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I’m 27 with 3 businesses and no home. Here’s how I got here: Age 0-15: Spent early life growing up in a hippie commune. Raised by an incredible single mother who wore both hats. Gave everything to support me. Overly shy and didn’t speak much. Seen as a problem by a teacher who suggested there was something wrong with me. Age 16: First job stacking supermarket shelves. Completed high school with bang-average grades. Started sixth form college. Age 17: Quit sixth form college after 3 months due to illness. Doctor said I was 24 hours away from dying. Spent my 17th birthday in hospital, tubes everywhere. Became an apprentice at a print marketing agency. Learnt my way around Adobe’s design suite. Started doing bits of design work on the side. Age 18-19: Discovered search marketing to help get more clients for the print marketing agency. Became obsessed with SEO. Spent my free time messing around with the websites I built. Age 20: Wanted to take marketing more seriously. Quit my job to start a marketing degree. Quit after 2 weeks. Started an apprenticeship at an SEO agency where I managed 25 clients and attended college part-time. Quit after 9 months. Realised traditional education sucks. I learnt 100x more (and quicker) through self-education. Went all-in on learning and building whilst living at home with my mum and 2 young siblings. £0 income. Age 21: Got my first 2 freelancing clients on Upwork. They referred me to other clients. Built a 6-figure business by the end of the year. Age 22-23: Started a podcast side project and quickly reached 300,000 listeners per month. Sold it for 5 figures. Bought and sold 5 websites. Maxed out my freelancing capacity. Age 24: Founded Content Growth and built a team to help companies turn their blog into a 7-figure sales channel. Started posting on LinkedIn. Grew revenue by over 200% in 6 months. Age 25: Co-founded Byword and launched a platform to help marketers generate articles at scale for SEO. Sold my belongings, moved out of London and started travelling the world. Merged Content Growth with Contact Studios to take the SEO agency to the next level. Helped my mum quit her 15-year corporate job. Age 26: Lived out of a suitcase and travelled around 16 countries. Grown the userbase of my SaaS tools to over 130,000. Helped multiple unicorn companies scale their SEO with our 25-person team at Contact. Age 27: Continuing to levelling up, exploring, following my curiosities, collaborating with great people, and helping family and friends along the way.
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SEO in 2025: SEO, AIO, GEO, AEO, SXO... New SEO isn’t just about Google rankings. You need to think: - Will you rank in top spots? (SEO) - Will AI learn about you? (AIO) - Will AI recommend you? (GEO) - Will you be the answer Google highlights? (AEO) - Will users stick around and take action? (SXO) Here's what they actually mean:
My top 17 blog title templates: They've generated millions in organic traffic and revenue for my clients over the last 6 years. 1. Product list 2. Comparison 3. Alternatives 4. How-to 5. Review 6. What-is 7. Ultimate guide 8. Ways 9. Case study 10. Statistics 11. How many 12. Template 13. Tips 14. Ideas 15. Examples 16. Difference 17. Types What titles would you add?
I’ve tried 97% of the SEO tools on the market. Here's my simple 15-tool stack: Strategy: 1. Ahrefs/Semrush: All-in-one SEO toolset 2. Keyword Insights: Keyword clustering 3. SparkToro: Audience research Content: 4. Byword: Programmatic AI content 5. Grammarly: Writing assistant 6. Frase: Content optimisation Technical: 7. Screaming Frog: Website crawling and auditing 8. Google Search Console: SEO analytics and data 9. Detailed SEO Extension: Quick on-page analysis Backlinks: 10. Help A Reporter Out: Journalist requests 11. Hunter: Email address finder 12. Pitchbox: Link outreach Underrated: 13. AlsoAsked: 'People Also Ask' keywords 14. Seed Keywords: 'Seed' keyword surveys 15. HTTP Status Checker: URL status checker What would you change?
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