JayOh.io

We make it easy to access an entire cross-functional revenue operations team with proven systems that help you scale your Marketing, Sales, Customer Success & Revenue Teams.

★ On-Demand Marketing & Technical Talent #ExtraBandwidth
★ Scaling Startups through operational excellence + scalable demand generation 
★ Salesforce, Marketo, Hubspot, Pardot, Segment
★ MarTech | Growth Ops | Demand Gen | Conversion Optimization
★ Repeatable & Scalable Marketing & Sales 
★ Business Intelligence & Data Warehouses 
★ Software Development & Data Engineering
★ Sales Funnel (MQL, SAL, SQL)
★ Salesforce Development (APEX, SOQL)
★ Multi-Touch Attribution
★ Machine Learning

Fractional RevOps Leader / Founder

CeeJay LLC

★ Manage P&L, cash positions, & credit lines of multiple investments
★ Responsible for Real Estate decisions, deals, financing & cash flow
★ Manage the loan portfolio, ensure profit growth, and minimize risk
★ Ensure compliance with state and federal regulatory guidelines

Chief Operating Officer / Founder

Moonlighters

Founder & CEO

15Five

★  Directed GTM Technology Strategy & Operational Infrastructure to support growth from $8 million ARR to $16 Million ARR
★ Product Led Growth Strategy & Optimized Self-Service Business to achieve over $6 million ARR
★ Directed Tech Strategy & implementations focusing on budgets, timelines, & ROI

Go-to-Market Strategy & Operations

John Varvatos Enterprises

★ Strategic guidance on long term profitability growth & competitiveness
★ Designed & Implemented an organizational data strategy 
★ Built Customer Intelligence capability to drive Marketing & Sales efforts 
★ Manage internal scorecard across departments

Head of Business Intelligence 

★ Marketing Mix Modeling (MMM)
★ Marketing Attribution
★ Predictive Analytics
★ Digital Analytics
★ Competitive Insights
★ Social Media Reporting
★ Campaign Tracking

Senior Marketing Analyst

The Madison Square Garden Company

★ CRM 
★ Sales Insights 
★ Pipeline Mgt 
★ Asset Inventory 
★ Market Research 
★ P&L 
★ Prospecting

Operations Coordinator | Partnership Marketing & Sales

Interactive Communications, NY LLC

★ Salesforce Admin
★ Targeting & segmentation 
★ Google Analytics / Web Development
★ Email campaigns

Sales & Operations Admin

TITLE Boxing Club

★ Lead Gen
★ CRM Mgt.
★ Sales Reports 
★ Prospecting 
★ Social Media Lead Gen
★ Market Research & Analysis

Sales Manager | CRM & Lead Gen

Scaling GTM Ops for B2B SaaS Startups ⚙️🛠️

As a Marketing and Revenue Operations Consultant with over 10+ years of experience, I help the top startups & Fortune 500 Companies grow their revenue through operational excellence 🚀💸

My Background & Experience: 
★ Scaled operations at 10+ Companies that were growing at 100% Year over Year 📈
★ Over 30+ certifications in Marketing & Revenue Sales Technology 🏆
★ Launched 10+ PLG & Freemium Efforts 🚀
★ Scaled 100+ Salesforce Instances 🛠️ ☁️
★ Scaled 100+ Hubspot Instances ⚙️
★ Optimized 75+ Marketing & Revenue Analytics & Attribution Tools 🛠️
★ Managed Millions of Dollars in MarTech Spend
★ Sales/Marketer Turned Ops Engineer  💸

My Portfolio: 
★Samsung / Samsung NEXT
★Connectwise
★AT&T
★WPP
★Madkudu
★15Five
★Lever
★Aerolase
★Madison Square Garden
★ControlCase
★Auvik
★Ramp
★Productiv
★John Varvatos
★ and many more.....

My Beliefs: 
★Ops Teams need more bandwidth via On-Demand Technical Talent #ExtraBandwidth
★Business Teams need solutions that make technical things easy
★Repeatable & Scalable Lead Generation is achievable
★Marketing & Revenue Operations can be strategic but requires a holistic approach to the business 
★Work can be and should be Fun! 

Outside of work, I am: 
★ Most importantly, a Family Man 👨‍👩‍👦
★ Diehard Knicks & Giants fan🏀🏈
★ Foodie 🍕🍔
★ Lover of nature 🌴
★ Sneakerhead 👟
★ Health Fanatic 💪🏽
★ Real Estate Investor 🏡

For more information on how my expertise can help your company grow, please visit www.JayOh.io.

Running a one-person Ops team is all about getting creative and being resourceful! 

+ its a turbo-charged way to build your skills ⏩

🛠️  You’re not just managing tasks; you’re constantly learning, adapting, and becoming a jack-of-all-trades.

⚙️ Limited resources? That’s just a chance to think outside the box and find clever, innovative ways to make things happen.

🧩 Every challenge is a puzzle waiting to be solved.

From multitasking to innovating on the fly, you’re gaining a wealth of experience in every corner of operations. 

It’s more than a job; it’s a full-blown operations bootcamp! 🚀

Joe LaGrutta, MBA

No alternative text description for this image

When marketing and sales brainstorm grand ideas for campaigns and big-picture strategies, there's an unsung hero in the shadows: the RevOps team. 🛠️ 

While ideas fly, RevOps knows the real weight of bringing these visions to life—it's heavy lifting to set everything up properly.

Here's the thing: Marketing & sales need to loop in RevOps early in the game.

 It's not just about the ideas; it's about making them executable. 

RevOps brings a reality check to the dreamers, evaluating the lift and effort required to turn those big ideas into successes🚀

Their insights can save time, resources, and a lot of headaches down the road.

Together, these teams can go through a systematic evaluation of what it'll take to bring a campaign to life. This ensures everyone's on the same page about the workload and resources needed (and timelines!!!). 📊

By integrating RevOps into the planning phase, marketing and sales can ensure their visions are not only grand but grounded, feasible, and set up for success. 

Let's make those big ideas a reality, the smart way. 

#Teamwork #RevOps #MarketingStrategies #MarketingOps #MOPSMeme

How does RevOps impact the execution of marketing and sales campaigns?

Why is teamwork crucial for successful campaign execution?

What is the role of Marketing & sales in collaboration with RevOps?

RevOps is always tirelessly pouring into the cups of marketing, sales, and customer success teams. ☕️

They carefully fills the cups of various teams, ensuring they’re equipped with the necessary tools and insights for success. 

They offer marketing the rich brew of data and reports, vital for informed decision-making. 

For customer success teams, RevOps outlines processes & setups tech, providing a clear roadmap to achieve their objectives. 

And in the realm of sales, they lay down the tech infrastructure, enabling the team to thrive and excel.

Yet, in this ceaseless act of filling others’ cups, RevOps often remains in the shadows, their contributions crucial but frequently overlooked. 

Their role is pivotal, keeping the teams running smoothly, but their own needs and recognition often take a backseat in this cycle of perpetual giving.

As a boss, keeping your 1:1 meetings is crucial. It’s more than a calendar slot; it’s an investment in your team. 🗓️👥

These sessions are golden opportunities to connect, understand challenges, and provide support. 

It’s where you tune into your team’s frequency, offer guidance, and build stronger relationships. 

Remember, consistent 1:1s are key to a thriving team dynamic and individual growth. 

So, make them a priority – they’re the heartbeat of effective leadership! 

#LeadershipGoals #TeamEngagement #OneOnOne 🚀💬

One minute, it’s the sales pipeline moving at the speed of a snail. The next, it’s data chaos. And don’t get me started on the software tools - they’re having their own soap opera.

So if you ever ask RevOps what is wrong you might get something like this:

1. Everything: Because, well, when you juggle the universe, everything can be an issue.

2. Anything: Because what isn’t a potential problem in the realm of revops?

3. Nothing: Because sometimes, it’s just easier to say ‘nothing’ than explain the chaos of CRM systems and data analytics.

4. Something: Because there’s always *that one thing* on fire.

5. Who cares?: Because at the end of the day, revops will handle it like a boss, regardless of the drama.

So next time you see your revops team deep in thought, they’re probably just solving the mysteries of the tech universe, one existential crisis at a time.

#RevOpsRiddles #TechLife #ExistentialTechCrisis #JustRevOpsThings

What are the key skills required for a successful career in RevOps?

What are some common challenges with RevOps tech tools?

How can RevOps teams manage CRM systems more effectively?

I spoke with someone I had never met but they knew of me because they had seen my name all over an old Salesforce Instance I setup. 

It was a good reminder that setting up a system is like leaving your digital signature on everything. 

It’s a legacy that sticks, long after you’ve moved on. 

Even when systems don’t age well or things go south, your name is still attached. 

It’s a reminder to always strive for excellence, knowing your work today forms the digital memory of tomorrow. 

Aim to be remembered for quality and innovation, not the pitfalls! #DigitalLegacy #CRMSetup #MarketingAutomation 🚀💭

What are some tips for achieving excellence in the workplace?

Why is it important to leave a digital legacy?

How can a Salesforce Instance help my business?

RevOps is the unsung hero keeping the train on its tracks, even when those tracks seem to twist, turn, and loop in the most unexpected ways. 🚂 

But here’s the kicker: good RevOps leaders don’t just survive in this whirlwind; they thrive.

These leaders have a knack for turning what appears to be a wild, tangled mess into a masterfully organized chaos. 

They see the big picture even when the puzzle pieces are scattered all over the place. 

With a blend of strategic vision and tactical prowess, they arrange these pieces to create a coherent, efficient pathway towards growth. 🧩🔍

In the eye of the storm, RevOps leaders stand calm, directing the chaos. 

So, while the track might look twisted, sideways, and downright bewildering at times, rest assured that with a skilled RevOps leader at the helm, the ride will not only reach its destination but do so with style, efficiency, and a touch of organized chaos.

 #RevOps #OrganizedChaos #LeadershipInChaos

What impact do RevOps leaders have on organizational success?

What are the key strategies for success as a RevOps leader?

When companies tout their "native integration" as a breeze to set up, take it with a grain of salt. 

Sure, it MIGHT click into place if you're running a standard setup, but throw in custom objects, unique processes, or niche apps, and suddenly it's like assembling furniture without instructions. 🛠️📚

Remember, the further you stray from "out-of-the-box," the more complex your integration landscape becomes. 

It's not just plug-and-play; it's more like navigating a minefield... of Legos. And we all know how that feels 😣

 #IntegrationReality #CustomChaos #TechStruggles

How important is native integration in tech setups?

Why do custom objects complicate integrations?

Being in a  cross-functional  role is both a blessing and a curse. 

On one hand, the ability to touch multiple aspects of a business allows RevOps teams to have a significant impact, spreading their influence wide and far to drive company growth.

However, with great power comes great responsibility... and an inbox full of requests.

Requests pour in from all directions, each with its own set of priorities, challenges, and deadlines. 

It’s like being the person everyone at the party wants to talk to—at the same time.

🌪️ This constant barrage of demands can make it seem like the weight of the entire company is pressing down on your shoulders. 

From small tasks to big projects, the variety and volume of requests can feel overwhelming, turning your to-do list into a never-ending game of whack-a-mole.

🚦 The key to managing this flood of requests lies in prioritization, clear communication, and setting boundaries. 

Easier said than done, but with the right strategies in place, RevOps can continue to be the powerhouse of growth, without burning out in the process.💪 #RevOps #CrossFunctional #CompanyGrowth

Imagine marketing and sales without revops today. Seriously, think about it….

The tech, the data, the platforms, the insights, the processes - revops molding the chaos into harmony.

Back in the day, marketing and sales could maybe get by on creativity, charm, and a handshake. 

But now? 

It’s a whole new ball game. 

You’ve got CRMs, automation tools, data analytics, customer journey mapping - the list goes on. 

And who’s there, making sense of all this? Making sure systems/teams/processes/data are all aligned??

You guessed it, revops.

Revops isn’t just a role; it’s a strategic powerhouse. They turn data into insights, chaos into strategy, and operations into opportunities. 

#RevOpsRockstars #BusinessEngine #TechHeroes #MarketingAndSalesSaviors #RevOps

How can customer journey mapping improve sales?

How has revops impacted marketing and sales?

RevOps teams sometimes get caught in the allure of new tech, overlooking the capabilities within their existing tech stack. 

It's a classic scenario: eyes on the horizon for the next big thing, while untapped potential lies right under their noses. 

Often, the push for new technology comes from other stakeholders, unaware that the solutions they seek might already exist within the tools at their disposal.

Before jumping on the bandwagon for the latest software, take a deep dive into what you already have. 

Chances are, there are features or upgrades in your current stack that are underutilized or even undiscovered. 

It's not just about saving costs; it's about maximizing efficiency and effectiveness with what you already own. 

So, before you open the company wallet for new tech, make sure you're getting the most out of your existing investments. 

This approach not only streamlines your operations but also fosters a culture of resourcefulness and strategic thinking within the RevOps domain.

#TechStack #RevOpsMeme #RevOps #RevenueOperations

What impact does maximizing efficiency have on RevOps operations?

How can RevOps teams balance exploring new tech with leveraging existing capabilities?

How can a culture of resourcefulness benefit the RevOps domain?

When RevOps steps up as a strategic advisor, the whole game changes. 

RevOps isn’t just about managing systems. 

Yes that is part of the job:

- Tweaking tools
- Extinguishing operational fires
- Crafting detailed reports
- Seamlessly integrating various systems

But that’s just the tip of the iceberg. 

The real crunch comes in when RevOps:

📊 Translate Data into Leadership Wisdom by diving deep into the data, analyzing it across various dimensions like channels, sales reps, categories, and time periods.

🔄 Craft Processes for Organizational Harmony by establishing clear guidelines for everything from lead nurturing and pipeline management to customer onboarding and renewals.

🚀 Elevate Processes Over Time by evaluating and adapting team capabilities and resources, aligning them with revenue targets for improved performance and smarter capital utilization.

This is exactly why having a dedicated Strategic RevOps role is so vital.

It’s about elevating RevOps to a position of a Strategic Advisor to the leadership team, securing its rightful place at the revenue strategy table.

Sure, getting leadership on board and actually making it happen is no walk in the park. 

But it’s a strategic move that can redefine your organization’s success trajectory. 🛠️📈

How does RevOps elevate processes over time?

What is the importance of having a dedicated Strategic RevOps role?

What is the role of RevOps in translating data into leadership wisdom?

When processes aren’t documented, it’s like everyone’s speaking a different language. 

Confusion reigns, and efficiency takes a backseat. 

Documenting processes aligns everyone on the same page, ensuring consistency and clarity. 

It’s not just about avoiding confusion; it’s about creating a roadmap for success that everyone can follow. 

So, let’s ditch the chaos of “everyone’s way” and embrace the clarity of well-documented processes. 

It’s the difference between a tangled web and a streamlined path to success! #ProcessDocumentation #Efficiency #Teamwork 🚀🔍

RevOps leaders often a challenge of prioritizing requests that flood in daily. This number of ‘urgent’ demands can feel like a constant battle, keeping them from being truly strategic.

Here’s the thing: When everything is urgent, nothing truly is. 

This constant state of ‘fire-fighting’ prevents RevOps leaders from focusing on their strategic roadmaps. 

So, what if we flip the script?

Imagine a world where not every request is a fire alarm. 

By evaluating the impact and urgency of each request, RevOps leaders can focus on what truly moves the needle.

With better prioritization, RevOps can shift from being reactive problem-solvers to proactive strategists, planning their days and focusing on long-term roadmaps.

It’s about doing fewer things better. 

When the focus is on impactful work, rather than volume, the quality of output skyrockets.

This approach empowers teams to solve lower-level issues themselves, fostering a culture of independence and problem-solving.

With space to breathe, RevOps leaders can innovate, strategize, and lead their teams towards sustainable growth and success.

Prioritization isn’t just a task; it’s a mindset shift.

#RevOpsLeadership #StrategicThinking #PrioritizationMatters #OperationalExcellence

What are some best practices for prioritization?

What are the key responsibilities of RevOps leaders?

What are some examples of proactive strategies for RevOps leaders?

When someone sidesteps the playbook and skips the docs, it can be a real test of your zen 🧘 

But hey, deep breath – it’s a chance to be the cool-headed mentor. 

A quick nudge back to the processes and a reminder about the gold mine in the docs can work wonders. 

It’s about shaping a team that’s resourceful and process-savvy. 

So, keep your cool, guide ‘em back on track, and watch your crew evolve into process pros! #KeepCalm #ProcessPower #TeamGrowth 🚀📚

Why Focusing on the Funnel Beats Complex Attribution Models 🎯

We often get caught up in the complexities of attribution models, trying to give credit to each touchpoint in every channel. 

But sometimes, the key to success is simplification. 

Conversion is King 👑

The main goal is moving leads through the funnel efficiently. 

By simplifying our strategy, we cut through the noise and concentrate on actions that directly influence lead conversion. 

It’s about doing fewer things, but doing them exceptionally well.

Simple doesn’t mean uninformed. We still rely on data, and can setup basic attribution to guide us. 

However, getting into complex models and tracking can take time away from focusing on turning those leads into dollars.

Dont let perfection be the enemy of good when creating your attribution models. 

A simplified approach means we can quickly adapt and respond to changes or opportunities, without being weighed down by overcomplicated models.

#MarketingStrategy #SimplifyToAmplify #FocusOnTheFunnel #LeadConversion

What are some effective strategies for lead conversion?

How can attribution models be simplified?

How important is data in lead conversion?

RevOps is The Engine Behind a CRO’s Success 🚀📈

The synergy between a Chief Revenue Officer (CRO) and RevOps is what drives real results. 

The CRO’s goals? 

Revenue growth, profitable growth, and sustainable growth 💰💰

But here’s the kicker: these ambitious targets are powered by the strategies of RevOps. 🛠️

From crafting processes to providing invaluable advisory, RevOps is the backbone supporting these key dimensions of success. 

It’s a partnership where strategy meets execution, goals meet tactics, and leadership meets innovation. #RevenueOperations #Leadership #BusinessGrowth

In the whirlwind world of RevOps, the to-do list is an ever-growing beast. It’s a juggling act where prioritizing effectively becomes your superpower 🤹‍♂️

Understanding which tasks drive the most impact, which ones align with the broader business goals, and which are just noise is crucial. 

But that’s not all - being flexible is equally important. 

In RevOps, the landscape changes rapidly. 

Staying agile, ready to pivot and adapt, ensures you’re always on top of your game. 

Balancing these priorities with a dynamic approach is the key to thriving in the fast-paced world of RevOps. 

#RevOpsGoals #Efficiency #BusinessAgility 🚀💡💼

What are the essential skills needed for RevOps professionals?

How does efficiency impact success in RevOps?

Why is business agility important in the world of RevOps?

Data Silos are Efficiency Killers 🚫📊

They disrupt process efficiency, stifle collaboration, and create chaos in cross-functional reporting. 

The impact? 

Your overall organizational information flow takes a hit. 

And here’s the kicker: they’re a nightmare for AI use cases, which thrive on integrated, holistic data. 

It’s time to break down these silos and let the data flow! 

#DataIntegration #Collaboration #Efficiency 💼🌐🚀

RevOps Tech debt is spiraling out of control. And the main villain in this story? Years of accumulated, poorly constructed processes  and automation.

This tech debt isn’t just a minor inconvenience. 

It’s causing major operational headaches, from sync failures with other platforms to sluggish lead response times and backlogs in syncing with other systems. 

The impact? 

It’s a double whammy of spending extra cash to manage these issues and losing out on potential revenue because marketing and sales teams are hampered by data mishaps.

The solution is crystal clear: companies need to initiate a tech debt remediation initiative. (#TechDebtSpringCleaning)

From our experience in cleaning up the tech debt mess for clients, the benefits are undeniable:

🚀 Marketing and Sales Efficiency Boost: Empowers marketing and sales teams to operate more smoothly, significantly enhancing their ability to create and close the pipeline.

🔗 Sync Issues Virtually Eliminated: Leads to a drastic reduction in sync problems across your tech stack, ensuring that your systems communicate seamlessly with each other.

⚡ Faster, More Effective Operations: Enables the operations team to build and deploy systems much more quickly and efficiently, slashing development time and increasing agility.

🛡️ Lead and Revenue Protection: Acts as a safeguard against the loss of leads and revenue, ensuring that potential business isn’t slipping through the cracks due to system inefficiencies.

🌀 System Efficiency Skyrockets: Brings about significant improvements in the overall system efficiency, making every aspect of your Salesforce environment work smoother and more reliably.

🧹 Enhanced Data Integrity: By clearing up the clutter and reinforcing clean data practices, your data’s accuracy and reliability see substantial improvement, leading to better decision-making and strategy planning.

👥 Increased User Adoption: A streamlined, efficient system reduces user frustration and resistance, encouraging higher adoption rates and more enthusiastic engagement with the platform.

In essence, addressing your tech debt isn’t just about cleaning up the backend; it’s about setting your entire organization up for more seamless, efficient, and profitable operations.

If there ever was a time to tackle your tech debt head-on, it’s now.

 #techdebt #salesforce #revenueoperations #salesoperations

How can a tech debt remediation initiative benefit companies?

Why is data integrity important in tech debt remediation?

Taplio

Joe LaGrutta, MBA's Linkedin Analytics

Joe LaGrutta, MBA

What is Joe talking about?

Who is engaging with Joe

Joe LaGrutta, MBA's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Joe LaGrutta, MBA's Linkedin Analytics

Joe LaGrutta, MBA

What is Joe talking about?

Who is engaging with Joe

Joe LaGrutta, MBA's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Joe LaGrutta, MBA's Linkedin Analytics

Joe LaGrutta, MBA's Best Posts (last 30 days)