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⚡️Arthur Castillo's Linkedin Analytics

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🌶️Arthur Castillo

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Part Sales, Part Marketer. Someone once told me “Sales is one:one marketing, and marketing is sales -> to many” After excelling as a top 3 sales rep at every company I’ve worked for, I decided to explore marketing and my obsession with the B2B buying journey. I noticed that in sales, buyers were coming in more qualified than they’ve ever been. They had access to peers and communities where they could hear directly how folks just like them were solving challenges in their roles. I believe my time in sales has helped me gain a better understanding of the modern buyer’s needs. To create marketing experiences that help them understand how they are doing things today, and how there could potentially be a better way to get the job done. I love learning about a company’s revenue engine, and am looking to create one of the most unique skill sets in B2B SaaS where my hope is one day to run the entire revenue engine of a company (marketing, sales & customer success). Today, I am working my dream role at Aligned as Director of Content, Community & Partnerships where I get to take everything I learned from my time at Chili Piper, being one of the first b2b SaaS brands that invested in 10+ communities, and designing a marketing strategy that educates the market on what buyers want to do, how b2b companies are missing the mark, and what they can do to create a culture of buyer enablement, helping modern buyers champion deals internally and co-selling WITH your sales team. Outside of work: ️⚽️You’ll find me watching sports (Football, Soccer, Basketball are my top 3) 🏈Trying to win all my fantasy football leagues ♟️Improving my chess game 🏋️‍♂️Attempting to stay fit Thanks for checking out my profile 👋 Make sure to connect or follow!

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