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I’m not a copywriter, designer, paid ads expert, or funnel architect. Sure, I have those skills. But they’re just tools in the belt. Companies come to me when they have a marketing problem. Maybe they think they need better emails. Maybe it’s LinkedIn content. Maybe it’s a full-scale campaign with ongoing support. At the core, it’s always about solving a business challenge. So as a marketer, my job is to: ✅ Diagnose the real problem ✅ Present a solution that drives results ✅ Use whatever tools get you there the fastest If you're stuck on a marketing problem and need a clear, effective path forward... Let’s talk!
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This marketing girlie (to quote my homie Brenna) turned 35 today. No, I'm not doing a "35 lessons about marketing" post. But I do want to share my favourite piece of feedback I received from a senior leader recently: “You’re probably one of the most direct people on the team.” My reaction: 😍 Why was I so stoked? Because I understand how critical being direct is for success. It enables everything a business needs to thrive: Clear communication, which leads to... Clear outcomes, which leads to... Better alignment, which leads to... Faster execution, which leads to... More growth 🌱 But let's be honest, being direct and assertive are such difficult soft skills (especially challenging as a Canadian because we're so darn nice eh?). 🍁 So I want to shout out three goats who empower me to be more direct every day, and I hope they inspire you to do the same: Kim Scott, author of Radical Candor. Brené Brown for everything she does. And most important and iconic of all: Kimberly "Sweet Brown" Wilkins. Cuz ain't nobody got time for that. - ONWARDS 🫡
Don’t know who needs to hear this today but: A great team makes hard or boring problems fun and exciting. A bad team makes exciting challenges miserable. Life is too short to not work with people that light you up and make you feel seen. - ONWARDS 🫡
In this week's episode of "Clean Your Damn Data"...
Below is a recent email (copy pasted) I received from an SDR (with a cool and different title from SDR).
Personal details have been redacted to protect the privacy and safety of all parties. 😉
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Hi
At any given moment, endless versions of future you are trying to channel through present you. Based on your decisions and actions, you will inevitably become one version or another. It’s up to you which one you let channel. 💪🏼 - ONWARDS 🫡
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