Ryan Paul Gibson 's Linkedin Analytics

Today B2B buyers spend most of a buying journey, figuring stuff out on their own. They spend weeks, months or years. Trying to solve problems. Evaluating solutions. Trying to determine what’s credible. What makes sense for them? Data from your dashboards & CRMs can help. Yet it’s a fraction of the buying story. And this data typically measures the end. Marketing teams have to influence the ENTIRE buying journey. If you don’t have a detailed understanding, of HOW and WHY you best fit buyer buys, Then you will FAIL to influence their buying decisions. In-depth customer investigations (aka interviews), are the best process for reverse engineering the buying journey. And the best source of data, To build marketing & sales programs that win new business. Yet B2B teams struggle with this. They tell me: - We don't have experience in it - We don't know how to be unbiased - We struggle with how to use the insights - We don't have the bandwidth - We don't want to bother our customers - We did it before and hadn't seen the value - Honestly, it can be intimidating It's hard out there for a marketing team Always guessing. Always spending $$. Rarely moving the needle. 🤔 HOW I CAN HELP: I help B2B marketers run better customer research interviews 🕵️‍♂️ After working with me you will have: * A reversed engineered buying journey, in the words of your ideal client * A list of the business triggers & motivations for your target buyer (ICP) * Insights on how to spend marketing $$$ * Possible solutions and action items for each insight * Fresh messaging, campaign & copy ideas. 🤔 HOW WE CAN WORK TOGETHER: There are three ways: * I can run a turnkey research project for you ($$$) * I can interview your customers & hand over the content ($$) * I can teach you how to do it ($) You can read my ONE case study in my "Features" section. 🤔 WHY ME: I've logged 21+ years in Marketing, Branding & Communications. I spent 3 years working as an investigative reporter. I've interviewed over 1900 people in my career. I've worked with over 100 businesses of all shapes and sizes. 👋 SAY HELLO! - Feel free to DM me here on LinkedIn - Send an email to ryanpaulgibson@contentlift.io - Visit my website: https://www.contentlift.io/