SaaS Academy

Just casually helping build the world's best coaching program for SaaS founders. NBD.

Growth Marketing Manager

Helping you get clear on how to marketing into revenue.

Creating alignment between brand x product x marketing x tactics x dollars

Reach out to see if I'm a fit for your needs.

Marketing Strategy Consultant

SeamlessMD

Healthcare SaaS solution built for health systems scaling and standardizing surgical recovery to save time and money.

First Demand/Growth marketing hire. 

Building out B2B Demand Generation playbook from the ground up to generate revenue across medium to enterprise health systems across North America.

Blackbaud

Blackbaud is the world's leading world's leading cloud software company powering social good. Top-down sales led growth.

First Demand Generation hire in Canada marketing a portfolio of 30+ SaaS solutions made for mission-driven organizations.

Built the national DG go-to-market strategy and execution across verticals including healthcare, education, fintech, and more. Supported revenue and pipeline generation across SMB to Enterprise. 

During my tenure, Canadian business unit was fastest growing unit in the organization.

Principal Demand-Generation Marketing Manager

Grassriots Inc.

Innovative Mission-driven Digital Marketing Agency helping social good brands evolve their marketing strategies.

Oversaw digital marketing department and executed omni-channel campaigns for mission-driven organizations across the globe. 

Clients included: Amnesty International, Doctors Without Borders, Humane Society International, OXFAM Canada, University of Toronto, Environmental Defence Canada, Mercy Home for Boys and Girls, The Centre for Addiction and Mental Health Foundation

Marketing Manager

Digital Strategist

Nonprofit Digital Marketing Agency helping social good organizations raise funds and grow their audience through  marketing campaigns.

Executed omni-channel digital marketing campaigns for mission-driven organizations.

Clients included:  American Heart Association, Canadian Cancer Society, St. Joseph’s  Health Centre Toronto, Camp Ooch, Trillium Health Partners Foundation, CAMH  Foundation, Toronto General & Western Hospital Foundation, War Child Canada

Marketing Specialist

CauseForce, LLC 

The industry leading peer-to-peer fundraising agency.

Field Marketing supporting recruitment via email, phone, and events & trade shows for Princess Margaret Cancer Foundation's Ride to Conquer Cancer.

Community Engagement Specialist

Crepe Delicious

International Food and Beverage Franchise.

Ran integrated marketing campaigns leveraging digital, print, OOH, radio, and events & tradeshows to build brand awareness and drive direct purchase conversions at  13 locations across Canada.

I build and execute marketing strategies that generate revenue.

How?

A decade of experience running omni-channel campaigns for over 50 incredible brands, helping them to grow their audiences by thousands and generate millions in revenue.

Need help hitting your marketing goals?

Let's chat :)

When it comes to lead gen, sometimes the unscalable approach is the right one.


Most folks would crown Linkedin as a the king of B2B leads. 

And they'd be right.

The problem is that most companies focus on:

1. Paid ads
2. Organic posts

But there's a third approach that gets ignored - one that can generate qualified leads fast (without any additional media spend).

Like all good playbooks in the program, it's one we use ourselves. 🤘 

Ready to up your Linkedin lead game and hit your Q2 goals?

Hop to the comments.


- ONWARDS 🫡

Joe Marilla 🫡

Webinars can be easily one of the most lucrative sales tactics your SaaS uses.

I’ve personally leveraged them across a bunch of roles to generate multiple 6-figures.

But just like a sales call, it’s easy to fumble them across structure, content, or delivery.

A good webinar could mean constant *cha-ching cash register noises* going off in your brain (and in the Slack #wins channel).

But a bad webinar could have your prospects scratching their heads, tuning you out, or worse - mad you wasted their time.

Not a great situation if you want to actually sell them anything.

“But Joe, aren’t there proven high-conversion webinar structures that exist?”

Of course there are, hypothetical-question-asker!

In fact, we spent over $50,000 on expert webinar coaching and training to uncover what they were.

And we packaged all that wisdom into a single focused training for our clients.

If you want to start a webinar, or if you have one and want to sanity check it…

I literally can’t think of a better resource.

You can grab it for 🆓 in the comments (while it's available).


- ONWARDS 🫡


P.S. This resource is legitimately worth $$$$ and today it's free. All I ask is that you pay it forward. Tag someone whose biz deserves to grow or repost it. 💪🏼 

P.P.S. Is this content format a vibe or does it need to get eaten by sandworms?

Are you trying to get better at stuff?

Same.

It can be sorta stressful though ngl.

So I've been trying this new reframe lately.

Maybe it'll help you:

Don't try to get better at stuff. 

Instead, commit to being OKAY or even BAD at stuff forever.

Look, I can't guarantee you'll become "good at stuff" with this approach (speaking from experience 😁).

BUT I figure if I never stop trying, my chances of getting good go up... like infinitely.

And I like those odds.


- ONWARDS 🫡


Taplio

Joe M.'s Linkedin Analytics

Joe M.

What is Joe talking about?

Who is engaging with Joe

Joe M.'s Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?