Web Designer

Lockheed Martin

- Wrote MATLAB scripts to automate test equipment to speed up the process of testing from weeks to days
- Wrote sanitization procedures which increased security measures for the program
- Contributed to the writing of test procedures for government requirement testing, which resulted in continued funding for the program

Systems Engineer

Work on Mission Planner Ballistic Missile Defense on the Integration and Test team.

Website Strategist | Helping your ideal customers see you as the only choice

Story matters.

Hundreds of websites in the exact same industry. Attention spans at an all time low. AI content dominating.

Clearly conveying your story with clarity and uniqueness is a challenge. One that requires a human approach.

Applying the subtle nuances that make your design and message connect with your audience. Connect with them in a way that makes them feel seen, heard, and known.

And ultimately has them bought into you.

That’s what I do. If you’re on board, let’s get started.

- Luke Netti

The words on your website are confusing your customers.

Eliminate confusion and grow your business.

Most founders use insider language only people who have known you for years understand.

- Making it impossible to generate real business with your website
- Creating a wall between you and your prospects
- Leaving a bad first impression

It's like using inside jokes with your best friend on a complete stranger.

So what do you need instead?

Clear, repeatable soundbites you can use in all your marketing to:

- Speak to people who have no idea what you do
- Pique curiosity, making them want more
- Solve a problem that they are currently experiencing
- Empathize with them and build real relationships

The result? 

You break down the walls and make it easy for people to want to work with you.


P.S. When was the last time you thought about the words you used in your marketing collateral?

Luke Netti

You're probably making these 3 mistakes with your website...

1. Viewing it as a product
2. Focusing too much on design
3. Building it and then setting it aside

Most businesses view their website as a stagnant piece of their marketing.

Unfortunately, this leads to:

- Lost opportunity with new leads
- Lack of credibility in what you do
- Causing your ideal customer to be confused

All of this is costing you from running the business of your dreams.

Now, imagine there is a way to establish credibility with your website so customers see you as the expert from day one.

Your website becomes a place that you gladly send people to because you know it's doing its job.

Converting your website visitors into customers.

Here’s how I can help you:

I focus on STRATEGY first. Without knowing the ‘why’ your website will never perform like you want it to.

Next, is your CUSTOMERS JOURNEY. Ever wonder why some websites feel disconnected? This is why. 

We collaborate to guide your ideal prospect through the necessary steps of their buyer's journey—regardless of their current stage.

Sure, it will look stunning, and be technically sound, but this isn’t where the magic is at.

I want to help you do 3 things with your website:

- Drive more leads to your business
- Establish you as the expert
- Make people want to buy your product/service

Don’t believe me—see what one of my recent clients said about working with me.

“Luke is a pleasure to work with. He helped build our new website and conducted thorough research throughout the entire process, offering design ideas along the way. He really knows his stuff and would highly recommend to anyone looking for a fast, robust site that converts your leads into buyers.”

If you’re finally ready to see how you can make the most of your website and start using it like the marketing tool it is, shoot me a DM.

See you soon!

Websites for founders in 30 days | Web Designer | StoryBrand Guide | Webflow Expert

LinkedIn presence screamed professional. 

Website said something different.

CONTENDER was crushing it. 3 years in and they were becoming the premier LinkedIn ghostwriting service in Legal.

When Tony approached me, the hole he found himself in was wanting the website to match the level his business was at.

But the website didn't quite get there. And this was creating a ceiling that would be hard to break through.

- Making it difficult to create that killer first impression on the site
- Quality of leads from the website was never going to be what they wanted
- Building a company brand that resonated beyond LinkedIn proved difficult

So here's what we did together.

1/ Messaging workshop. Learned about the business and what made CONTENDER different. This helped me formulate the messaging and overall tone of the website. 

- What message were we trying to convey?
- How would we eventually do that visually? (Portraying Tony's confidence and swagger was a must)

2/ Visual design direction. This helped shape the visuals and overall feel of the website. With multiple iterations and collaboration, we nailed the look and feel.

3/ Webflow build. Making sure the site is easy to use, update, and grow with is a must.

The results? CONTENDER has seen 2 new leads come in the first 24 hours.

When the website finally catches up to the growth of your business, good things happen. It can amplify the growth you've experienced and help you get to that next level.

Marketing agencies like sounding smart more than making you money.

Most businesses get the foundations wrong, not the tactics.

If you don't know:

- The problem you solve for your customers
- Which customers you serve best
- A clear offer that resonates

You don't need to be:

- Increasing ad spend
- Launching a podcast
- Starting a TikTok channel
- Creating a clever tagline that no one gets
- Tracking 47 KPIs when only 3 actually matter

It's like throwing spaghetti at the wall, praying something sticks. And most agencies do this so you will continue to pay them.

Your marketing doesn't need to be complicated to work. 

And when you focus on the foundations, it's easier to grow revenue.


P.S. Have you been burned by a marketing agency who kept telling you to do more?

taplio

Luke Netti's Linkedin Analytics

Luke Netti

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taplio

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Luke Netti

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Netti's LinkedIn Performance

What is Luke talking about?

Who is engaging with Luke

Luke Netti's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Luke Netti's Linkedin Analytics

Performance ScoreLuke Netti's LinkedIn Performance

Luke Netti's Best Posts (last 30 days)