Rutger Katz's Linkedin Analytics

B2B Scale-ups with aligned sales and marketing teams achieve 67% higher deal closure rates and generate 208% more revenue from their marketing efforts (Marketo). Yet most organizations struggle to fix misalignment because traditional solutions take months to implement and create consultant dependency. I help B2B scale-ups (€3M-50M ARR) transform their sales-marketing handoffs in just 5 days by implementing proven Lean frameworks that create lasting alignment. Using the same methods that helped leading companies achieve 7x higher lead qualification rates, my framework-based approach ensures your teams maintain the improvements long after I'm gone. Through NEON Triforce, I deliver: 1. Rapid Process Optimization ►Clear handoff processes using Value Stream Mapping ►Unified metrics that drive the right behaviors ►Immediate efficiency improvements 2. Sustainable Team Alignment ►Self-maintaining improvement cycles ►Goal alignment through Hoshin Kanri ►Daily performance management systems 3. Framework-Based Transformation ►Team capability building ►No consultant dependency ►Lasting organizational change after I'm gone I've successfully implemented these frameworks at: PostNL (€25M digital portfolio management) Relay42 (Global B2B SaaS vendor) Eneco (Energy supplier, Personalization solution won an award) My approach is fundamentally different: Focus on teaching frameworks rather than creating dependency Implementation of proven Lean methodologies in GTM processes Rapid results with sustainable improvements Team ownership of solutions