Lomit Patel

Tynker

Manage the growth and marketing teams (user acquisition, engagement, retention, monetization), including budgets, strategy, channels, branding, PR, research, and data analytics.

Chief Marketing & Growth Officer

IMVU

Managed the user acquisition, engagement, retention, and monetization for IMVU, including budgets, strategy, channels, thought leadership, agencies, and teams.
Accomplishments:
● IMVU named in the Top 5 Breakout US Social Apps of 2021 by App Annie 
● Grew IMVU into the 2nd highest-grossing social app in the App Store
● Achieved record-breaking revenue and user growth consistently YOY
● Attained over 100% ROI per month on a multi-million dollar UA budget
● Built and managed a high-performance growth team
● Helped support new fundraising efforts 
● Member of the executive team

Senior Vice President, Growth and Monetization

Vice President, Growth

O'Reilly Media

My book, Lean AI, is part of Eric Ries' bestselling "The Lean Startup" series, published by O'Reilly. The book offers practical advice to startups, demonstrating how they can achieve significant growth by combining a lean team with the right use of artificial intelligence and automation.

Author of Lean AI

Texture by Next Issue(Acquired by Apple)

Managed all customer acquisitions and partner marketing campaigns for Texture, including budgets, strategy, agencies, A/B testing, and digital marketing team.

Accomplishments:
● Built up a massive 8 figure ARR subscription business from the ground floor
● Cost-effectively scaled up paid marketing budget from $200K to over $25M per year
● Reduced CPA by 180% with ongoing testing and optimizing campaigns
● Member of the management team that helped raise $50M from KKR

Executive Director, Customer Acquisition 

Roku Inc.

Managed all customer acquisitions, website & eCommerce, partner and international marketing for Roku, including budgets, strategy, agencies, A/B testing, and digital marketing team.  

Accomplishments:
●	Built the successful D2C growth channel for acquiring millions of paid customers  
●	Reduced CPA by 200% with ongoing testing and optimizing campaigns
●	Generated multi-millions in non-hardware revenue that significantly increased LTV
●	Managed international launch into Canada and Europe

Senior Director, Direct Marketing

Forbes Business Development Council

Forbes Councils is an invitation-only community for senior-level executives, where I contribute articles on Forbes around leadership, marketing, startups, and business development.

Forbes Councils Member

TrustedID, Inc. (Acquired by Equifax)

Managed all online customer acquisitions campaigns for TrustedID, including budgets, strategy, agencies, A/B testing and digital marketing team.

Accomplishments:
● Built the online channel to drive over 50% of paid subscribers
● Launched the “Suze Orman’s Identity Theft Kit” on QVC that sold over 200K units 
● Increased website conversion rate by 95% through extensive A/B testing

Earthlink, Inc. PeoplePC Division

Managed all online customer acquisitions campaigns for the PeoplePC brand, including budgets, strategy, agencies and team of freelancers.

Accomplishments:
● Over 500% growth in paid subscribers within 10 months with lowest CPA
● Implemented a new affiliate policy – saving the company over $1M annually
● Improved online conversions by over 30% through extensive A/B testing

Senior Manager, Online Marketing

Doremus & Company Advertising

Managed online media planning and strategy for the Autodesk account. 

Accomplishments:
● Created an integrated online media plan that drove significant B2B leads for Autodesk

Associate Media Director

Chief Marketing & Growth Officer | Author | Startup Advisor | ex Roku, IMVU, Texture

I have significant experience scaling venture-backed startups from Series B and beyond, achieving impressive growth at Roku, IMVU, Texture, TrustedID, and Tynker. My expertise lies in the entire customer marketing funnel and AI & automation strategies, which I leverage to achieve efficient growth at every stage. I have a proven track record of building and leading successful teams that drive revenue, user acquisition, and brand awareness.

Key Highlights:
• Led the early marketing and growth teams at Roku (IPO), TrustedID (acq. by Equifax), and Texture (acq. by Apple), growing revenue from zero to well over $100M 
• 5 consecutive years of record-breaking growth at IMVU, propelling it to the 2nd highest-grossing gaming app
• Part of the executive team with several hypergrowth startups and advised others on scaling 
• My book "Lean AI" is part of Eric Ries' bestselling "The Lean Startup" series published by O'Reilly  

____________________________________
My posts are my own and do not reflect the opinions of my current, past, or future employers.

Chief Growth Officer

Digital marketing is critical for startups as it helps them reach a global audience and build relationships with customers searching online. It's not just about driving traffic but also about engagement and trust. These cost-effective strategies can help startups gain a competitive edge. 🚀 

#digitalmarketing #startups #marketing

I have significant experience scaling venture-backed startups from Series B and beyond, achieving impressive growth at Roku, IMVU, Texture, TrustedID, and Tynker. My expertise lies in the entire customer marketing funnel and AI & automation strategies, which I leverage to achieve efficient growth at every stage. I have a proven track record of building and leading successful teams that drive revenue, user acquisition, and brand awareness.

Key Highlights:
• Led the early marketing and growth teams at Roku (IPO), TrustedID (acq. by Equifax), and Texture (acq. by Apple), growing revenue from zero to well over $100M 
• 5 consecutive years of record-breaking growth at IMVU, propelling it to the 2nd highest-grossing gaming app
• Part of the executive team with several hypergrowth startups and advised others on scaling 
• My book "Lean AI" is part of Eric Ries' bestselling "The Lean Startup" series published by O'Reilly  



____________________________________
My posts are my own and do not reflect the opinions of my current, past, or future employers.

Lomit Patel on LinkedIn • 5 min read

How to Use Digital Marketing to Boost Your Startup's Success

Discover the 7 essential metrics investors seek for gauging your company's performance. Learn how to align key performance indicators (KPIs) with long-term growth goals and keep your team focused on what matters most. 🚀 

#startups #leanstartups #kpi 

Lomit Patel on LinkedIn • 9 min read

Getting Organized With the Right Startup KPIs and Reports

Digital marketing can be a game changer when it comes to accelerating startup growth. The best part? It doesn't require a significant investment! To make the most of even modest investments, it's important to understand your audience, their platforms, and the content they consume. By doing so, your business can reach new potential heights. 🚀 

#digitalmarketing #startups #leanstartups

As marketing evolves, startups face the formidable challenge of finding effective ways to reduce customer acquisition costs. Here are seven powerful SEO strategies that can help significantly reduce your CAC while boosting your growth and efficiency.  🚀 

#marketing #startups #seo AdLift Inc. Prashant Puri

Lomit Patel on LinkedIn • 4 min read

7 Ways Startups Can Cut Costs While Boosting Growth and Efficiency

Calling all first-time startup founders! As you embark on your entrepreneurial journey, keep these valuable lessons in mind.

1️⃣ Trust your instincts above all else. Remember that no one understands your vision better than you do.

2️⃣ Own your company’s direction. Your decisions should serve the growth and success of YOUR company, not others’.

3️⃣ Embrace evolution. Stay open-minded, conserve your resources, and be prepared to learn from every twist and turn.

4️⃣ Ship early; ship often. The sooner you get your product out there, the better your chances of success.

5️⃣ Start small, but start now. Focus on gaining early sales to demonstrate viability.

6️⃣ People are your priority. Address team issues swiftly to safeguard your mental energy for driving your company forward.

7️⃣ Surround yourself with exceptional talent. Small teams of dedicated individuals can achieve extraordinary things.

Remember, stay resilient, stay focused, and most importantly, remember you’ve got this! 🚀 

#StartupFounders #Entrepreneurship #Leanstartups

In the era of data-driven decision-making, more than relying on instinct alone is required, mainly when dealing with investors. Instead, sound business decisions require a deep understanding of your team and products' performance. Here are the most crucial KPI metrics to track to achieve our objectives. 🚀 

#startups #leanstartups #founders 

As businesses integrate AI automation into their operations, leaders must recognize the importance of human intuition and empathy in the workplace. Understanding the interplay between these human traits and machine logic is crucial to navigating the ever-evolving leadership landscape. 🚀 

#startups #ai #leadership

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