JayOh.io

We make it easy to access an entire cross-functional revenue operations team with proven systems that help you scale your Marketing, Sales, Customer Success & Revenue Teams.

★ On-Demand Marketing & Technical Talent #ExtraBandwidth
★ Scaling Startups through operational excellence + scalable demand generation 
★ Salesforce, Marketo, Hubspot, Pardot, Segment
★ MarTech | Growth Ops | Demand Gen | Conversion Optimization
★ Repeatable & Scalable Marketing & Sales 
★ Business Intelligence & Data Warehouses 
★ Software Development & Data Engineering
★ Sales Funnel (MQL, SAL, SQL)
★ Salesforce Development (APEX, SOQL)
★ Multi-Touch Attribution
★ Machine Learning

Fractional RevOps Leader / Founder + CEO

CeeJay LLC

★ Manage P&L, cash positions, & credit lines of multiple investments
★ Responsible for Real Estate decisions, deals, financing & cash flow
★ Manage the loan portfolio, ensure profit growth, and minimize risk
★ Ensure compliance with state and federal regulatory guidelines

Chief Operating Officer / Founder

Moonlighters

Founder & CEO

15Five

★  Directed GTM Technology Strategy & Operational Infrastructure to support growth from $8 million ARR to $16 Million ARR
★ Product Led Growth Strategy & Optimized Self-Service Business to achieve over $6 million ARR
★ Directed Tech Strategy & implementations focusing on budgets, timelines, & ROI

Go-to-Market Strategy & Operations

John Varvatos Enterprises

★ Strategic guidance on long term profitability growth & competitiveness
★ Designed & Implemented an organizational data strategy 
★ Built Customer Intelligence capability to drive Marketing & Sales efforts 
★ Manage internal scorecard across departments

Head of Business Intelligence 

★ Marketing Mix Modeling (MMM)
★ Marketing Attribution
★ Predictive Analytics
★ Digital Analytics
★ Competitive Insights
★ Social Media Reporting
★ Campaign Tracking

Senior Marketing Analyst

The Madison Square Garden Company

★ CRM 
★ Sales Insights 
★ Pipeline Mgt 
★ Asset Inventory 
★ Market Research 
★ P&L 
★ Prospecting

Operations Coordinator | Partnership Marketing & Sales

Interactive Communications, NY LLC

★ Salesforce Admin
★ Targeting & segmentation 
★ Google Analytics / Web Development
★ Email campaigns

Sales & Operations Admin

TITLE Boxing Club

★ Lead Gen
★ CRM Mgt.
★ Sales Reports 
★ Prospecting 
★ Social Media Lead Gen
★ Market Research & Analysis

Sales Manager | CRM & Lead Gen

Scaling GTM Ops for B2B SaaS Startups ⚙️🛠️

As a Marketing and Revenue Operations Consultant with over 10+ years of experience, I help the top startups & Fortune 500 Companies grow their revenue through operational excellence 🚀💸

My Background & Experience: 
★ Scaled operations at 10+ Companies that were growing at 100% Year over Year 📈
★ Over 30+ certifications in Marketing & Revenue Sales Technology 🏆
★ Launched 10+ PLG & Freemium Efforts 🚀
★ Scaled 100+ Salesforce Instances 🛠️ ☁️
★ Scaled 100+ Hubspot Instances ⚙️
★ Optimized 75+ Marketing & Revenue Analytics & Attribution Tools 🛠️
★ Managed Millions of Dollars in MarTech Spend
★ Sales/Marketer Turned Ops Engineer  💸

My Portfolio: 
★Samsung / Samsung NEXT
★Connectwise
★AT&T
★WPP
★Madkudu
★15Five
★Lever
★Aerolase
★Madison Square Garden
★ControlCase
★Auvik
★Ramp
★Productiv
★John Varvatos
★ and many more.....

My Beliefs: 
★Ops Teams need more bandwidth via On-Demand Technical Talent #ExtraBandwidth
★Business Teams need solutions that make technical things easy
★Repeatable & Scalable Lead Generation is achievable
★Marketing & Revenue Operations can be strategic but requires a holistic approach to the business 
★Work can be and should be Fun! 

Outside of work, I am: 
★ Most importantly, a Family Man 👨‍👩‍👦
★ Diehard Knicks & Giants fan🏀🏈
★ Foodie 🍕🍔
★ Lover of nature 🌴
★ Sneakerhead 👟
★ Health Fanatic 💪🏽
★ Real Estate Investor 🏡

For more information on how my expertise can help your company grow, please visit www.JayOh.io.

I can’t believe it’s 2025 and I still need to say this:

👉 RevOps is not just Sales Ops.
👉 RevOps is not just for Sales.

If your org still thinks RevOps = “make Salesforce dashboards better” … you’re leaving growth on the table.

RevOps is the connective tissue across marketing, sales, CS, and finance. 

It’s where GTM strategy gets operationalized. 

When companies box it into “just helping sales hit quota,” here’s what we see:

❌ Marketing and CS get ignored in system design.
 ❌ Data models collapse because finance isn’t aligned.
 ❌ Automations solve surface pain, but not root causes.

Meanwhile, the orgs that treat RevOps as a company-wide growth engine?

 ✅ Top of the Funnel Grows & Pipeline Gets Stronger
 ✅ Handoffs actually work.
 ✅ The customer journey finally matches what the deck says.

Across clients, the #1 unlock we see is reframing RevOps as a board-level growth function — not an admin team for sales.

If I see one more company limit RevOps to pipeline reporting, I’m going to start handing out chalk and making people write this on the board.

#RevOps

Joe LaGrutta, MBA

Fractional GTM & Marketing Teams & Memes ⚙️🛠️

yeah, it’s Q4 and most of us are staring down revenue targets, end-of-year renewals, and next year’s plan all at once.

You can still win this quarter.
But not if you split your attention between next year’s hypotheticals and this year’s scoreboard.

Q4 rewards focus.
The companies that finish strong do three things exceptionally well:

1️⃣ Kill the noise. Every “nice-to-have” project that isn’t tied to pipeline velocity goes dark.

2️⃣ Run the post-mortem early. Find the leaks while the data — and the pain — are still fresh. Use those insights to close better, not just plan better. (this helps you going into next year as well)

3️⃣ Double down on what’s working. Tighten the messaging, refine the follow-ups, rally the team around the plays that are actually moving deals.

At JayOh - Fractional Growth Team  – we’re watching top GTM orgs turn Q4 into an execution clinic. Focused. Disciplined. 

No reinvention. No new systems. Just cleaner execution and sharper focus — the kind that compounds into 2026.

It’s not too late to finish strong.
But it is too late to coast.

#RevOps #SalesOps #GTM #Leadership #Q4

graphical user interface, text, application, chat or text message

If you’re always fire-drilling, you’re not fixing root causes. You’re just normalizing chaos.

The best RevOps operators don’t just close tickets. They turn repeat “quick questions” into upstream fixes. That’s where the compounding ROI hides.

Someone told me this awhile back and I repeat it every other day: “If it’s urgent every day, it’s not urgent — it’s broken.”

The issue is that most GTM teams treat RevOps like an on-demand service — not a strategic function.

✅ Need a new field? Ask RevOps.
✅ Dashboard broken? RevOps.
✅ Workflow unclear? Ping RevOps.
✅ Didn’t document your own process? LOL RevOps.

Here’s how one client did it:
-Built an intake form that enforced ticket quality
-Set ops SLAs by priority tier
-Assigned “ops partners” in each GTM team

It felt bureaucratic at first.

But guess what happened?
💡 40% fewer "one off tasks"
💡 More time for strategic work
💡 No more “quick” requests at the worst possible time

If you’re stuck in fire-drill mode, you don’t need more hours (sorry you wont ever get it)

You need rules of engagement.

That’s what we help RevOps teams build at JayOh - Fractional Growth Team

Complex routing ≠ smart routing.

If it takes 8 steps to get a demo booked, your process isn’t optimized — it’s overloaded.

🔀 17 if/then branches
🔍 Complex owner logic no one can explain
🧩 Round robins inside geo filters inside AE coverage maps

What actually works:

Focus on SPEED to lead! 

✅ Triage logic first. Route by ICP tier or deal type — not “who hasn’t gotten a lead this week.”
 ✅ Use round robin only where it adds speed. Otherwise, match by intent + ownership.
 ✅ Fail-safe every path. Every input should have a default owner or fallback queue.
 ✅ Build audit trails. You should be able to trace exactly why a lead went to who it did.

Clean routing = faster speed-to-lead = more pipeline.

The “perfect” GTM plan that’s still in a slide deck 3 months later vs. the messy, duct-taped process that’s already generating pipeline.

🚫 Perfection mindset: “Let’s model every scenario, align every team, perfect every field mapping before launch.”

✅ Action mindset: “We know 80% of the answer — ship it, measure it, iterate weekly.”

At JayOh - Fractional Growth Team  our highest-ROI fixes usually start as quick, ugly experiments:

🔸An imperfecf lead routing process that stopped 300 MQLs from going stale.

🔸A scrappy dashboard that gave Sales the visibility they needed to actually follow up.

🔸An outbound campaign without all the sophistcated Ai that drove SQLs starting Day 1

They weren’t “final” — but they worked fast.

Then we refined them.

Perfect is fragile. 
Action is compounding.

In RevOps, you can’t optimize what you haven’t shipped.

Most RevOps teams aren’t under water because they’re bad at prioritizing.
They’re under water because they’re carrying invisible work.

Things like:
-Untangling bad field logic
-Manually patching broken integrations
-Rebuilding workflows with no documentation
-Intervening before GTM teams break everything (again)

Here’s what we’re helping revops teams implement to get out of this mode:

✅ Intake forms with clear routing logic
✅ Tiered SLA queues based on business impact
✅ “Shadow work”  & Time tracking dashboards to visualize hidden ops lift
✅ Workflow ownership docs — so RevOps isn't the only safety net

It’s not about saying no.

It’s about making the invisible visible — before the whole boat goes under.

Marketing: “It was inbound.”
Sales: “It was outbound.”
RevOps: “I accidentally created it from an enrichment tool I was testing.”

This is why attribution fights happen:

-Incomplete data
-Misaligned definitions
-CRM fields filled manually (aka wrong)
-A dozen tools silently creating or syncing contacts behind the scenes
-A model that breaks the second a deal touches multiple channels

Here’s what we’re seeing work across clients:
✅ Define sourcing vs. influence — different purposes, different logic
✅ Use multi-touch attribution as directional input, not gospel
✅ Track conversion events, not just form fills
✅ Automate attribution rules — and log why they apply

One client moved from “last-touch wins” to a weighted, rules-based model that covered:

First touch
Last pre-MQL touch
Last touch before opp creation
Influence of all the touches before & after

This split credit across touches, not teams

Result: fewer arguments. More insights. Way better planning.

We help clients set this up at @JayOh - Fractional Growth Team — so attribution becomes a source of truth, not a source of tension.

#Attribution #marketing #CMO #CRO

Intent signals ≠ automatically qualified leads.

Just because someone changed jobs or skimmed your product page doesn’t mean it’s handoff time.

But when Clay shows you real intent, that should get your systems' spidey senses tingling. 

Here’s the RevOps toolkit we’re building with Clay:

1. Layer Your Signals
Combine news (e.g. funding, product launches), job changes, and website activity into multi-source triggers. Clay lets you build custom “signals” that uncover intent moments, not just generic activity.

2. Enrich + Score
Immediately enrich those signals with your CRM or ICP criteria. Score accounts and leads so your high-fit signals bubble to the top—not the bottom of the noise pile.

3. Automate Smart Plays
Trigger meaningful actions—not spam. Think:
High-match signal → alert SDR
Low or fuzzy match → nurture drip
Mid-intent funnel stalkers → content share
Clay lets you map signals to workflows, like CRM updates, AI nudge emails, or ticket creation.

4. Fit & Intent Matrix
Don’t fire on every signal. Classify accounts across Fit (ICP match) × Intent (signal strength). Then:
Right-now revenue → SDR + AE same-day
Future pipeline → nurture
Noise (never-never land) → ignore

Finally, test your signal assumptions against outcomes: “Lead showed intent → did they convert faster? Did deals close sooner?”

We’ve seen teams 2× pipeline velocity by stacking Clay signals into workflows like this — because they stop chasing dumb noise and start reacting on behavior, not bullets in a list.

Every year around this time, teams scramble for a “Q4 growth hack.”

Discounts, email blitzes, rushed outbound then they rinse, repeat, regret.

But the orgs we see crushing Q4?

They don’t add chaos. They remove friction. 

For example:

1️⃣ Micro-targeting past buyers.
Pull a “closed-won” list from last Q4 that are no longer customers, segment by reason code, and re-run the same campaigns but with updated messaging around what’s changed since they last bought. Low lift. Big trust signal.

2️⃣ Reactivating dead pipeline.
Deals marked “no decision” earlier this year are gold right now. We’ve seen SDRs add 15–20% more meetings just by running a “Still relevant?” sequence with zero pitch — pure curiosity.

3️⃣Get marketing and sales into one conversation.
Weekly 20-minute “Q4 War Room” — marketing, sales, and ops together.
One agenda: top 10 deals that can still close this year.
Everyone aligns messaging, content, and follow-up around those names.
This simple rhythm adds 8–12% more closed-won deals (and drops the finger-pointing).

4️⃣ Run a “silent referral sprint.”
Every AE picks three advocates and asks one question:
“Who should I be talking to before budgets reset?”
No gift cards. No gimmicks.
It converts 10–15% higher than typical referral programs because it feels human, not transactional.

Also what we learned (the hard way):

⚠️ Don’t touch your CRM schema in Q4.
⚠️ Don’t roll out new major automation until January.
⚠️ Don’t overestimate how “safe” data changes are.

Q4 is for execution, not experimentation.
Leave the optimization for next year or you’ll be optimizing from behind.

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Marketing attribution ≠ “lead source.”

If all you’re tracking is “where the form came from,”
you’re not optimizing your budget —
you’re setting it on fire 🔥

Attribution that actually drives ROI looks like this:
✅ The full buyer journey (all touchpoints even in the middle of the funnel)
✅ Every conversion point
✅ Last touch before key moments (demo request, MQL, etc) 
✅ Spend mapped to revenue, not just leads

We built a custom solution to do exactly that — influenced by my years of Marketing Mix Modeling experience.

Why? Because when you see what’s working, 
you can double down with confidence.

One client hit 500% ROI on a campaign — not because of luck (okay, maybe a little) — but because they knew:
💰 What channel mix worked
🎯 What targeting converted
 📊 What CPL + ACV combo scaled

If your attribution model ends at “source = paid search,”
you’re not doing attribution. 
You’re doing vibes.

This is one of those fixes that feels small but changes everything.

We help clients build this foundation at @JayOh - Fractional Growth Team — and it’s a game changer for budget planning.

#MOPs #marketing #demandgen

Why are you still sending everyone to the same landing page?

No context.
No personalization.

Just cookie cutter. 

Meanwhile, here’s what happens when you get it right:
👀 The lead sees their industry
📈 The copy reflects their pain
🎯 The CTA speaks to their role
🔥 And conversion rates? Skyrocket

We’ve seen 2–4x lift just by embedding smart content on the page — no design overhaul, no fancy dev work.

It’s not magic. It’s relevance.

Here’s the play:

 1) Dynamically swap hero text based on lifecycle stage/industry/segment
 2) Insert case studies by vertical
 3) Route to offer content based on firmographic filters

You want your prospect to say: “Whoa. This is for me.”

Not “Another generic ebook. Cool.”

At JayOh - Fractional Growth Team, we’ve helped clients embed this in their GTM playbooks — and it changes the whole game.

#Conversions

Taplio

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