Jon MacDonald's Linkedin Analytics

On a mission to remove all the bad digital experiences until only the good remain. From the moment customers enter your website or app, there should be a clear, easy, quick path from discovery to “buy now.” You want to create a digital journey that isn’t just easy for your customers – it’s so natural that their conversion or purchase becomes a no-brainer. Digital Experience Optimization pulls back the sales funnel to capture customers from their first on-site or in-product touch point, not just the end conversion point. Then, it ushers users along a journey that seamlessly guides them from initial engagement to confirmed customer to loyal advocate for your company. I founded The Good with that in mind, and over the past 15+ years we’ve grown into the trusted Digital Experience Optimization advisory for some of the world’s largest companies. Household brands like Adobe, Nike, Xerox, Intel, The Economist, and more optimize with The Good to unlock engagement and grow revenue from their digital products and ecommerce sites. We've generated hundreds of millions of additional revenue for our clients. As a digital journey, CRO/UX, and ecommerce expert, author, and speaker, I’ve written three best-selling books on optimization and am a frequent key-note speaker at the likes of Google, Autodesk, and more. I’ve served on several advisory boards, volunteer for several causes throughout the Pacific Northwest, and am an active member of Entrepreneurs’ Organization (EO). Folks will tell you that I love to compete: I’m a former college basketball player (current club travel team player), and won the USA Jr Olympic gold medal in Taekwondo when I was 10 years old. But, business is the ultimate sport. 📨 Consider this an open invitation to DM me if you want to start improving the digital journey of your website or app, are interested in standing up an optimization/experimentation practice at your company, or have thoughts on the LeBron vs Jordan GOAT debate. Or, learn more and get in touch 👉 thegood.com & jonmacdonald.com