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Growing up my Mum had books everywhere. All over the house. Instead of a bedside table she had a leaning tower of books. Cups of half-drunk tea perched perilously on the edge of whichever one had landed on top. One slight wrong move or sharp turn with the bedcovers, and cold, long-forgotten tea would spill everywhere. Which, of course, happened often. Because she was always lost in one of three or four or five books she was reading at any given moment (she likes to start a few at once, so "you never finish one too soon"). We had two huge bookshelves that still weren’t even enough to house all of the books -- and of all of the furniture we bought and sold and lost and broke over the years, those two, gargantuan wooden beasts survived until the day she moved to live on a boat (that’s a whole other story but thankfully the Kindle was invented). There were piles of books on top of the shelves, beside the shelves, next to the couch. Even in the kitchen. My childhood friends still to this day remember our book-furniture house. This all-consuming love-of-stories is something I got from her. I never realised it at the time. But, this is one of the greatest gifts my Mum ever gave me. We didn’t have loads of money growing up. But we had stories. We had whole other worlds to escape to. The perfect medicine for any kind of affliction of the soul. And this is what stories do. This is what good narrative has the power to do. They are medicine. A literary apothecary. You can transform someone's life, heartache, dreams. You can help people change their mind about love, about pain, about money, about potential. All with a well told story. How does the world ever change? How do you get people to pay attention? How do you connect with the right people? It starts with stories. It always starts with stories. Storytelling has become such a huge part of my life and my work and my way of thinking. I've helped people & brands make millions of dollars telling stories. No matter what your business is, if you can get better at one thing -- let it be telling stories. Let the most important conversations you were put here to lead be the thing that everyone loves about you. If you need help, I can do that in 3 ways: 🔥 1:1 copy coaching 🔥 Hire me to write your web copy 🔥 Copy Club: like a private members lounge for creative founders & storytellers 🔥 Sweet Talk: a copywriting course that will teach you to write in a way that feels like art and sells like hot cakes If you love stories as much as I do, drop me a DM and share one with me :)
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