-time updates on inventory levels, logistics, or the status of projects, facilitating synchronized efforts across departments and aligning everyone with the organization's goals.

▶️ Aim for Standardization: Standardizing processes is critical for consistently benchmarking performance and implementing improvements. It facilitates the tracking of performance against established benchmarks and smooths the introduction of new methodologies. 

Moreover, standardization ensures scalability, enabling new members to adapt quickly to established protocols.

To explore how these strategies can further enhance your operational efficiency, tune into the latest episode of the eCom Logistics Podcast with Rahul Deshmukh.

We dive into: 

📌 Digitalization and AI to improve efficiency and customer satisfaction.
📌 Focusing on leading-edge engineering in logistics design to meet evolving customer demands.
📌 Implementing actionable data analysis for better forecasting and planning.

Link to the episode in the comments.

P.S. Are there any other strategies that you think are transforming operations, keeping the team in focus? Let me know in the comments.

#data #operations #team #ecomlogisticspodcast #newepisode

The fast-evolving demands on warehouses due to technological advances and changing market dynamics require more than just space.

They demand adaptability. 

In a recent Forbes article - Future-Proofing Warehouses: Adaptable Design-Build Strategies, I explored how warehousing needs are far from static—requiring designs that are not only efficient today but adaptable for tomorrow.

Here are some challenges and changes they face:

👉 Automation and Robotics: With robot shipments expected to surge by 50% annually through 2030 (McKinsey), the need for robust infrastructures that support advanced robotics and AGVs is becoming critical.

👉 Market Dynamics: Factors like the resurgence of nearshoring, unexpected regulatory changes, and shifting consumer expectations are pressing warehouses to remain agile.

👉 Technological and E-commerce Evolution: The continued rise of e-commerce demands warehouses that can handle diverse product ranges and fluctuating order volumes, alongside the integration of cutting-edge technologies.

Investing in warehouse adaptability is crucial—it ensures facilities can handle future technological shifts, evolving business practices, and regulatory changes effectively.

For a deeper dive into how companies can prepare for the unknown and unexpected by building flexibility into their warehouse designs, read the full article. 

Link in the comments.

P.S. I’d love to hear your thoughts. What do you think is the most crucial factor in future-proofing a warehouse?

#warehouse #space #futureproof #forbes #technology

The era of valuing low-cost 3PL partnerships above all is fading into history. 

Today, brands are prioritizing partnerships based on mutual benefit, transparency, and long-term collaboration. 

The goal? To align with partners who not only support growth but also enhance adaptability and resilience in a dynamic market.

In an insightful episode of the eCom Logistics Podcast, Andreas Andrea provides a comprehensive blueprint for unlocking the full potential of 3PL partnerships.

Here are the key insights shared:

👉 Emphasizing Mutual Benefits: Companies are recognizing that a successful partnership is about more than just saving money; it's about creating a symbiotic relationship where both parties can thrive. 

This involves understanding each other's business goals, and challenges to work collaboratively towards common objectives.

👉 The Importance of Transparency: Transparency is a cornerstone of trust in any relationship and is particularly crucial in logistics partnerships. Open communication about capabilities, limitations, and expectations helps prevent misunderstandings and ensures that both parties are aligned. 

This transparency extends to sharing data, which can lead to more informed decision-making and better optimization of the supply chain.

👉 Commitment to Long-Term Collaboration: Long-term collaboration allows for strategic planning and investment in the partnership. It fosters a deeper understanding of each other's businesses, leading to more efficient operations and innovative solutions. 

This long-term view encourages both parties to invest in technology, processes, and people that will bring about continuous improvement and competitive advantage.

👉 Adaptability and Resilience: The ability to adapt to market changes and unforeseen challenges is crucial in today's fast-paced business environment. A 3PL partner that can quickly respond to shifts in demand, supply chain disruptions, or regulatory changes can help a company remain agile and resilient. 

This adaptability is often supported by advanced technology and a proactive approach to risk management.

👉 Strategic Alignment: Finding a 3PL partner whose capabilities, values, and strategic goals align with your own is essential for a fruitful partnership. This alignment ensures that both parties are working towards the same objectives and can lead to more innovative and effective solutions. 

It's about finding a partner who understands your industry, shares your commitment to sustainability, or has the technological capabilities to support your growth.

Curious to learn more?
 
Check out the latest episode with Andreas, where we discuss:
 
📌 Managing carrier failures during peak season
📌 Importance of assessing logistics partners
📌 Reporting to track carrier performance and hub backups
 
Link in the comments.

#3pl #relationships #logistics #partnerships #ecomlogisticspodcast

Taplio

Harshida Acharya's Linkedin Analytics

Harshida Acharya

What is Harshida talking about?

Who is engaging with Harshida

Harshida Acharya's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Harshida Acharya's Linkedin Analytics

Harshida Acharya

What is Harshida talking about?

Who is engaging with Harshida

Harshida Acharya's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Harshida Acharya's Linkedin Analytics

Harshida Acharya's Best Posts (last 30 days)